What Emaar Alex Developments does

Emaar Alex Developments (إعمار أليكس) is an Egyptian private real estate investment company incorporated in 2008 under Egyptian Joint Stock Companies Law No. 159, headquartered in Alexandria with additional sales offices in Cairo (Mohandseen and Heliopolis). The company develops and sells luxury coastal resort properties in Egypt's North Coast, with a current portfolio of three core projects: Sortilege Matrouh 1 (fully sold and delivered), Sortilege Matrouh 2 (luxury resort overlooking Romel Beach in Marsa Matrouh), and La Baia Sidi Abdel Rahman North Coast (a master-planned resort at kilo 145 of Alexandria Road with apartment chalets, pools, aqua parks, and commercial amenities). Property offerings span residential chalets, apartments, commercial spaces, administrative offices, and touristic units, targeting affluent individual and family buyers seeking vacation or investment properties on the Mediterranean coast.

The business operates a direct-to-consumer sales model without intermediaries. Buyers engage through a quote-based pricing structure accessed via the company website (emaaralex.com), a 16526 hotline, or three physical offices, with follow-up by an in-house sales team. Marketing relies on organic social media presence across Facebook, Instagram, LinkedIn, Twitter, YouTube, and Snapchat, plus the website as the primary lead-generation hub. Pricing is not publicly disclosed and units are marketed at competitive prices relative to comparable North Coast developments. The company has 13 employees and is founder-led by Chairman Mohamed El-Hanash, with board members including Emirati businesswoman Dr. Aisha Ahmed and Emirati businessman Abdul Rahman Saif Al-Shamsi, suggesting Gulf capital and buyer relationships.

Revenue is generated through one-time transactions on property unit sales, with potential ancillary revenue from after-sales maintenance. There is no disclosed revenue figure, no funding rounds, no parent company, no subsidiaries, and no institutional investor involvement evidenced in available sources. The company operates exclusively within Egypt with no disclosed expansion beyond the North Coast and Alexandria markets, and uses no proprietary technology platform, AI/ML capabilities, or API infrastructure — its digital presence is limited to marketing and lead capture.

Name

Emaar Alex Developments

Legal name

Emaar Alex for Real Estate Investments (إعمار أليكس للاستثمارات العقارية)

Website

https://emaaralex.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Emaar Alex Developments is an Egyptian private real estate investment company founded in 2008 that develops and sells luxury coastal resort properties — including La Baia Sidi Abdel Rahman and Sortilege Matrouh — to affluent individual buyers via a direct-to-consumer sales model across Egypt's North Coast.

Ownership category

akta.pro rank

Product category

Luxury Coastal Real Estate Development

SIC

Land Subdividers & Developers (No Cemeteries) (6552), Real Estate Dealers (For Their Own Account) (6532)

akta.pro primary industry

Real Estate Development Asset Management (Project/Construction-to-Stabilization) (BPAJAMAL)

akta.pro secondary industry

Ultra-Luxury Villas & Estates (THAMAEAA)

Keywords

• Luxury real estate development
• Coastal resort properties
• Residential chalet sales
• North coast developments
• Property investment

Headquarters

HQ city

Alexandria

HQ country

Egypt

HQ region

Africa

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Real Estate Property Sales: Emaar Alex generates revenue through the sale of residential, commercial, administrative, and touristic property units. The company develops and constructs real estate projects including chalets, apartments, and resort units, selling them directly to end buyers. Revenue is primarily one-time transaction-based from property sales, with potential after-sales services such as maintenance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Emaar Alex Developments is an Egyptian real estate investment company that develops and sells luxury coastal resort properties along Egypt's Mediterranean North Coast. The company's portfolio includes residential apartments, chalets, commercial units, administrative offices, and touristic units across master-planned resort projects such as La Baia Sidi Abdel Rahman and Sortilege Matrouh 1 and 2, sold directly to individual buyers with support from a direct sales team.

