Elevation Marketing
Elevation Marketing is a privately held US digital marketing agency founded in 2013 that exclusively serves home service contractors (roofing, plumbing, electrical, HVAC, landscaping, exterior, custom builders, housekeeping) with SEO, paid media, web design, AI visibility, and fractional CMO services delivered under annual retainer contracts, plus its Raise the ROOFLE® roofing lead-generator product.
- Company typePrivate
- Founded2013
- Headquarters—
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Elevation Marketing does
Elevation Marketing is a privately held, women-owned and veteran-owned digital marketing agency founded in 2013 and headquartered in the United States, specializing exclusively in marketing services for home service contractors. The company is co-led by Managing Partners Devon Hayes (technical SEO and former Marketing Director for a $280M AEC firm) and Amanda Joyce (paid media), and operates as a registered DBA of Elevation Marketing & Events. Service offerings span local and transformational SEO, paid media management (Google Ads, Local Services Ads, Meta, YouTube, Performance Max), custom WordPress website design, website hosting and maintenance, content marketing, email marketing, AI visibility (AEO/GEO) optimization, marketing consulting, and fractional CMO engagements.
The agency's revenue model is anchored in annual-contract monthly retainers ranging from approximately $1,800/month (website design) to $15,000/month (CMO Assist and Fractional CMO), with onboarding structured around a paid $1,500 Marketing Assessment and a $3,500 1-Page Marketing Plan that convert prospects into retainer clients. In November 2025 the company launched Raise the ROOFLE®, a branded product line wrapping the third-party ROOFLE® instant roof-quote platform with done-for-you setup, CRM integration (JobNimbus, AccuLynx), Callingly/Zapier automation, CallRail tracking, SEO, content, and paid media — offered in three tiers priced from $2,700 to $12,600 in setup fees plus $350–$750/month subscriptions. The agency also generates consulting revenue at $350/hour and manages client ad spend under a minimum $3,000/month requirement.
Customer segments are exclusively US-based SMB home service contractors across eight verticals: roofing, plumbing, electrical, HVAC, exterior and siding, landscaping, custom builders, and housekeeping. The agency pursues a sales-led and inside-sales GTM anchored by its website, phone (888.744.3463), Calendly scheduling, free 30-minute visibility assessments, and the Trades Secrets: Contractor Marketing podcast (a Feedspot top-rated industry podcast distributed across Spotify, Amazon, iHeartRadio, Podcast Index, and Buzzsprout). Technology is built on third-party platforms — WordPress for web, ROOFLE® for roofing instant quoting, and standard marketing automation tools — with no proprietary software development, no disclosed funding rounds, and no institutional investors identified.
Elevation Marketing firmographics
Firmographics- Name
- Elevation Marketing
- Legal name
- Elevation Marketing & Events
- Website
- https://elevmarketing.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Elevation Marketing is a privately held US digital marketing agency founded in 2013 that exclusively serves home service contractors (roofing, plumbing, electrical, HVAC, landscaping, exterior, custom builders, housekeeping) with SEO, paid media, web design, AI visibility, and fractional CMO services delivered under annual retainer contracts, plus its Raise the ROOFLE® roofing lead-generator product.
- Ownership category
- akta.pro rank
Elevation Marketing industry classification
Industry- Product category
- Digital Marketing Services for Home Service Contractors
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)
Keywords
Elevation Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Monthly Retainer Services (SEO, Paid Media, Hosting): Elevation Marketing's primary revenue driver is monthly retainer contracts for ongoing marketing services including SEO, paid media management, website hosting, and AI visibility. Retainers range from $1,800/month (website design) to $3,400/month (Transformational SEO) to $15,000/month (CMO Assist), with minimum annual contracts required for most service tiers.
- Raise the ROOFLE® Product Implementation: One-time setup fees plus recurring monthly subscriptions for the Raise the ROOFLE® branded implementation package. Base Camp starts at $2,700 setup + $350/month; Ascent at $6,800 setup; Summit at $12,600 setup. The annual subscription discount is equivalent to 2 months free ($3,500/year).
- Marketing Consulting & Strategy: Hourly consulting engagements at $350/hour, as well as a structured 3-step methodology: Marketing Assessment ($1,500), 1-Page Marketing Plan ($3,500), and Flexible Retainer ($2,500+/month). These serve as entry-point offerings to convert prospects into full-service retainer clients.
