Empowerists
Empowerists is a Canadian holding company operating Diabsolut (Salesforce and Certinia consulting), HRWize (HRIS SaaS with Earnwize and Workaxle modules), and Watershed CI (change management consulting), serving North American enterprises from Fortune 500 to startups with 300+ employees globally.
- Company typePrivate
- Founded2003
- HeadquartersPointe-Claire, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Empowerists does
Empowerists (legal name: The Empowerists; formerly Diabsolut Inc.) is a privately held Canadian holding company founded in 2003 by Joe Diab and headquartered in Dorval, Quebec (with additional offices in Toronto, Burlington MA, and Bengaluru). It operates a portfolio of three wholly-owned subsidiaries: Diabsolut, a Salesforce Summit Consulting Partner and Certinia implementation specialist serving North American enterprises across Service, Field Service, Asset Management, Revenue, CPQ & Billing, Higher Education, and Talent Management; HRWize, a cloud-based HRIS platform with two product modules — Earnwize (salary review) and Workaxle (workforce management); and Watershed CI, a management consulting practice focused on strategic change management, people management, and initiative execution. The group also operates an internal Centre of Innovation and an incubator fund for emerging-technology investments, and completed acquisitions of Foundry52 and Emelar in 2021, both absorbed into Diabsolut.
The company makes money through a mix of professional services (Salesforce/Certinia implementation consulting via Diabsolut, management consulting via Watershed CI), recurring SaaS subscriptions (HRWize, Earnwize, Workaxle), and returns from its business investment program. Services are priced on a quote basis with multi-year contracts, and the GTM motion combines enterprise field sales with channel-driven deal flow from Salesforce and Certinia partnerships. Empowerists serves a horizontal mix of customers from Fortune 500 enterprises to mid-market firms and startups, primarily across North America, while leveraging its Bengaluru office for offshore technical delivery.
The group employs more than 300 people globally as of the most recent data, up from 70+ at the time of its 2015 business division, reflecting sustained organic growth supplemented by the 2021 acquisitions. Governance remains founder-controlled under Joe Diab, with three subsidiary Presidents (Diabsolut, HRWize, Watershed CI) and a senior leadership bench that includes a Chief Innovation Officer (M&A lead), a Chief People Officer, and dedicated data protection and cybersecurity roles. Certifications include GDPR and PIPEDA compliance.
Empowerists firmographics
Firmographics- Name
- Empowerists
- Legal name
- The Empowerists
- Website
- https://empowerists.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Empowerists is a Canadian holding company operating Diabsolut (Salesforce and Certinia consulting), HRWize (HRIS SaaS with Earnwize and Workaxle modules), and Watershed CI (change management consulting), serving North American enterprises from Fortune 500 to startups with 300+ employees globally.
- Ownership category
- akta.pro rank
Empowerists industry classification
Industry- Product category
- Salesforce and Certinia Consulting Services
- NAICS
- Human Resources Consulting Services (541612), Other Management Consulting Services (541618)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- HR Service Delivery, Shared Services & HR Operating Model Advisory (BPACAJAE)
- akta.pro secondary industries
- DEI (Diversity, Equity & Inclusion) & Belonging Consulting (BPAHAGAJ), Onboarding, Offboarding & Employee Lifecycle Administration (BPACAHAL)
Keywords
Where Empowerists is headquartered
LocationHeadquarters
- HQ city
- Pointe-Claire
- HQ country
- Canada
- HQ region
- North America
Offices5 records
Markets served
Empowerists business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Professional Services - Salesforce Implementation: Consulting services for Salesforce implementation, customization, and optimization. Diabsolut operates as a Salesforce Summit Consulting Partner providing expertise in Service, Field Service, Asset Management, Revenue, CPQ & Billing, Higher Education, and Talent Management Solutions.
- Professional Services - Certinia/FinancialForce: Implementation and consulting services for Certinia (formerly FinancialForce) solutions. Diabsolut became Certinia Partner of the Year for delivery excellence in 2022 and 2023.
