ROOFLE
ROOFLE is a vertical SaaS platform founded in 2020 that provides AI-powered instant roof quoting, digital proposals, and financing facilitation to roofing and exterior contractors across the United States, serving 10,000+ SMB contractor users. In January 2026, Roofle was acquired by SalesRabbit to form a unified contractor platform alongside RoofLink.
- Company typePrivate
- Founded2020
- HeadquartersMinneapolis, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What ROOFLE does
ROOFLE (Roofle Inc.) is a vertical SaaS company founded in January 2020 and headquartered in Andover, Minnesota, that builds software for roofing and exterior contractors. Its flagship product, RoofQuote PRO®, is a cloud-based instant-quoting platform that generates AI-enhanced 30-second roof quotes using aerial measurement integrations (EagleView, GAF QuickMeasure, GeoSpan) and converts website visitors into qualified leads via an embedded e-commerce-style widget. The platform includes multi-structure measurement data (Total SqFt, slope/pitch, waste), digital e-sign proposals, rep quoting tools, mobile applications, and integration with Beacon PRO+ for automated material ordering and delivery tracking.
The company monetizes through tiered SaaS subscriptions ($350/mo Full Platform, $320/mo Owens Corning-branded OC Version, $10/mo Finance Only), affiliate commissions on completed roof replacements (5% up to $1,000), and revenue facilitation on the ContractorLoan PRO™ financing module, which provides AI-powered 60-second pre-qualifications and access to 40+ loan options via partners including Momnt, PowerPay, GreenSky, Wisetack, and Service Finance. The platform is sold primarily through self-serve online onboarding and demo-driven inside sales to SMB roofing contractors across the continental United States, with a 4.93-star rating across 45 reviews and a customer base exceeding 10,000 contractors who have collectively sent 2.4M+ quotes.
In January 2026, SalesRabbit acquired Roofle (Vista Point Advisors served as exclusive financial advisor) to form a unified three-product contractor platform combining SalesRabbit's field sales management, Roofle's online quoting, and RoofLink's production workflows. The executive team includes Travis Harvego (CEO), Matthew McDaniel (CMO), Brad Greenwald (CTO), and Mike Goldenstein (CRO), with backgrounds spanning roofing installation, agency technology, and digital marketing.
ROOFLE firmographics
Firmographics- Name
- ROOFLE
- Legal name
- Roofle Inc.
- Website
- https://roofle.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- ROOFLE is a vertical SaaS platform founded in 2020 that provides AI-powered instant roof quoting, digital proposals, and financing facilitation to roofing and exterior contractors across the United States, serving 10,000+ SMB contractor users. In January 2026, Roofle was acquired by SalesRabbit to form a unified contractor platform alongside RoofLink.
- Ownership category
- akta.pro rank
ROOFLE industry classification
Industry- Product category
- Roofing Contractor Software
- NAICS
- Roofing Contractors (23816), Roofing Contractors (238160)
- SIC
- Asphalt Paving & Roofing Materials (2950)
- akta.pro primary industry
- Roof Installation & Replacement (HSAPAKAA)
- akta.pro secondary industries
- Roof Repair & Leak Remediation (HSAPAKAB), Skylight & Roof Penetration Flashing (Exterior) (HSAPAKAJ)
Keywords
Where ROOFLE is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ROOFLE business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Software Subscriptions: SaaS subscription model with monthly and annual plans for RoofQuote PRO platform access. Includes full platform access, instant quotes, leads, users, and integrations.
- Financing Integration (ContractorLoan PRO): AI-powered financing platform providing contractors access to 40+ loan products with 5-month spending windows. Revenue derived from financing facilitation.
- Affiliate Referrals: Affiliate program paying 5% commission up to $1,000 per completed roof replacement contract referred through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Finance Only - $10/mo or $100/yr |
| Subscription | Annual | Full Platform - $350/mo + $2K setup ($5,500 first year) |
| Subscription | Annual | OC Version - $320/mo + $1K setup ($4,200 first year) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
ROOFLE product offering
Product offeringCore offering
ROOFLE provides a SaaS platform for roofing and exterior home improvement contractors that enables instant online roof quoting in under 30 seconds through AI-enhanced measurements, integrated digital financing (ContractorLoan PRO™) with 60-second pre-qualifications, digital e-sign proposals, and digital material ordering. The platform is delivered as a subscription service and includes a homeowner-facing lead magnet widget embeddable on contractor websites.
