aspro

What aspro does

Aspro is a Russian IT company headquartered in Chelyabinsk that has developed ready-made website templates and e-commerce solutions for the 1С-Битрикс CMS platform for approximately 17 years. Its portfolio is organized into four product tracks: a core e-commerce line led by Aspro: Premier (flagship AI-enabled store), Aspro: Максимум (the most popular solution with 10,000+ licenses sold), Aspro: Лайтшоп, and additional variants; a corporate-website line anchored by Aspro: Корпоративный сайт 3.0 and Aspro: Приорити 2.0; a set of vertical-specific templates covering medical centers, metal trading, auto services, construction, landscaping, resorts, education, engineering, and digital agencies; and an adjacent SaaS suite comprising Aspro.Cloud (CRM), Aspro.Agile (project management), and Aspro.Финансы (financial accounting). The technical backbone is the 1С-Битрикс CMS, layered with pre-built integrations to 1С ERP, Wildberries/Ozon/Яндекс.Маркет, multiple Russian payment gateways, delivery services, CRMs (Bitrix24, amoCRM), and — most recently — AI agents that orchestrate ChatGPT, GigaChat, and DeepSeek for content generation, design customization, and customer consultation.

The company monetizes through a multi-stream model: one-time perpetual template licenses (RUB 67K–200K), resale of 1С-Битрикс CMS licenses and renewals, paid implementation and migration services (RUB 5K–3M per engagement), and an emerging base of recurring services such as site support subscriptions, SEO retainers, contextual advertising management, GEO/AEO optimization, and Aspro.Cloud/Agile/Финансы SaaS subscriptions. Go-to-market combines direct self-serve e-commerce on aspro.ru, distribution through the 1С-Битрикс Маркетплейс, and a certified partner network (partners.aspro.ru) of web studios and digital agencies that resell templates with up to 50% discounts. Customer segments span Russian SMBs launching online stores, marketplace sellers (Wildberries/Ozon) seeking channel diversification, B2B and corporate clients needing professional web presence, and partner agencies serving end clients. The company claims 50,000+ websites globally, 8,500+ completed implementation projects, annual "Best Author" recognition on the Bitrix Marketplace since 2014, accredited IT-company status in the Russian Federation, and inclusion of multiple products in the Russian Software Registry — a positioning that supports government procurement and domestic-substitution mandates.

Name

aspro

Legal name

Obshchestvo s ogranichennoy otvetstvennostyu «Aspro» (OOO «Aspro»)

Website

https://aspro.ru

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Aspro is a Russian IT company that develops ready-made e-commerce and corporate-website templates for the 1С-Битрикс CMS, serving Russian SMBs, marketplace sellers, B2B companies, and web-studio partners with a portfolio spanning 25+ templates and an expanding SaaS suite.

Ownership category

akta.pro rank

Product category

E-commerce and Corporate Website Templates

NAICS

Software Publishers (51321), Computer Systems Design and Related Services (5415), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro industry

PRIMARYBPAMAJAM

Stock Media, Asset Marketplaces & Licensing Platforms

Business & Public Services/Web, Mobile & Digital Platforms/Media Streaming, Publishing & Content Platforms

Keywords

• Ready-made website templates
• E-commerce solutions
• 1С-Битрикс templates
• Corporate website platform
• Cloud business services

Headquarters

HQ city

Chelyabinsk

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Template/ License Sales: One-time purchase of ready-made website templates (solutions) for 1С-Битрикс CMS. Prices range from ~30,000 to 200,000 RUB depending on the solution tier. Includes first-year support and updates.
2. Implementation and setup services: Paid services including site launch, migration, content population, SEO, contextual advertising, design customization, 1С integration, and ongoing site support. Services range from 5,000 to 3,000,000 RUB depending on complexity.
3. 1С-Битрикс license sales: Resale of 1С-Битрикс: Управление сайтом licenses (editions from 'Старт' to 'Интернет-магазин + CRM'), renewals, and upgrades.
4. Cloud services subscription: Subscription-based cloud services including Аспро.Cloud (CRM), Аспро.Agile (project management), and Аспро.Финансы (financial accounting).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Aspro develops and sells ready-made website templates, online store solutions, and corporate website platforms built on the 1С-Битрикс CMS, accompanied by implementation, migration, SEO, and site support services. Its product lines span flagship AI-enabled e-commerce templates (Аспро: Премьер), universal and lightweight stores (Аспро: Максимум, Лайтшоп), corporate sites (Корпоративный сайт 3.0, Приорити 2.0), industry-specific solutions, and cloud services (Аспро.Cloud CRM, Аспро.Agile, Аспро.Финансы). The company also resells 1С-Битрикс CMS licenses and offers professional services including site launch, migration, content population, SEO, contextual advertising, design customization, and 1С integration.

Product overview

Aspro offers a comprehensive portfolio of ready-made website solutions built on the 1С-Битрикс CMS platform. The product lineup consists of four main categories: (1) e-commerce solutions including flagship Аспро: Премьер with AI technologies, Аспро: Максимум as the most popular solution, Аспро: Лайтшоп as the fastest option, plus Аспро: Next, Аспро: Оптимус, and Аспро: Маркет; (2) corporate website solutions including Аспро: Корпоративный сайт 3.0, Аспро: Приорити 2.0, Аспро: Корпоративный сайт 2.0, and legacy versions; (3) industry-specific solutions covering medical centers, metal trading, auto services, construction, landscaping, resorts, education, engineering, and digital agencies; (4) cloud services including Аспро.Cloud CRM, Аспро.Agile project management, and Аспро.Финансы financial accounting. All products support integration with marketplaces (Wildberries, Ozon, Яндекс.Маркет), payment systems, delivery services, 1С ERP, and AI services (ChatGPT, GigaChat, DeepSeek). Aspro is an accredited IT company in Russia with products included in the Russian software registry.