- HR Technology Solutions: SaaS/Cloud-based HR software products including HRWize, Earnwize, and Workaxle providing recurring subscription revenue for HRIS, salary review, and workforce management.
- Management Consulting: Strategic change management, people management, and initiative management services through Watershed CI for helping clients build value through effective strategy execution.
- Business Investment Returns: Returns from strategic investments in startups and emerging technologies. Empowerists maintains an incubator fund and has acquired Foundry52 and Emelar since 2021.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Consulting services are quote-based and tailored to client needs |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Empowerists product offering
Product offeringCore offering
Empowerists is a holding company that operates a portfolio of business subsidiaries delivering technology consulting, HR software, and management consulting. Its core offerings include Diabsolut (Salesforce and Certinia implementation consulting as a Summit Partner), HRWize (a cloud-based Human Resource Information System with the Earnwize salary review tool and Workaxle workforce management platform), and Watershed CI (strategic change management, people management, and initiative management consulting). Services are tailored to North American enterprise and mid-market clients, with engagements ranging from implementation projects to multi-year managed consulting.
Product overview
Empowerists is a holding company that operates a portfolio of business subsidiaries. The core offering consists of Diabsolut (Salesforce and Certinia consulting/implementation services), HRWize (cloud-based HRIS with two products: Earnwize salary review tool and Workaxle workforce management platform), and Watershed CI (change management and staff augmentation). The company provides business relations and shared services to help individuals and organizations reach their full potential through technology solutions and personalized support.
Differentiator
Problem solved
Functional benefit
Brands
- Earnwize: Salary review tool under HRWize brand
- Workaxle
- Centre of Innovation
Products and services
- Diabsolut A Salesforce Summit Consulting Partner specializing in Salesforce and Certinia solutions for organizations across North America, with expertise in Service, Field Service, Asset Management, Revenue, CPQ and Billing, Higher Education, and Talent Management Solutions.
- HRWize A cloud-based, scalable and secure Human Resource Information System (HRIS) enabling clients to perform HR functions at the click of a button, allowing them to focus on high-value activities. Includes Earnwize salary review tool and Workaxle workforce management platform.
- Earnwize A salary review tool under the HRWize brand that enables organizations to conduct comprehensive salary reviews and compensation analysis.
- Workaxle An enterprise workforce management platform under the HRWize brand that handles scheduling, time tracking, and workforce optimization.
- Watershed CI A management consulting and staff augmentation business focusing on helping clients build value through effective strategy execution, including strategic change management, people management, and initiative management.
Quantifiable outcome
- Certinia Partner of the Year 2023
- +1 more outcomes
Companies that use Empowerists
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Empowerists technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Empowerists partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, strategic and historical.
- SalesforcecoreDiabsolut operates as a Salesforce Summit Consulting Partner, providing Salesforce implementation and consulting services across North America. Following Salesforce's acquisition of ClickSoftware in 2019, Diabsolut FSM and Diabsolut Cloud Solutions merged to become the current Diabsolut entity focused on Salesforce partnerships.
- CertiniacoreCertinia (formerly FinancialForce) partnership established through Diabsolut. Empowerists became Certinia's Partner of the Year for delivery excellence in both 2022 and 2023, providing implementation and consulting services for Certinia solutions.
- Foundry52strategicStrategic acquisition made in 2021, integrated into Diabsolut to strengthen Salesforce partnership commitments.
- EmelarstrategicStrategic acquisition made in 2021, both companies becoming part of Diabsolut to strengthen market position.
- ClickSoftwarehistoricalOriginal business started as a ClickSoftware reseller in 2003. Salesforce acquired ClickSoftware in 2019, leading to the merger of Diabsolut FSM and Diabsolut Cloud Solutions.
Scale indicators5 records
Recent moves11 records
Expansion highlights6 records
Empowerists competitors and assessment
Company assessmentBroad incumbents
- Persistent Systems: Persistent Systems is a global IT services firm with a significant Salesforce Summit practice and Certinia delivery capability; a broader incumbent comparable due to scale and partner-tier status overlapping with Diabsolut.