Product overview
ROOFLE offers a unified contractor growth platform designed for the roofing and home improvement industries, combining field sales management, instant online quoting, and production workflows. The core product is RoofQuote PRO®, an AI-powered instant roof quoting platform that generates accurate quotes in under 30 seconds through an e-commerce style interface. This integrates with ContractorLoan PRO™, an AI-fueled financing module providing 60-second pre-qualifications and access to 40+ loan products. Following SalesRabbit's January 2026 acquisition of Roofle, the platform now encompasses three specialized products—SalesRabbit (field sales), Roofle (online quoting), and RoofLink (production management)—creating what the company claims is the first cohesive growth platform purpose-built for contractors covering the full customer journey from field sales to production management. Additional modules include digital e-sign proposals, rep quotes, digital material ordering, and mobile app capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- RoofQuote PRO®: Instant roof quotes software for contractors - enables 24/7 instant online quotes with AI-enhanced measurements, e-commerce style shopping experience, and digital proposals
- Contractor Loan PRO™
- Roofle Affiliate Program
Products and services
- RoofQuote PRO® Primary instant roof quoting platform enabling contractors to generate accurate, AI-enhanced roof quotes in under 30 seconds through an e-commerce style interface. Includes multi-structure roof data, instant measurements (Total SqFt, Slope/Pitch, Waste, Stories, Perimeter LF), digital proposals, and lead management. Targeted at roofing contractors.
- ContractorLoan PRO™ AI-powered integrated digital financing solution offering 60-second mobile-enabled pre-qualifications with access to over 40 loan options, promotional financing such as no interest no payments for 24 months, up to $55,000 in funding, and zero dealer fee options. Includes 5-month spending window and closed-loop funding. Available as standalone ($10/mo) or bundled with RoofQuote PRO.
- Quick Gutter Quotes Quick gutter quote capability enabling contractors to quote gutter installations alongside roof replacements, extending the RoofQuote PRO platform beyond roofing to exterior home services.
Companies that use ROOFLE
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
ROOFLE technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability6 records
Feature7 records
ROOFLE partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core, flagship and minor.
- SalesRabbitcoreSalesRabbit acquired Roofle in January 2026, creating a unified platform combining SalesRabbit field sales management, Roofle instant quoting, and RoofLink (acquired late 2024). The three-product stack creates the first cohesive growth platform purpose-built for contractors covering the full customer journey from field sales to production management.
- Owens CorningflagshipOwens Corning sponsored version of RoofQuote PRO with OC branding. Contractors can opt for OC Version requiring Owens Corning branding and first product in quotes. Collaboration includes co-branded marketing and special pricing ($320/mo vs $350/mo for full platform).
- EagleViewcoreAerial measurement integration providing detailed roof measurements. Homeowner addresses are shared for aerial measurement services.
- GAFcoreGAF QuickMeasure integration for aerial measurement services. Homeowner addresses shared for roofing material estimates.
- BeaconcoreBeacon PRO+ integration for automated take-offs, cost forecasting, simplified material ordering, and delivery tracking. Homeowner information shared for ordering services.
- MomntcoreFinancing and loan application integration for ContractorLoan PRO. User and business information shared for financing solutions.
- Amazon Web Services (AWS)corePrimary cloud storage and processing service. RDS stores company, user, and homeowner information. S3 stores company logos and user photos.
- RecurlycoreSubscription management and billing platform. Payment information shared for subscription management.
- AtlasminorLeading manufacturer of residential roofing products featured in Roofle catalog including ProLam, Pinnacle Pristine, Briarwood Pro, StormMaster, and Castlebrook product lines.
- MalarkeyminorPortland, Oregon based roofing manufacturer with products including Legacy, Vista, Highlander Nex, Windsor, Ecoasis, and Dura-Seal featured in catalog.
- CertainTeedminorMajor roofing manufacturer with over 110 years of history, offering exterior and interior building products including roofing, siding, and trim.
- GAFminorLeading roofing manufacturer in North America. More homes protected by GAF roofs than any other product.
- TAMKOminorLeading independent manufacturer of residential roofing shingles crafted with American pride for over 75 years.
- IKOminorGlobal enterprise with manufacturing plants in Canada, US, England, Belgium, Holland, France, and Slovakia. Ships roofing products to 96 countries.
- DECRAminorPioneer of stone-coated metal roofing with state-of-the-art facility in Corona, CA.
