EMVN Music Licensing
EMVN Music Licensing is a Vietnam-based music licensing platform operating the country's first and largest production music library of 1.6M+ tracks, serving content creators, broadcasters, and commercial spaces worldwide via subscriptions, sub-publishing, and YouTube Content ID services.
- Company typePrivate
- Founded2015
- HeadquartersHo Chi Minh City, Vietnam
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What EMVN Music Licensing does
EMVN Music Licensing (legal entity EPICMUSICVN MULTIMEDIA ENTERTAINMENT CO., LTD) is a Vietnam-based music rights and licensing platform founded in 2015, operating as the country's first and largest production music library. Its core product is a searchable catalogue of 1.6M+ tracks and 800K+ sound effects from 10K+ artists, sourced through international library partnerships with SONOTON, Songs To Your Eyes, APL, Audiomachine, Sony Entertainment, and BandX, and delivered via a SourceAudio-powered player on emvn.co. Surrounding services include YouTube Content ID management, sub-publishing, digital distribution to 200+ streaming platforms, full music publishing administration, and a YouTube Network for creator monetization.
The platform monetizes primarily through three published annual subscription tiers — Personal Creator ($156), Professional Creator ($486), and Industrial Producer ($1,788) — with a 10% annual discount and auto-renewal, plus bespoke subscriptions for B2B background music in cafes, restaurants, resorts, and hotels. Distribution combines a digital self-serve funnel on license.emvn.co, an affiliate/KOL program paying 10% commission on first orders, and a direct sales motion for enterprise and commercial-space accounts. The company serves an estimated 5,000+ businesses and content creators worldwide, with named enterprise clients including VTV, Alibaba Group, K+, and THVL, and holds a working relationship with VCPMC, Vietnam's primary music rights collective, for domestic and reciprocal international royalty administration. Operations are led by Director Hoang Thi Phuong Thanh from a headquarters in Ho Chi Minh City with an additional office in Hanoi, supported by 18 employees.
EMVN Music Licensing firmographics
Firmographics- Name
- EMVN Music Licensing
- Legal name
- EPICMUSICVN MULTIMEDIA ENTERTAINMENT CO., LTD
- Website
- https://emvn.co
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- EMVN Music Licensing is a Vietnam-based music licensing platform operating the country's first and largest production music library of 1.6M+ tracks, serving content creators, broadcasters, and commercial spaces worldwide via subscriptions, sub-publishing, and YouTube Content ID services.
- Ownership category
- akta.pro rank
EMVN Music Licensing industry classification
Industry- Product category
- Music Licensing
- NAICS
- Music Publishers (512230), Music Publishers (51223)
- akta.pro primary industry
- Sync Marketplaces & Licensing Platforms (MPAIALAG)
- akta.pro secondary industries
- Micro-Licensing & Direct Licensing Platforms (UGC, SMB venues, online uses) (MPAIAKAJ), Micro-Licensing (UGC/Short-Form/Digital Ads) Providers (MPAIALAJ), Creator Licensing & Rights Monetization (UGC Licensing, Music/Video Rights) (MPACAFAK), Music & Audio Rights for Broadcast (Sync/Master/Library) (MPABANAF)
Keywords
Where EMVN Music Licensing is headquartered
LocationHeadquarters
- HQ city
- Ho Chi Minh City
- HQ country
- Vietnam
- HQ region
- Asia
Offices2 records
Markets served
EMVN Music Licensing business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription Plans (Personal, Professional, Industrial): EMVN generates primary revenue through tiered annual subscription plans offering unlimited access to its music library and licensing rights. Plans range from Personal Creator to Professional Creator to Industrial Producer, with annual billing. Subscriptions are auto-renewed unless cancelled. Revenue is recurring (subscription-based) with upfront annual payment.
- Background Music for Commercial Spaces: B2B background music licensing for cafes, restaurants, resorts, hotels, and premium commercial spaces. This is sold as a managed subscription/license covering the commercial use rights.
- Affiliate / Partner Program: EMVN operates an affiliate program where partners (KOLs, influencers, community leaders) earn 10% commission on the first subscription order they refer (capped at $50 per order). Partners receive a unique affiliate link and discount code. Reconciliation occurs monthly with payment via bank transfer in Vietnamese Dong.
