What Lamington Group does

Lamington Group is an independent, family-owned UK real estate developer and hospitality operator headquartered at 109 Hammersmith Grove, London, operating through the legal entity Agate Properties (trading as Lamington Group) and led by the Godwin family. Founded in 2006, the group runs a multi-brand portfolio anchored by room2 hometels — branded as the world's first hometel concept, combining extended-stay residential flexibility (kitchenettes, longer durations, no archaic rules) with hotel services. Complementary brands include Lamington Apartments (65+ serviced apartments in West London), Missionworks (a 6,950 sq ft community-centric coworking space in a Grade II listed Mission Hall in Hammersmith), Winnie's Cafe and Bar (locally sourced F&B and zero-waste cocktails), Lamington Lettings (residential property management), and Lamington Developments (in-house development studio). A newer concept, Lost Gardens, represents the group's regenerative-design hospitality direction, with Cambridge announced as the first location.

The business model is vertically integrated: Lamington identifies sites, develops properties (typically with co-developers such as Marrico and Helios Real Estate and main contractors such as Caddick Construction), secures forward funding from institutional capital (Aberdeen Investments £46M for Leeds; Coutts and NatWest £19M loan for York and pipeline), and operates them under its own brands. Revenue is generated from room night revenue across owned, leased, and managed room2 properties, serviced apartment rentals, coworking memberships, food and beverage, residential letting management fees, and development management. Distribution is omnichannel — direct booking via room2.com and brand sites, OTA listings (Booking.com), and B2B enterprise funnels via 'Develop With Us' and 'Invest With Us' for property developers and capital partners.

Sustainability is embedded structurally rather than marketed additively. Properties target whole-life net zero carbon, all-electric operations powered by renewables, ground- and air-source heat pumps, on-site solar, and smart occupancy-enabled energy management. A Circular Design Studio transforms waste streams (coffee grounds, shampoo bottles, fishing nets) into functional products via 3D printing and supplier partnerships. The group holds B Corp (group, November 2023), WELL Platinum for room2 Belfast (first in UK and Europe, 2025), BREEAM Excellent for room2 Chiswick, PAS 2060 carbon neutrality across the room2 brand, Green Tourism Gold, Living Wage Employer, and is a signatory of The Climate Pledge, Race to Zero, SBTi, and One Planet Living. The group employs 51-100 people and targets 5,000 keys by 2030.

Name

Lamington Group

Legal name

Agate Properties

Website

https://lamingtongroup.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Lamington Group is a family-owned UK real estate developer and hospitality operator running a multi-brand portfolio anchored by room2 hometels (the world's first hometel concept), serviced apartments, coworking, and residential lettings, with a stated goal of 5,000 keys by 2030.

Ownership category

akta.pro rank

Product category

Sustainable Hospitality

NAICS

Lessors of Residential Buildings and Dwellings (531110), Lessors of Nonresidential Buildings (except Miniwarehouses) (531120)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Operators Of Apartment Buildings (6513)

akta.pro primary industry

Family-friendly serviced apartments (THAMACAG)

akta.pro secondary industries

Family & Group-Friendly Rentals (Large Homes, Multi-Unit Compounds) (THAGANAI), Owner Services, Reporting & Portfolio Administration (THAMAKAI), Co-Living Property Management (BPAJAFAJ)

Keywords

• Sustainable hospitality operations
• Serviced apartment rentals
• Coworking space operations
• Real estate development services
• Residential property lettings

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hometel Room Night Revenue: Revenue from operating room2 hometels across owned, leased, and managed properties. Includes room rentals, extended stays, and ancillary spending. Properties span UK cities including London, Belfast, Southampton, Leeds, York, Cambridge, Edinburgh, and Manchester.
2. Serviced Apartment Rentals: Lamington Apartments provides quality short-term and extended-stay accommodation in West London, operating over 65 furnished apartments from studios to two-bedroom units.
3. Coworking Memberships: Missionworks generates revenue through flexible coworking memberships in its Grade II listed Hammersmith space, offering monthly and flexible access plans.
4. Food & Beverage: Winnie's Cafe and Bar operates within room2 properties and as standalone neighborhood venues, generating F&B revenue from locally sourced, sustainable dining and zero-waste cocktails.
5. Residential Lettings: Lamington Lettings manages residential rental properties in West London, providing landlords with property management services and generating management/tenant placement fees.
6. Development and Development Management: Lamington Developments acts as an in-house development studio, developing properties for the group's own portfolio and potentially for third parties. Properties are developed, owned, and operated under the group's brands.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Lamington Group is a family-owned real estate developer and hospitality operator that designs, builds, and operates a multi-brand portfolio of sustainable accommodations and lifestyle spaces. Its flagship room2 brand pioneered the world's first 'hometel' concept, combining residential flexibility with hotel services, complemented by serviced apartments, residential lettings, coworking space, food and beverage, and an in-house development studio serving UK markets.