Product overview

Emaar Alex Developments is a real estate investment company offering luxury coastal properties in Egypt. The company operates a portfolio of resort projects including: La Baia Sidi Abdel Rahman North Coast (a master-planned coastal resort with apartment chalets, pools, and entertainment amenities), Sortilege Matrouh 1 (a completed resort in Marsa Matrouh along the Corniche, fully sold and delivered), and Sortilege Matrouh 2 (a luxury beachfront resort with Mediterranean sea views, featuring residential units, commercial amenities, and recreational facilities). The company provides property types spanning residential units, commercial spaces, administrative offices, and touristic chalets across these coastal developments.

Differentiator

Problem solved

Functional benefit

Products and services

• La Baia Sidi Abdel Rahman North Coast A luxury coastal resort project located at Sidi Abdel Rahman Bay on the Mediterranean coast, featuring apartment chalets with access to beaches, swimming pools, entertainment facilities, hotels, restaurants, and commercial centers. Targeted at affluent individuals and families seeking premium coastal property.
• Sortilege Matrouh 1 A resort project situated in Marsa Matrouh featuring residential units and chalets on the Corniche road. All units in this project have been sold and delivered to buyers.
• Sortilege Matrouh 2 A luxury resort project in Marsa Matrouh overlooking Romel Beach and the Mediterranean Sea, offering diverse residential units with swimming pool, aqua park, restaurants, cafes, mosque, and 24-hour security.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Marakez: Egyptian real estate developer with mixed-use and residential projects across Egypt, including premium North Coast developments. Directly comparable on product mix (residential, commercial, administrative) and Egyptian HNW target buyer.
• Palm Hills Developments: One of Egypt's largest listed real estate developers, focused on luxury integrated communities including coastal resorts on the North Coast. Directly comparable to Emaar Alex in target customer (Egyptian HNW) and product category (luxury residential and coastal resort units), but operates at materially greater scale.
• Ora Developers: Egyptian real estate developer founded by Naguib Sawiris, developing premium and ultra-luxury coastal projects on the North Coast. Directly comparable on luxury positioning, target customer, and product type, though at substantially larger project scale.
• Amer Group: Egyptian real estate developer behind Porto Group resort projects on the North Coast, competing in the same coastal chalet and resort segment as Emaar Alex. Directly comparable on target market and product type.
• SODIC: Egyptian-listed real estate developer with premium residential and mixed-use projects, including North Coast developments. Directly comparable on customer segment (upper-middle to luxury) and product type, though historically more Cairo-centric.
• Mountain View (DMG): Egyptian real estate developer (Dar Al-Ma'ali Group) with multiple premium residential and North Coast resort projects. Directly comparable in targeting affluent Egyptian families for coastal and suburban luxury property.
• Emaar Misr: Egyptian subsidiary of UAE-based Emaar Properties, developing large-scale master-planned communities including North Coast resorts (Marassi, Marina). Directly competes with Emaar Alex in Egyptian luxury coastal real estate and shares the "Emaar" name association risk.
• Tatweer Misr: Egyptian real estate developer focused on large-scale mixed-use and coastal resort communities including the North Coast (Fouka Bay, Il Monte Galala). Directly comparable in coastal luxury product, target buyer, and Egyptian HNW segment.

Regional players

• Rooya Group: Egyptian real estate developer with projects primarily in upper Egypt and new urban communities, with limited North Coast overlap. Comparable as an Egyptian private developer of premium residential, but geographically distinct from Emaar Alex's coastal focus.

Broad incumbents

• Madinet Nasr Housing & Development: Large, established Egyptian-listed developer with a diversified portfolio spanning residential, commercial, and administrative units across Cairo and select coastal areas. Broader and more diversified than Emaar Alex, with comparable product categories at different scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/labaiasidiabdelrahman
• LinkedInlinkedin.com/company/emaaralex
• Instagraminstagram.com/labaia.sidiabdelrahman

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Emaar Alex Developments