Ellis Automotive

What Ellis Automotive does

Ellis Automotive is a privately held, family-owned automotive dealership operating as Ellis Chevrolet from 551 East Main Street in Malone, New York, in continuous operation since 1984. The business holds an authorized Chevrolet franchise from General Motors and serves retail consumers and small-commercial buyers in Franklin County and the broader North Country region of upstate New York, an area with limited competing franchised new-vehicle points of sale. The company stocks and sells new Chevrolet cars, trucks, SUVs, and EVs, participates in the GM CarBravo certified pre-owned program for used vehicles, and operates an attached service and parts operation that retails ACDelco and OEM GM parts. The dealership also originates financing through GM Financial and offers manufacturer-backed protection plans.

The underlying operating technology is conventional franchise-dealer infrastructure: a DealerOn-hosted website for inventory browsing, lead capture, and online shopping workflows, third-party measurement and paid acquisition tooling (Google Analytics and Google AdWords), and standard dealer management system integrations tied to GM. There is no proprietary software, no proprietary AI or machine-learning capability, and no in-house technology development evident in the source material. Technology deployment is limited to vendor SaaS adoption typical for single-point franchised dealers.

The revenue model combines three franchise-dealer income streams: front-end gross profit on new and used vehicle unit sales (the latter augmented by CarBravo CPO certification and KBB Instant Cash Offer trade-in acquisition), back-end gross from finance and insurance products (GM Financial captive financing and protection plans), and fixed-ops gross from service labor and parts. The dealership employs 33 people across sales, service, parts, and administrative functions. Community engagement includes targeted local sponsorships, exemplified by a $2,000 donation to a K9 training program in March 2025, consistent with maintaining brand visibility in a small-population rural catchment.

Name

Ellis Automotive

Legal name

Ellis Chevrolet

Website

https://ellischevrolet.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Ellis Automotive is a family-owned Chevrolet franchise dealership operating from Malone, New York since 1984, selling new and certified pre-owned vehicles, providing GM-backed service and parts, and offering GM Financial financing to retail and small commercial buyers in New York's North Country.

Ownership category

akta.pro rank

Headquarters

HQ city

Malone

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales (New & Used): Sale of new Chevrolet vehicles and used vehicles including Certified Pre-Owned (CPO). Also sells used vehicles from other brands (Toyota, Jeep, Ford, Honda, GMC, Chrysler, Volkswagen, Hyundai, Cadillac, RAM).
2. Vehicle Service & Repair: Chevrolet service center providing maintenance and repair services including oil changes, tire rotations, brake inspections, engine repairs, and collision/body work.
3. Parts Sales: Sale of OEM GM parts and accessories, ACDelco components (batteries, wiper blades, filters, brake pads, rotors). Also offers Chevrolet Accessories.
4. Financing & Insurance Products: Financing through GM Financial, trade-in evaluations, and vehicle protection products including EV Protection Plan, Pre-Paid Maintenance, Gap Coverage, Tire & Wheel Protection.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Ellis Automotive is a franchised Chevrolet, Buick, and GMC dealership that sells new and pre-owned vehicles, manufacturer-backed OEM parts and accessories, and provides factory-certified maintenance, repair, and collision services. The dealership also originates vehicle financing and leases through GM Financial and accepts trade-in vehicles. Operations are conducted from a single retail location in Malone, New York.

Product overview

Ellis Chevrolet is a GM-authorized Chevrolet franchise dealership offering a unified portfolio of automotive sales and service products. The core offering comprises new Chevrolet vehicle sales (cars, trucks, SUVs, crossovers, and electric vehicles), used vehicle sales through both general pre-owned inventory and the CarBravo Certified Pre-Owned program, and an integrated service and parts department. Supporting products include GM Financial vehicle financing, trade-in valuation tools, vehicle protection plans (warranties, gap coverage, prepaid maintenance), and an online shopping platform powered by DealerOn. The dealership also participates in GM Rewards and Chevrolet Rewards loyalty programs. The portfolio spans consumer vehicles (e.g., Silverado, Equinox, Traverse, Corvette), commercial vehicles (Express Cargo, BrightDrop), and electric vehicles (Bolt EV, Equinox EV, Blazer EV, Silverado EV), all serviced through a single physical dealership location in Malone, NY.

