Element Yoga

What Element Yoga does

Element Yoga is a Berlin-Kreuzberg-based yoga institute and method founded in 2007 by Alexander Kröker, operating as a sole proprietorship across two German locations (Berlin-Kreuzberg and Leipzig) and a global online channel. The company serves three primary customer segments: yoga practitioners seeking structured classes and prevention courses, aspiring and current yoga teachers pursuing Yoga Alliance (AYA)-accredited certification, and health-conscious individuals with conditions such as back or neck pain who qualify for German statutory health insurance (GKV) reimbursement on prevention courses. Its product portfolio spans in-person studio classes, 10-week insurance-subsidized prevention courses priced at EUR 119-149, a 200h basic teacher training (EUR 1,950-3,450), a 300h advanced training with four specialized modules (Vinyasa, Yin, Alignment, Personal Yoga) priced at EUR 2,990, private 1:1 sessions at EUR 98-132 per hour, workshops, retreats, and an online studio subscription via ElementYoga.tv on the VHX platform. The core intellectual property is the Element Body Reading methodology — a proprietary constitutional typing system grounded in Ayurvedic five-element theory (Earth, Water, Fire, Air, Space) that integrates Vinyasa, Yin, and Alignment styles and is taught across all products.

The underlying technology stack is a proprietary learning management system (Lernplattform) for self-paced video modules, weekly live Zoom group coaching, and assignments, paired with ElementYoga.tv on VHX for on-demand video content (500+ videos). The business operates a hybrid GTM combining community-led growth (alumni-to-mentor/coach pipeline), event-driven acquisition (workshops, retreats, info events), and digital marketing (Google Ads, MailChimp newsletter, organic social, podcast, free intro modules). Distribution spans the physical studios, the Eversports booking platform, direct online sales through the website, and global online subscription. Revenue is generated through a mix of one-time training fees, recurring studio subscriptions, pay-as-you-go private sessions, and insurance-reimbursable prevention courses. The company operates with approximately 9 employees and has no disclosed outside funding, parent company, or subsidiaries.

Name

Element Yoga

Legal name

Alexander Kröker

Website

https://elementyoga.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Element Yoga is a Berlin-Kreuzberg-based yoga institute offering AYA-accredited teacher training (200h, 300h), insurance-subsidized prevention courses, and the ElementYoga.tv online studio, serving yoga practitioners, aspiring instructors, and health-conscious individuals in Germany and globally.

Ownership category

akta.pro rank

Product category

Yoga Instruction & Teacher Training

NAICS

Fine Arts Schools (611610)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF), Therapeutic/Adaptive Yoga & Clinical Pilates (HSADACAE), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC)

Keywords

• Yoga instruction
• Yoga teacher training
• Online yoga studio
• Wellness education
• Preventive yoga courses

Headquarters

HQ city

Berlin-Kreuzberg

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Studio Classes & Courses: In-person yoga classes in Berlin-Kreuzberg including 10-week prevention courses (Kurse) that qualify for health insurance subsidies up to 80%. Also includes open classes, workshops, and retreats.
2. Online Studio Subscription: ElementYoga.tv (VHX platform) provides video-based yoga content. 14-day free trial available, followed by subscription. Offers Yoga series structured like courses.
3. Yoga Teacher Training Programs: 200h online yoga teacher training in phases (Phase 1: 1050 EUR, Phase 2: 1350 EUR, combined: 1950 EUR). Premium package with personal coaching: 3450 EUR. Also 300h advanced training at 2990 EUR.
4. Private Sessions: One-on-one yoga instruction with Alexander Kröker: 60 minutes = 98 EUR, 90 minutes = 132 EUR. Personalized yoga coaching based on individual constitution.
5. Advanced Training Modules: Individual 100h modules (Yin, Vinyasa, Alignment, Personal Yoga) offered online and in-person. Online: 1163-1750 EUR. In-person: 1700-2450 EUR depending on timing.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels10 records

Core offering

Element Yoga operates a yoga institute offering in-person yoga classes, certified 200h and 300h yoga teacher training programs, advanced specialization modules (Vinyasa, Yin, Alignment, Personal Yoga), private sessions, workshops, and retreats—delivered through its Berlin-Kreuzberg studio, a Leipzig training location, and a proprietary online studio (ElementYoga.tv). The offerings are grounded in the company's Element Body Reading methodology, which uses Ayurvedic constitutional elements (Earth, Water, Fire, Air, Space) to personalize yoga instruction.

