What Elevate Hospitality does

Elevate Hospitality (formerly Bnbmanager) is an Amsterdam-based hospitality management company founded in 2013 that operates across the Netherlands and Germany. The company delivers three core service lines to commercial property owners: full-service management agreements covering dynamic pricing, channel distribution, operations, accounting, and logistics; long-term lease solutions that provide owners with stable monthly cash flow; and development/investment co-investment partnerships for hotel real estate projects.

The company's technical stack is built primarily on the Guesty property management platform, integrated since 2016 with Airbnb, Booking.com, and Vrbo, which collectively account for nearly 90% of bookings. Layered on top are proprietary tooling elements including a dynamic pricing and revenue management system, a mobile logistics application for housekeeping and maintenance task coordination, and an owner-facing portal providing real-time property performance data. The 2024 rebrand to Elevate Hospitality and the addition of owned sub-brands The Ben's Collection (aparthotels and boutique hotels) and Brunchdale (a café venue) signal a strategic shift from pure third-party management toward a vertically integrated hospitality operator with its own branded inventory.

The business model combines management fees on managed properties, lease-based recurring revenue where Elevate takes operational control in exchange for fixed payments to owners, and capital deployment via co-investment in new developments. Customers are commercial property owners, real estate developers, and investors seeking passive income, primarily in the Dutch and German short-stay and boutique hotel segments. The company was ranked among the 28 largest property management firms globally in 2020, manages over 2,000 leisure properties, and has hosted more than 1 million guests since inception.

Name

Elevate Hospitality

Legal name

Elevate Hospitality

Website

https://elevatehospitality.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Elevate Hospitality is an Amsterdam-based hospitality management company serving commercial property owners in the Netherlands and Germany with property management, lease, and co-investment services, managing 2,000+ leisure properties and operating The Ben's Collection and Brunchdale sub-brands.

Ownership category

akta.pro rank

Product category

Hospitality Property Management Services

NAICS

Real Estate Property Managers (53131), Other Traveler Accommodation (72119)

SIC

Real Estate Agents & Managers (For Others) (6531), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Luxury Vacation Rental Management (BPAJAIAD)

akta.pro secondary industries

Resort & Branded Residence Vacation Rental Management (BPAJAIAE), Vacation Rental Marketing & Distribution Management (OTAs/Direct Booking) (BPAJAIAK)

Keywords

• Hospitality property management
• Hotel management services
• Short-stay rentals
• Aparthotel operations
• Leisure property services

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hotel Management Agreements: Full-service property management for (apart)hotels, boutique hotels, serviced apartments, extended stay, and holiday parks. Owners retain property character while Elevate handles all operational aspects.
2. Lease Solutions: Long-term lease agreements providing owners stable monthly cash flow. Elevate takes over operational responsibilities, allowing owners passive income or focus on other business activities.
3. Development/Investment Co-investment: Co-investment partnerships in developing or acquiring hotel real estate. Focus on sustainable investments profitable short and long term. Partners receive expertise and network access.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Elevate Hospitality provides full-service property management, operational support, marketing distribution, dynamic pricing, and accounting for (apart)hotels, boutique hotels, serviced apartments, extended-stay residences, and holiday parks. The company also offers long-term lease partnerships providing property owners with stable monthly cash flow, plus property consultancy and co-investment partnerships for developing or acquiring hotel real estate. Operations span the Netherlands and Germany, leveraging the Guesty platform for OTA channel management and the firm's own dynamic pricing and logistics systems.

Product overview

Elevate Hospitality operates as a comprehensive hospitality management company offering three core service lines: Management Services (including due diligence, operational excellence, marketing distribution, dynamic pricing, accounting, and logistic support via mobile app), Lease Solutions (long-term partnerships providing stable cash flow for property owners), and Development/Investment (property consultancy and co-investment opportunities). The company's portfolio includes The Ben's Collection, a private label brand featuring aparthotels such as Ben's The Highdocks and Ben's The Walton, plus Brunchdale, an all-day brunch café that extends the hospitality experience to local communities. The company leverages Guesty as its property management platform for channel distribution and operational automation.