Differentiator

Problem solved

Functional benefit

Products and services

• New Chevrolet, Buick, and GMC vehicle sales

Quantifiable outcome

• Community donation of $2,000 to Malone Village Police Dept. K9 training program

Named customers2 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• General Motors (GM)coreChannel Partner/ Reseller/ DistributorAuthorized Chevrolet dealership franchise representing GM vehicle sales, service, and parts. Has access to GM Financial financing, GM certified service programs, GM Genuine Parts, and participation in GM marketing programs including CarBravo certified pre-owned program.
• GM FinancialcoreStrategic or Co-development PartnerGM Financial provides financing options for vehicle purchases including pre-qualification, online credit applications, and special financing rates (e.g., 0% APR offers). Ellis Chevrolet directs customers to GM Financial for credit applications and financing.
• GooglesupportingTechnology or IntegrationGoogle provides advertising and analytics services including Google Analytics, AdSense, AdWords, DoubleClick remarketing, and interest-based advertising. Website uses Google products for tracking and targeted advertising.
• CarBravo (GM)supportingChannel Partner/ Reseller/ DistributorCarBravo is GM's certified pre-owned vehicle program. Ellis Chevrolet participates by selling CarBravo certified used vehicles through their inventory and dedicated CarBravo portal.
• Kelley Blue Book (KBB)supportingTechnology or IntegrationKelley Blue Book provides the Instant Cash Offer tool allowing customers to get trade-in values. Ellis Chevrolet integrates KBB's trade-in valuation tool on their website.
• ACDelcosupportingTechnology or IntegrationACDelco is GM's parts brand. Ellis Chevrolet sells and installs ACDelco products including batteries, wiper blades, filters, brake pads, and rotors. Multiple service specials feature ACDelco products.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sonic Automotive: US franchised auto retailer with EchoPark used-vehicle stores. Comparable in franchised new-car retail and F&I economics, but at scale and with a distinct used-vehicle vertical (EchoPark) that competes with CarBravo.
• Group 1 Automotive: Public US/UK franchised auto retailer operating 200+ dealerships. Directly comparable business model—new and used vehicle sales, service, parts, F&I—though at greater scale and with broader geographic and brand diversification than a single-rooftop dealer.
• Penske Automotive Group: Large-cap franchised auto dealer group with operations across the US, including premium and volume brands. Overlaps in Chevrolet retail and the same revenue streams (sales, service, parts, F&I), but at much larger scale and more diversified geographic footprint.
• Lithia Motors: Public US auto retailer and the most aggressive acquirer of independent dealerships, including Chevrolet franchises. Comparable in business model (franchised new/used sales, service, parts, F&I), but Lithia operates at national scale across dozens of brands.
• CarMax: Largest US used-vehicle retailer with national footprint and integrated financing. Comparable to Ellis Chevrolet's used-car and CarBravo operations, but with a dedicated used-vehicle-only model and national scale rather than a single rural franchise.
• Asbury Automotive Group: Public US franchised auto retailer with 150+ dealerships, including volume brands like Chevrolet. Same core revenue streams (F&I, service, parts) and OEM franchise model, but operates across multiple regions and brand portfolios.
• AutoNation: Largest US franchised auto retailer with 250+ rooftops across multiple brands including Chevrolet. Comparable as a multi-revenue-stream franchised dealer (new, used, service, parts, F&I), but operates at vastly greater scale and across multiple geographies.

Emerging players

• Carvana: Pure-online used-vehicle retailer with home delivery and vending-machine pickup model. Competes indirectly with the dealer's pre-owned and CarBravo inventory by offering rural customers nationwide used-vehicle selection without visiting a dealership lot.
• Vroom: Online used-car marketplace that competes with dealership-based used-vehicle sales on selection, pricing transparency, and home delivery. Relevant as a structural competitor to the used-vehicle side of a small franchise dealer.

Regional players

• Valley Chevrolet (Plattsburgh / Massena / surrounding North Country dealers): Other authorized Chevrolet franchise dealers operating in the broader upstate New York / North Country region. Directly comparable as same-brand franchise competitors in adjacent trade areas who compete for spillover shoppers from Ellis Chevrolet's Malone catchment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ellis-automotive

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ellis Automotive