Emove.mobi

What Emove.mobi does

Emove.mobi (legal entity BMS Mobilidade Elétrica LTDA) is a Brazilian direct-to-consumer electric mobility retailer, founded in 2015 and headquartered at R. Prof. Atílio Innocenti 807, Vila Nova Conceição, São Paulo. The company operates a single physical showroom combined with an e-commerce storefront at emove.mobi, serving individual urban commuters and, more recently, commercial security buyers in São Paulo. Its sales motion relies on in-person product testing, WhatsApp sales support, and Pix-driven payment incentives (5-8% discounts) with credit card installments up to 10-12x without interest.

The product portfolio spans foldable electric bikes, portable electric scooters, fat e-bikes, and specialty vehicles, with motor power ranging from 350W to 3,600W and price points from R$2,999 to R$19,188. Emove distributes a mix of its own EMOVE private label alongside third-party brands Kaabo (high-performance scooters such as the Mantis 10 Plus with dual 3,600W motors) and Cyberbikes (premium fat e-bikes with Samsung batteries). The lineup includes the EMOVE K1, K1 Pro, K3, Classic, V8 Pro Dupla, V10 Plus New, Q2, and New Easy, plus the DICÍCLO E3NG — a dual-motor 3,000W electric dicicle designed for security patrols in malls and large facilities. The company operates an in-house multimarca maintenance workshop and personally tests all products before sale, and offers warranties up to 18 months on premium SKUs.

The business model is hardware sales with no subscription or rental layer (one product, the DICÍCLO E3NG, offers rental upon consultation). Customer acquisition is multi-channel — Instagram, e-commerce, email newsletter with a 10% discount incentive, and community events such as the 2024 ECO MOVE gathering co-organized with EcoRide — supplemented by WhatsApp-driven conversations for sales and support. The company is privately held, has no disclosed institutional funding, and employs approximately 6 people.

Name

Emove.mobi

Legal name

BMS Mobilidade Elétrica LTDA

Website

https://emove.mobi

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Emove.mobi is a Brazilian direct-to-consumer electric mobility retailer based in São Paulo, selling EMOVE-branded and third-party electric bikes, scooters, and specialty vehicles through a single showroom and e-commerce site, serving urban commuters and commercial security buyers.

Ownership category

akta.pro rank

Product category

Electric Mobility Vehicles

akta.pro primary industry

E-Scooters (Stand-Up) (CRACASAB)

akta.pro secondary industries

E-Mopeds & Light Electric Motorbikes (Consumer) (CRACASAG), E-Mobility Safety, Security & Accessories (helmets, locks, lights, mounts) (CRACASAL)

Keywords

• Electric mobility vehicles
• Electric scooters
• Electric bicycles
• Portable electric vehicles
• Urban micro-mobility

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Others

Revenue model

1. Electric Vehicle Hardware Sales: Primary revenue stream from selling electric vehicles including bicycles, scooters, and dicicles. Products are sold at one-time purchase prices with installment payment options (up to 10x without interest) and Pix discount incentives.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Emove.mobi is a Brazilian electric mobility retailer that sells portable electric scooters, electric bicycles, electric fat bikes, and an electric security dicicle through its own EMOVE brand and third-party brands such as Kaabo and Cyberbikes. The company operates a physical retail store in São Paulo alongside an e-commerce website, offering products from 350W entry-level scooters to 3600W dual-motor high-performance scooters, with multi-brand in-house maintenance support.

Product overview

Emove.mobi is a Brazilian electric mobility retailer specializing in portable electric vehicles, operated by BMS Mobilidade Elétrica LTDA. The company offers a diverse portfolio of electric bikes and scooters across multiple power tiers (350W to 3600W), including their own EMOVE branded products, Kaabo scooters, and Cyberbikes fat e-bikes. Product categories include foldable electric bikes (EMOVE Classic, Q2, New Easy), high-performance fat bikes (V10 Plus, V8 Pro Dupla, PEGASUS TURBO, TERRA TURBO Pro), portable electric scooters (K1, K1 Pro, K3), and specialty vehicles like the dual-motor Kaabo Mantis 10 Plus and DICÍCLO E3NG for security patrols. The company also provides parts, accessories, and operates physical retail stores in São Paulo with over 8 years of market experience.

