What Elmografico does

Elmografico (legal entity ELMOGRAFICO GmbH, DBA "ELMO") is a Nuremberg, Germany-based boutique creative agency founded in 2012 by co-founders and managing directors Florian Richter and Lorenz Schreiber. The firm positions itself as Germany's first creative agency to combine experiential marketing (Erlebnismarketing) with performance marketing, using gamification elements integrated into campaigns to drive measurable engagement outcomes. Its core service portfolio spans brand communication, marketing-mix strategy, campaign development, performance marketing (Google, Meta, TikTok, LinkedIn), event activation, social media, UX/UI design, and employer branding, delivered through a proprietary four-phase ELMO Method (Discovery, Strategy, Implementation, Success).

The agency specializes in two vertical clusters: German public transport (ÖPNV) — including Verkehrsverbund Großraum Nürnberg (VGN), VAG Nürnberg, and Bayerische Regio Bahnen — and IHK/chamber-of-commerce communications (notably IHK Nürnberg). Secondary segments include industrial B2B manufacturers (REHAU), energy/utilities (N-ERGIE), and municipalities. Demonstrated client outcomes include 1.8M+ YouTube views for VGN, 66k+ Germany Ticket sales for VGN, 500+ IHK election candidates, and 286 sales leads for REHAU at IFAT. Technology use is centered on AI-assisted content and design tooling governed by an internal AI Guidelines framework covering GDPR compliance, data privacy, fairness, and transparency.

Commercially, Elmografico operates on a project-based professional services model with quote-based agency engagements and ongoing retainers with key clients. A secondary revenue stream is the ELMO Workspace — a creative coworking and event space in Nuremberg's Südstadt district rented at €850/day or €600/half-day. Distribution is direct B2B sales targeting enterprises and government/public-sector organizations via website contact forms, phone, and email, with an initial free consultation followed by a kick-off workshop and tailored proposal. The agency is privately held by its two co-founders, employs approximately 8 people, and operates regionally within the DACH market with no external institutional investment or parent company.

Name

Elmografico

Legal name

ELMOGRAFICO GmbH

Website

https://elmografico.de

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Elmografico is a Nuremberg-based boutique creative agency combining experiential marketing with performance marketing, specializing in German public transport and IHK/chamber communications for enterprise and public-sector clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Nürnberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Creative Agency Services: Project-based creative and marketing services including brand communication, marketing mix strategy, campaign development, performance marketing, and event activation. Revenue is generated through consulting fees, campaign production costs, and ongoing retainer arrangements with key clients.
2. Workspace Rental: Rental of agency workspace facilities for workshops, strategy sessions, and team events. The workspace includes Creative Space, Meeting Space, and Production Space areas.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Elmografico is a Nürnberg-based creative agency that combines experiential marketing (Erlebnismarketing) with performance marketing as the first such agency in Germany. The agency delivers brand communication, marketing-mix strategy, campaign creation, performance marketing, event activation, UX/UI design, and employer branding services, structured around its proprietary 4-phase ELMO Method (Discovery, Strategy, Implementation, Success). It also operates ELMO Workspace, a rentable creative coworking and event space, and serves select verticals including public transport (ÖPNV), IHKs, and B2B industrial companies.

Product overview

Elmografico is a creative agency in Nürnberg, Germany, specializing in experiential marketing combined with performance marketing. The company offers a comprehensive suite of marketing services including brand communication, campaign development, performance marketing, social media, UX/UI design, and event activation. Their core differentiator is the ELMO Method - a four-phase approach (Discovery, Strategy, Implementation, Success) that connects experiential marketing with measurable performance outcomes. The agency also operates ELMO Workspace, a creative coworking space for workshops and team events, and publishes the ELMO BOOOMletter newsletter. They specialize in public transport (ÖPNV) marketing and IHK/association communications. Notable client projects include the VGN YouTube Channel redesign, VGN Flow App branding, NürnbergMOBIL App campaign, multiple REHAU trade fair activations, IHK election campaigns, and the StUB Website.