Differentiator

Problem solved

Functional benefit

Brands

• The Ben's Collection: Private label brand encompassing aparthotels including Ben's The Highdocks, Ben's The Walton, and Ben's Boutique The Hague.
• Brunchdale

Products and services

• Management Services Comprehensive property management services focused on maximizing returns on commercial hospitality real estate while maintaining its personal character. Includes due diligence, operational excellence, marketing distribution, dynamic pricing, accounting, and logistic support through a mobile application. Targeted at commercial property owners of (apart)hotels, boutique hotels, serviced apartments, extended-stay residences, and holiday parks.
• Lease Solutions Long-term lease partnerships offering property owners stable monthly cash flow. Elevate Hospitality takes over all operational aspects of the property, allowing owners to focus on other activities or enjoy passive income. Designed for property owners who prefer not to be involved in day-to-day operations.
• Development and Investment Consultancy Property consultancy and investment partnership services for developing or acquiring hotel real estate. Focus on sustainability and long-term value creation through co-investment structures, with deep expertise, network access, and relevant data provided to partners.
• The Ben's Collection Private label brand operating the company's portfolio of aparthotels and boutique hotels, including Ben's The Highdocks, Ben's The Walton, and Ben's Boutique The Hague. Focused on comfort, innovation, and hospitality prioritization, with planned domestic and international expansion.
• Brunchdale Café All-day brunch café located on the ground floor of The Highdocks aparthotel. Serves hotel guests and local neighborhood residents, featuring fair trade coffee from East Africa and diverse menu options including halal, vegetarian, and vegan choices.

Quantifiable outcome

• Nearly 90% of bookings received through direct OTA integrations
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

One partnership is on record.

• GuestycoreTechnology or Integration · 1 January 2016Guesty is the property management platform used by Elevate Hospitality (formerly Bnbmanager) since 2016. The platform centralizes revenue and listing management, automates guest communication, unifies bookings in Multi-Calendar, manages tasks for housekeeping staff, and coordinates with owners. Guesty provides OTA integrations with Airbnb, Booking.com, and Vrbo, through which nearly 90% of bookings are received.

Scale indicators5 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Vacasa: North America's largest vacation rental management company, offering full-service property management, dynamic pricing, and distribution across multiple OTAs—directly comparable to Elevate's core management and channel distribution offering at much larger scale.
• Staycity: European aparthotel/extended-stay operator with properties across the UK and continental Europe. Directly comparable to Elevate's extended-stay and aparthotel management offerings.
• Sonder: Operator of branded aparthotels and short-stay properties with a tech-enabled management platform. Sonder's branded-residence + tech stack model closely mirrors Elevate's The Ben's Collection + Guesty-backed platform approach.
• Limehome: European aparthotel operator with properties across Germany, Austria, Spain, and the Netherlands. Operates a tech-enabled serviced apartment model overlapping with Elevate's aparthotel and extended-stay service lines.
• Awaze: Europe's largest vacation rental manager with brands including Cottages.com, Hoseasons, and Novasol. Comparable as a large-scale European short-term rental and holiday park manager offering full-service property management.

Broad incumbents

• Airbnb: Largest global short-term rental OTA and Elevate's primary distribution channel. Not a direct competitor but a critical platform dependency and adjacent business that defines the marketplace in which Elevate operates.
• Highgate: Major US-based hospitality management and investment firm operating hotels, resorts, and extended-stay properties. Comparable in offering third-party hospitality management but at much greater scale and breadth than Elevate.
• Cycas Hospitality: European hotel management company operating across multiple brands (Moxy, Residence Inn, Hyatt House). Comparable as a third-party hospitality operator but focused on branded hotels rather than short-stay/vacation rentals.

Emerging players

• Lamington Group: UK-based serviced apartment operator with a tech-enabled management platform. Comparable to Elevate in offering managed aparthotels with proprietary technology, though focused on the UK rather than continental Europe.
• Plum Guide: Curated luxury vacation rental platform operating in Europe with quality-vetted properties. Comparable to Elevate's higher-end managed vacation rental offerings, though operating via marketplace rather than full-service management.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/elevatehospitality.nl
• LinkedInlinkedin.com/company/elevatehospitality

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elevate Hospitality