Differentiator

Problem solved

Functional benefit

Products and services

• EMOVE Classic (500W) Electric Bike A foldable electric bike with pedal assist, 500W motor, 36V 8Ah removable battery, 30 km/h max speed, 35 km range, Shimano 7-speed gear shift, 20-inch wheels, and disc brakes. Targeted at individual urban commuters seeking portable, affordable electric transportation.
• EMOVE K3 (800W) Electric Scooter A portable electric scooter with 800W motor, 48V 13Ah lithium battery, 32 km/h max speed, 40 km range, disc brakes, front and rear suspension, integrated LED lights, turn signals, and alarm system. Marketed as durable, portable, and robust for urban commuters.
• EMOVE K1 (350W) Smart Electric Scooter A lightweight entry-level electric scooter with 350W motor, 36V 8Ah lithium battery, 25 km/h max speed, 30 km range, Bluetooth connectivity, mobile app control, LED headlight, 8.5-inch pneumatic tires, foldable aluminum frame, and electronic and disc brakes. Designed for first-time electric scooter buyers.
• EMOVE K1 Pro (350W) Electric Scooter An upgraded portable electric scooter with 350W motor, 30 km/h max speed, front suspension, solid 8.5-inch puncture-proof tires, and three riding modes (ECO 10km/h, Drive 20km/h, Sport 30km/h). Targets commuters prioritizing durability and puncture resistance.
• Kaabo Mantis 10 Plus Electric Scooter A high-performance dual-motor electric scooter with 3600W total power, 60V 18.2Ah battery, 65 km/h max speed, 60 km range, hydraulic disc brakes, aviation aluminum frame, NFC card key, and 3 power modes. Targeted at performance-oriented riders willing to pay premium prices.
• EMOVE V10 Plus New (1000W) Fat Electric Bike A complete fat bike with 1000W motor, 48V 15Ah battery, 80 km range, hydraulic brakes, front and rear suspension, magnesium wheels, KENDA tires, and Shimano 7-speed shift. Sold at R$11,990 with Pix discount.
• EMOVE Super (800W) Self-Propelled Electric Vehicle A self-propelled electric vehicle (bike regulations category) with 800W motor, 60V 21Ah battery, 32 km/h max speed, 70-80 km range, key + NFC card + alarm security, Bluetooth speakers, rearview mirrors, and 14-inch wheels.
• EMOVE New Easy (500W) Foldable Fat Electric Bike A foldable fat bike with 500W motor, 48V 13Ah battery, 50 km range, aluminum frame, front suspension with lock, 20-inch tires, and disc brakes. Designed for storage-constrained urban riders.
• EMOVE V8 Pro Dupla (1000W) Dual-Battery Electric Bike A high-performance electric bike with 1000W motor, dual batteries (48V 30Ah total), 110-130 km range, 32 km/h max speed, 160 kg weight capacity, and front suspension. Targeted at long-distance commuters.
• EMOVE V10 Dupla (1000W) Dual-Battery Electric Bike A dual-battery electric bike with 1000W motor, 43 kg weight, rear dual suspension, designed for extended urban mobility and commuting.
• EMOVE Q2 (1000W) Foldable Fat Electric Bike A foldable fat bike with 1000W motor, 48V 15Ah battery, 50-60 km range, hydraulic brakes, front suspension with lock, and seat post suspension. Sold at R$9,990 with Pix discount.
• EMOVE BW1 (750W) Electric Bike An electric bike with 750W motor, 48V 20Ah lithium battery, 40 km range, hydraulic brakes, dual seat for 2 people, NFC card unlock, and rear dual suspension. Designed for two-passenger use.
• PEGASUS TURBO (750W) Electric Bike A Cyberbikes electric bike with 750W Samsung motor, 48V 15Ah battery, 75 km range, Shimano 8-speed shift, hydraulic brakes, 26-inch puncture-resistant tires, and 18-month warranty. Priced at R$15,108.
• TERRA TURBO Pro (1000W) Fat Electric Bike A Cyberbikes fat bike with 1000W Samsung motor, 52V 20Ah battery, 100 km range, fat tires with studs for all-terrain use, 20x4.0 inch wheels, and front suspension. Sold at R$19,188.
• DICICLO E3NG Electric Security Dicicle An electric security dicicle for mall and facility patrols with dual 3000W motors, 67.2V 15.6Ah battery, 90 km range, 20 km/h max speed, 18-inch wheels, auto-balancing sensors, and IP56 waterproof rating. Rental available upon consultation. Priced at R$15,105.