- Digital Distribution Services: EMVN distributes music from artists and labels to 200+ streaming platforms including Spotify and Apple Music. This is a sub-publishing and digital distribution revenue stream.
- Sync Licensing and Publishing: EMVN manages sync licensing and publishing rights for artists and labels, collecting and distributing royalties globally through sub-publishing partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Personal Creator - For individual content creators and beginners |
| Subscription | Annual | Professional Creator - For serious creators and mid-market users |
| Subscription | Annual | Industrial Producer - For enterprises and large organizations |
| Subscription | Annual | Background Music for Business - Licensed background music for commercial spaces |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
EMVN Music Licensing product offering
Product offeringCore offering
EMVN Music Licensing operates Vietnam's largest production music library, offering 1.6M+ music tracks and 800K+ sound effects through subscription-based licensing to content creators, production studios, and commercial venues. The company also provides YouTube Content ID management, digital music distribution, sub-publishing, YouTube Network services, and licensed background music for commercial spaces such as cafes, hotels, and retail.
Product overview
EMVN operates as Vietnam's first and largest production music licensing platform. The core offering is the EMVN Music Library (1.6M+ tracks, 800K+ sound effects, 10K+ artists), which serves as the foundation for content licensing. The platform provides a comprehensive suite of services including Sub-publishing (global partnerships and royalty collection), Digital Distribution (200+ streaming platforms), YouTube Content ID management, Music Publishing (sync licensing, rights management), YouTube Network (creator monetization), and Background Music licensing for commercial spaces. The ecosystem is supported by an educational Music Law Hub offering legal resources on copyright, licensing, and royalties.
Differentiator
Problem solved
Functional benefit
Products and services
- EMVN Production Music Library Subscription Subscription-based access to a production music library of 1.6M+ tracks and 800K+ sound effects for licensed use in video, film, advertising, and other media projects, targeting individual creators, production studios, and broadcasters.
- Background Music Service Licensed background music programming for commercial spaces including cafes, restaurants, hotels, and retail venues, providing cleared in-venue playback that satisfies public performance rights requirements.
- YouTube Content ID Management YouTube Content ID administration service that registers musical works, monitors third-party uploads, issues claims, and monetizes or removes unauthorized uses on behalf of rights holders.
- Digital Music Distribution Distribution service that delivers independent artists' and labels' music to global streaming platforms including Spotify, Apple Music, and YouTube Music in exchange for service fees or revenue share.
- Sub-Publishing Service Sub-publishing administration service that registers musical works with collecting societies, licenses compositions on behalf of songwriters, and collects royalties across multiple territories.
- YouTube Network Service YouTube Network (CMS) service that manages artist channels on YouTube, handles Content ID claims, and optimizes revenue sharing for participating rights holders and artists.
Quantifiable outcome
- 5,000+ businesses and content creators use EMVN's music library
- +2 more outcomes
Companies that use EMVN Music Licensing
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
EMVN Music Licensing technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
EMVN Music Licensing partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, major and minor.
- SONOTON Music LibrarycoreSONOTON is an international production music library whose catalog is distributed/accessible through EMVN's platform, expanding EMVN's library with additional international tracks.
- Songs To Your EyescoreSongs To Your Eyes is an international music library whose catalog is distributed through EMVN's platform, adding to EMVN's international library collection.
- APL Music LibrarycoreAPL Music Library is an international production music library whose catalog is accessible through EMVN's platform, expanding international music coverage.
- AudiomachinecoreAudiomachine is a prominent production music label whose catalog is distributed through EMVN's platform, providing cinematic and orchestral tracks.
- Sony EntertainmentmajorSony Entertainment is a major international music company whose catalog is accessible through EMVN's platform, providing mainstream and premium production music content.
- BandX Music ProductioncoreBandX Music Production is an international music production library accessible through EMVN's platform, contributing to the breadth of EMVN's catalog.
- VCPMC (Vietnam Center for Protection of Music Copyright)majorVCPMC is Vietnam's primary Collective Management Organization for musical compositions. EMVN collaborates with VCPMC for rights management, licensing, and royalty collection within Vietnam's music ecosystem. VCPMC also provides international reciprocal representation.
