Elite Turf Supply
Elite Turf Supply is a Utah-based artificial turf supplier and installer serving homeowners, contractors, and commercial clients across Utah and Idaho through three warehouse locations, offering proprietary C8 yarn turf products, in-house installation, and wholesale supply.
- Company typePrivate
- Founded2019
- HeadquartersLindon, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Elite Turf Supply does
Elite Turf Supply is a privately held artificial turf supplier and installer founded in 2019 and headquartered in Lindon, Utah. The company sells a portfolio of 25 synthetic grass products featuring proprietary C8 yarn technology across landscaping (18 varieties), athletic turf (3), and putting greens (3), with backing systems available in both latex and polyurethane. It maintains over 1,000,000 square feet of standing inventory across three warehouse/showroom locations in Lindon UT, Nampa ID, and Washington UT, and operates in-house installation crews that have completed more than 1,000 projects since inception.
The business operates a hybrid go-to-market model combining direct retail sales through showrooms, professional installation services via in-house crews, and wholesale supply to contractors and landscapers, with a growing dealer/distributor network across Utah and Idaho. Revenue is generated through material-only sales at $1.50-$5.50 per square foot, full-service installation at $8-$14 per square foot, wholesale trade accounts, and accessory product sales (including the Elite Sweeper at $275). Customer segments span residential homeowners, contractors/landscapers, commercial and sports facilities, pet owners, and golf enthusiasts. The company is owner-operated by three founders (Taylor Brown, Jordan Lower, Dennis Ferguson), has approximately 14 employees, and partners with Hearth for customer financing and TrackMan for indoor golf simulator installations.
The company's competitive position rests on regional distribution density, vertical integration from material supply through installation, drought-driven demand in Utah and Idaho, and proprietary product technology. No institutional funding has been disclosed, and revenue figures are not publicly available.
Elite Turf Supply firmographics
Firmographics- Name
- Elite Turf Supply
- Legal name
- Elite Turf Supply
- Website
- https://eliteturfsupply.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Elite Turf Supply is a Utah-based artificial turf supplier and installer serving homeowners, contractors, and commercial clients across Utah and Idaho through three warehouse locations, offering proprietary C8 yarn turf products, in-house installation, and wholesale supply.
- Ownership category
- akta.pro rank
Elite Turf Supply industry classification
Industry- Product category
- Artificial Turf Supply and Installation
- NAICS
- Sporting and Athletic Goods Manufacturing (33992), Lawn and Garden Equipment and Supplies Retailers (4442), Outdoor Power Equipment Retailers (444230)
- SIC
- Sporting & Athletic Goods, Nec (3949), Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Artificial Turf & Synthetic Grass Manufacturing (IMAOAJAI)
- akta.pro secondary industries
- Turf Management (Sports Fields, Golf Courses) (BPABADAC), Small Turf Repair & Patchwork (Bare Spots, Pet Damage) (HSAIAAAJ)
Keywords
Where Elite Turf Supply is headquartered
LocationHeadquarters
- HQ city
- Lindon
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Elite Turf Supply business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Turf Product Sales: Retail and wholesale sales of artificial turf materials including landscape turf, sports turf, pet turf, putting greens, and accessories (infill, seam tape, stakes, nails, fasteners). Primary revenue stream with standing inventory of over 1,000,000 square feet.
- Installation Services: Full-service professional turf installation for residential and commercial properties. In-house crews handle consultation, product selection, site preparation, turf installation, infill, and final walkthrough. Completed over 1,000 installations.
- Turf Care Products: Sale of turf maintenance equipment and accessories including the Elite Sweeper corded electric turf sweeper at $275.00.
