EMPRENDER

What EMPRENDER does

Emprendedores Online, LLC, operating as EMPRENDER / Emprendedores.com, is a US-incorporated (Utah) Spanish-language entrepreneur education, community, and AI software business founded by Rafel Mayol in 2018. The company targets Spanish-speaking solopreneurs, coaches, consultants, infoproductors, and Amazon FBA operators, delivering education through a free MBA Emprendedores course, the El Podcast de Emprendedores.com audio show, vertical training tracks such as Instituto AMZ, and live events including Gran Reserva Emprendedores and Emprendedores Skool.

The product portfolio combines free and low-cost content with paid software and high-ticket services. IA Emprendedores, the company's AI software suite priced at €100/month, provides an AI Chief of Staff and four marketing agents with WhatsApp integration, while Sellcloud at $199/month offers a complementary sales cloud product. Higher-tier monetization is delivered through 10K, 100K, and Mastermind 8 Cifras mentorship cohorts, and through flagship live events.

The business model is a funnel architecture: free content and podcast attract a large top-of-funnel audience, which is monetized via SaaS subscriptions, vertical education (Amazon FBA), tiered mentorship, and live events. The company is bootstrapped and operates with a small team (1-10 employees) anchored in Provo, UT, with European event distribution in cities such as Barcelona. Distribution leverages the founder's personal brand and a Skool-based community partnership, including co-marketing with Alex Hormozi for the Spanish version of $100M Money Models.

Name

EMPRENDER

Legal name

Emprendedores Online, LLC

Website

https://emprender.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Emprender (Emprendedores.com) is a bootstrapped US (Utah) Spanish-language entrepreneur education and AI software company serving solopreneurs, coaches, and Amazon FBA operators with free courses, podcast content, €100/month AI marketing software, and high-ticket mentorship and live events.

Ownership category

akta.pro rank

Product category

Business Education and Coaching Platform

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143), Software Publishers (513210), Computer Training (611420)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372), Services-Advertising (7310)

akta.pro primary industry

Marketing, Branding & Sales Skills (EDAMAHAG)

akta.pro secondary industries

MBA & Executive MBA Programs (EDAHAHAB), E-commerce & Online Business (Marketplaces, DTC) (EDAMAHAH), Entrepreneurship & Small Business Workforce Programs (EDAAAOAM)

Keywords

• Online business education
• AI marketing software
• Entrepreneurship mentorship programs
• Sales funnel automation
• Amazon seller training

Headquarters

HQ city

Villa Mercedes, San Luis

HQ country

Argentina

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Marketing or Sales, Personnel, Technology or R&D, Operations, Others

Revenue model

1. Mentorship Programs: Tiered mentorship programs (Mentoría 10K, Mentoría 100K, Mentoría AMZ, Mastermind 8 Cifras, Máster Ecom) offering 1a1 and small-group consulting with Rafel Mayol and the leadership team. These are the primary paid revenue drivers, with the 100K program targeting entrepreneurs doing 100K EUR/month and the 8-Figure Mastermind reserved for top earners.
2. IA Entrepreneurs Software Subscription: AI software subscription at 100 EUR/month, marketed as the 'Jefe de Gabinete' AI chief of staff plus four marketing AI agents. Includes a 30-day free trial via Sellcloud.
3. Sellcloud Software: Sellcloud is a separately marketed AI software product (offered at 199 USD/month on promotional pricing) for funnels and WhatsApp with AI, driving leads and sales automation. Available via 30-day free trial.
4. Event Tickets: Paid in-person event attendance with tiered pricing: General (39 EUR + VAT), VIP (199 EUR + VAT), and Platinum (999 EUR + VAT) for Emprendedores Skool 2026; General (171 EUR), VIP (313 EUR), and Platinum (555 EUR) for Gran Reserva Emprendedores 2024. Includes networking, ponencias, and VIP experiences.
5. Free Content / Community (Acquisition): Free MBA courses on Skool and Emprendedores.com drive top-of-funnel acquisition and community building. No direct revenue, but supports downstream monetization of mentorship and software products.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

EMPRENDER (operating as Emprendedores.com) is an online business education and AI-software company for Spanish-speaking entrepreneurs. The company offers permanently free MBA-style courses on Skool, AI-powered marketing automation software (IA Emprendedores at 100 EUR/month and Sellcloud at 199 USD/month), tiered 1a1 mentorship programs targeting different revenue milestones (10K, 100K, Mastermind 8 Cifras), Amazon FBA training (Instituto AMZ), and large-scale in-person events (Gran Reserva Emprendedores, Emprendedores Skool).

