Emilia Romagna Tours
Emilia Romagna Tours is a family-owned Modena-based tour operator offering 30+ guided gastronomic, cultural, and experiential tours across seven cities in northern Italy, selling primarily direct-to-consumer and via cruise line shore-excursion partnerships.
- Company typePrivate
- Founded2010
- HeadquartersModena, Italy
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Emilia Romagna Tours does
Emilia Romagna Tours is a privately held, family-owned tour operator headquartered in Modena, Italy, founded in 2010 by Cristina. The company designs and sells guided gastronomic, cultural, and experiential tours across all seven provincial capitals of the Emilia Romagna region — Bologna, Modena, Parma, Piacenza, Ferrara, Ravenna, and Reggio Emilia. Its product portfolio exceeds 30 distinct tour offerings, organized around regional food and wine heritage (Parmigiano Reggiano, balsamic vinegar, Parma ham, Lambrusco), hands-on cooking and gelato classes, motor heritage (Ferrari factory and museum), truffle hunting, and UNESCO-listed cultural sites.
The operating stack is intentionally lean: a WordPress-based content website (emiliaromagnatours.it) for discovery, integrated with FareHarbor for calendar, reservation, and payment management, and WhatsApp for direct customer communication. Tours are delivered by local guides under founder-led curation, leveraging the founder's family connections to certified Parmigiano and balsamic producers. Multilingual support (English and Spanish) targets international leisure demand.
The business runs on a direct-to-consumer unit-pricing model (€9.54 to €390 per ticket, with one freemium walking tour), supplemented by a cruise-line B2B2C channel through Ravenna Cruise Terminal serving at least eight major cruise brands. Revenue is concentrated in tour ticket sales; the company has not raised external capital and operates with a small core team, positioning it as a lifestyle-scale operator rather than a venture-backed tourism platform.
Emilia Romagna Tours firmographics
Firmographics- Name
- Emilia Romagna Tours
- Legal name
- Emilia Romagna Tours
- Website
- https://emiliaromagnatours.it
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Emilia Romagna Tours is a family-owned Modena-based tour operator offering 30+ guided gastronomic, cultural, and experiential tours across seven cities in northern Italy, selling primarily direct-to-consumer and via cruise line shore-excursion partnerships.
- Ownership category
- akta.pro rank
Emilia Romagna Tours industry classification
Industry- Product category
- Guided Tourism Tours
- NAICS
- Tour Operators (56152), Tour Operators (561520)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Domestic/In-Country Multi-Day Tour Operators (THAKADAL)
- akta.pro secondary industries
- Culinary Walking & Market Tours (THAJAGAA), Shore Excursion Operators (Tours & Activities) (THAEAFAC)
Keywords
Where Emilia Romagna Tours is headquartered
LocationHeadquarters
- HQ city
- Modena
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Emilia Romagna Tours business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Tour ticket sales: Revenue generated from selling tickets to guided gastronomic, cultural, and experiential tours across Bologna, Modena, Parma, Piacenza, Ferrara, Ravenna, and Reggio Emilia. Tours include food tastings, cooking classes, factory visits, and driving experiences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Parmigiano Reggiano, Lambrusco, and Balsamic Vinegar Tour - Full day private foodie tour |
| Unit Pricing | Pay-as-you-go | Modena Food Tour - Half day culinary experience |
| Unit Pricing | Pay-as-you-go | Parma Bike Tour with Parmigiano Reggiano Tasting |
| Unit Pricing | Pay-as-you-go | Delicious Bologna Food Tour - Full day with winery visit |
| Unit Pricing | Pay-as-you-go | Legend of Ferrari Factory Tour & Museum Visit |
| Freemium | Pay-as-you-go | Bologna Free Walking Tours |
| Unit Pricing | Pay-as-you-go | Parma Food Tour Half Day |
| Unit Pricing | Pay-as-you-go | Parma Food Tour Full Day |
| Unit Pricing | Pay-as-you-go | Bologna Walking Tour 2H |
| Unit Pricing | Pay-as-you-go | Parma Cooking Class |
| Unit Pricing | Pay-as-you-go | Farm-to-Table Bologna Cooking Class |
| Unit Pricing | Pay-as-you-go | Parmigiano Reggiano Dairy Experience |
| Unit Pricing | Pay-as-you-go | Back to the Middle Ages in West Emilia Romagna Treasure |
| Unit Pricing | Pay-as-you-go | Parmigiano Reggiano Dairy Experience - Private tour |
| Unit Pricing | Pay-as-you-go | Tour on best seller Italian classical cars |
| Unit Pricing | Pay-as-you-go | Bologna Gelato Masterclass |
| Unit Pricing | Pay-as-you-go | Prosciutto Maker Experience |
| Unit Pricing | Pay-as-you-go | Modena slow food and craft art tour |
| Unit Pricing | Pay-as-you-go | Truffle Hunting Italy |
| Unit Pricing | Pay-as-you-go | Discover Modena: Exploring Filming Locations of Enzo Ferrari Movie |
| Unit Pricing | Pay-as-you-go | Ferrara UNESCO Heritage Site Historical Walking Tour |
| Unit Pricing | Pay-as-you-go | Ravenna Group Tour 2h |
| Unit Pricing | Pay-as-you-go | Ravenna Group Tour 3hr |
| Unit Pricing | Pay-as-you-go | Ravenna Private Tour |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Emilia Romagna Tours product offering
Product offeringCore offering
Emilia Romagna Tours is a family-owned tour operator that designs, sells, and guides more than 30 distinct food, wine, cooking-class, walking, cycling, and cultural-heritage tours across seven cities in the Emilia Romagna region of northern Italy. The company also delivers shore excursions and cruise terminal transfers for cruise passengers arriving at Ravenna. All tours are booked through the company's website via the FareHarbor reservation platform.