- Dealer/Contractor Accounts: Wholesale pricing, volume discounts, and trade accounts for contractors and landscapers. Same-day pickup and delivery from warehouse locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Turf Material Only (Basic) |
| Unit Pricing | Pay-as-you-go | Full Installation Service |
| Other | Monthly | Financing Options |
| Unit Pricing | Pay-as-you-go | Elite Sweeper Product |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Elite Turf Supply product offering
Product offeringCore offering
Elite Turf Supply sells artificial turf products — landscape, pet, putting green, athletic, playground, and pool-area turf — alongside the corded Elite Sweeper maintenance accessory, with over 1,000,000 square feet of standing inventory across three Utah/Idaho warehouses. The company also provides full-service professional turf installation using in-house crews and operates a wholesale supply and dealer program for contractors and landscapers.
Product overview
Elite Turf Supply offers a complete line of artificial turf products and installation services for residential, commercial, and sports applications across Utah and Idaho. The product portfolio centers on 25 different synthetic grass options including 18 landscaping turf varieties, 3 athletic turf products, and 3 putting green turf products, all featuring C8 yarn technology. Beyond turf products, the company provides full-service installation, wholesale supply for contractors, DIY installation support, and the Elite Sweeper as a maintenance accessory. The company operates three warehouse/showroom locations and offers financing through Hearth.
Differentiator
Problem solved
Functional benefit
Brands
- Elite Sweeper: A corded electric turf sweeper designed to lift flattened fibers, remove debris, and restore artificial turf to like-new condition. Features counter-rotating bristles, 120V rated voltage, 13A rated current, 60Hz frequency. Priced at $275.00 plus shipping.
Products and services
- Landscaping Turf Artificial turf products designed for residential and commercial landscaping, available in 18 varieties with different face weights and blade heights to balance aesthetic and performance needs for yards, park strips, side yards, and commercial landscapes.
- Putting Green Turf Specialty artificial turf engineered for custom putting greens with proper contours, speed, and roll characteristics to deliver a realistic home or office practice experience.
- Athletic Turf Durable artificial turf engineered for sports fields, batting cages, training facilities, and indoor sports venues, designed to withstand high-impact activities and heavy foot traffic.
- Pet Turf Pet-specific artificial turf with antimicrobial infill and high-capacity drainage designed for dog runs and pet potty areas to resist odor, handle heavy use, and simplify cleanup.
- Playground Turf Shock-absorbent artificial turf surface installed to meet fall-height safety standards for residential play areas, schools, daycares, and community spaces.
- Pool Area Turf Quick-draining artificial turf designed for installation around pool decks to eliminate mud and standing water, resist chlorine and sun exposure, and reduce slipping.
- Elite Sweeper Corded electric turf sweeper (120V, 13A, 60Hz) with counter-rotating bristles that lifts flattened fibers, removes debris, and restores artificial turf to like-new condition; priced at $275 plus shipping.
- Turf Installation Services End-to-end professional artificial turf installation for residential and commercial properties covering site assessment, product selection, base preparation, turf installation, infill, and final walkthrough, delivered by in-house crews.
- Turf Wholesale Supply Wholesale pricing and bulk turf supply for contractors and landscapers, leveraging the Lindon warehouse inventory to enable same-day pickup and delivery with volume discounts.
- Turf for Golf Simulators Indoor turf installation built to pair with golf simulator setups, including hitting surface, approach area, and surrounding turf, delivered in partnership with TrackMan.
Quantifiable outcome
- Water savings of $1,200 to $2,400 per year for homeowners switching from natural grass
- +3 more outcomes
Companies that use Elite Turf Supply
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles3 records
Elite Turf Supply technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature1 record
Elite Turf Supply partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Dealer Network (Resellers, Wholesalers, Partners)coreGrowing network of turf dealers, distributors, and suppliers across Utah and Idaho. Programs include resellers, wholesalers, and strategic partners. Offers training programs, marketing materials, and ongoing business support. Access to established supply chain and proven product line.
Scale indicators5 records
Recent moves4 records
Expansion highlights5 records
Elite Turf Supply competitors and assessment
Company assessmentBroad incumbents
- FieldTurf: Major athletic turf manufacturer serving stadiums, schools, and sports facilities. Comparable to Elite's athletic turf line and sports-field installation capability, though operating at a much larger commercial and institutional scale.