- Accenture: Accenture operates one of the largest global Salesforce practices and competes for the same enterprise transformation RFPs as Diabsolut — a broad incumbent with overlapping service lines and ecosystem reach.
- Workday: Workday is the dominant enterprise cloud HRIS/HCM platform and competes broadly with HRWize's workforce management and HR information system offerings, though at significantly larger scale and enterprise market segment.
- Deloitte Digital: Deloitte Digital combines large-scale consulting with a deep Salesforce alliance and offers change management services (comparable to Watershed CI), making it a broad incumbent competitor across all three Empowerists subsidiaries.
- Wipro: Wipro is a global IT services firm with a Salesforce consulting practice and delivery centers including India — comparable in offshore-augmented Salesforce delivery, though at significantly greater scale than Empowerists.
Direct peers
- Bounteous: Bounteous is a digital experience and Salesforce consulting firm serving enterprise and mid-market clients with transformation, integration, and managed services — comparable in service mix and partner-driven delivery model to Empowerists.
- Coastal Cloud: Coastal Cloud is a Salesforce Summit consulting partner with comparable size, multi-vertical delivery focus, and HR/Talent Management expertise — making it one of the closest head-to-head comps for Diabsolut in North America.
- Simplus (Infosys): Simplus was a Salesforce Platinum/Summit consulting partner specializing in Salesforce CPQ, Billing, and Field Service implementations; comparable in core offering, partner tier, and mid-to-large enterprise client base before its acquisition by Infosys.
- Slalom: Slalom is a large North American consulting firm with a deep Salesforce practice (Salesforce Summit Partner) and similar focus on transformation, customer experience, and HR/talent work — directly comparable in business model and target client profile to Diabsolut.
- BambooHR: BambooHR is a leading cloud HRIS provider for SMB and mid-market — directly comparable to HRWize's target segment and product category (cloud HR information system for small and mid-sized employers).
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Empowerists social profiles
Digital presenceEmpowerists compliance and trust
Trust signalCompliance2 records
Empowerists financial estimates
Financial estimateRevenue estimate
Valuation estimate
Empowerists leadership team
Management profileNumber of profiles
Profiles8 records
Empowerists subsidiaries and ownership
Company hierarchySubsidiaries5 records
Empowerists funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Empowerists M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Empowerists
What does Empowerists do?
Empowerists is a holding company that operates a portfolio of business subsidiaries delivering technology consulting, HR software, and management consulting. Its core offerings include Diabsolut (Salesforce and Certinia implementation consulting as a Summit Partner), HRWize (a cloud-based Human Resource Information System with the Earnwize salary review tool and Workaxle workforce management platform), and Watershed CI (strategic change management, people management, and initiative management consulting). Services are tailored to North American enterprise and mid-market clients, with engagements ranging from implementation projects to multi-year managed consulting.
Is Empowerists a public or private company?
Empowerists is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Empowerists founded?
Empowerists was founded in 2003. It employs 11 to 50 people.
Where is Empowerists based?
Empowerists is headquartered in Pointe-Claire, Canada, in the North America region.
How does Empowerists make money?
Five revenue lines are on record. Professional Services - Salesforce Implementation is the primary driver. The others are professional Services - Certinia/FinancialForce, HR Technology Solutions, management Consulting and business Investment Returns.
Who are Empowerists's main competitors?
Broad incumbents on record are Persistent Systems, Accenture, Workday, Deloitte Digital and Wipro. Direct peers are Bounteous, Coastal Cloud, Simplus (Infosys), Slalom and BambooHR.
Does Empowerists have an API?
No public API is recorded for Empowerists.
What industry is Empowerists in?
Empowerists's product category is Salesforce and Certinia Consulting Services. Its primary akta.pro industry code is BPACAJAE, HR Service Delivery, Shared Services & HR Operating Model Advisory, with a secondary code of BPAHAGAJ, DEI (Diversity, Equity & Inclusion) & Belonging Consulting. Its NAICS code is 541612 and its SIC code is 8742.