- BoralminorNation's largest manufacturer of sustainable, durable, and affordable clay, concrete, stone coated steel, and composite slate and shake roof tile products.
- EDCOminorOne of the oldest continuous domestic metal fabricators and largest manufacturer of pre-finished metal siding products in the US.
- F-WaveminorSpecialty roofing manufacturer with shingle that stands up to hail, high wind, and UV exposure.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
ROOFLE competitors and assessment
Company assessmentEmerging players
- Alivo: AI agent platform for contractors that integrates with Roofle to handle homeowner follow-up and appointment booking. Emerging overlap in AI-driven sales automation for home services.
Direct peers
- SalesRabbit: Field sales management platform for contractors and now Roofle's parent company following the January 2026 acquisition. Offers overlapping contractor-tech capabilities, including canvassing, lead management, and field workflow tools.
- Mark Systems: Roofing estimating and project management software for residential and commercial contractors. Direct competitor in roofing-specific software with decades of installed base.
- JobNimbus: Leading CRM and project management platform purpose-built for roofing and exterior contractors. Directly competes with Roofle in the roofing contractor software category with overlapping quoting, customer, and workflow capabilities.
- Leap: Sales and customer experience platform for home improvement contractors including roofing, windows, and bath. Competes with Roofle on contractor digital sales workflows and proposal management.
- AccuLynx: Roofing-specific CRM, production management, and aerial measurement platform serving the same contractor base as Roofle. Competes head-to-head on workflow automation and contractor productivity tooling.
- One Click Contractor: Software platform for exterior remodeling contractors offering instant roof pricing, lead capture, and proposal tools. Direct overlap with Roofle's instant-quote and proposal capabilities.
Others
- EagleView: Aerial measurement and property intelligence provider whose data feeds Roofle's instant quote accuracy. Not a competitor but a critical enabling infrastructure partner with the potential to vertically integrate.
Broad incumbents
- Housecall Pro: Field service software for home service businesses spanning HVAC, plumbing, electrical, and cleaning. Broader scope than Roofle but increasingly competing for the same contractor wallet share.
- ServiceTitan: Large, established field service management platform primarily serving HVAC, plumbing, and electrical contractors. Adjacent rather than direct, but increasingly extending into roofing and exterior trades.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ROOFLE social profiles
Digital presenceROOFLE financial estimates
Financial estimateRevenue estimate
Valuation estimate
ROOFLE leadership team
Management profileNumber of profiles
Profiles5 records
ROOFLE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ROOFLE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ROOFLE
What does ROOFLE do?
ROOFLE provides a SaaS platform for roofing and exterior home improvement contractors that enables instant online roof quoting in under 30 seconds through AI-enhanced measurements, integrated digital financing (ContractorLoan PRO™) with 60-second pre-qualifications, digital e-sign proposals, and digital material ordering. The platform is delivered as a subscription service and includes a homeowner-facing lead magnet widget embeddable on contractor websites.
Is ROOFLE a public or private company?
ROOFLE is a private company. It is classified as corporate owned and is currently acquired.
When was ROOFLE founded?
ROOFLE was founded in 2020. It employs 11 to 50 people.
Where is ROOFLE based?
ROOFLE is headquartered in Minneapolis, United States, in the North America region.
How does ROOFLE make money?
Three revenue lines are on record. Software Subscriptions are the primary driver. The others are financing Integration (ContractorLoan PRO) and affiliate Referrals.
Who are ROOFLE's main competitors?
Alivo is listed as an emerging player. Direct peers are SalesRabbit, Mark Systems, JobNimbus, Leap, AccuLynx and One Click Contractor. EagleView is listed as an others. Broad incumbents are Housecall Pro and ServiceTitan.
Does ROOFLE have an API?
Yes. ROOFLE offers API and webhooks integration capabilities. The platform enables developers to connect to CRM systems for automated lead flows that send structure data, products and pricing, financing details, log activity, and attach PDF copies of quotes directly in primary systems. The API allows importing contacts and setting up webhooks to send leads with all quote data to thousands of other apps.
What industry is ROOFLE in?
ROOFLE's product category is Roofing Contractor Software. Its primary akta.pro industry code is HSAPAKAA, Roof Installation & Replacement, with a secondary code of HSAPAKAB, Roof Repair & Leak Remediation. Its NAICS code is 23816 and its SIC code is 2950.