Element Gym

What Element Gym does

Element Gym is a privately held, founder-owned boxing and fitness facility headquartered in Saint Paul, Minnesota, founded in 2011 by former professional boxer Dalton Outlaw. The company operates a single 30,000 sq ft location inside the YWCA St. Paul Health & Fitness Center at 809 7th Street East, following a 2024 strategic partnership that relocated operations from its original 1,200 sq ft Prior Avenue basement.

The business sells a tiered monthly subscription membership model ranging from $50 to $300, covering an entry-level boxing class (Element Starter at $100/month), a full-access membership (Element Elevate at $150/month), premium private/semi-private training (Train Like a Boxer at $200-$300/month), and a suite of specialized programs: Youth Boxing Academy (ages 4-17, $125/month), Parkinson's Boxing (Rock Steady Boxing, $50-$150/month), Adaptive Boxing Club for individuals with Down Syndrome ($50/month), and Lifelong Boxing Club for adults 55+ ($50-$100/month). Co-located with YWCA, members receive pool, hot tub, and sauna access. The facility is staffed by ~12 employees and bookings and payments run through Square Appointments and Square Checkout.

The company layers a nonprofit entity — Element Community Health Fund Inc. (501c3, Federal Tax ID 82-2307082) — onto the operating business to administer scholarships, pay-what-you-can access, and the Building Futures Capital Campaign targeting $2 million by December 31, 2026 to transform the historic Jacob Schmidt Keg House into a social wellness destination. Distribution is direct-to-consumer via the website and walk-in traffic, with a community-led growth motion leveraging partnerships with YWCA St. Paul, Ramsey County, Floyd Family Foundation, and the forthcoming Athlete Village youth development initiative launching Fall 2025. Co-led by Dalton Outlaw (CEO) and Lacee Outlaw (COO), the company self-describes as 'The People's Gym' with no disclosed external institutional investment.

Name

Element Gym

Legal name

Element Gym

Website

https://elementgym.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Element Gym is a Saint Paul, Minnesota-based boxing and fitness studio offering tiered monthly memberships ($50-$300) and specialized adaptive programs for youth, seniors, and Parkinson's patients, co-located at YWCA St. Paul and operated alongside a nonprofit community health fund.

Ownership category

akta.pro rank

Product category

Fitness Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

akta.pro secondary industries

Youth & Teen Personal Training (HSADAAAJ), Senior/Low-Impact Group Fitness (HSADABAI), Small-Group Personal Training (Semi-Private) (HSADAAAN)

Keywords

• Boxing fitness memberships
• Community gym programs
• Youth boxing training
• Adaptive fitness services
• Group fitness classes

Headquarters

HQ city

Saint Paul

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Subscriptions: Monthly recurring memberships providing access to classes, facilities, and associated amenities. Programs include Element Starter ($100/month for 1x weekly), Element Elevate ($150/month for full access with 10 classes weekly), Youth Boxing Academy ($125/month for 2x weekly), Train Like a Boxer ($200-300/month), and specialty boxing programs for seniors and adaptive athletes.
2. Program Fees: Additional revenue from specialized programs including Parkinson's Boxing ($50-150/month), Adaptive Boxing for Youth and Adults ($50/month), and Lifelong Boxing for adults 55+ ($50-100/month). Youth participants receive free YWCA memberships with program enrollment.
3. Donations and Fundraising: Element Community Health Fund Inc., the nonprofit arm, raises funds through donations, capital campaign contributions, and scholarship fund support. The Building Futures Capital Campaign aims to raise $2 million by December 31, 2026 for facility renovations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Element Gym operates a single-location boxing and group fitness facility in Saint Paul, Minnesota, selling monthly memberships and program fees for boxing, strength, cardio, yoga, wrestling, and HIIT classes. It also offers specialized adaptive and youth programs (Parkinson's, Down Syndrome, seniors, ages 4-17) and operates a nonprofit arm, Element Community Health Fund, that subsidizes scholarships and pay-what-you-can access. All training is delivered on-site at the YWCA St. Paul Health & Fitness Center following a 2024 partnership.

Product overview

Element Gym operates as a multi-tiered fitness and boxing gym offering structured membership programs and specialized classes. The core portfolio includes Element Starter (entry-level boxing at $100/month with one weekly class), Element Elevate (full access membership at $150/month with 10 classes weekly), and Train Like a Boxer (premium private/semi-private sessions). Specialized programming spans Youth Boxing Academy, Lifelong Boxing Club (55+), Parkinson's Boxing Club (Rock Steady Boxing), and Adaptive Boxing Club for youth with Down Syndrome. The gym is co-located with YWCA St. Paul's Health & Fitness Center, providing members access to pool, hot tub, and sauna amenities. A nonprofit arm (Element Community Health Fund) and Athlete Village partnership extend community impact through scholarships and 'Pay What You Can' youth programming. Scheduling uses Square Appointments; payments processed via Square Checkout.

