El Rey Court
El Rey Court is a privately held historic 1936 Route 66 boutique hotel in Santa Fe, New Mexico, operating 86 adobe-style rooms across a five-acre campus alongside a mezcal bar, food truck, seasonal swim club, and wedding and private event venues serving leisure travelers, locals, and event clients.
- Company typePrivate
- Founded1936
- HeadquartersSanta Fe, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What El Rey Court does
El Rey Court is a privately held historic boutique hotel located at 1862 Cerrillos Road in Santa Fe, New Mexico, on the original alignment of Route 66. The property was built in 1936 as a Northern New Mexico adobe motor court and was last renovated in 2018; it operates 86 guest rooms across eight categories (Queen, King, Double Queen, Patio King, Courtyard King, Gallery King, Kiva King, and multi-bedroom Casitas) on a five-acre campus that includes old growth gardens, a Spanish Courtyard, Alamo Court, an Event Lawn, a Beer Garden, and a Greenhouse. The hotel serves leisure travelers, road trippers, destination wedding parties, and Santa Fe locals through a multi-outlet offering that includes the La Reina mezcal/tequila bar, the La Reina Mesita food truck, a seasonal Swim Club, and full-service private event and wedding venues.
Revenue is generated across several streams: nightly room bookings (booked direct via the SynXis engine), a $20 per day amenity fee, a $50 per-stay pet fee, La Reina bar transactions, La Reina Mesita food sales, Swim Club day passes (sold via ResortPass) and annual memberships ($750 + tax), private event venue rentals managed through Tripleseat, and branded merchandise sold through a Shopify storefront. The go-to-market motion is predominantly direct-to-consumer combined with event-driven community programming (free live music Wednesdays and Sundays, Queer Night Mondays, Industry Night Tuesdays, Locals Night Thursdays), supplemented by referral partnerships with regional operators such as Kokopelli Rafting, Ski Santa Fe, Sky Railway, Red Sky Pottery, and Iconik Coffee Roasters. The property is independently owned with no disclosed parent company, venture backing, or institutional investors.
El Rey Court firmographics
Firmographics- Name
- El Rey Court
- Legal name
- El Rey Court
- Website
- https://elreycourt.com
- Company type
- Private
- Founded year
- 1936
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- El Rey Court is a privately held historic 1936 Route 66 boutique hotel in Santa Fe, New Mexico, operating 86 adobe-style rooms across a five-acre campus alongside a mezcal bar, food truck, seasonal swim club, and wedding and private event venues serving leisure travelers, locals, and event clients.
- Ownership category
- akta.pro rank
El Rey Court industry classification
Industry- Product category
- Boutique Hotels
- NAICS
- Drinking Places (Alcoholic Beverages) (7224), Amusement Parks and Arcades (7131)
- SIC
- Hotels & Motels (7011), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)
- akta.pro secondary industries
- Resort & Hotel Water Parks (On-Property Guest-Access Parks) (THAAABAC), Live Music Bars & Venues (CRANACAH)
Keywords
Where El Rey Court is headquartered
LocationHeadquarters
- HQ city
- Santa Fe
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
El Rey Court business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Hotel Room Bookings: Primary revenue stream from 86 guest rooms including various room types (Queen, King, Double Queen, Patio King, Courtyard King, Gallery King with kitchenette, Kiva King with fireplace, and Casitas with 2 bedrooms). Room pricing varies by season and availability with discounts for extended stays, advanced booking, and regional residents.
- Swim Club Access: Seasonal Swim Club (June 1 through mid-October) generates revenue through day passes ($15 on Community Mondays) and annual memberships ($750 + tax). Hotel guests receive complimentary access; non-guests purchase day passes or memberships.
- Food and Beverage - La Reina Bar: On-site mezcal and tequila-focused bar open daily 5pm-11pm, serving cocktails, spirits, and featuring live music on Wednesdays and Sundays. The bar attracts both hotel guests and local clientele.
- Food and Beverage - La Reina Mesita: Food truck operating adjacent to the property serving breakfast (Mon-Fri 8am-11am, Sat-Sun 8am-12pm) and dinner nightly (6pm-11pm), featuring American fare including their signature Green Chile Cheeseburger and wood-fired pizzas on Sundays.
- Private Event Venue Rental: Revenue from hosting private events including weddings, meetings, and social gatherings across multiple venues: Event Lawn, Greenhouse, Spanish Courtyard, Alamo Court Lawn, Beer Garden, and La Reina. The hotel provides event coordination services and partners with caterers and food trucks.
- Wedding Services: Full-service wedding venue offering multiple ceremony and reception spaces with historic adobe architecture and landscaped grounds. Revenue includes venue rental and coordination services.