Differentiator

Problem solved

Functional benefit

Products and services

• Experiential Marketing (Erlebnismarketing) Creation of brand experiences that actively engage target audiences through campaigns and events, integrating gamification to drive participation, leads, and applications for B2B and public-sector clients.
• Brand Communication (Markenkommunikation) Strategic brand communication services that help clients deliver their message to attract customers, applicants, and visibility, with measurable performance outcomes.
• Marketing-Mix Strategy Development of comprehensive marketing strategies with defined channels, measures, and budgets tailored to client budgets and designed to deliver measurable results for customer acquisition and visibility.
• Campaigns (Kampagnen) End-to-end campaign creation that transforms communication into real experiences, covering image, product, and recruitment campaigns for B2B and public-sector clients.
• Performance Marketing Data-driven paid advertising on Google, Meta, TikTok, LinkedIn, and other platforms combining creative concepts with analytics to increase clicks, conversions, leads, and applications.
• Event Activation Design and delivery of experience-based activations at trade fairs and events that make brands tangible and encourage active audience participation rather than passive observation.
• UX/UI Design User experience and interface design services for apps, websites, and landing pages, producing contemporary user experiences and state-of-the-art applications.
• Employer Branding & Recruiting Employer branding and recruitment marketing services designed to strengthen employer brand, generate buzz, and produce high-quality applicants for client organizations.
• Social Media Services Social media management and content creation services covering strategy and implementation across Instagram, LinkedIn, TikTok, and other platforms.
• Public Transport (ÖPNV) Marketing Specialized 360-degree marketing services for public transport operators, including social media and event activation, app promotion, and mobility-sector employer branding.
• Chamber & Association Communication (IHK & Verbandskommunikation) Specialized communication services for IHKs and associations, including volunteer recruitment campaigns, election campaigns, candidate acquisition, and event concepts.
• ELMO Workspace Rental Rentable creative coworking and event space in Nürnberg's Südstadt, comprising Creative Space (up to 15 persons), Meeting Space (breakout room up to 8 persons), and Production Space for quiet work, video, and podcast recordings; daily rental at 850 EUR or 600 EUR for half-day, plus 15 EUR per person beverage package.

Quantifiable outcome

• VGN Flow App: User growth from 1,700 to 2,250 in 4 weeks
• +6 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• LinkedIn Local NürnbergminorGTM or Marketing Partner · 1 September 2025Elmografico hosts LinkedIn Local Nürnberg networking events, providing venue and ELMO Spirit atmosphere for professional networking around LinkedIn and digital marketing topics.
• Benno BartelsminorStrategic or Co-development Partner · 23 June 2025Mobility expert and partner for the 3rd Nürnberg Mobility Night event, serving as moderator and organizer alongside PB Consult.
• 12min.meminorGTM or Marketing Partner · 20 March 2025Event partnership hosting 12min.me Focus Mobility and Ignite events at Elmografico workspace. 12min.me provides the event platform while Elmografico hosts and co-organizes.
• PB Consult GmbHcoreStrategic or Co-development Partner · 9 July 2024Co-founder of the Nürnberg Mobility Night event series with PB Consult, experts in transportation planning. Partnership combines Elmografico's marketing expertise with PB Consult's traffic planning knowledge for mobility-focused networking events.
• MTP e.V. (Marketing zwischen Theorie und Praxis)minorGTM or Marketing Partner · 1 January 2024Student association partnership for educational events and prompt battles. MTP connects marketing students with Elmografico for networking, workshops, and AI marketing discussions.

Scale indicators16 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• kempertrautmann: Hamburg creative agency focused on brand communication, campaigns, and digital content for German enterprise clients, comparable in service mix (strategy, creation, activation) to Elmografico.
• Thjnk: Hamburg-based independent creative agency group working across brand communication, campaigns, and digital marketing, comparable to Elmografico in its independence and integrated creative-plus-performance offering.
• denkwerk: Cologne-based digital creative agency offering brand communication, digital campaigns, and performance marketing with a comparable mix of creative and measurable digital execution for German enterprises and public-facing clients.
• Strichpunkt Design: Stuttgart-based independent design and brand agency providing brand communication, UX/UI, and campaign design for German enterprise clients, comparable to Elmografico in mid-sized independent positioning and design-led approach.
• Kolle Rebbe: Hamburg creative agency combining brand storytelling with digital activation and campaigns for major German brands, mirroring Elmografico's blend of experiential concepts and performance-driven execution.

Broad incumbents

• Scholz & Friends: Hamburg-based creative agency group covering brand strategy, advertising, and digital activation. A broad incumbent whose integrated campaign model overlaps substantially with Elmografico's positioning.
• Grabarz & Partner: Hamburg-based independent creative agency working across brand communication, integrated campaigns, and digital activation for German clients, comparable in service breadth though larger in scale than Elmografico.
• Jung von Matt: Hamburg-headquartered creative agency network offering integrated brand communication, digital campaigns, and activation at scale. A larger incumbent competing for many of the same enterprise and public-sector briefs as Elmografico.
• Serviceplan Group: Europe's largest independent agency group, headquartered in Munich, offering brand communication, performance marketing, and event activation across multiple specialized houses. A much larger incumbent that overlaps with Elmografico's full service mix.
• Antoni Berlin: Berlin creative agency offering integrated brand communication, campaigns, and digital content for German enterprises. A larger incumbent with overlapping capabilities in activation-led creative work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/elmografico
• Instagraminstagram.com/elmografico

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elmografico