Product overview

Lamington Group is an independent, family-owned real estate investor and developer operating a multi-brand portfolio. The core offering centers on room2 hometels — the world's first hometel brand combining hotel services with apartment-style flexibility — complemented by Lamington Apartments (serviced short-term accommodation), Lamington Lettings (residential rentals), Missionworks (coworking spaces), Winnie's Cafe and Bar (food & beverage), and Lamington Developments (in-house development studio). A newer concept, Lost Gardens, represents the company's blueprint for future sustainable urban development with nature-led hospitality. The portfolio spans properties across the UK with a stated goal of 5,000 keys by 2030, unified by sustainability commitments including net zero operations and B Corp certification.

Differentiator

Problem solved

Functional benefit

Products and services

• room2 Hometels The world's first hometel brand, offering extended-stay accommodations that combine the comfort and flexibility of home (kitchenettes, flexible check-in) with the security and services of a hotel. Operates multiple properties across the UK targeting a goal of 5,000 keys by 2030.
• Lamington Apartments One of West London's largest and most trusted operators of serviced apartments, offering over 65 furnished studios and 1-2 bedroom apartments for leisure guests and longer-term corporate workers near Hammersmith station.
• Lamington Lettings Family-managed residential lettings agency providing high-quality furnished apartments in Hammersmith and Shepherd's Bush, with seamless digital property management experiences for tenants and landlords.
• Missionworks Coworking A community-centric coworking space located in a Grade II listed Mission Hall in Brackenbury Village, Hammersmith, offering a holistic environment supporting physical, social and personal wellbeing with biophilic design principles and flexible membership plans.
• Winnie's Cafe and Bar Neighbourhood cafe and bar operating within room2 properties and as standalone venues, serving local, seasonal, fair-trade and organic ingredients with zero-waste cocktail initiatives to limit carbon footprint.
• Lamington Developments In-house development studio delivering complete solutions across hospitality, retail and commercial development, including residential conversions and heritage restorations, with focus on wellbeing and low carbon design.
• Lost Gardens Industry-leading sustainable hospitality brand pushing boundaries of sustainability through regenerative design, nature-led spaces, and circular design principles, featuring urban farming, spa facilities, and farm-to-fork dining, targeting net zero in operation and construction.

Quantifiable outcome

• 61% less carbon per night than average UK hotel
• +9 more outcomes

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature5 records

Partnerships

14 partnerships are on record, tiered core, supporting and major.