- Amenity Fees: Daily amenity fee of $20/day charged to hotel guests, plus pet fee of $50 flat + tax per stay for pet-friendly accommodations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Swim Club Membership - Annual season pass |
| Unit Pricing | Pay-as-you-go | Swim Club Day Pass - Community Mondays |
| One time/ perpetual license | Pay-as-you-go | Pet-Friendly Accommodation Fee |
| Subscription | Monthly | Daily Amenity Fee |
| Other | Pay-as-you-go | Regional Resident Discount |
| Other | Multi-year contract | Advanced Purchase Discount |
| Other | Multi-year contract | Extended Stay Discount |
| Other | Pay-as-you-go | Hiking Package |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
El Rey Court product offering
Product offeringCore offering
El Rey Court is a historic Route 66 adobe motor court hotel in Santa Fe, New Mexico, offering 86 guest rooms across multiple categories on a five-acre campus. The property operates on-site food and beverage outlets (La Reina mezcal/tequila bar and La Reina Mesita food truck), a seasonal Swim Club with day passes and memberships, and dedicated venues for weddings and private events, supported by a weekly calendar of community-driven live music and themed nights.
Product overview
El Rey Court is a historic boutique hotel offering 86 uniquely-appointed rooms across eight distinct room categories (Queen, King, Double Queen, Patio King, Courtyard King, Gallery King, Kiva King, and Casita). The property features multiple amenity outlets including La Reina (mezcal/tequila bar), La Reina Mesita (food truck), seasonal Swim Club, and event venues for meetings, social gatherings, and weddings. Live music and community events are offered weekly with programming at La Reina and outdoor spaces. The hotel integrates with third-party platforms for booking (SynXis), day passes (ResortPass), gift cards (Toasttab), and merchandise sales (Shopify).
Differentiator
Problem solved
Functional benefit
Products and services
- El Rey Court Hotel Historic Route 66 adobe motor court hotel in Santa Fe, NM offering 86 guest rooms across eight categories (Queen, King, Double Queen, Patio King, Courtyard King, Gallery King, Kiva King, and Casita) on a five-acre campus with old growth gardens, multiple courtyards, heated outdoor pool, hot tub, and complimentary amenities for individual leisure travelers, couples, families, and road trippers.
- La Reina Bar On-site mezcal and tequila-focused bar with two outdoor patios, fireplace, and lounge seating. Open daily 5pm-11pm featuring free live music on Wednesdays and Sundays, and hosting recurring community nights including Queer Night on Mondays, Industry Night on Tuesdays, and Locals Night on Thursdays for hotel guests and walk-in local patrons.
- La Reina Mesita Food Truck
Quantifiable outcome
- Route 66 centennial celebration driving 20% discount demand
- +1 more outcomes
Companies that use El Rey Court
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles5 records
El Rey Court technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
El Rey Court partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- Kokopelli Rafting ToursminorAdventure tourism partner offering Rio Grande rafting trips near Taos. El Rey guests receive 15% off rafting adventures using promo code ELREY. Kokopelli has been guiding river trips in New Mexico since 1983 and specializes in smaller group experiences.
- Red Sky PotteryminorHands-on pottery experience set in adobe studio on Upper Canyon Road. El Rey guests receive 10% preferred rate on classes. Studio accommodates beginners to seasoned potters with finished pieces shipped after glazing and firing.
- Ski Santa FeminorSki resort partnership offering 20% off full-day lift tickets with SKIING promo code when booking El Rey stay. Located near Santa Fe for winter tourism partnership.
- Sky RailwayminorScenic railway adventure partner offering 10% off experiences with code elrey10. Provides Santa Fe area attraction option for guests.
- SABO Greenhouse + Beer GardencoreAdjacent venue partners SABO provide access to greenhouse and beer garden spaces for hotel guests. SABO is described as a curated plant store and gift shop, creating synergies for garden-focused visitors.
- Tender Fire KitchencoreWood-fired pizza partner operating satellite outpost bar on lawn most Sundays (5-8pm, May through October). Food truck provides additional F&B offering for hotel guests and event attendees, enhancing on-site dining options.
- Transgender Resource Center of New Mexico (TGRCNM)minorNon-profit partner benefiting from Queer Night programming. A portion of Monday Queer Night drink sales is donated to TGRCNM, which provides advocacy, education, and direct services for transgender and gender nonconforming people.
- Iconik Coffee RoastersminorLocal coffee roaster sponsoring Summer Sundays music series at El Rey Court, with Emily Branden performance presented by Iconik.
- Last Call KombuchaminorKombucha partner for Last Call Bingo events at Queer Night, providing cold kombucha beverages for community events.
