What Elefun AS does

Elefun AS is a privately held Norwegian e-commerce retailer founded in 2003 and headquartered in Grimstad, Agder, operating the online storefront elefun.no. The company sells directly to Norwegian consumers a multi-thousand SKU catalog spanning radio-controlled vehicles (cars, trucks, boats, planes, helicopters, FPV drones), camera and FPV drones, 3D printing and CNC/laser fabrication equipment, model building, model railways, batteries and chargers, radio control electronics, solar energy hardware, and electric mobility products. It functions as an authorized retailer for major international brands including DJI, Bambu Lab, Traxxas, Futaba, Spektrum, FrSky, and Creality, alongside many secondary suppliers. The customer base is horizontally segmented, with hobbyist consumers as the primary audience and professional/commercial users (drone operators, solar installers, 3D printing businesses) as a secondary segment served partly through business accounts with negotiated pricing.

The platform is a standard direct-to-consumer e-commerce stack — product catalog, shopping cart, customer accounts, wishlists, gift cards, and order management — integrated with Vipps for checkout and Posten/Bring for domestic fulfillment. Differentiators include 100% Norwegian domestic ownership, an environmental certification (Miljøfyrtårn), a 60-day return policy, free shipping on qualifying orders, weekly promotional cycles, and Prisjakt price-comparison visibility. The technology stack is conventional rather than proprietary, with no disclosed AI, API, SDK, or mobile app surface; product catalog breadth and long-tenured supplier relationships, rather than technology differentiation, are the primary competitive levers.

The business operates on a classic retail model: inventory is purchased from manufacturers and distributors and resold at fixed unit prices (displayed in NOK excluding VAT) with promotional discounts, an outlet section for demo and returned goods, volume discounts for registered business customers, and gift cards. There are no subscription tiers, no recurring revenue mechanics, and no disclosed funding, M&A, or institutional ownership. The company employs 19 people and serves only the Norwegian domestic market, with no evidence of international expansion or app-based channels.

Name

Elefun AS

Legal name

Elefun AS

Website

https://elefun.no

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Elefun AS is a Norwegian e-commerce retailer founded in 2003 that sells radio-controlled hobby vehicles, drones, 3D printing equipment, solar hardware, and related electronics directly to Norwegian consumers and professional users.

Ownership category

akta.pro rank

Product category

Hobby Retail E-commerce

NAICS

Hobby, Toy, and Game Retailers (45912), Sporting Goods, Hobby, and Musical Instrument Retailers (4591)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Hobby & Model Kits Distribution (RC, Scale Models, Miniatures) (CRAOAMAD)

akta.pro secondary industry

Drone Parts, Batteries & Accessories Retail (CRACAHAL)

Keywords

• RC hobby retail
• Drone retail
• 3D printing supplies
• Model building products
• Hobby electronics

Headquarters

HQ city

Norway

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Elefun generates revenue through direct sales of hobby products including RC vehicles, drones, 3D printers, batteries, radio equipment, and accessories. Products are sold at fixed prices with occasional promotional discounts. The company operates on a standard retail model where it purchases inventory from manufacturers/distributors and resells to end consumers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Elefun AS operates Elefun.no, a 100% Norwegian online retail store selling radio-controlled (RC) hobby products including cars, drones, FPV racing drones, planes, helicopters, boats, 3D printers and filaments, batteries, radio control equipment, model building kits, model railways, solar energy equipment, and electric mobility vehicles. The company purchases inventory from international manufacturers and resells to Norwegian consumers and hobby professionals, supported by free shipping on qualifying orders, a 60-day exchange policy, and gift cards.

Product overview

Elefun AS operates Elefun.no, a Norwegian e-commerce platform that is a 100% online retail store specializing in radio-controlled hobby products and 3D printing equipment. The business model is a multi-category retail platform offering a comprehensive range of hobby products across distinct categories that work together to serve the hobbyist community. The core offering consists of RC vehicles (cars, boats, drones, FPV racing drones, planes, helicopters), supported by essential accessories including radio control systems, batteries and chargers, and various hobby supplies. Adjacent categories include 3D printing equipment (printers, filaments, accessories from brands like Bambu Lab), model building (model kits, paints, tools), model railways, solar energy products, and electric mobility vehicles. The company also operates an Outlet section for demo and discounted products, and offers gift cards. Key operational features include free shipping on qualifying orders, 60-day exchange policy, package tracking, and environmental certifications (Miljøfyrtårn, EE). The product portfolio features numerous third-party brands including DJI, Bambu Lab, Traxxas, Futaba, Spektrum, and many others, rather than proprietary products.