• MarricocoreStrategic or Co-development Partner · 25 March 2026Marrico partnered with Helios Real Estate and Lamington Group to develop the room2 Leeds hotel. Marrico is a property development firm acting as co-developer alongside Helios Real Estate for the 16-storey, 200-room hotel project.
• Helios Real EstatecoreStrategic or Co-development Partner · 25 March 2026Helios Real Estate partnered with Marrico and Lamington Group to develop the room2 Leeds hotel. Helios is a property development firm acting as co-developer alongside Marrico for the 16-storey, 200-room hotel project on the former Leeds International Swimming Pool site.
• Caddick ConstructioncoreImplementation/ SI/ Consulting Partner · 25 March 2026Caddick Construction was appointed as main contractor for the room2 Leeds development. Caddick is a leading UK construction company delivering the 16-storey, 200-room hotel in Leeds.
• Climate Partner (Eco Planet Project)coreStrategic or Co-development PartnerLamington Group works with Climate Partner to offset unavoidable carbon emissions through the Eco Planet project in Nicaragua. The project grows giant clumping bamboo as a permanent carbon sink. Bamboo produces 30% more oxygen than equivalent tree coverage, providing verified carbon removal.
• Batch.workssupportingStrategic or Co-development PartnerLamington Group partnered with London-based Batch.works to transform used coffee grounds into 3D printing filament. The hybrid material (coffee grounds blended with renewable bioplastic from corn/sugarcane) is used to create circular products for room2 hotels including bits and bobs boxes, room numbers, hangers, and lampshades.
• SparedsupportingStrategic or Co-development Partnerroom2 Belfast partnered with sustainable start-up Spared to create furniture and art from waste materials. A standout feature is the reception desk made from plastic shampoo bottles collected from room2 Southampton and Chiswick properties, demonstrating circular economy principles in practice.
• Dodds & ShutesupportingStrategic or Co-development PartnerDodds & Shute is a sustainable, design-led furniture and lighting procurement company and certified B Corp. They supplied 90% of the furniture for room2 Belfast including bespoke sofas, headboards, and tables. The company adheres to highest environmental and governance standards with a zero landfill policy.
• EarthlysupportingStrategic or Co-development PartnerThrough partnership with Earthly, Lamington Group invests in high-quality, nature-based carbon removal projects that go beyond offsetting to restore ecosystems, support biodiversity, and benefit local communities.
• Energy and Environmental Alliance (EEA)majorStrategic or Co-development PartnerLamington Group sits on the EEA's Advisory Board, helping shape the Alliance's strategic direction and operational impact. The EEA brings together hospitality businesses to tackle the climate crisis through decarbonisation, responsible investment, and industry collaboration. CEO Ufi Ibrahim serves as CEO of EEA.
• UK Green Building Council (UKGBC)supportingStrategic or Co-development PartnerLamington Group is a member of UKGBC, part of a network transforming the sustainability of the built environment. Developments align with UKGBC's Net Zero Carbon Framework, reinforcing commitment to sustainable construction and operation.
• The Climate PledgesupportingStrategic or Co-development PartnerBy joining The Climate Pledge, Lamington Group committed to reaching net-zero carbon by at least 2040, ten years ahead of the Paris Agreement. Commitments include measuring and reporting emissions, implementing real decarbonisation strategies, and eliminating reliance on offsets.
• Race to ZerosupportingStrategic or Co-development PartnerLamington Group joined the UN-backed Race to Zero campaign in 2022, alongside over 5,000 businesses committed to halving global emissions by 2030. The initiative supports urgent, science-aligned action for a zero-carbon world.
• One Planet Living (Bioregional)coreStrategic or Co-development PartnerOne Planet Living, developed by Bioregional, is a sustainability framework embedded into Lamington Group's organisation through a detailed framework, KPIs and metrics reported quarterly. Covers ten principles from zero-carbon energy to culture and community.
• Ziser LondonsupportingStrategic or Co-development PartnerZiser London is a development partner for Lamington Group. Guy Ziser, CEO of Ziser London, commented on securing Lamington Group as operator for a flagship development scheme, expressing interest in working together long term on this and other projects.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• citizenM: Design-led, compact luxury hotel brand with sustainability credentials and tech-enabled operations, increasingly overlapping with room2's lifestyle and eco-conscious positioning.
• Yotel: Compact, tech-forward hotel brand serving short-stay travellers in dense urban locations, comparable in target customer and operational efficiency ethos to room2 hometels.

Direct peers

• Staycity Group: One of Europe's largest aparthotel operators (Wildcard, Staycity Aparthotels), competing head-to-head with room2 in UK and European city-centre locations with similar extended-stay, kitchenette-enabled offerings.
• Roomzzz: UK aparthotel brand with city-centre locations, providing kitchenette-equipped extended-stay units directly comparable to room2's positioning and price tier.
• Locke (L&R Group / edyn): UK aparthotel brand offering extended-stay accommodation with kitchenettes and design-led interiors, directly comparable to room2 hometels. Notably, Merzak Kaddour, Lamington NED, was a founder of Locke, making it a near-clone peer in concept and geography.
• Cheval Collection: Luxury serviced apartment operator in London, directly overlapping with the upper end of Lamington Apartments' West London portfolio.
• Native (Apart-hotels): Design-led serviced apartment and aparthotel operator with properties across UK cities, offering extended-stay flexibility comparable to room2 hometels and Lamington Apartments.

Others

• The Collective (co-living): UK co-living operator sharing Lamington's community-centric, design-led approach (most adjacent to Missionworks coworking) but focused on longer-term residential co-living rather than hospitality.

Broad incumbents

• Whitbread (Premier Inn): UK's largest hotel operator and owner of Premier Inn, with a broader budget-hotel portfolio plus the Hub by Premier Inn compact brand. Lamington NED Robert Ryan previously held property roles at Whitbread, indicating close industry adjacency.
• Travelodge: Major UK limited-service hotel chain competing for the same budget-to-mid-tier traveller that room2 targets, particularly on price-sensitive overnight stays.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/lamingtongroup

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lamington Group