- VTV (Vietnam Television)majorVTV, Vietnam's national television broadcaster, is a client of EMVN's music licensing services, using EMVN's library for broadcast productions.
- THVL (Vinh Long Television)minorTHVL, a regional Vietnamese television broadcaster, licenses music from EMVN for broadcast use.
- K+ (Satellite Television)minorK+ is Vietnam's satellite television service that licenses music from EMVN's library for its broadcast channels.
- Alibaba GroupmajorAlibaba Group is a major enterprise client of EMVN's music licensing services, using EMVN's catalog for commercial content.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
EMVN Music Licensing competitors and assessment
Company assessmentDirect peers
- Marmoset: Independent music licensing platform serving brands, agencies, and filmmakers with curated catalogs. Comparable to EMVN's broadcast and production music offerings.
- Epidemic Sound: Subscription music licensing platform for YouTube creators, podcasts, and brands with global catalog and Content ID clearance. Directly competes with EMVN in the creator subscription segment.
- Soundstripe: Subscription music licensing platform with unlimited downloads and Content ID clearing for YouTube creators. Highly comparable business model and customer base to EMVN.
- Musicbed: Licensing platform offering curated production music for filmmakers, brands, and content creators. Comparable to EMVN's film/broadcast and creator customer segments.
- Pretzel Rocks: Royalty-free music subscription platform for content creators, streamers, and YouTubers with Content ID-cleared catalogs. Closely comparable to EMVN's creator licensing offering.
- Artlist: Subscription-based music licensing platform serving content creators and video producers worldwide. Closely comparable to EMVN's subscription model, creator focus, and unlimited download licensing structure.
Emerging players
- Songtradr: B2B music licensing marketplace connecting rights holders with brands, agencies, and platforms. Comparable to EMVN's sync licensing and distribution services for artists and labels.
- DistroKid: Digital music distribution service delivering artists' music to 200+ streaming platforms. Comparable to EMVN's digital distribution and sub-publishing revenue streams for artists and labels.
Broad incumbents
- Audio Network: Large independent production music library serving film, TV, advertising, and broadcast. Comparable to EMVN's broadcast client roster and broad catalog licensing model.
- APM Music: Established production music library with extensive catalog used in TV, film, and advertising worldwide. Comparable to EMVN's enterprise broadcast and production music segments.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
EMVN Music Licensing social profiles
Digital presenceEMVN Music Licensing financial estimates
Financial estimateRevenue estimate
Valuation estimate
EMVN Music Licensing leadership team
Management profileNumber of profiles
Profiles1 record
EMVN Music Licensing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EMVN Music Licensing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EMVN Music Licensing
What does EMVN Music Licensing do?
EMVN Music Licensing operates Vietnam's largest production music library, offering 1.6M+ music tracks and 800K+ sound effects through subscription-based licensing to content creators, production studios, and commercial venues. The company also provides YouTube Content ID management, digital music distribution, sub-publishing, YouTube Network services, and licensed background music for commercial spaces such as cafes, hotels, and retail.
Is EMVN Music Licensing a public or private company?
EMVN Music Licensing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EMVN Music Licensing founded?
EMVN Music Licensing was founded in 2015. It employs 11 to 50 people.
Where is EMVN Music Licensing based?
EMVN Music Licensing is headquartered in Ho Chi Minh City, Vietnam, in the Asia region.
How does EMVN Music Licensing make money?
Five revenue lines are on record. Subscription Plans (Personal, Professional, Industrial) is the primary driver. The others are background Music for Commercial Spaces, affiliate / Partner Program, digital Distribution Services and sync Licensing and Publishing.
Who are EMVN Music Licensing's main competitors?
Direct peers on record are Marmoset, Epidemic Sound, Soundstripe, Musicbed, Pretzel Rocks and Artlist. Emerging players are Songtradr and DistroKid. Broad incumbents are Audio Network and APM Music.
Does EMVN Music Licensing have an API?
No public API is recorded for EMVN Music Licensing.
What industry is EMVN Music Licensing in?
EMVN Music Licensing's product category is Music Licensing. Its primary akta.pro industry code is MPAIALAG, Sync Marketplaces & Licensing Platforms, with a secondary code of MPAIAKAJ, Micro-Licensing & Direct Licensing Platforms (UGC, SMB venues, online uses). Its NAICS code is 512230.