- Queen Bee Music AssociationminorLocal music organization hosting folk jam sessions during Locals Night every Thursday, supporting community music programming.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
El Rey Court competitors and assessment
Company assessmentBroad incumbents
- Rosewood Inn of the Anasazi: Luxury Santa Fe hotel with high-end dining, event spaces, and curated local experiences. Competes for upscale leisure and wedding demand in the same market with deeper brand and operational resources.
- Bishop's Lodge, Auberge Resorts Collection: Resort property near Santa Fe offering rooms, dining, weddings, and outdoor programming under a national luxury brand. Overlaps on weddings, leisure, and curated experience positioning with significantly more capital and brand scale.
Direct peers
- La Fonda on the Plaza: Iconic historic Santa Fe hotel operating on the Plaza with multiple F&B outlets, event venues, and a strong leisure-tourism customer base. Directly comparable to El Rey as a heritage lodging property competing for the same Santa Fe traveler.
- Inn of the Governors: Family-owned boutique hotel near the Plaza offering rooms, on-site dining, and pool. Similar independent ownership profile and midsize room count, targeting the same leisure and family travel segments.
- Hotel Chimayó de Santa Fe: Boutique hotel in downtown Santa Fe built around New Mexican heritage and arts, with on-site dining and event programming. Comparable positioning as a culturally-rooted independent property targeting experiential travelers in the same market.
- La Posada Hotel (Winslow, AZ): Restored 1930s Fred Harvey-era Route 66 hotel in Winslow, Arizona with restaurant, gardens, and event spaces. Nearly identical heritage lodging playbook: historic restoration, on-site F&B, gardens, and event-driven revenue.
- El Rancho Hotel & Motel: Historic Route 66 property in Gallup, New Mexico with on-site restaurant and event hosting. Shares El Rey's roadside heritage positioning and Route 66 brand association with a similar room count and independent ownership.
- Hotel St. Francis: Historic downtown Santa Fe hotel with a bar/restaurant and event space. Competes for similar leisure and group business in Santa Fe's urban core with a comparable boutique scale.
Regional players
- The Driskill Hotel: Historic 1886 hotel in Austin, Texas operating on a similar heritage lodging playbook with on-site bar, live music programming, and event venues. Comparable as a Route-adjacent historic Texas hotel with strong F&B identity, though serving a different geography.
- Hotel Andaluz Albuquerque: Historic 1939 hotel in downtown Albuquerque featuring a bar, restaurant, and event venues. Comparable New Mexico heritage lodging and meeting/event positioning, though operating in a different city.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
El Rey Court social profiles
Digital presenceEl Rey Court financial estimates
Financial estimateRevenue estimate
Valuation estimate
El Rey Court leadership team
Management profileNumber of profiles
El Rey Court funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
El Rey Court M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about El Rey Court
What does El Rey Court do?
El Rey Court is a historic Route 66 adobe motor court hotel in Santa Fe, New Mexico, offering 86 guest rooms across multiple categories on a five-acre campus. The property operates on-site food and beverage outlets (La Reina mezcal/tequila bar and La Reina Mesita food truck), a seasonal Swim Club with day passes and memberships, and dedicated venues for weddings and private events, supported by a weekly calendar of community-driven live music and themed nights.
Is El Rey Court a public or private company?
El Rey Court is a private company. It is classified as unknown and is currently operating.
When was El Rey Court founded?
El Rey Court was founded in 1936. It employs 1 to 10 people.
Where is El Rey Court based?
El Rey Court is headquartered in Santa Fe, United States, in the North America region.
How does El Rey Court make money?
Seven revenue lines are on record. Hotel Room Bookings are the primary driver. The others are swim Club Access, food and Beverage - La Reina Bar, food and Beverage - La Reina Mesita, private Event Venue Rental, wedding Services and amenity Fees.
Who are El Rey Court's main competitors?
Broad incumbents on record are Rosewood Inn of the Anasazi and Bishop's Lodge, Auberge Resorts Collection. Direct peers are La Fonda on the Plaza, Inn of the Governors, Hotel Chimayó de Santa Fe, La Posada Hotel (Winslow, AZ), El Rancho Hotel & Motel and Hotel St. Francis. Regional players are The Driskill Hotel and Hotel Andaluz Albuquerque.
Does El Rey Court have an API?
No public API is recorded for El Rey Court.
What industry is El Rey Court in?
El Rey Court's product category is Boutique Hotels. Its primary akta.pro industry code is THAGAAAD, Resort-Area Full-Service Hotels (Non–All-Inclusive), with a secondary code of THAAABAC, Resort & Hotel Water Parks (On-Property Guest-Access Parks). Its NAICS code is 7224 and its SIC code is 7011.