Easybook.io

What Easybook.io does

EasyBook is a cloud-based online booking and appointment scheduling platform operated by Loyaltify OÜ, an Estonian private limited company headquartered in Tallinn and founded in 2017. The platform serves service-based small and mid-sized businesses across hair and beauty, sports and recreation, health and medical, education and tutoring, consulting, coworking, and pet services, providing 24/7 online reservations, automated email confirmations and reminders, multi-staff and resource scheduling, real-time analytics, and integrated payments. The core product is a unified platform comprising a customer-facing booking page, an administrative dashboard, and native iOS and Android applications, hosted on AWS infrastructure in Frankfurt (eu-central-1) with Stripe as the primary payment-processing partner.

The business model is horizontal subscription SaaS, monetized through three published tiers: an Independent plan at €9.95/month for one bookable resource, a Standard plan at €4.95 per bookable resource per month, and a custom-priced Enterprise plan for businesses with 20+ bookable resources; a usage-based overage of €10 per 5,000 additional transactions applies beyond plan limits. EasyBook differentiates on a zero-commission payment model — merchants keep 100% of booking revenue — and on multi-language support (English, Turkish, German, French, Spanish) and custom-domain booking pages. Go-to-market is product-led for SMBs, with a 7-day free trial requiring no credit card, supplemented by a direct-sales demo motion for Enterprise prospects.

According to the company's published track record, more than 2,000 businesses have used the platform, completing over 500,000 bookings and generating more than €12 million in cumulative customer revenue. EasyBook appears bootstrapped, with no disclosed external funding rounds, M&A activity, or executive team beyond founder Adrian Lachaize. Core technology partners include Stripe, AWS, SendGrid, and Intercom, and the company operates under a GDPR data-processing framework with EU data residency.

Name

Easybook.io

Legal name

Loyaltify OÜ

Website

https://easybook.io

Company type

Private

Founded year

2017

Operating status

Operating

Short description

EasyBook is a cloud-based online booking platform serving appointment-based SMBs across hair, sports, medical, education, and consulting verticals. It offers subscription plans with staff management, resource booking, mobile apps, and Stripe-powered payments to 2,000+ businesses globally.

Ownership category

akta.pro rank

Product category

Appointment Scheduling Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Appointment Scheduling & Reservation Management (HSACAIAG)

akta.pro secondary industries

Personal Care & Wellness Booking Platforms (Beauty, Fitness, Spa) (BPAMAHAF), Appointment Reservations (Spa, Salon, Wellness) (HSACALAK), Booking Engines & Direct Web Booking (THALACAD)

Keywords

• Online booking software
• Appointment scheduling
• SaaS booking platform
• Reservation management
• Business scheduling tool

Headquarters

HQ city

Ireland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription - Independent Plan: Flat-rate subscription at €9.95/month (billed annually) for single-resource businesses. Includes 1 bookable resource, unlimited bookings, online booking page, and email support.
2. Subscription - Standard Plan: Flat-rate subscription at €4.95 per bookable resource per month (billed annually). Includes unlimited bookable resources, staff and resource management, dashboard & analytics, and priority support.
3. Subscription - Enterprise Plan: Custom pricing for high-volume businesses with 20+ bookable resources. Includes dedicated support and custom integrations.
4. Transaction Overage Fees: Additional transactions billed at €10 (excluding VAT) per 5,000 transactions when exceeding plan limits.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Easybook.io is a cloud-based appointment booking and scheduling SaaS platform that enables service businesses to accept online reservations through a customizable booking widget, manage staff calendars and resources, send automated email and SMS reminders, and process customer payments online. The platform is targeted at small and medium-sized service businesses across verticals including hair & beauty, sports & recreation, health & medical, education, professional consulting, coworking spaces, and pet services.

Product overview

EasyBook is a unified online booking and appointment scheduling platform designed for service businesses. The core product encompasses a personalized customer-facing booking page, an administrative business dashboard, native iOS and Android mobile apps, staff and resource management modules, automated notifications, multi-language support, and Stripe-powered payment collection. It is not a modular platform with separately purchasable add-ons — the features are bundled within tiered subscription plans (Independent, Standard, and Enterprise). The Independent plan provides core booking functionality for a single bookable resource; the Standard plan adds unlimited resources, staff management, analytics, and priority support; the Enterprise plan offers custom pricing, dedicated support, and custom integrations for businesses with 20+ bookable resources.