- Paid Media Ad Spend Pass-Through: The company manages paid media campaigns on behalf of clients, with a minimum ad spend requirement of $3,000/month. Management fees are structured as $2,500 base plus 25% of ad spend above $7,000/month. This represents a pass-through cost component alongside management fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Raise the ROOFLE® Base Camp: $2,700 setup + $350/month |
| Subscription | Monthly | Raise the ROOFLE® Ascent: $6,800 setup fee + $750/month paid media management |
| Subscription | Monthly | Raise the ROOFLE® Summit: $12,600 setup fee + $750/month paid media management |
| Subscription | Annual | Local SEO: $2,300/month with annual contract |
| Subscription | Annual | Transformational SEO: $3,400/month with annual contract |
| Other | Pay-as-you-go | Marketing Assessment: $1,500, 4-6 weeks |
| Other | Pay-as-you-go | 1-Page Marketing Plan: $3,500, 5 weeks |
| Subscription | Annual | Flexible Retainer: starting at $2,500/month, 12 months |
| Subscription | Monthly | Paid Media Management: starting at $2,500/month + 25% of ad spend above $7,000/month |
| Subscription | Annual | Fully Custom Website: $1,800+/month for 12 months |
| Subscription | Monthly | Website Hosting & Maintenance: $199/month |
| Subscription | Monthly | AI Visibility: starting at $2,100/month |
| Subscription | Annual | CMO Assist: $15,000/month |
| Subscription | Multi-year contract | Fractional CMO: $15,000/month initial, then $3,500+/month hourly retainer |
| Other | Pay-as-you-go | Marketing Consulting: starting at $350/hour |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels10 records
Elevation Marketing product offering
Product offeringCore offering
Elevation Marketing is a digital marketing agency that delivers SEO, paid media, website design, content marketing, AI visibility, email marketing, and CMO-level marketing services exclusively to home service contractors (roofers, plumbers, electricians, HVAC, landscapers, exterior contractors, custom builders, and cleaning services). The agency also operates a branded product called Raise the ROOFLE®, which packages the third-party ROOFLE® instant roof-quote tool with done-for-you setup, CRM integration, SEO, and launch campaigns for roofing contractors.
Product overview
Elevation Marketing is a digital marketing agency for home service contractors offering a portfolio of marketing services and one proprietary product. The core proprietary product is Raise the ROOFLE, a roofing lead generator tool providing instant roof quotes integrated with CRM platforms. The service portfolio spans SEO and AI Search Visibility, Performance-Driven PPC Advertising, Website Design & Development, Email Marketing, AI Visibility, Website Hosting & Maintenance, Content Marketing, CMO Assist & Fractional CMO services, and Marketing Consulting. The agency also operates the Trades Secrets Podcast as a content marketing sub-brand. Services are primarily sold as monthly retainers or annual contracts, with some available as add-on services bundled with core contracts.
Differentiator
Problem solved
Functional benefit
Brands
- Trades Secrets: Contractor Marketing Podcast: Weekly contractor marketing podcast hosted by Devon Hayes and Amanda Joyce, providing digital marketing insights and actionable tips for home services contractors.
- Raise the ROOFLE®
- Raise the ROOFLE® Smart Solutions
Products and services
- Raise the ROOFLE®
- SEO & AI Search Visibility
- Performance-Driven PPC Advertising
- Website Design & Development
- Email Marketing
- AI Visibility
- Website Hosting & Maintenance
- Content Marketing
- CMO Assist & Fractional CMO
- Marketing Consulting
Quantifiable outcome
- 448% increase in organic web traffic for plumbing SEO client (1,221 increase in top 20 keyword rankings, 1,684% increase in backlinks)
- +15 more outcomes
Companies that use Elevation Marketing
Customer profileNamed customers9 records
Segments8 records
Ideal customer profiles2 records
Elevation Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability6 records
Feature4 records
Elevation Marketing partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ROOFLE®coreElevation Marketing is an authorized reseller and implementation partner for ROOFLE®, a roofing instant-quote tool. The company rebrands and implements ROOFLE® as 'Raise the ROOFLE®,' providing done-for-you setup, custom branding, CRM integration, SEO, content marketing, and launch campaigns for roofing contractors. This is a flagship branded product offering of the agency.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Elevation Marketing competitors and assessment
Company assessmentBroad incumbents
- Hibu: Established SMB marketing services provider offering websites, SEO, paid media, and reputation management to local service businesses — historical incumbent in the home services marketing space with broader geographic and vertical reach.