Product overview
Emilia Romagna Tours is a family-owned tour operator offering guided gastronomic and cultural tours across the Emilia Romagna region of northern Italy. The company operates a portfolio of over 30 distinct tour products organized around seven cities: Bologna, Modena, Parma, Piacenza, Ferrara, Ravenna, and Reggio Emilia. The core offering consists of food and wine tours (such as the Parmigiano Reggiano, Lambrusco, and Balsamic Vinegar Tour; Parma Food Tour Full Day and Half Day; Modena Food Tour; and Delicious Bologna Food Tour), cooking classes (Parma Cooking Class, Modena Cooking Class, Farm-to-Table Bologna Cooking Class in the Countryside), specialized culinary experiences (Bologna Gelato Masterclass, Truffle Hunting Italy, Prosciutto Maker Experience, Parmigiano Reggiano Dairy Experience), and cultural/historical tours (Ferrara Hidden Gems, Ravenna Byzantine Mosaics tours). Additional offerings include driving experiences (Ferrari Factory Tour & Museum Visit, Tour on Best Seller Italian Classical Cars), walking tours (Bologna Free Walking Tours, Bologna Walking Tour 2H, Bologna Walking Food Tour 4H), cycling (Parma Bike Tour), and transfer services (Ravenna Cruise Terminal Transfer). The company also offers a private tour version for Parmigiano Reggiano Dairy Experience. Bookings are handled through the FareHarbor platform. The business is headquartered in Modena, Emilia-Romagna, and positions itself as a provider of high-quality, locally-guided travel experiences focused on local food, wine, traditions, and cultural heritage.
Differentiator
Problem solved
Functional benefit
Products and services
- Parma Food Tour - Full Day Full-day guided food tour in Parma covering Parmigiano Reggiano cheese dairy, Parma ham factory, traditional balsamic vinegar producer, and a trattoria lunch with local wines. Targeted at food and wine travelers visiting Emilia Romagna.
- Parma Food Tour - Half Day Half-day mini-shuttle tour in Parma featuring Parmigiano Reggiano production factory visit and Parma ham production factory with guided tastings. For travelers with limited time in the Parma area.
- Parmigiano Reggiano, Lambrusco, and Balsamic Vinegar Tour Private foodie tour in the Modena and Bologna area covering Parmigiano Reggiano dairy, Lambrusco winery visit, lunch, and traditional balsamic vinegar producer experience. Targeted at food enthusiasts seeking an in-depth dairy/wine/vinegar experience.
- Parma Cooking Class Hands-on cooking class in Parma teaching traditional pasta making (tortelli d'erbetta and tagliatelle) with professional chef guidance and local wine tasting. Targeted at travelers seeking hands-on culinary experiences.
- Parma Bike Tour with Parmigiano Reggiano Tasting Cycling tour of Parma city and countryside including Parmigiano Reggiano cheese factory visit, tasting, and e-bike rental. For active travelers combining cycling with food experiences.
- Modena Food Tour Half-day culinary tour of Modena including traditional Italian breakfast, Modena Balsamic Vinegar tour, market visit, and tastings of local delicacies including gnocco fritto and cured meats.
- Modena Cooking Class
Companies that use Emilia Romagna Tours
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Emilia Romagna Tours technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Emilia Romagna Tours partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- Royal CaribbeancoreShore excursion partner providing Emilia Romagna tours to cruise passengers. Tour serves Explorer of the Sea, Enchantment of the Sea vessels.
- Princess CruisescoreShore excursion partner providing Emilia Romagna tours to Island Princess cruise passengers.
- Celebrity CruisescoreShore excursion partner providing Emilia Romagna tours to Celebrity Constellation passengers.
- Norwegian Cruise LinecoreShore excursion partner providing Emilia Romagna tours to Norwegian Gem passengers.
