S&S Canada
- Company typePrivate
- Founded-
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
S&S Canada firmographics
Firmographics- Name
- S&S Canada
- Legal name
- S&S Canada
- Website
- https://en-ca.ssactivewear.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
S&S Canada industry classification
Industry- Product category
- Wholesale Apparel Distribution
- NAICS
- Clothing and Clothing Accessories Merchant Wholesalers (42435)
- SIC
- Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro industry
- Branded Merchandise & Promotional Apparel WholesaleConsumer Products & Retail/Wholesale, Distribution & Category Management/Apparel, Footwear & Accessories Wholesale
Keywords
Where S&S Canada is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
S&S Canada business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Wholesale Apparel Sales: B2B wholesale distribution of blank apparel, hats, and fleece. Revenue generated through product sales with unit-based pricing. Offers net 30 day payment terms and Buy Now, Pay Later options.
- Freight and Delivery Services: Free freight delivery on orders over $300, contributing to customer acquisition and loyalty.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard wholesale pricing with volume-based availability |
| Other | Multi-year contract | Credit terms for established business customers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
S&S Canada product offering
Product offeringCore offering
S&S Canada is a wholesale B2B distributor of blank apparel, headwear, bags, accessories, and personal protection garments sold in bulk to decorators, printers, and resellers across Canada. The company distributes 35+ brands including Gildan, adidas, Champion, American Apparel, Comfort Colors, and Independent Trading Co., with exclusive Canadian distribution rights for several of these brands. Orders are fulfilled through warehouses in Toronto, Calgary, and Vancouver, supported by an e-commerce platform, EDI integration, and B2B credit terms.
Product overview
S&S Canada (S&S Activewear) operates a wholesale blank apparel distribution platform serving the Canadian market. The core offering is bulk blank garments — T-shirts, sweatshirts, fleece, polos, activewear, outerwear, headwear, bags, and accessories — across men's, women's, youth, toddler, and infant sizing, sold to decorators, printers, and resellers. The platform functions as a unified catalog-and-fulfillment portal combining product browsing, inventory management, marketing resources (catalogues, swatch cards, imagery, spec sheets), and technology integrations (EDI, Data Library). Brands carried include Gildan, Champion, American Apparel, Comfort Colors, adidas, BELLA+CANVAS, and approximately 35+ others. A notable recent development is the exclusive distribution of Gildan brands at S&S Canada. The company also offers marketing support services and electronic B2B integration tools as part of its operational platform.
Differentiator
Problem solved
Functional benefit
Brands
- S&S Brands: In-house brands operated by S&S Canada
- Exclusive Brands
Products and services
- Wholesale Blank Apparel (Tops, Outerwear, Bottoms)
- Wholesale Blank Headwear Bulk blank headwear including structured, unstructured, fitted, adjustable, five-panel, six-panel hats, beanies, bucket hats, and visors for customization and resale.
- Wholesale Blank Bags & Accessories Bulk blank bags and accessories including backpacks, duffel bags, drawstring bags, totes, aprons, blankets, and towels for customization and resale.
- Wholesale Blank Personal Protection & Chefwear Specialty blank apparel including chefwear, scrubs, and UV protection garments for hospitality, medical, and industrial sectors.
- Gildan, Champion, American Apparel, and Comfort Colors Curated Collection A curated collection of 121 products from Gildan, Champion, American Apparel, and Comfort Colors available exclusively through S&S Canada, covering T-shirts, sweatshirts, fleece, and accessories.
Quantifiable outcome
- 1+ Million Orders Annually
- +2 more outcomes
Companies that use S&S Canada
Customer profileSegments8 records
Ideal customer profiles1 record
S&S Canada technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
S&S Canada partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- GildancoreGildan brands are exclusively available at S&S Canada. S&S serves as the exclusive Canadian distributor for Gildan products including T-shirts, sweatshirts, and fleece.
- adidascoreS&S Canada is an exclusive distributor of adidas apparel and products in Canada.
- Independent Trading Co.coreS&S Canada is an exclusive distributor of Independent Trading Co. products in Canada.
- ChampioncoreS&S Canada distributes Champion brand apparel including hooded sweatshirts, crewnecks, and jackets.
- American ApparelcoreS&S Canada distributes American Apparel brand products including heavyweight cotton tees, fine jersey tees, and fleece.