Differentiator

Problem solved

Functional benefit

Products and services

• Easybook.io Online Booking Platform Cloud-based appointment booking and scheduling SaaS for SMB service businesses, providing a customizable embeddable booking widget, staff and resource calendar management, automated email/SMS reminders, and integrated Stripe online payments across verticals such as hair & beauty, sports & recreation, health & medical, education, consulting, coworking, and pet services.

Quantifiable outcome

• Businesses keep 100% of booking revenue with zero commission from EasyBook
• +1 more outcomes

Segments7 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• StripecoreTechnology or IntegrationStripe is the primary payment processing partner for EasyBook. Customers pay securely during booking with cards, Apple Pay, or Google Pay. EasyBook also supports Stripe Tap-to-Pay for in-person collection via iPhone or connected card readers. Stripe handles direct payouts to business bank accounts.
• AWS (Amazon Web Services)coreTechnology or IntegrationAWS provides cloud infrastructure and hosting for EasyBook with primary data storage located in Frankfurt, Germany (eu-central-1) ensuring EU data residency.
• SendGridcoreTechnology or IntegrationSendGrid handles transactional email delivery including verification emails, booking confirmations, and service notifications for EasyBook.
• IntercomcoreTechnology or IntegrationIntercom provides customer support and in-app messaging functionality for EasyBook's support team.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SimplyBook.me: SimplyBook.me is a horizontal online booking platform with customizable booking websites, payments, and a wide feature set aimed at SMB service businesses. It is a long-standing direct competitor to EasyBook across multiple verticals and geographies.
• Fresha: Fresha is a beauty and wellness booking platform with a zero-commission model, native payments, and a global marketplace. It is the closest zero-commission competitor to EasyBook's value proposition in the salon, spa, and barbershop segments.
• Setmore: Setmore is a horizontal online booking and appointment management product for SMBs with staff scheduling, payments, and a free tier. It competes with EasyBook in the same single-resource-to-mid-market SMB segment.
• Acuity Scheduling (Squarespace): Acuity Scheduling, owned by Squarespace, is a direct SMB booking competitor with online booking pages, payment collection, subscription packages, and staff/resource management. It targets the same hair/beauty, wellness, consulting, and coaching segments as EasyBook and offers deeper Squarespace website integration.
• Vagaro: Vagaro is a salon, spa, fitness, and wellness booking and business management platform with a marketplace and POS integrations. It competes with EasyBook in beauty/wellness while offering deeper vertical commerce functionality.
• Booksy: Booksy is a booking and business management platform focused on barbers, hair salons, beauty, and wellness professionals. It overlaps EasyBook's hair/beauty segment head-on and adds marketplace discovery, which EasyBook lacks.

Regional players

• Treatwell: Treatwell is the leading European beauty and wellness booking marketplace, headquartered in London and operating across multiple EU markets. It is a direct competitor to EasyBook in the EU salon/spa segment and adds marketplace discovery that EasyBook does not offer.

Broad incumbents

• Calendly: Calendly is one of the most widely adopted scheduling platforms globally, offering online booking pages, calendar sync, automated reminders, and team scheduling. It overlaps EasyBook most heavily on the consulting, professional services, and education use cases, and serves as a horizontal incumbent benchmark for SMB scheduling UX.
• Mindbody: Mindbody is an established incumbent in fitness, wellness, and beauty scheduling with deep vertical workflows, marketing tools, and a large enterprise install base. It overlaps EasyBook's sports/recreation, gym, yoga, and health segments and represents the upmarket competition for the Enterprise tier.
• Square Appointments: Square Appointments is Block/Square's booking product tightly integrated with Square's payments, POS, and payroll stack. It targets salons, barbers, spas, fitness, and health businesses — overlapping EasyBook's primary verticals — and combines scheduling with full commerce and banking rails.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/easybook_io

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Easybook.io