El Graner
El Graner is a family-owned artisanal Catalan sausage and charcuterie producer (EMBOTITS PUIGMAL TUBAU S.L.) based in Vilafant, Alt Empordà, Spain, selling 100% artisanal cured and cooked sausages via butcher shops, e-commerce with 24–48h delivery, and B2B wholesale.
- Company typePrivate
- Founded1982
- HeadquartersVilafant, Spain
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What El Graner does
El Graner is an artisanal Catalan sausage and charcuterie producer operated by the legal entity EMBOTITS PUIGMAL TUBAU S.L. (NIF B17759713), headquartered at Carrer Santa Llogaia 17 in Vilafant, Alt Empordà, Catalonia, Spain. The business traces its lineage to 1982, when Ramón Puigmal founded Carnicería Marcel Puigmal in Figueres as a family butcher shop; his son Marcel took over in 1995, and in 2005 the family inaugurated the 200m² "El Graner" workshop in Vilafant — a converted granary that now serves as the principal manufacturing facility (obrador). The company is privately held, family-controlled across two generations, and operates without external equity investors, public listing, or disclosed funding rounds.
The core offering divides into two production lines: embutidos curados (cured sausages such as sobrasada de payés, magret curado, lomo ibérico/duroc, fuet, longaniza, chorizo, panceta curada, and cabeza de lomo, aged in a controlled-atmosphere environment designed to emulate a traditional Catalan pantry) and embutidos cocidos (cooked sausages including butifarra de perol, bull de perol, butifarra catalana, jamón cocido, pavo cocido, foie entier micuit, and a range of patés). All products are certified gluten- and lactose-free, positioning them for celiac and lactose-intolerant consumers. The assortment has been extended with curated gift baskets (lotes de embutidos, priced €41–€285), seasonal Christmas hampers (cestas de navidad), and complementary regional items sourced from third parties — Empordà-designation wines and olive oils, and Iberian hams from supplier Arturo Sánchez.
El Graner operates a hybrid go-to-market: a remaining physical butcher shop, Carnicería Can Tubau in Vilafant (the former Carnicería Marcel Puigmal store in Figueres has closed, though online sales continue), direct B2B wholesale to regional butchers, restaurateurs, hotel owners, merchants, and small grocery stores, and a direct-to-consumer e-commerce storefront at elgraner.net offering 24–48h cold-chain delivery to Spain, Germany, Portugal, and France. Pricing is unit- or kilogram-based across a range of approximately €2.79 (Butifarra Dulce Seca) to €650 (Jamón de Bellota 100% Ibérico Gran Reserva). Headcount is approximately 24; revenue is not publicly disclosed.
El Graner firmographics
Firmographics- Name
- El Graner
- Legal name
- EMBOTITS PUIGMAL TUBAU S.L.
- Website
- https://elgraner.net
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- El Graner is a family-owned artisanal Catalan sausage and charcuterie producer (EMBOTITS PUIGMAL TUBAU S.L.) based in Vilafant, Alt Empordà, Spain, selling 100% artisanal cured and cooked sausages via butcher shops, e-commerce with 24–48h delivery, and B2B wholesale.
- Ownership category
- akta.pro rank
El Graner industry classification
Industry- Product category
- Artisanal Sausages & Charcuterie
- NAICS
- Meat and Meat Product Merchant Wholesalers (424470), All Other Specialty Food Retailers (445298)
- SIC
- Sausages & Other Prepared Meat Products (2013)
- akta.pro primary industry
- Hot Dogs, Frankfurters & Bologna (Emulsified/Comminuted Meats) (AFANAEAG)
- akta.pro secondary industry
- Specialty Food Gift Shops & Hampers (CRAHAGAN)
Keywords
Where El Graner is headquartered
LocationHeadquarters
- HQ city
- Vilafant
- HQ country
- Spain
- HQ region
- Europe
Offices3 records
Markets served
El Graner business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail Sales: Direct sales of artisanal sausages through two physical butcher shop locations (Carnicería Can Tubau in Vilafant and Carnicería Marcel Puigmal in Figueres).
- E-commerce Sales: Online sales through the company's website with home delivery in 24-48 hours. Customers can purchase individual products, curated gift baskets, and Christmas hampers.
- Wholesale to Trade Customers: Sales to other butchers, restaurateurs, hotel owners, merchants and small grocery store owners who want to offer quality artisanal sausages to their customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Sobrasada de payés - cured sausage priced from €6.38 to €12.76 per unit depending on weight (200g or 400g) |
| Unit Pricing | Pay-as-you-go | Curated gift baskets (lotes de embutidos) ranging from €41 to €285 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
El Graner product offering
Product offeringCore offering
El Graner manufactures and sells 100% artisanal Catalan sausages and charcuterie (embutidos) from its own workshop (obrador) in Vilafant, Alt Empordà. The company produces two main lines—cured embutidos (sobrasada, magret curado, lomo ibérico, fuet, longaniza, chorizo) and cooked embutidos (butifarra, bull de perol, foie entier micuit, pavo cocido)—all certified gluten-free and lactose-free. Products are sold individually, as curated gift baskets (Lotes de embutidos), or as Christmas hampers (Cestas de Navidad) via two physical butcher shops and an e-commerce site with home delivery.
