EMDR Professional Training

What EMDR Professional Training does

EMDR Professional Training is a privately held, founder-operated continuing education company founded in 2019 in Fullerton, California by Curt Rouanzoin, PhD, and Michelle Gottlieb, PsyD. The company delivers EMDRIA-approved training in Eye Movement Desensitization and Reprocessing (EMDR) therapy to licensed and pre-licensed mental health clinicians, operating under EMDRIA Provider #18023 and NBCC ACEP #7569. Its core curriculum is a 57-hour EMDR Basic Training program (7 hours above the EMDRIA minimum) that includes 47 continuing education credits and 10 hours of bundled consultation, delivered in two formats: Premier (large-lecture with co-founders, max 8 in breakout groups) and Select (small cohorts of 6–16 with founder-trained specialists).

The company's product portfolio extends beyond Basic Training into a layered ecosystem: an annual Professional Training Membership priced at $99/year (or $9/month) with monthly Zoom meetings, advanced OnDemand and live specialty courses (DeTUR, EMDR with Children, First Responders/Chronic Pain, Military/Police/Fire treatment, DBT integration), a Consultant-in-Training track that develops the next generation of EMDRIA-approved consultants, and Consultation packages required for EMDRIA Certification. Curriculum, enrollment, and community are delivered through the Thinkific LMS; live synchronous sessions run on HIPAA-compliant Zoom; and continuing education credits are processed through CE-Classes.com under APA, NBCC, and multi-state board recognitions. Thought leadership and lead generation run through a blog archive, the EMDR Chat podcast (distributed on five major platforms), an email list, and EMDRIA conference participation.

Commercially, the company runs a predominantly transactional model — one-time tuition of $1,500–$2,100 per Basic Training seat, tiered by participant type — augmented by recurring membership fees and à la carte advanced courses. Customer acquisition is largely direct-to-consumer via website self-enrollment, supplemented by content marketing and conference networking. The Impact Scholarship provides full or half-tuition awards to clinicians serving diverse and underrepresented populations, acting as both a demand-generation and DEI instrument. With 15 employees, no disclosed institutional funding, and no M&A activity, the company operates as an independent, founder-led professional education business targeting individual clinicians rather than enterprise accounts.

Name

EMDR Professional Training

Legal name

EMDR Professional Training

Website

https://emdrprofessionaltraining.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

EMDR Professional Training is a privately held, EMDRIA-approved continuing education company founded in 2019 that delivers Basic and Advanced EMDR therapy training, consultation for certification, and a subscription membership to licensed and pre-licensed mental health clinicians in the United States.

Ownership category

akta.pro rank

Headquarters

HQ city

Fullerton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. EMDR Basic Training Tuition: One-time fees for EMDR Basic Training programs. Pricing tiers based on participant type: Licensed Clinicians (for-profit $1900-2100, non-profit $1700-1900), Interns/Associates/Students ($1500-1700). Three-payment option available with slight fee increase.
2. Professional Training Membership: Recurring subscription membership offering access to community resources, monthly Zoom meetings with founders, discounts on advanced courses, and ongoing support. Priced at $99/year or $9/month.
3. Advanced Courses and Consultation: Additional continuing education courses and EMDRIA Certification consultation packages for trained clinicians seeking advanced credentials.
4. CE Credits: Continuing education credits approved through CE-Classes.com, APA, NBCC, and multiple state boards. 57 NBCC CE hours offered for Basic Training.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

EMDR Professional Training provides EMDRIA-approved EMDR (Eye Movement Desensitization and Reprocessing) therapy training programs for mental health professionals. The core offering is a 57-hour Basic Training program delivered in two formats (Premier large-lecture and Select small-group) covering the Adaptive Information Processing Model and Eight Phase Protocol, with 10 hours of consultation included. Supporting offerings include Advanced Courses (live and OnDemand), Consultation packages for EMDRIA Certification, a Consultant-in-Training Program, and a recurring Professional Training Membership community.

Product overview

EMDR Professional Training offers a comprehensive ecosystem of EMDR (Eye Movement Desensitization and Reprocessing) therapy training and professional development products for mental health clinicians. The core offerings include two EMDR Basic Training formats: Premier Basic Training (large group instruction with co-founders Curt Rouanzoin, PhD, and Michelle Gottlieb, PsyD) and Select Basic Training (small group format with specialized trainers). Supporting products include an EMDR Professional Training Membership (subscription community with resources and discounts), Consultation for EMDRIA Certification, and Advanced Courses (both Live and OnDemand). The company also offers specialized programs including the Consultant-in-Training Program, Impact Scholarship for diverse communities, EMDR Bootcamp refresher courses, and topic-specific advanced courses covering areas such as DeTUR for addiction treatment, first responders and chronic pain, EMDR with children, and trauma protocols. A podcast ('EMDR Chat with Curt & Michelle') provides ongoing education. The training programs are delivered via Thinkific LMS with live sessions conducted over HIPAA-compliant Zoom, and continuing education credits are processed through CE-Classes.com.