- Comfort ColorscoreS&S Canada distributes Comfort Colors garment-dyed products including heavy-weight t-shirts, crewnecks, and hooded sweatshirts.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
S&S Canada competitors and assessment
Company assessmentBroad incumbents
- 4imprint: Publicly traded promotional products distributor serving North American corporate buyers with apparel and hard goods. Competes for the corporate/promotional apparel segment S&S Canada targets, though at much larger scale and with broader category mix.
- Hit Promotional Products: Large US distributor of promotional products including apparel, drinkware, and accessories. Overlaps with S&S Canada in promotional and corporate apparel, but operates a much broader product portfolio across the promotional products category.
Direct peers
- TSC Apparel: Wholesale distributor of blank apparel focused on screen printers, embroiderers, and promotional resellers. Operates a multi-warehouse US distribution model very similar to S&S Canada's Canadian footprint and competes for the same decorator customer profile.
- SanMar: Largest US wholesale distributor of imprintable apparel and accessories, selling blanks and decorated apparel across more than 30 brands. Operates the same B2B decorator/print business model and competes for the same customer base that S&S Canada serves in Canada.
- ShirtSpace: Online wholesale blank apparel retailer offering brand-name and private-label blanks to screen printers, resellers, and decorators. Mirrors S&S Canada's e-commerce-led B2B distribution approach and customer profile.
- Apparel & Bags: Wholesale distributor of blank apparel, bags, and accessories to decorators and resellers. Direct overlap in product categories (T-shirts, fleece, headwear, bags) and B2B customer segments with S&S Canada.
- alphabroder (Bode Pro): Major North American wholesale distributor of imprintable apparel and accessories operating under alphabroder and Bode Pro. Competes directly on brand breadth, decorator enablement, and EDI-based B2B ordering for screen print and promotional apparel customers.
- The Adair Company: Wholesale distributor of promotional and imprintable apparel serving decorators, screen printers, and corporate buyers. Comparable in product mix, B2B channel, and EDI-enabled ordering workflows.
- BlankClothing.com: Online wholesale blank apparel distributor selling bulk tees, fleece, and accessories to decorators and resellers. Directly comparable e-commerce-first wholesale model with brand breadth and unit-based pricing similar to S&S Canada.
- S&S Activewear (US): US parent/sister operation under the same S&S Activewear brand, distributing the same blank apparel catalog to US decorators and screen printers. Shares brand portfolio, technology platform, and operational model with S&S Canada.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
S&S Canada social profiles
Digital presenceS&S Canada compliance and trust
Trust signalCompliance5 records
S&S Canada financial estimates
Financial estimateRevenue estimate
Valuation estimate
S&S Canada leadership team
Management profileNumber of profiles
S&S Canada funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
S&S Canada M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about S&S Canada
What does S&S Canada do?
S&S Canada is a wholesale B2B distributor of blank apparel, headwear, bags, accessories, and personal protection garments sold in bulk to decorators, printers, and resellers across Canada. The company distributes 35+ brands including Gildan, adidas, Champion, American Apparel, Comfort Colors, and Independent Trading Co., with exclusive Canadian distribution rights for several of these brands. Orders are fulfilled through warehouses in Toronto, Calgary, and Vancouver, supported by an e-commerce platform, EDI integration, and B2B credit terms.
Is S&S Canada a public or private company?
S&S Canada is a private company. It is classified as unknown and is currently operating.
When was S&S Canada founded?
S&S Canada was founded in -1. It employs 11 to 50 people.
Where is S&S Canada based?
S&S Canada is headquartered in Toronto, Canada, in the North America region.
How does S&S Canada make money?
Two revenue lines are on record. Wholesale Apparel Sales are the primary driver. The others are freight and Delivery Services.
Who are S&S Canada's main competitors?
Broad incumbents on record are 4imprint and Hit Promotional Products. Direct peers are TSC Apparel, SanMar, ShirtSpace, Apparel & Bags, alphabroder (Bode Pro), The Adair Company, BlankClothing.com and S&S Activewear (US).
Does S&S Canada have an API?
No public API is recorded for S&S Canada.
What industry is S&S Canada in?
S&S Canada's product category is Wholesale Apparel Distribution. Its primary akta.pro industry code is CRAOADAI, Branded Merchandise & Promotional Apparel Wholesale. Its NAICS code is 42435 and its SIC code is 5130.