Product overview
El Graner is an artisanal Catalan sausage and charcuterie company based in Vilafant, Alt Empordà, operated by EMBOTITS PUIGMAL TUBAU S.L. The company produces two main product lines—embutidos curados (cured sausages) and embutidos cocidos (cooked sausages)—with 100% artisanal production at their workshop. Core products include Sobrasada deillés, Magret curado, Lomo ibérico, and Foie entier micuit. The portfolio extends to gift baskets (Lotes de embutidos), Christmas hampers (Cestas de Navidad), and complementary regional products including Empordà wines, olive oils, and Iberian hams. All products are certified gluten-free and lactose-free, suitable for celiacs. Products are available through their physical butcher shops (Carnicería Can Tubau and formerly Carnicería Marcel Puigmal) and online store with 24-48 hour cold chain delivery.
Differentiator
Problem solved
Functional benefit
Products and services
- Embutidos curados (Cured Artisanal Sausages) Core product line of cured artisanal Catalan sausages aged with patience in controlled atmosphere in the Empordà region. Includes Sobrasada de payés, Magret curado, Lomo ibérico, Lomo duroc, Fuet, Longaniza, Chorizo, Panceta curada, and Cabeza de lomo. Priced per kg or per unit.
- Embutidos cocidos (Cooked Artisanal Sausages) Core product line of cooked artisanal sausages and processed meats prepared for high-quality artisanal products. Includes Pavo cocido, Foie entier micuit, Butifarra de Perol, Bull de Perol, Butifarra catalana, Jamón cocido, and various patés.
- Lotes de embutidos (Artisanal Sausage Gift Baskets)
Quantifiable outcome
- All sausages are certified gluten-free and lactose-free, suitable for celiacs and lactose-intolerant consumers
Companies that use El Graner
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
El Graner technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
El Graner partnerships and signals
Strategic signalScale indicators5 records
Recent moves9 records
Expansion highlights4 records
El Graner competitors and assessment
Company assessmentBroad incumbents
- Noel Alimentaria: Large Spanish food manufacturer with significant charcuterie and processed meat operations. Broader product portfolio and scale, but overlaps with El Graner in cured and cooked sausage categories.
- Joselito: Spanish Iberian pork specialist (jamón, embutidos) with global premium positioning. Broader scale and brand recognition than El Graner but operates in the same premium Spanish charcuterie category.
- Campofrío Food Group: Largest Spanish charcuterie and processed meats company with extensive national distribution and broad product portfolio. Represents the industrial incumbent El Graner competes against in retail and foodservice.
Direct peers
- Esteban Espuña: Spanish family charcuterie company founded in Tàrrega (Catalonia) with artisanal cured and cooked sausages. Comparable in product range, Catalan origin, and traditional production methods, though larger in scale.
- Faccsa: Spanish charcuterie manufacturer specializing in cured meats (chorizo, salchichón, lomo) for retail and foodservice. Directly comparable product range though with broader distribution and larger scale.
- Cárnicas Tello: Spanish charcuterie producer with traditional cured meats and Iberian pork products. Comparable as a Spanish artisanal charcuterie manufacturer targeting premium retail channels.
- Embutidos La Nuin: Spanish artisanal charcuterie producer with traditional cured sausages and quality regional positioning. Comparable family-owned operation focused on premium Iberian charcuterie.
- Salgot: Artisanal cured meats producer from Agramunt (Catalonia) with family tradition dating back to 1948. Directly comparable as a small-batch Catalan charcuterie specialist with premium positioning and direct-to-consumer sales.
- Embutidos Solà: Spanish artisanal charcuterie producer with traditional cured meats, fuet, and longaniza. Comparable family-owned operation in the Iberian charcuterie category with similar artisanal production approach.
- Casa Riera Ordeix: Traditional Catalan charcuterie manufacturer based in Vic, with a long family heritage of artisanal cured meats (longaniza, fuet, salchichón). Closely comparable in product mix, Catalan regional positioning, and artisanal production approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
El Graner social profiles
Digital presenceEl Graner financial estimates
Financial estimateRevenue estimate
Valuation estimate
El Graner leadership team
Management profileNumber of profiles
Profiles1 record
El Graner subsidiaries and ownership
Company hierarchySubsidiaries1 record
El Graner funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
El Graner M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about El Graner
What does El Graner do?
El Graner manufactures and sells 100% artisanal Catalan sausages and charcuterie (embutidos) from its own workshop (obrador) in Vilafant, Alt Empordà. The company produces two main lines—cured embutidos (sobrasada, magret curado, lomo ibérico, fuet, longaniza, chorizo) and cooked embutidos (butifarra, bull de perol, foie entier micuit, pavo cocido)—all certified gluten-free and lactose-free. Products are sold individually, as curated gift baskets (Lotes de embutidos), or as Christmas hampers (Cestas de Navidad) via two physical butcher shops and an e-commerce site with home delivery.
Is El Graner a public or private company?
El Graner is a private company. It is classified as family owned and is currently operating.
When was El Graner founded?
El Graner was founded in 1982. It employs 11 to 50 people.
Where is El Graner based?
El Graner is headquartered in Vilafant, Spain, in the Europe region.
How does El Graner make money?
Three revenue lines are on record. Retail Sales are the primary driver. The others are E-commerce Sales and wholesale to Trade Customers.
Who are El Graner's main competitors?
Broad incumbents on record are Noel Alimentaria, Joselito and Campofrío Food Group. Direct peers are Esteban Espuña, Faccsa, Cárnicas Tello, Embutidos La Nuin, Salgot, Embutidos Solà and Casa Riera Ordeix.
Does El Graner have an API?
No public API is recorded for El Graner.
What industry is El Graner in?
El Graner's product category is Artisanal Sausages & Charcuterie. Its primary akta.pro industry code is AFANAEAG, Hot Dogs, Frankfurters & Bologna (Emulsified/Comminuted Meats), with a secondary code of CRAHAGAN, Specialty Food Gift Shops & Hampers. Its NAICS code is 424470 and its SIC code is 2013.