Differentiator

Problem solved

Functional benefit

Products and services

• Element Starter Monthly boxing membership for beginners providing one weekly Train: Boxing class (Wednesdays at noon) plus complimentary YWCA membership with pool, hot tub, and sauna access. Priced at $100/month with no contract.
• Element Elevate Full-access monthly fitness membership at $150/month including 10 weekly Train classes (boxing, strength, cardio), full facility access, and complimentary YWCA membership (pool, hot tub, sauna). No contract required.
• Youth Boxing Academy Structured boxing program for youth ages 4-12 (Tuesdays & Thursdays 4:30-5:30 PM) and ages 13-17 (5:30-6:30 PM) at $125/month, teaching fundamentals, footwork, conditioning, respect, perseverance, and self-discipline. Free YWCA membership included.
• Lifelong Boxing Club Boxing program designed for adults 55+ meeting Wednesday and Friday at 9 AM at $50/month for one weekly class or $100/month for two weekly classes. Focuses on confidence, discipline, and strength through fundamentals, footwork, and conditioning.
• Parkinson's Boxing Club (Rock Steady Boxing) Specialized non-contact boxing program for individuals with Parkinson's disease meeting Tuesdays and Thursdays at 10 AM. Priced at $50/month for 1x weekly, $100/month for 2x weekly, or $150/month for 3x weekly, improving balance, coordination, strength, and confidence through certified coaching.
• Adaptive Boxing Club Inclusive boxing program for youth ages 6-12 with Down Syndrome, meeting Saturdays at 10 AM at $50/month. Delivers fundamental boxing techniques, footwork, and conditioning in a supportive, accessible environment.
• Train Like a Boxer (TLB) Private and semi-private customized boxing sessions covering fundamentals, conditioning, and fight-specific drills. Priced at $200/month for 2x weekly or $300/month for 3x weekly sessions.
• No Sweat Intro Free 30-minute introductory consultation for prospective members, including facility tour, goal setting, program overview, and a personalized training path recommendation. Acts as the entry point to convert prospects into paying members.
• Train Classes Recurring scheduled group classes including Train Boxing, Train Strength, Train Strengthen, and Kickboxing, offered seven days a week as the core training offering across boxing, strength, and cardio modalities.

Quantifiable outcome

• Youth and family access to fitness programs regardless of financial ability through scholarships and pay-what-you-can initiatives
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Athlete VillagecoreStrategic or Co-development Partner · 1 January 2025Launch of Athlete Village as extension of Element Gym's nonprofit and philanthropic arm. Beginning Fall 2025, the 'Pay What You Can' initiative will transform lives of hundreds of young people. Partnership builds programs that prepare young people for life through character, confidence, and connection.
• YWCA St. PaulcoreStrategic or Co-development Partner · 1 January 2024Strategic partnership in 2024 relocated Element Gym's operations to the YWCA's Health & Fitness Center. This collaboration expanded class offerings, programs, and amenities while fostering a vibrant, inclusive environment. The partnership embodies shared vision of promoting health, empowerment, and opportunity within the St. Paul community.
• Ramsey CountyminorStrategic or Co-development PartnerRamsey County listed as a proud supporting partner. Partnership enables community collaboration and resource sharing for health, wellness, and athletics access.
• Lake MaidsminorOthersLocal business partner appearing in the partners section of the website. Nature of partnership appears to be general community/business collaboration.
• NDCminorOthersLocal business partner appearing in the partners section of the website. Nature of partnership appears to be general community/business collaboration.

Scale indicators4 records

Recent moves8 records

Expansion highlights3 records

Direct peers

• EverybodyFights: Boutique boxing gym brand offering tiered class-based memberships in premium urban locations. Comparable group-boxing-first positioning and membership ladder to Element Gym.
• 9Round Fitness: Kickboxing/boxing fitness franchise delivering 30-minute circuit-style boxing workouts on a recurring membership model. Directly comparable membership cadence and boxing-first programming to Element Gym.
• Title Boxing Club: National boxing-themed fitness franchise offering group boxing fitness classes for general consumers with a similar tiered, no-contract membership structure — the most direct competitive analogue to Element's core group-boxing model.
• Rock Steady Boxing: National non-profit network of affiliate gyms offering Parkinson's-specific boxing classes — the same certified program Element operates. Closest direct analogue to Element's clinical-population programming line.

Broad incumbents

• Life Time Fitness: Large national premium fitness operator with a significant Twin Cities footprint offering group classes, personal training, and family programming. Comparable core fitness services but at much broader scale and price tier.
• Equinox: Premium national fitness brand offering group classes, personal training, and luxury amenities in select markets. Adjacent comparison for tiered memberships and premium amenities at a much higher price point.
• YMCA of the North: Regional nonprofit fitness operator providing membership-based group fitness, youth programs, and adaptive programming in the same Twin Cities geography — directly competes for the same community-impact-driven member.
• Orangetheory Fitness: National group-fitness franchise offering coach-led interval training on a tiered membership model. Comparable community-class-led go-to-market even though the modality (cardio/strength) differs from boxing.

Emerging players

• Boxing For All: Adaptive boxing programs targeted at Parkinson's and special-needs populations in community settings — directly overlaps with Element's Adaptive Boxing and Parkinson's programming as a niche competitor.

Regional players

• YWCA of the Greater Twin Cities: Element's direct facility partner and host at the Health & Fitness Center — operates fitness, aquatics, and wellness programs in the same Saint Paul market with overlapping general-fitness programming.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/element-gym

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Element Gym