- Marketing 360: All-in-one SMB marketing platform (part of Madwire) offering website, SEO, PPC, and CRM solutions for service businesses including contractors — comparable offering at scale but with a tech-platform rather than pure-agency model.
- WebFX: Large full-service digital marketing agency serving SMBs across industries with SEO, PPC, web design, and content marketing — competes with Elevation for home services contractor clients but lacks single-vertical specialization.
- Disruptive Advertising: Performance-focused digital marketing agency specializing in paid media, SEO, and lifecycle marketing for mid-market and SMB clients — overlaps with Elevation's paid media and SEO service lines across contractor-adjacent clients.
- LYFE Marketing: Full-service digital marketing agency serving SMBs with social media, SEO, PPC, and content marketing — broad incumbent with overlapping service offerings targeting similar small-business budgets.
- Thrive Internet Marketing Agency: Full-service digital marketing agency offering SEO, PPC, web design, and content marketing to a broad SMB client base including home services — broader portfolio incumbent with overlapping capabilities but without Elevation's exclusive vertical focus.
Direct peers
- Blue Corona: Data-driven digital marketing agency specializing in home services contractors (HVAC, plumbing, roofing, electrical), offering SEO, PPC, web design, and analytics — direct competitor serving the same vertical customer base as Elevation Marketing.
- NetGain: Digital marketing agency focused on home services and contractor clients (roofing, HVAC, plumbing), providing SEO, paid media, and web design — comparable boutique agency serving overlapping contractor verticals.
- Hook Agency: Digital marketing agency exclusively focused on home service contractors (roofers, plumbers, HVAC, electricians), offering SEO, PPC, and web design — virtually identical service model, customer base, and go-to-market to Elevation Marketing.
Others
- ServiceTitan (Marketing Services / Marketplace): Dominant field service management software platform for home service contractors (HVAC, plumbing, electrical, roofing) with native marketing tools and an integrated partner marketplace — adjacent ecosystem participant that increasingly bundles marketing capabilities into its software stack, posing a potential long-term channel threat.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Elevation Marketing social profiles
Digital presenceElevation Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elevation Marketing leadership team
Management profileNumber of profiles
Profiles2 records
Elevation Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elevation Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elevation Marketing
What does Elevation Marketing do?
Elevation Marketing is a digital marketing agency that delivers SEO, paid media, website design, content marketing, AI visibility, email marketing, and CMO-level marketing services exclusively to home service contractors (roofers, plumbers, electricians, HVAC, landscapers, exterior contractors, custom builders, and cleaning services). The agency also operates a branded product called Raise the ROOFLE®, which packages the third-party ROOFLE® instant roof-quote tool with done-for-you setup, CRM integration, SEO, and launch campaigns for roofing contractors.
Is Elevation Marketing a public or private company?
Elevation Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Elevation Marketing founded?
Elevation Marketing was founded in 2013. It employs 11 to 50 people.
How does Elevation Marketing make money?
Four revenue lines are on record. Monthly Retainer Services (SEO, Paid Media, Hosting) is the primary driver. The others are raise the ROOFLE® Product Implementation, marketing Consulting & Strategy and paid Media Ad Spend Pass-Through.
Who are Elevation Marketing's main competitors?
Broad incumbents on record are Hibu, Marketing 360, WebFX, Disruptive Advertising, LYFE Marketing and Thrive Internet Marketing Agency. Direct peers are Blue Corona, NetGain and Hook Agency. ServiceTitan (Marketing Services / Marketplace) is listed as an others.
Does Elevation Marketing have an API?
No public API is recorded for Elevation Marketing.
What industry is Elevation Marketing in?
Elevation Marketing's product category is Digital Marketing Services for Home Service Contractors. Its primary akta.pro industry code is BPAFAKAE, Lead Generation & List Building Services (Prospecting, Data Sourcing). Its SIC code is 7311.