Differentiator

Problem solved

Functional benefit

Brands

• Aspro: Premier (Аспро: Премьер): Flagship e-commerce solution with AI technologies, loyalty system, and integration with ChatGPT and GigaChat for content creation and order analytics.
• Aspro: Liteshop (Аспро: Лайтшоп)
• Aspro: Maximum (Аспро: Максимум)
• Aspro: Corporate Site 3.0 (Аспро: Корпоративный сайт 3.0)
• Aspro.Cloud (Аспро.Cloud)
• Aspro.Agile (Аспро.Agile)
• Aspro.Finance (Аспро.Финансы)
• Aspro: Next (Аспро: Next)
• Aspro: Optimus (Аспро: Оптимус)
• Aspro: Market (Аспро: Маркет)
• Aspro: Priority 2.0 (Аспро: Приорити 2.0)

Quantifiable outcome

• Corporate site launch costs 75-100K RUB vs. 500-600K RUB for custom development
• +5 more outcomes

Named customers31 records

Segments5 records

Ideal customer profiles5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration25 records

AI capability8 records

Feature7 records

Partnerships

Nine partnerships are on record, tiered core.

• 1С-БитриксcoreTechnology or IntegrationAspro builds all its solutions on the 1С-Битрикс: Управление сайтом CMS platform. Aspro has been the top-rated author on the 1С-Битрикс Маркетплейс since 2014, and resells 1С-Битрикс licenses. The platform provides the core CMS infrastructure for all Aspro templates.
• OzoncoreTechnology or IntegrationAspro solutions include built-in integration with Ozon marketplace for product catalog synchronization, enabling sellers to manage products across both their own website and Ozon from a single platform.
• WildberriescoreTechnology or IntegrationAspro solutions offer integration with Wildberries for product catalog export/import and synchronization of prices and stock levels, helping sellers diversify from marketplace dependency.
• Яндекс.МаркетcoreTechnology or IntegrationAspro solutions integrate with Yandex.Market for catalog synchronization, allowing sellers to maintain consistent product listings across the marketplace and their own website.
• ChatGPT (OpenAI)coreTechnology or IntegrationAspro: Премьер integrates with ChatGPT for AI-powered content generation on websites, including text and image creation through the Content Manager module.
• GigaChat (Сбер)coreTechnology or IntegrationAspro: Премьер integrates with Russian AI GigaChat (Sber) for content generation and AI-assisted website management as an alternative to ChatGPT.
• 1С:ПредприятиеcoreTechnology or IntegrationAspro offers integration services to synchronize website product catalogs and warehouse inventory with 1С accounting systems in real time, reducing order processing time.
• Битрикс24coreTechnology or IntegrationAspro solutions integrate with Битрикс24 CRM for lead management, sales pipeline tracking, and customer relationship automation.
• Web studios and digital agencies (partner program)coreChannel Partner/ Reseller/ DistributorPartner program (partners.aspro.ru) enables web studios and agencies to resell Aspro solutions and provide implementation services. Partners receive up to 50% discounts, NFR keys for development, training access, demo servers, and marketing materials. Partners include companies like Аудитория, ITConstruct, ARTGK, MediaMint, Четвертый Рим.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• InSales: Russian SaaS e-commerce platform offering ready-made online store solutions for SMBs. Directly comparable to Aspro's e-commerce template business targeting the same Russian SMB segment with similar price points and feature sets including marketplace integrations.
• Tilda Publishing: Russian no-code website builder widely used by SMBs and creatives for corporate sites and landing pages. Competes head-to-head with Aspro's corporate website templates on price, ease of use, and design quality for the Russian-speaking market.
• Creatium: Russian no-code website and landing page builder with template-based design philosophy. Competes with Aspro in the SMB and mid-market website builder category in Russia with comparable pricing and AI features.
• Webasyst (Shop-Script): Russian e-commerce CMS and SaaS platform offering ready-made online store solutions. Closely comparable to Aspro's product positioning in the Russian SMB e-commerce market with similar feature breadth.
• Diafan: Russian CMS vendor selling ready-made website templates and turnkey solutions on its own platform. Direct competitor to Aspro in the Russian template-based website market, particularly for SMBs and corporate sites.

Broad incumbents

• 1C-Bitrix: The dominant Russian commercial CMS platform on which all Aspro solutions are built. Acts as both platform partner and partial competitor since 1C-Bitrix itself sells templates and site-building tools on its marketplace.
• Shopify: Global e-commerce SaaS platform offering ready-made storefronts and apps. Represents the broader competitive ceiling and an aspirational benchmark for Aspro's e-commerce product positioning and recurring-revenue model.
• Wix: Global no-code website builder with e-commerce capabilities and AI design tools. Comparable as a broad incumbent with template-based site creation, AI features, and a large SMB customer base.

Emerging players

• LPgenerator: Russian landing page and website builder with a focus on lead generation and SMB customers. Competes in adjacent segments of Aspro's customer base, particularly for small businesses building corporate sites and marketing pages.

Others

• Bitrix24: Russian CRM and project management platform from the same 1C-Bitrix ecosystem that Aspro builds on. Adjacent/partner relationship rather than direct competitor — overlaps with Aspro.Cloud and Aspro.Agile in CRM/project management.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCvNfOlv6ELNl95oi_Q8xooA
• LinkedInlinkedin.com/company/aspro74

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about aspro