- SilverseacoreLuxury shore excursion partner providing Emilia Romagna tours to Silver Moon passengers.
- PonantcoreFrench luxury cruise partner providing Emilia Romagna tours to Le Lyrial passengers.
- Marella CruisescoreShore excursion partner providing Emilia Romagna tours to Marella Explorer 2 passengers.
- Grand Circle Cruise LinecoreSmall ship cruise partner providing Emilia Romagna tours to Artemis and Athena passengers.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Emilia Romagna Tours competitors and assessment
Company assessmentBroad incumbents
- GetYourGuide: Large global online travel agency and tour aggregator offering bookable experiences across thousands of destinations, including Emilia-Romagna food tours. Comparable product overlap (food tours, shore excursions) but operates as a marketplace/platform rather than a specialist operator.
- Viator: Tripadvisor-owned online tour and activities marketplace listing thousands of experiences in Italy including food, walking, and shore excursions. Comparable on product category and customer overlap, but operates as a broad OTA distributing third-party operator content.
- TourRadar: Online travel agency specializing in multi-day guided and small-group tour packages worldwide, including Italy. Comparable on multi-day package tour distribution, but broader geographic and operator-portfolio scope.
Direct peers
- Walks: Tour operator running small-group and private guided experiences across Italy and other European destinations, including food tours, walking tours, and skip-the-line experiences. Comparable on multi-city Italian guided tour portfolio and small-group/private tour structure.
- Secret Food Tours: Global food tour company operating curated tasting-led walking tours in major cities including several in Italy (Rome, Florence, Bologna, Milan). Direct competitor on food-tour-led model, premium pricing, and English-speaking international tourist segment.
- Devour Tours: Small-group food tour company operating walking tours focused on local cuisine, history, and culture across European cities including Italy. Closely comparable on curated culinary tour model, premium per-ticket pricing, and English-speaking international tourist customer base.
- Eating Italy Food Tours: Italy-focused culinary walking tour operator running small-group food and market tours across multiple Italian cities, including Bologna, Rome, Florence, and Milan. Directly comparable on guided culinary tour format, target customer (international food travelers), and multi-city Italy coverage.
- Avventure Bellissime: Italian tour operator offering guided and shore-excursion experiences across Italy with strong cruise-line relationships. Comparable on Italy-only guided tour portfolio, multi-city coverage, and cruise terminal shore excursion channel.
Emerging players
- Withlocals: Online marketplace offering private tours and small-group experiences led by local hosts across 100+ destinations including Italy. Comparable on local-host culinary and cultural tour format, but operates as a tech-enabled marketplace rather than a vertically integrated operator.
- Tours by Locals: Online marketplace connecting travelers with private local guides for custom tours worldwide, including Italy. Comparable on private-tour model and English-speaking international visitor customer base, but broader geographic and product scope.
Market position
Strengths5 records
Weaknesses1 record
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Emilia Romagna Tours social profiles
Digital presenceEmilia Romagna Tours financial estimates
Financial estimateRevenue estimate
Valuation estimate
Emilia Romagna Tours leadership team
Management profileNumber of profiles
Profiles1 record
Emilia Romagna Tours funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Emilia Romagna Tours M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Emilia Romagna Tours
What does Emilia Romagna Tours do?
Emilia Romagna Tours is a family-owned tour operator that designs, sells, and guides more than 30 distinct food, wine, cooking-class, walking, cycling, and cultural-heritage tours across seven cities in the Emilia Romagna region of northern Italy. The company also delivers shore excursions and cruise terminal transfers for cruise passengers arriving at Ravenna. All tours are booked through the company's website via the FareHarbor reservation platform.
Is Emilia Romagna Tours a public or private company?
Emilia Romagna Tours is a private company. It is classified as family owned and is currently operating.
When was Emilia Romagna Tours founded?
Emilia Romagna Tours was founded in 2010. It employs 11 to 50 people.
Where is Emilia Romagna Tours based?
Emilia Romagna Tours is headquartered in Modena, Italy, in the Europe region.
How does Emilia Romagna Tours make money?
One revenue line is on record: tour ticket sales.
Who are Emilia Romagna Tours's main competitors?
Broad incumbents on record are GetYourGuide, Viator and TourRadar. Direct peers are Walks, Secret Food Tours, Devour Tours, Eating Italy Food Tours and Avventure Bellissime. Emerging players are Withlocals and Tours by Locals.
Does Emilia Romagna Tours have an API?
No public API is recorded for Emilia Romagna Tours.
What industry is Emilia Romagna Tours in?
Emilia Romagna Tours's product category is Guided Tourism Tours. Its primary akta.pro industry code is THAKADAL, Domestic/In-Country Multi-Day Tour Operators, with a secondary code of THAJAGAA, Culinary Walking & Market Tours. Its NAICS code is 56152 and its SIC code is 7900.