- SYNLawn: National artificial turf manufacturer and installer with a broad dealer network. Comparable to Elite as a direct competitor in residential and commercial turf installation, but operating at much greater scale with proprietary product lines and franchised territories.
- Purchase Green: Multi-location artificial turf retailer and installer with showrooms across the western U.S. Directly comparable business model to Elite: showroom-based sales, in-house installation crews, and a product lineup spanning landscape, pet, and putting-green turf.
- ForeverLawn: Artificial turf brand with a dealer/installer network covering residential, commercial, and athletic applications. Comparable to Elite in product breadth and dealer-driven distribution, though with national rather than regional concentration.
Direct peers
- Global Syn-Turf: Wholesale artificial turf distributor supplying residential and commercial installers nationwide. Closely comparable to Elite's wholesale channel and product breadth across landscape, pet, and athletic categories.
- EasyTurf: Artificial turf manufacturer and installer focused on residential and commercial landscaping, with regional dealer coverage. Directly competes with Elite on landscape and pet turf installations using a similar showroom-and-installation model.
- Artificial Turf Express: Regional artificial turf retailer and installer serving western U.S. markets with both DIY material sales and full-service installation. Closely comparable to Elite's showroom-plus-installation GTM in a similar geographic footprint.
- ProGreen Synthetic Turf: Wholesale and retail artificial turf supplier with a national dealer network. Comparable to Elite's wholesale and contractor business, supplying landscapers and builders with turf, infill, and accessories.
Regional players
- Turf Company (Mountain West regional installers): Smaller artificial turf installers operating in adjacent Mountain West states such as Nevada, Arizona, and Colorado. Comparable to Elite's regional installation model and target customer segments, but serving non-overlapping geographies that could represent expansion opportunities.
Others
- TrackMan: Elite's existing partner for indoor golf simulator turf installations. Relevant as an adjacent ecosystem player whose customers require artificial turf hitting surfaces, making it a go-to-market channel and complementary offering to Elite's simulator turf line.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Elite Turf Supply social profiles
Digital presenceElite Turf Supply financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elite Turf Supply leadership team
Management profileNumber of profiles
Profiles3 records
Elite Turf Supply funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elite Turf Supply M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elite Turf Supply
What does Elite Turf Supply do?
Elite Turf Supply sells artificial turf products — landscape, pet, putting green, athletic, playground, and pool-area turf — alongside the corded Elite Sweeper maintenance accessory, with over 1,000,000 square feet of standing inventory across three Utah/Idaho warehouses. The company also provides full-service professional turf installation using in-house crews and operates a wholesale supply and dealer program for contractors and landscapers.
Is Elite Turf Supply a public or private company?
Elite Turf Supply is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Elite Turf Supply founded?
Elite Turf Supply was founded in 2019. It employs 11 to 50 people.
Where is Elite Turf Supply based?
Elite Turf Supply is headquartered in Lindon, United States, in the North America region.
How does Elite Turf Supply make money?
Four revenue lines are on record. Turf Product Sales are the primary driver. The others are installation Services, turf Care Products and dealer/Contractor Accounts.
Who are Elite Turf Supply's main competitors?
Broad incumbents on record are FieldTurf, SYNLawn, Purchase Green and ForeverLawn. Direct peers are Global Syn-Turf, EasyTurf, Artificial Turf Express and ProGreen Synthetic Turf. Turf Company (Mountain West regional installers) is listed as a regional player. TrackMan is listed as an others.
Does Elite Turf Supply have an API?
No public API is recorded for Elite Turf Supply.
What industry is Elite Turf Supply in?
Elite Turf Supply's product category is Artificial Turf Supply and Installation. Its primary akta.pro industry code is IMAOAJAI, Artificial Turf & Synthetic Grass Manufacturing, with a secondary code of BPABADAC, Turf Management (Sports Fields, Golf Courses). Its NAICS code is 33992 and its SIC code is 3949.