Product overview

Element Yoga is a yoga institute and method based in Berlin-Kreuzberg, Germany, operating under a platform-plus-modules architecture. The core offerings include the Element Yoga Institut (physical studio) and ElementYoga.tv (online studio), supported by a comprehensive training portfolio comprising 200h Basic Training, +300h Advanced Training with four specialized modules (Vinyasa, Yin, Alignment, Personal Yoga), all available in-person and online formats. Additional offerings include 10-week prevention courses subsidized by health insurance, private sessions, workshops, retreats, and the Mentorship/Coaching Programs for alumni career development. The Element Yoga method is grounded in a proprietary Element Body Reading system based on Ayurvedic five elements.

Differentiator

Problem solved

Functional benefit

Products and services

• Element Yoga Institut (Berlin-Kreuzberg Studio)

Quantifiable outcome

• Up to 80% course cost reimbursement from German statutory health insurance for prevention courses
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

One partnership is on record.

• American Yoga Alliance (AYA)coreOthersAmerican Yoga Alliance is the primary accreditation body for yoga teacher training programs internationally. Element Yoga's training programs are aligned with AYA standards, allowing graduates to register as RYT-200, RYT-500 certified teachers. This partnership provides credibility and international recognition for graduates.

Scale indicators3 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Anusara Yoga: Global yoga method and teacher training system. Element Yoga's founder is Anusara-inspired, making Anusara a method-level peer in terms of philosophy, teacher training structure and target audience of advanced practitioners and instructors.
• Spirit Yoga: One of the largest yoga studio brands in Berlin, offering in-person classes, teacher trainings and workshops. Directly comparable to Element Yoga's Berlin studio footprint, teacher training catalogue and prevention/wellness positioning in the German market.
• YogaEasy: Germany-based online yoga and wellness subscription platform with a video library and teacher training content. Closely comparable to ElementYoga.tv and Element Yoga's online teacher training business in terms of customer base and digital delivery model.

Broad incumbents

• Asana Rebel: Global yoga-inspired fitness app combining yoga, HIIT and mindfulness content. Comparable to ElementYoga.tv on digital yoga/fitness subscription distribution, though with a more mass-market, app-first GTM.
• Alo Moves: Yoga and wellness streaming platform from Alo (lifestyle brand) offering structured classes and teacher-led content. Comparable to ElementYoga.tv on subscription streaming and to Element Yoga's premium positioning around branded yoga lifestyle.
• Gaia: Global subscription video platform focused on yoga, meditation and conscious lifestyle content. Comparable to ElementYoga.tv as a subscription yoga/wellness platform with a large video library targeting self-directed practitioners.
• Glo: Established global online yoga, pilates and meditation streaming platform. Comparable to ElementYoga.tv as a subscription-based digital yoga offering, but operates at significantly larger scale and with a much broader content catalogue.

Others

• Eversports: Marketplace and booking platform for yoga, fitness and wellness studios across Europe. Listed because Element Yoga uses Eversports for class booking and ticketing, making it a distribution partner rather than a direct competitor.

Emerging players

• Down Dog: Yoga and fitness app known for highly customizable, algorithmically generated yoga sequences. Comparable to ElementYoga.tv's structured, sequence-based content approach, but differentiated by procedural personalization rather than a fixed methodology.

Regional players

• CorePower Yoga: Large US yoga studio chain offering in-person classes, teacher training and an on-demand digital platform. Comparable to Element Yoga on studio-plus-teacher-training-plus-digital offering, but operates primarily in the US rather than DACH.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ElementYogaBln
• Facebookfacebook.com/elementyogaberlin
• LinkedInlinkedin.com/company/element-yoga
• Instagraminstagram.com/elementyoga.de

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Element Yoga