Element Plus
Element Plus is a Shanghai-based distributor of 50+ premium international furniture brands and producer of its own E+ modular workstation line, serving multinational corporations and interior design firms across China via showrooms in Shanghai, Beijing, Shenzhen, and Suzhou.
- Company typePrivate
- Founded2015
- HeadquartersShanghai, China
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Element Plus does
Element Plus is a privately held Shanghai-based interior furnishing solutions provider serving multinational corporations, interior design firms, and architects across China. Founded in 2005 as an office furniture space-planning team and formally launched as the Element Plus brand platform in 2015, the company operates four showrooms in Shanghai, Beijing, Shenzhen, and Suzhou plus a Hong Kong office, with subsidiary legal entities in Shanghai (上海圆加实业有限公司), Beijing, and Shenzhen. The core business is a dual model combining exclusive or regional distribution of 50+ premium international furniture brands (Humanscale, Vitra, HAY, Muuto, Framery, Milliken, Carl Hansen & Søn, Magis, and others) with a proprietary E+ product line covering workstations (Patio, Elate), meeting furniture (Captain), executive series (Premier), storage, loose furniture, greenery (Gardener Studio), office artworks (E+ Artwork), and air purification.
The technology layer is centered on customizable modular furniture systems, most notably the PATIO workstation line featuring aluminum beam construction, integrated cable management towers, and configurable utility rails, alongside a smart office partnership with 9am for sensor/analytics-enabled workstations. Go-to-market is enterprise field sales with dedicated account management for large office fit-out projects, supported by showroom-led product consultation, a multilingual website with project case studies, and full project-based furnishing services spanning furniture, carpet, and greenery. Notable clients documented in case studies include KPMG, Deloitte, McKinsey, Bain, Google, Nvidia, AMD, Disney, Starbucks, Dior, Chanel, Hermès, Warburg Pincus, Schindler (70,000 SQM), and Dulwich College, indicating a strong penetration of multinational enterprises across professional services, technology, luxury, and education verticals.
The company generates revenue primarily through hardware sales of both distributed international brands and own-brand products, priced via project-based quotes rather than public list pricing. Approximately 35 employees support the operation, and ownership remains founder/management-controlled with no disclosed institutional investors or parent company. Strategic direction has emphasized geographic expansion into China's Tier-1 office markets and product-line extension into adjacent furnishing categories, culminating in the 2024 Shanghai showroom refresh and ongoing regional distribution exclusivity agreements with brand principals.
Element Plus firmographics
Firmographics- Name
- Element Plus
- Legal name
- Element Plus Group / Element Plus
- Website
- https://elementplus-group.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Element Plus is a Shanghai-based distributor of 50+ premium international furniture brands and producer of its own E+ modular workstation line, serving multinational corporations and interior design firms across China via showrooms in Shanghai, Beijing, Shenzhen, and Suzhou.
- Ownership category
- akta.pro rank
Where Element Plus is headquartered
LocationHeadquarters
- HQ city
- Shanghai
- HQ country
- China
- HQ region
- Asia
Offices4 records
Markets served
Element Plus business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- International Brand Distribution: Distribution and resale of premium international furniture brands (Humanscale, Vitra, HAY, etc.) in China market
- Proprietary Brand Products (E+): Sales of own-brand furniture products including workstations, meeting furniture, executive series, and loose furniture established in 2017
- Project-Based Office Furnishing Solutions: Complete interior furnishing solutions for corporate offices including furniture, carpet, and greenery solutions
- E+ Artwork: Affordable office space artworks introduced in 2018
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Element Plus product offering
Product offeringCore offering
Element Plus supplies complete office interior furnishing solutions to corporate clients in China, combining its proprietary E+ product line of workstations, meeting/executive furniture, storage, and loose furniture with exclusive distribution of more than 50 premium international furniture brands. The company delivers project-based furniture, carpet, greenery, artwork, air purification, and smart office technology through dedicated account management and four regional showrooms.
Product overview
Element Plus operates as a comprehensive interior furnishing solutions provider offering a unified portfolio of system furniture, loose furniture, custom furniture, flooring materials, and greenery solutions. Their E+ brand product portfolio spans six main categories: Workstation (Patio, Elate), Meeting (Captain), Executive (Captain, Premier), Storage (Patio, Portico), Loose Furniture (Loop, Cove, Cozy, Cubo, Don, Deon, Lala, Mac, Mantis, Bonjour, Ciao, Good Day, Hello, Shalom, Nihao), and Other (Gardener Studio, E+ Artwork, Air Purification). The company also represents international furniture brands including Humanscale, Framery, Milliken, Vitra, Muuto, HAY, and others, serving multinational corporations across China with showrooms in Shanghai, Beijing, Shenzhen, and Suzhou.
Differentiator
Problem solved
Functional benefit
Brands
- E+: The company's own brand product line including workstations, meeting furniture, executive furniture, storage, loose furniture, and other products like Gardener Studio (greenery solutions) and E+ Artwork (affordable office artworks).
Products and services
- E+ Workstation Systems (Patio, Elate) Modular E+ own-brand workstations for office and conferencing environments, including the PATIO series (configurable as single work desk, workbench, or conference table with integrated cable management) and the Elate sit-stand desk.
- E+ Meeting & Executive Furniture (Captain, Premier) E+ own-brand meeting and executive furniture series including Captain (available in meeting room and executive configurations with veneer finishes) and Premier executive series with premium veneer options.