Differentiator

Problem solved

Functional benefit

Products and services

• 3D Printing Products 3D printers (Bambu Lab, Creality, Ultimaker), 3D scanners, CNC machines, laser cutting and engraving machines, filaments (PLA, ABS, PETG, TPU, ASA, Nylon), resin, nozzles, print plates, upgrades, and spare parts sold to hobbyists and professional users.
• RC Cars (Radiostyrte biler) Remote-controlled cars including electric, nitro, and gasoline variants; buggies, crawlers, drift cars, monster trucks, stadium/short course, touring cars, construction vehicles, trucks with trailers, tanks and toy cars sold to RC hobby enthusiasts.
• Drones (Droner) Camera drones, industrial drones, drones without camera, FPV drones, DJI model accessories, drone equipment including cases, landing platforms, propellers, simulators, sun shades, and DJI Care Refresh service sold to hobbyists and professional operators.
• FPV Race Drones First-person view racing drones including ready-to-fly options, frames, flight controllers, video systems, goggles (Fat Shark, Skyzone), antennas, motors, ESCs, propellers, and accessories from brands like DALprop, Gemfan, HQ-Prop.
• Model Planes (Modellfly) Model aircraft including electric fly packages, gasoline planes, gliders, indoor models, warbirds, EDF/jets, trainer planes, in various assembly levels (RTF, PNP, BNF).
• RC Boats (Båter) Remote-controlled boats including electric boats, ROV and underwater drones, fishing assistants, sailboats, and comprehensive boat accessories.
• RC Helicopters (Helikoptere) RC helicopters with accessories including canopies, flybarless systems, rotor blades, and spare parts for various sizes.
• Batteries & Chargers (Batteri & ladere) Li-Po, Ni-Mh, Li-Ion, Li-FePo4 batteries in various configurations; computer chargers, simple chargers, USB chargers, balance connectors, discharge units, and safety equipment including LiPo safe bags and fire extinguishers.
• Radio Control Equipment (Radioutstyr) Transmitters (Futaba, Sanwa, Spektrum, FrSky, Jeti, Radiomaster), receivers, servos (Align, Futaba, Hitec, KST, Power HD, Savöx), telemetry systems, servo cables, gyros, and accessories.
• Model Building Supplies (Modellbygging) Plastic, wooden, and metal model kits, LEGO and building blocks, miniature wargaming (Warhammer), paints, brushes, airbrush equipment, decals, tools, and display cases.
• Model Railways (Modelljernbane) Model train sets in H0 (analog and digital), G (indoor/outdoor), and Z scales; locomotives, tracks, wagons, buildings, scenery, and spare parts from Märklin and PIKO.
• Solar Energy Products (Solenergi) Solar panels, inverters, mounting hardware, battery banks, electric car chargers, cables, connectors, optimizers, safety switches, and related tools.
• Electric Vehicles & Mobility (Elkjøretøy) Electric scooters (Segway), go-karts, electric longboards, and related accessories.
• Outlet (Discounted & Demo Products) Discounted and demo products section featuring demo units, clearance items, returned products, and refurbished equipment at reduced prices.
• Gift Cards (Gavekort) Elefun gift cards available for purchase, allowing customers to give hobby gifts to friends and family.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered major, minor and core.

• DJImajorTechnology or IntegrationElefun is an authorized retailer of DJI products including drones (Mavic, Mini, Phantom series), FPV systems, cameras, and accessories. DJI is one of the world's leading drone manufacturers.
• Bambu LabmajorTechnology or IntegrationElefun stocks the full range of Bambu Lab 3D printers including P series, A series, and H series models, along with filaments and accessories. Bambu Lab is a leading consumer 3D printer brand.
• TraxxasmajorChannel Partner/ Reseller/ DistributorTraxxas is a major RC vehicle brand. Elefun stocks Traxxas cars, boats, and parts, positioning as an authorized Norwegian retailer for this premium RC brand.
• Posten/BringminorOthersNorwegian postal and logistics service used for shipping products to customers throughout Norway.
• VippscoreTechnology or IntegrationNorwegian mobile payment solution integrated into the checkout process for convenient customer payments.
• Grønt Punkt NorgeminorOthersNorwegian producer responsibility organization for packaging and printed matter. Elefun is a member, indicating participation in Norway's environmental compliance system.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Conrad Electronic: German-based pan-European electronics, components, and hobby retailer (Conrad.de, Conrad.at, etc.) with deep assortment in RC, drones, 3D printing, batteries, and tools. Highly comparable to Elefun on hobby catalog depth, but primarily serves DACH/CEE rather than Norway and is much larger.
• Alternate: German/Dutch online retailer with broad assortment in IT, electronics, gaming, and hobby/RC categories. Comparable to Elefun on electronics and hobby overlap, but primarily serves the DACH/Benelux region rather than Norway.

Broad incumbents

• Power.no: Norwegian electronics retail chain with growing online presence across consumer electronics, drones, smart home, and hobby-adjacent categories. Comparable to Elefun on electronics, drones, and smart-home SKUs, but with a far broader and less hobbyist-specialized assortment.
• Dustin: Nordic B2B/B2C reseller of IT, electronics, and workplace technology with Norwegian operations. Overlaps with Elefun in 3D printing, electronics, and components, but serves enterprise and prosumer customers more heavily than hobbyists.
• ELKJØP: Nordic electronics retail chain with strong Norwegian footprint selling consumer electronics, drones, cameras, and 3D printers. Comparable on drones and consumer electronics overlap with Elefun, but operates a much broader big-box retail model rather than hobby specialization.
• Komplett: Major Norwegian electronics and computer e-commerce retailer offering PCs, components, drones, 3D printers, and hobby electronics. Comparable to Elefun on the electronics/3D printing/drones overlap, but competes from a much broader IT-centric catalog rather than a hobbyist specialization.

Direct peers

• 3DJake: European e-commerce specialist focused on 3D printing (printers, filament, resin, accessories), laser engraving, and CNC. Directly comparable to Elefun on its 3D-print category, with deeper vertical specialization but a broader European (not Norway-specific) reach.
• Banggood: Global Chinese-headquartered e-commerce platform with deep RC, drone, 3D printing, and hobby electronics assortments shipped worldwide. Comparable to Elefun across most product categories, competing on price and catalog breadth rather than local curation.
• MotionRC: US online hobby retailer specializing in RC airplanes, helicopters, drones, and related radios/accessories. Directly comparable to Elefun's RC fixed-wing and helicopter assortment, though focused on the US market rather than Norway.
• Horizon Hobby: Largest US-based RC hobby retailer and distributor (Spektrum, E-flite, Traxxas competitor brands). Comparable to Elefun on RC cars, boats, planes, helicopters, batteries, and radios — Elefun is a Traxxas reseller while Horizon competes at the manufacturer level.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/elefun-as

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elefun AS