What Enavi does

Enavi is a private, founder-led conversion rate optimization (CRO) agency focused exclusively on Shopify and Shopify Plus brands. The company targets established 8- and 9-figure ecommerce merchants generating a minimum of $250,000 in monthly revenue and qualifies prospects based on traffic volume sufficient for statistically valid A/B testing. Its customer base spans mid-market Shopify stores across Home Decor (Frame My TV), Pet Food (Grubbly Farms), CPG (Carnivore Snax), and Fashion & Apparel (Baltic Born, Kitsch). Enavi employs 13 people across delivery, development, operations, and growth functions and is headquartered in Scottsdale, Arizona.

Enavi's core methodology is a research-first CRO approach that inverts the industry standard by allocating roughly 80% of program time to customer research and 20% to A/B testing. The company has built a proprietary "Intra-Site Funnel (ISF) Framework" that benchmarks a client's funnel against data from hundreds of Shopify stores across dozens of industries to identify a "Metric on Fire" — the single funnel stage with the highest revenue suppression. Eleven-plus qualitative and quantitative research methods (heatmap analysis, on-site polling, review mining, post-purchase surveys, customer canvases, and others) feed 90-day growth plans that prioritize 3–4 A/B tests per month. Reported outcomes include average ROI of 5–7:1 over 12-month periods, ARPU gains of 15–30% in 6–12 months for stores with optimization opportunity depth, and documented case-study improvements such as +47.3% mobile add-to-cart rate (Frame My TV) and +27.9% subscription take rate (Grubbly Farms).

The business model is a hybrid of professional services and recurring revenue. A one-time Conversion Audit is priced at $1,500 and serves as a diagnostic entry point, while the ongoing Monthly CRO Retainer starts at $8,000/month for stores doing $500K–$1M+ in monthly revenue. Within the broader CRO-agency industry pricing band of $5,000–$35,000/month, Enavi positions at the mid-to-upper tier. The go-to-market is enterprise field sales: 30- to 60-minute discovery calls are used to identify the prospective client's Metric on Fire, followed by custom proposals with 90-day roadmaps. Distribution is direct only — no resellers or marketplaces — supported by content marketing channels including the Metric on Fire Blog, a weekly newsletter, a YouTube channel (@EnaviAgency), and a LinkedIn company page. Enavi is bootstrapped with no disclosed external funding, no parent company, and no acquisition history.

Name

Enavi

Website

https://enavi.co

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Enavi is a Scottsdale-based, Shopify-focused conversion rate optimization agency serving 8- and 9-figure ecommerce brands with a proprietary research-first methodology (Intra-Site Funnel benchmarking and Metric on Fire prioritization) delivered through $1,500 audits and $8,000+/month retainers.

Ownership category

akta.pro rank

Product category

Ecommerce Conversion Optimization Services

NAICS

Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)

Keywords

• Conversion rate optimization
• Shopify CRO services
• A/B testing services
• Ecommerce conversion audit
• CRO retainer agency

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Monthly CRO Retainer: Ongoing monthly engagement providing continuous CRO services including research, A/B testing, strategy, and reporting. Designed for stores ready for sustained optimization programs. Includes dedicated team support and bi-weekly strategy sessions.
2. CRO Audit (One-Time): One-time comprehensive audit delivering 30+ pages of insights, Metric on Fire identification, 5 A/B test concepts, and forecasted revenue gain. Serves as the initial engagement starting point for new partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Enavi is a Shopify-specialized Conversion Rate Optimization (CRO) agency that sells research-first optimization services to established Shopify and Shopify Plus brands. Its core commercial offerings are a one-time CRO Audit ($1,500) that delivers Intra-Site Funnel analysis and a forecasted revenue-gain plan, and a Monthly CRO Retainer (starting at $8,000/month) that provides continuous research, 3-4 A/B tests per month, dedicated team support, and recurring strategy sessions built on the proprietary Metric on Fire methodology.