- E+ Storage Solutions (Portico) E+ own-brand Portico storage solution designed as a complement to the Patio workstation series for office storage needs.
- E+ Loose Furniture Collection Collection of E+ own-brand loose furniture pieces (Loop, Cove, Cozy, Cubo, Don, Deon, Lala, Mac, Mantis, Bonjour, Ciao, Good Day, Hello, Shalom, Nihao) for flexible office arrangements and collaborative spaces.
- Gardener Studio Greenery Solutions Interior planting and greenery solutions for office spaces, providing landscaping services as part of Element Plus's one-stop interior furnishing offering.
- E+ Artwork Affordable artwork division offering purchasable-level artworks for decorating corporate office spaces.
- Air Purification Solutions Office air purification and air quality management solutions for workspace environments.
- 9am Smart Office Technology Integration Smart office sensor and analytics solutions integrated with workstations to support occupancy and space utilization data.
- Premium International Furniture Brand Distribution Exclusive China distribution for more than 50 premium international furniture brands including Humanscale, Vitra, HAY, Muuto, Framery, Milliken, de Sede, MDF Italia, Magis, Stellar Works, Carl Hansen & Søn, GUBI, Wilkhahn, Okamura, BuzziSpace, Arper, Lapalma, Offecct, Fantoni, Tacchini, Montana, HAG, Normann, SBFI, LaCividina, Alivar, &Tradition, Andreu World, MOROSO, Waldmann, Zoom by Mobimex, and GTV, sold to multinational corporations and design firms in China.
Companies that use Element Plus
Customer profileNamed customers47 records
Segments2 records
Ideal customer profiles2 records
Element Plus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Element Plus partnerships and signals
Strategic signalPartnerships
32 partnerships are on record, tiered core.
- HumanscalecoreExclusive distribution partnership; Element Plus became Humanscale's East China and South China regional partner in November 2023
- VitracoreDistribution partnership for Swiss premium furniture brand
- HAYcoreDistribution partnership for Danish contemporary furniture brand
- MuutocoreDistribution partnership for Danish furniture brand specializing in contemporary design
- FramerycoreDistribution partnership for Finnish sound-insulated office pods and phone booths
- MillikencoreDistribution partnership for premium carpet and flooring solutions
- de SedecoreDistribution partnership for Swiss premium leather furniture brand
- MDF ItaliacoreDistribution partnership for Italian minimalist furniture brand
- MagiscoreDistribution partnership for Italian design furniture brand
- Stellar WorkscoreDistribution partnership for Asian-designed furniture with international quality
- Carl Hansen & SøncoreDistribution partnership for Danish furniture brand specializing in classic designs including Hans J. Wegner pieces
- GUBIcoreDistribution partnership for Danish furniture brand
- WilkhahncoreDistribution partnership for German office furniture brand
- OkamuracoreDistribution partnership for Japanese office furniture manufacturer
- BuzziSpacecoreDistribution partnership for Belgian acoustic furniture brand
- ArpercoreDistribution partnership for Italian furniture brand
- LapalmacoreDistribution partnership for Italian furniture brand
- OffecctcoreDistribution partnership for Swedish furniture brand specializing in acoustic solutions
- FantonicoreDistribution partnership for Italian furniture and partitioning systems
- TacchinicoreDistribution partnership for Italian furniture brand
- MontanacoreDistribution partnership for Danish modular furniture brand
- HAGcoreDistribution partnership for Norwegian office furniture brand
- NormanncoreDistribution partnership for Danish design brand
- SBFIcoreDistribution partnership for Swiss furniture brand
- LaCividinacoreDistribution partnership for Italian furniture brand
- AlivarcoreDistribution partnership for Italian furniture brand
- &TraditioncoreDistribution partnership for Danish design brand
- Andreu WorldcoreDistribution partnership for Spanish furniture brand
- MOROSOcoreDistribution partnership for Italian furniture brand specializing in designer sofas
- WaldmanncoreDistribution partnership for German lighting and furniture brand
- Zoom by MobimexcoreDistribution partnership for furniture brand
- GTVcoreDistribution partnership for furniture brand
Scale indicators3 records
Recent moves13 records
Expansion highlights5 records
Element Plus competitors and assessment
Company assessmentMarket position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key highlights6 records
Customer concentration
Element Plus social profiles
Digital presenceElement Plus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Element Plus leadership team
Management profileNumber of profiles
Element Plus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Element Plus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Element Plus
What does Element Plus do?
Element Plus supplies complete office interior furnishing solutions to corporate clients in China, combining its proprietary E+ product line of workstations, meeting/executive furniture, storage, and loose furniture with exclusive distribution of more than 50 premium international furniture brands. The company delivers project-based furniture, carpet, greenery, artwork, air purification, and smart office technology through dedicated account management and four regional showrooms.
Is Element Plus a public or private company?
Element Plus is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Element Plus founded?
Element Plus was founded in 2015. It employs 11 to 50 people.
Where is Element Plus based?
Element Plus is headquartered in Shanghai, China, in the Asia region.
How does Element Plus make money?
Four revenue lines are on record. International Brand Distribution is the primary driver. The others are proprietary Brand Products (E+), project-Based Office Furnishing Solutions and E+ Artwork.
Does Element Plus have an API?
No public API is recorded for Element Plus.