Element Real Estate
Element Real Estate is a Cairo-headquartered real estate brokerage and marketplace operating across Egypt and the UAE, connecting property buyers to a specialist consultant network across 753 compounds and 6,580+ live units with multi-currency support.
- Company typePrivate
- Founded-
- HeadquartersNew Cairo, Egypt
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Element Real Estate does
Element Real Estate is a Cairo-headquartered real estate brokerage and marketplace platform founded in 2022, operating across Egypt and the United Arab Emirates through branches in New Cairo, Sheikh Zayed, and Dubai. The company connects property buyers to a network of specialist expert consultants who focus on individual compounds and developments rather than acting as generalist agents. Its platform tracks 6,580+ live units across 753 compounds with weekly price updates, supported by tools including a multi-currency property browser (EGP, USD, SAR, AED), a satellite-based coastal visualization ("The Coast From Orbit"), an instant unit valuation engine priced from live comparable listings, a personalized matching questionnaire ("Find Your Element"), an ROI calculator, a unit comparison tool, a real-time consultant availability feed, and iOS/Android mobile applications.
The company monetizes primarily through transaction commissions on property sales and reservations facilitated through its consultant network, with no listing fees charged to sellers. Its go-to-market combines a sales-led expert consultant motion with a self-service mobile and web platform, supplemented by live activations such as the Luk Unwan Expo, Sahel Open House weekends, a quarterly Investors Sunday Brunch at Four Seasons First Residence, and a Dubai Property Showcase roadshow at the Nile Ritz-Carlton featuring DAMAC, Emaar, and Sobha. The customer base is split across Egyptian property buyers (North Coast/Sahel, New Cairo, Sheikh Zayed), Gulf region investors seeking Dubai exposure (SAR/AED/USD pricing supported), and a smaller seller segment using valuation and listing services. A separate sub-brand, Element NT (elementnet.io), manages the consultant/broker credentialing and network side of the business.
Element Real Estate firmographics
Firmographics- Name
- Element Real Estate
- Legal name
- Element Real Estate
- Website
- https://element-realestate.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Element Real Estate is a Cairo-headquartered real estate brokerage and marketplace operating across Egypt and the UAE, connecting property buyers to a specialist consultant network across 753 compounds and 6,580+ live units with multi-currency support.
- Ownership category
- akta.pro rank
Element Real Estate industry classification
Industry- Product category
- Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)
- akta.pro secondary industry
- Buyer Representation Services (BPAJAAAJ)
Keywords
Where Element Real Estate is headquartered
LocationHeadquarters
- HQ city
- New Cairo
- HQ country
- Egypt
- HQ region
- Africa
Offices3 records
Markets served
Element Real Estate business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Real Estate Transaction Commission: Element earns commissions on property sales and reservations. The company facilitates buyer transactions with developers and maintains a network of expert consultants who own sales end-to-end. Zero listing fees for sellers.
- Buyer Representation Services: Consultant-led services for buyers including compound recommendations, priority allocations, and reservation management. Consultants provide personalized guidance throughout the purchase process from first call to keys.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Egypt property listings - price ranges by segment |
| Unit Pricing | Pay-as-you-go | Dubai property listings - AED pricing |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Element Real Estate product offering
Product offeringCore offering
Element Real Estate operates a real estate brokerage and expert consultant network that connects buyers to residential property inventory across Egypt (North Coast, New Cairo, Sheikh Zayed) and Dubai. The company curates 753 compound profiles and 6,580+ live unit listings with weekly price updates, then routes inquiries to specialist consultants who own sales end-to-end from first call to keys. Element earns commissions on property sales and reservations, with zero listing fees charged to sellers.
Product overview
Element Real Estate operates a unified real estate platform combining a primary web application with specialized tools for property search, investment analysis, and geographic visualization. The core website provides access to 753 compound profiles and 6,580+ live unit listings across Egypt and Dubai, supported by a network of expert consultants. The product suite includes the main search platform, a personalized matching tool (Find Your Element), an investment calculator (ROI Calculator), property valuation (What's Your Unit Worth), interactive coastal mapping (The Coast From Orbit), multi-currency browsing, unit comparison, real-time consultant availability (Live), a mobile app, and an events platform. The company also operates Element NT as a separate sub-brand platform for broker/expert consultant network management.
Differentiator
Problem solved
Functional benefit
Brands
- Element NT: Platform for expert consultants and brokers in the Element network
Products and services
- Element Real Estate Brokerage Platform Property search and brokerage service covering Egypt and Dubai residential inventory, with expert consultants assigned by compound to guide buyers from inquiry through reservation and key handover. Includes priority allocations on new launches (e.g., Mountain View Ras El Hekma Phase 3) and access to developer inventory from DAMAC, Emaar, and Sobha.