Quantifiable outcome

• Products tested personally by company to guarantee quality before sale

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• EcoRidecoreGTM or Marketing Partner · 4 February 2024EcoRide and EMOVE co-organized the 1st Electric Mobility Meeting (ECO MOVE) on February 4, 2024. The event brought together electric mobility enthusiasts for a ride from EMOVE store (Vila Nova Conceição) to EcoRide store (Vila Mariana). This partnership focuses on community building and promoting sustainable urban mobility in São Paulo.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Trek Bicycle Corporation: Global bicycle manufacturer with significant e-bike portfolio (Domane+, Rail+, Allant+) distributed through specialty bike dealers in Brazil. Comparable because Trek's e-bikes compete for the same premium urban commuter and enthusiast buyers that EMOVE serves at the higher price tiers.
• Decathlon Brasil: Major sporting goods retailer in Brazil with an extensive e-bike and electric scooter assortment across price tiers. Comparable because it sells portable e-mobility devices to similar urban consumers, with national retail footprint and recognized brand — a broader incumbent against which Emove competes on curation and service.
• Segway-Ninebot: Global leader in electric kick scooters and self-balancing vehicles, with growing distribution in Latin America. Comparable because Segway's consumer e-scooters compete head-to-head with EMOVE's own-label models on specs and price; broad incumbent threatening direct disintermediation of multi-brand retailers.
• Caloi: Iconic Brazilian bicycle manufacturer and brand with growing e-bike lineup sold through Brazilian dealer networks. Comparable because it serves the same urban Brazilian mobility buyer, though as a manufacturer rather than retailer; it competes for showroom space and consumer mindshare.
• Specialized Bicycle Components: Premium global bicycle and e-bike brand with Specialized Turbo e-bike line and authorized dealer network in Brazil. Comparable because it targets the same urban commuter and enthusiast segments with higher-power e-bikes analogous to EMOVE V8 Pro and V10 Plus; broad incumbent competing for premium share.
• Xiaomi (Mi Electric Scooter): Global consumer electronics brand whose Mi Electric Scooter line dominates entry-level e-scooter sales worldwide, including Brazil via importers and marketplaces. Comparable because it directly competes on the entry-tier SKUs (e.g., EMOVE K1, K3) and pressures margins for resellers.

Emerging players

• Bird: Global micro-mobility operator offering shared e-scooters and e-bikes, with past activity in Latin American markets. Comparable because it pursues the same Brazilian urban commuter with electric mobility solutions, though through a rental fleet model rather than vehicle sales.
• Lime: Global shared-mobility operator with e-scooter and e-bike fleets, including periodic operations in Brazil. Comparable because Lime addresses the same urban mobility use case, but via shared-rental rather than vehicle ownership; could either compete for last-mile trips or create downstream demand for personal vehicles.

Direct peers

• Voltz Motors: Brazilian electric motorcycle and scooter brand selling directly to Brazilian consumers through its own e-commerce channel and physical stores. Comparable because it competes for the same Brazilian urban commuters seeking electric two-wheel mobility, though it sells its own branded vehicles rather than multi-brand retail.

Others

• Shimano: Global cycling component manufacturer whose motors, batteries, and drivetrains power many of the e-bikes Emove resells (e.g., Shimano 7- and 8-speed gear shifts referenced in product specs). Comparable as an enabling ecosystem participant whose component choices and pricing directly influence Emove's product economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/emove.mobi
• LinkedInlinkedin.com/company/emove-mobi

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Emove.mobi