Differentiator

Problem solved

Functional benefit

Brands

• Premier Basic Training: Large lecture format EMDR Basic Training led by co-founders Curtis Rouanzoin, PhD, and Michelle Gottlieb, PsyD with small breakout groups
• Select Basic Training
• EMDR Chat with Curt & Michelle
• Impact Scholarship

Products and services

• EMDR Basic Training (Premier) A 57-hour comprehensive EMDR therapy Basic Training program in large lecture format with small breakout groups (maximum 8 participants) led by EMDRIA-approved facilitators. Includes 47 hours of instruction/practicum and 10 hours of consultation. Designed for licensed mental health professionals seeking EMDRIA-approved training and certification eligibility.
• EMDR Basic Training (Select) A small group EMDR Basic Training format with 6 to 16 participants led by EMDRIA-approved Select Trainers who have been trained by co-founders Rouanzoin and Gottlieb and practice EMDR within particular specialties. Same 57-hour curriculum with personalized attention.
• EMDR Professional Training Membership A private subscription membership community ($99/year or $9/month) offering resources, advanced training discounts, monthly Zoom meetings with founders, and ongoing support for EMDR therapy practitioners.
• Consultation for EMDRIA Certification Consultation packages to support clinicians pursuing EMDRIA Certification, including 20 hours of consultation (at least 10 individual, up to 10 group) required for certification.
• Advanced Courses (Live and OnDemand) EMDRIA-approved advanced training courses including live in-person workshops, virtual workshops, and OnDemand self-paced courses for continuing education and specialized EMDR therapy techniques. Topics include DeTUR for addictions, First Responders and Chronic Pain, EMDR with Kids, Attachment-Centered Resources, EMDR with Military/Police/Fire, Sex Offender Treatment, and Mastering Emotional Resilience (EMDR + DBT).
• Consultant-in-Training Program Advanced program for EMDR therapists seeking to become EMDRIA Approved Consultants, including specialized consultation training and development tracks.
• EMDR Bootcamp: Basic Skills Refresher An online review course for EMDR therapists to refresh and reinforce basic EMDR therapy concepts and skills.

Quantifiable outcome

• 57 training hours exceeding EMDRIA's 50-hour requirement by 7 hours
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• CE-Classes.comcoreOthersCE partner for continuing education credits. CE-Classes.com provides CE approvals through APA, multiple state boards (Florida, California, Texas, New York, Ohio, Illinois, Massachusetts, Oklahoma, South Carolina), and Florida Board of Nursing. Handles exam administration and certificate issuance for professional licensure renewal.
• ThinkificcoreTechnology or IntegrationLearning management system (LMS) platform for course delivery, participant accounts, enrollment management, and course dashboard access. Hosts all training content including manuals, videos, and community features.
• Zoom (HIPAA Compliant)coreTechnology or IntegrationVideo conferencing platform for live virtual training sessions. Business Associate Agreement (BAA) version required for HIPAA compliance when working with client data during EMDR therapy practice training.
• EMDR International Association (EMDRIA)coreStrategic or Co-development PartnerProfessional association setting standards for EMDR training and certification. EMDR Professional Training is an EMDRIA-approved training provider meeting association standards for basic and advanced EMDR therapy education.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• PESI: PESI is a large, established continuing education provider for mental health, healthcare, and social work professionals, offering seminars, online courses, and CE-approved content. It serves the same clinician buyer as EMDR Professional Training but operates a much broader catalog spanning many therapy modalities.

Direct peers

• EMDR Institute: Founded by Francine Shapiro, the originator of EMDR therapy, the EMDR Institute is the original and largest EMDRIA-approved training provider offering Basic and Advanced EMDR training to mental health clinicians. It competes head-to-head with EMDR Professional Training for the same cohort of licensed clinicians seeking EMDRIA certification.
• Zur Institute: Zur Institute provides online continuing education and certification programs for mental health professionals, including CE-approved courses in trauma, ethics, and specialized clinical topics. It competes for the same licensed clinician audience seeking APA-, NBCC-, and state-board-approved CE credits.
• NICABM: National Institute for the Clinical Application of Behavioral Medicine delivers online clinical training, CE programs, and advanced certification courses for mental health practitioners. Like EMDR Professional Training, NICABM targets practicing clinicians with continuing education in evidence-based therapeutic modalities, though with a broader curriculum beyond EMDR.

Emerging players

• Sounds True: Sounds True publishes online learning programs, courses, and audio content for personal and professional development, including mental health-adjacent programming. While broader than EMDR-only training, it overlaps with EMDR Professional Training in delivering structured online learning content to clinicians and self-development consumers.
• Evergreen Certifications: Evergreen Certifications offers CE credit approval and course hosting services for mental health professionals, including many providers of trauma and therapy training. It overlaps with EMDR Professional Training's downstream CE administration and competes for similar clinician CE-seeking behavior.
• Telehealth Certification Institute: Telehealth Certification Institute provides specialized CE and certification programs for mental health professionals, with a strong focus on telehealth and remote clinical practice. It serves the same licensed clinician audience with CE-approved specialty training but is differentiated by its telehealth emphasis rather than EMDR.

Others

• CE-Classes.com: CE-Classes.com is the CE credit processing and accreditation partner for EMDR Professional Training, providing APA, NBCC, and state board CE approvals and certificate issuance. It is an ecosystem participant rather than direct competitor, offering its own CE course catalog to similar clinician audiences.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLC_HWPFKTsy8c80RPpC0HQ6nckCbrxCnr
• LinkedInlinkedin.com/company/emdrpt

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EMDR Professional Training