Product overview

Enavi is a Shopify CRO agency offering a research-first conversion optimization service. The core offering consists of the Monthly CRO Retainer (ongoing optimization program with 3-4 A/B tests per month starting at $8,000/month) and the CRO Audit (one-time assessment at $1,500). Both programs utilize the proprietary Intra-Site Funnel methodology and 11+ customer research methods to identify the 'Metric on Fire' (biggest conversion bottleneck) and drive ARPU improvements. The Metric on Fire Blog provides educational CRO content. The agency primarily serves Shopify and Shopify Plus brands generating $250K+ monthly revenue.

Differentiator

Problem solved

Functional benefit

Products and services

• CRO Audit One-time conversion rate optimization audit service that delivers a full Intra-Site Funnel analysis, a prioritized A/B testing roadmap, and forecasted monthly incremental revenue gains for an established Shopify brand. Priced at a $1,500 one-time fee, it serves as the initial engagement starting point before clients commit to a monthly optimization program.
• Monthly CRO Retainer Ongoing subscription-based conversion rate optimization program that delivers continuous research, 3-4 A/B tests per month, dedicated team support, bi-weekly and monthly strategy sessions, and 90-day focused growth plans for established Shopify brands doing $500K-$1M+ in monthly revenue. Starting at $8,000 per month, it uses the proprietary Metric on Fire methodology and 11+ customer research methods to drive compounding ARPU gains.

Quantifiable outcome

• ROI positive within 90 days
• +5 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Widerfunnel: Widerfunnel is a long-established CRO agency serving enterprise clients across verticals with conversion optimization, experimentation, and analytics services. It overlaps with Enavi in CRO methodology but operates at larger enterprise scale with less platform specialization.
• Conversion Sciences: Founded by Bryan Eisenberg, Conversion Sciences is an established ecommerce CRO consultancy serving brands with conversion optimization strategy and testing. It overlaps with Enavi on ecommerce CRO focus but operates as consulting/advisory rather than a retainer-based agency model.
• Conversion Rate Experts: Founded by Peep Laja, Conversion Rate Experts is one of the most established CRO agencies globally, serving a broader range of verticals beyond Shopify (SaaS, B2B, ecommerce). It competes with Enavi for ecommerce clients but with a less platform-specialized, broader CRO positioning.

Direct peers

• Common Thread Collective: Common Thread Collective is an ecommerce growth agency serving DTC and Shopify brands with services spanning CRO, paid media, and creative. It competes with Enavi for similar Shopify brand customers, though with a broader growth marketing portfolio rather than pure CRO specialization.
• The Good: The Good is a conversion rate optimization agency specializing in ecommerce and Shopify brands, providing research, experimentation, and CRO strategy services. It competes directly with Enavi for the same mid-market and enterprise Shopify merchants with comparable retainer-based delivery.
• SplitBase: SplitBase is a Shopify-focused conversion rate optimization agency offering A/B testing, page optimization, and revenue growth services for DTC ecommerce brands. It directly competes with Enavi on the same Shopify CRO niche, similar target customer ($250K+ monthly revenue stores), and overlapping methodology (split testing, UX research).
• Inflow: Inflow is an ecommerce growth agency offering CRO, paid media, and SEO services specifically for Shopify and DTC brands. It overlaps with Enavi on the CRO retainer model, Shopify specialization, and target customer profile of established mid-market ecommerce merchants.
• Build With Squad: Build With Squad provides Shopify CRO services including A/B testing, design, and development for established ecommerce brands. It directly overlaps with Enavi on target customer profile (8-figure Shopify brands), CRO retainer model, and focus on data-driven testing methodology.

Emerging players

• Structured Agency: Structured Agency is a CRO-focused agency serving DTC and ecommerce brands with conversion optimization and experimentation services. It competes in the same niche as Enavi but at smaller scale and with less explicit Shopify-only positioning.

Others

• Intelligems: Intelligems is a Shopify-native pricing and A/B testing SaaS platform that Enavi uses as part of its testing stack. While not a direct competitor (it is a tool, not an agency), it represents an adjacent threat as self-serve CRO tooling could enable brands to internalize work that Enavi currently sells as a managed service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@EnaviAgency
• LinkedInlinkedin.com/company/enavico

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enavi