- Element Mobile App
Quantifiable outcome
- Priority allocation on Mountain View Ras El Hekma Phase 3 opens to Element-registered buyers a full month before public launch
- +4 more outcomes
Companies that use Element Real Estate
Customer profileSegments3 records
Ideal customer profiles3 records
Element Real Estate technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Element Real Estate partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- DAMAC PropertiescoreDAMAC is featured in Element's Dubai Property Showcase roadshow at the Nile Ritz-Carlton in Cairo alongside Emaar and Sobha. Element facilitates access to DAMAC developments including Lagoons phase IV with units starting at AED 145K down payment.
- Emaar PropertiescoreEmaar participates in Element's Dubai Property Showcase roadshow, bringing Dubai addresses to Egyptian investors through the Element consultant network.
- Sobha RealtycoreSobha is featured alongside DAMAC and Emaar in Element's Dubai Property Showcase, extending Element's Gulf region portfolio of premium developers.
- Element NT (elementnet.io)coreElement NT is the technology and expert consultant network platform powering Element Real Estate. The platform manages consultant credentials, availability tracking (Live feature), and the expert consultant network. Element's website references elementnet.io for broker services, network access, and consultant applications.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Element Real Estate competitors and assessment
Company assessmentDirect peers
- Property Finder: Leading real estate listing platform in MENA with strong Egypt and UAE presence. Directly comparable to Element as a digital property marketplace serving both buyers and developers across the same North Coast, Cairo, and Dubai geographies.
- Aqarmap: Egypt-focused real estate listing platform with broad coverage of compounds and units. Directly comparable to Element as a domestic Egyptian marketplace competing for the same buyer and developer relationships.
- Dubizzle: UAE classifieds platform with a large real estate vertical covering Dubai apartments, villas, and off-plan inventory. Comparable to Element's Dubai operations as a listing destination for the same Gulf-region property seekers.
- Bayut: Major MENA real estate marketplace operating across the UAE and broader region. Comparable to Element as an inventory-aggregating platform competing for the same Gulf-region buyer and Egyptian cross-border investor audiences.
- Better Homes: Established Dubai real estate brokerage with strong developer relationships including DAMAC, Emaar, and others. Comparable to Element as a buyer-representation brokerage intermediating Dubai inventory to international investors.
- Coldwell Banker Egypt: International real estate franchise operating in Egypt with brokerage services across Cairo, North Coast, and other markets. Comparable to Element as a buyer-representation brokerage serving Egyptian residential property demand.
- RE/MAX Egypt: Global real estate franchise with Egypt operations covering residential sales, rentals, and consulting. Comparable to Element as a multi-region brokerage serving Egyptian buyers across similar compounds and price segments.
- Driven Properties: Major Dubai real estate brokerage with extensive off-plan and secondary-market coverage. Comparable to Element as a Dubai-focused brokerage competing for the same Gulf and international investor demand.
Broad incumbents
- DAMAC Properties: Major Gulf-region real estate developer featured in Element's Dubai Property Showcase and a source of priority inventory including DAMAC Lagoons. Comparable as a broader player that both supplies and competes for buyer relationships in the Dubai market.
- Emaar Properties: One of the largest Gulf-region real estate developers, featured alongside DAMAC and Sobha in Element's roadshow. Comparable as an incumbent that both supplies Element with Dubai inventory and operates its own buyer-direct sales channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Element Real Estate social profiles
Digital presenceElement Real Estate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Element Real Estate leadership team
Management profileNumber of profiles
Element Real Estate subsidiaries and ownership
Company hierarchySubsidiaries1 record
Element Real Estate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Element Real Estate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Element Real Estate
What does Element Real Estate do?
Element Real Estate operates a real estate brokerage and expert consultant network that connects buyers to residential property inventory across Egypt (North Coast, New Cairo, Sheikh Zayed) and Dubai. The company curates 753 compound profiles and 6,580+ live unit listings with weekly price updates, then routes inquiries to specialist consultants who own sales end-to-end from first call to keys. Element earns commissions on property sales and reservations, with zero listing fees charged to sellers.
Is Element Real Estate a public or private company?
Element Real Estate is a private company. It is classified as unknown and is currently operating.
When was Element Real Estate founded?
Element Real Estate was founded in -1. It employs 251 to 500 people.
Where is Element Real Estate based?
Element Real Estate is headquartered in New Cairo, Egypt, in the Africa region.
How does Element Real Estate make money?
Two revenue lines are on record. Real Estate Transaction Commission is the primary driver. The others are buyer Representation Services.
Who are Element Real Estate's main competitors?
Direct peers on record are Property Finder, Aqarmap, Dubizzle, Bayut, Better Homes, Coldwell Banker Egypt, RE/MAX Egypt and Driven Properties. Broad incumbents are DAMAC Properties and Emaar Properties.
Does Element Real Estate have an API?
No public API is recorded for Element Real Estate.
What industry is Element Real Estate in?
Element Real Estate's product category is Real Estate Brokerage. Its primary akta.pro industry code is FSAEAJAA, Residential Real Estate Brokerage (Buy/Sell), with a secondary code of BPAJAAAJ, Buyer Representation Services. Its NAICS code is 53121 and its SIC code is 6531.