Product overview

Emprendedores.com is an online business education platform operating as a suite of complementary products. At its core are the free MBA Emprendedores course (delivered via Skool) and the paid IA Emprendedores AI software platform (100 EUR/month) which provides AI-powered marketing automation including an AI Chief of Staff, WhatsApp AI, and funnel automation. The portfolio includes tiered mentorship programs (Mentoría 10K™, Mentoría 100K™, Mastermind 8 Cifras) targeting entrepreneurs at different revenue stages, the Instituto AMZ™ for Amazon FBA education, and the free El Podcast de Emprendedores.com for ongoing content. The company also organizes in-person events (Emprendedores Skool, Gran Reserva Emprendedores) and free online events. Sellcloud CRM with AI funnels and WhatsApp integration is offered as an add-on software tool. The offering follows a freemium model where core courses are free, with monetization through premium mentorship, software subscriptions, and events.

Differentiator

Problem solved

Functional benefit

Brands

• Instituto AMZ: Amazon business education school focused on teaching entrepreneurs how to sell on Amazon and find winning products.

Quantifiable outcome

• 162+ students have billed 10,000+ EUR/month since 2018, with 15 reaching 1M EUR in revenue
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Alex Hormozi / Acquisition.comcoreStrategic or Co-development PartnerRafel Mayol is a business partner and shareholder of Alex Hormozi in a software company. Emprendedores.com co-hosted the Spanish-language launch of Hormozi's $100M Money Models book, with Mayol providing the Spanish adaptation and commentary. Mayol is personally mentored by Hormozi and features him prominently in marketing.
• SkoolcoreStrategic or Co-development PartnerRafel Mayol is an investor, shareholder, and partner in Skool, the community and course platform where Emprendedores.com hosts its primary community. The company has built the #1 Spanish-language Skool community. Mayol is described as a 'socio accionista' (partner/shareholder) in Skool alongside Alex Hormozi and Sam Ovens.
• SellcloudminorGTM or Marketing PartnerSellcloud is an AI-powered software product (funnels and WhatsApp automation) that Emprendedores.com markets alongside its own IA Entrepreneurs software. Promotional offers for Sellcloud (199 USD/month) appear in the header of Emprendedores.com, suggesting an affiliate or co-marketing relationship.
• TBS Education BarcelonaminorOthersTBS Education Barcelona is the venue host for the Emprendedores Skool 2026 event on June 13, 2026, held at Carrer de Veneçuela 116, 08019 Barcelona. The event page references TBS Education as the physical host and educational institution partner.
• Burcor Producciones S.L.minorOthersBurcor Producciones S.L. is listed as a co-producer of the Gran Reserva Festival 2024, alongside Manzanos Music S.L. They manage event logistics, ticketing, and on-site operations for the combined conference and music festival.
• Manzanos Music S.L.minorOthersManzanos Music S.L. is co-producer of the Gran Reserva Festival 2024 with Burcor Producciones S.L. They bring the music and artist booking component to the combined entrepreneurship conference and music festival.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Systeme.io: Affordable all-in-one marketing platform (funnels, email, courses) popular with Spanish-speaking creators and solopreneurs. Competes directly with IA Emprendedores and Sellcloud at lower price points.

Broad incumbents

• Kajabi: Creator platform for courses, communities, and coaching with subscription SaaS model. Comparable as an incumbent all-in-one platform serving knowledge entrepreneurs with similar monetization tiers.
• Mindvalley: Global personal development and business education platform with courses, masterminds, and live events. Comparable in the premium-coaching + event-driven business school model at global scale.
• Hotmart: Global course marketplace and infoproduct platform with strong presence in Brazil and LATAM. Comparable in creator-economy focus and Spanish/Portuguese-speaking audience, though broader scope (marketplace vs. school).
• Tony Robbins / Robbins Research: High-ticket coaching, live events (Date with Destiny, Business Mastery), and personal development brand. Comparable in the premium mastermind, event-driven, and founder-as-brand operating model.

Direct peers

• Skool: Community and course platform hosting the Emprendedores.com community; Mayol is a partner/shareholder. Operationally intertwined and a direct comparator in the community-led growth playbook.
• GoHighLevel: All-in-one marketing and CRM SaaS for SMBs and solopreneurs featuring AI agents, funnel builders, and white-label capabilities. Direct functional competitor to IA Emprendedores and Sellcloud software.
• ClickFunnels: Sales funnel builder and creator-marketing platform with associated education ecosystem (Russell Brunson content). Closely overlaps with Sellcloud's funnel + WhatsApp automation positioning.
• Platzi: Spanish-language online education platform covering business, tech, and design with subscription cohorts and expert instructors. Directly comparable to Emprendedores.com in audience, language, and freemium + premium model.
• Alex Hormozi / Acquisition.com: Business education and mentorship brand built around founder content, high-ticket coaching, and software partnerships. Closely comparable operating model and audience; Mayol is a personal mentee and co-software partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyt.emprendedores.com/youtube/channel/8LMVY
• LinkedInlinkedin.com/company/emprender-co
• Instagraminstagram.com/rafelmayol

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EMPRENDER