ENCORE MASTER BUILDER INC

What ENCORE MASTER BUILDER INC does

Encore Master Builder Inc. is a privately held Alberta residential homebuilder founded in 1986 and headquartered in Edmonton at 11344 – 119 Street. The company designs, builds, and sells new-construction single-family homes for individual consumers in the Edmonton metropolitan area, with active community presence in Blatchford (Edmonton Central), Cherot (St. Albert North), Jensen Lakes (St. Albert North), and Erin Ridge North (St. Albert North). Its core product is new home construction, offered either as custom builds from a catalog of more than 50 floor plans or as quick-possession (spec) homes; the firm also provides complementary products through two sub-brands, Reno's by Encore (basement development, rental suites, kitchen remodels, garage suites) and INFILL by Encore (teardown-and-rebuild and garage-suite additions for rental income). Construction incorporates energy-efficient features in select communities, including geothermal heating and cooling, smart room thermostats, and HRV systems, with Blatchford's building codes rated approximately 70% above industry minimums for energy performance.

The company operates a direct-to-consumer go-to-market model: customers engage through the encorehomes.ca website (which provides floor plans, virtual tours, pricing, a GST rebate calculator, and contact forms), visit model and show homes in each community, and transact via the in-house sales team. Featured listings are priced in the C$835K–C$895K range, with packages covering house, lot, and GST; legal and closing costs are bundled when the buyer uses the builder's approved lawyer and lender. Every new home carries Alberta New Home Warranty Program coverage — 2-year delivery and distribution, 5-year building envelope, and 10-year structural — supplied under Encore's accredited membership in the program. Land access in Cherot is secured through a partnership with Rohit Communities, the community's developer.

Encore is a small-volume operator, with roughly 10 disclosed employees and recognition as the 2022 CHBA Builder of the Year (Small Volume). Revenue is generated entirely from individual residential transactions and renovation projects; no institutional, enterprise, or recurring-contract revenue streams are disclosed. The firm has been a CHBA Best Customer Experience finalist in each year from 2019 through 2025 and additionally holds the 2023 CHBA Builder of Choice designation, indicating durable customer-satisfaction positioning in a constrained regional market.

Name

ENCORE MASTER BUILDER INC

Legal name

Encore Master Builder Inc.

Website

https://encorehomes.ca

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

Encore Master Builder Inc. is a privately held Edmonton-based residential homebuilder founded in 1986 that designs, sells, and constructs new single-family homes (custom and quick-possession) for individual homebuyers across four Edmonton-area communities, and also offers renovations and infill builds via sub-brands.

Ownership category

akta.pro rank

Product category

Residential Homebuilding

NAICS

New Housing For-Sale Builders (236117), Residential Remodelers (236118)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

akta.pro secondary industries

Custom Home Building (IMAFABAC), Garage-to-ADU Conversion (HSAPAMAC)

Keywords

• Residential homebuilding
• Custom home construction
• Home renovation services
• Infill teardown builds
• Quick possession homes

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. New Home Sales: Revenue generated from selling newly constructed homes. Home prices include house, lot, and GST. Quick possession homes and custom builds available.
2. Home Renovations: Revenue from renovation services including basements, rental suites, kitchens, garage suites, and basement development.
3. Infill Builds: Revenue from teardown and rebuild services on existing lots, plus garage suite construction for rental income.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Encore Master Builder Inc. is a residential homebuilder that constructs and sells new homes, including custom builds and quick possession (move-in ready) homes, in the Edmonton metropolitan area and St. Albert communities. The company also provides renovation services (Reno's by Encore) covering basement development, rental suites, kitchens, and garage suites, and infill services (Infill by Encore) for teardown-and-rebuild projects on existing lots. All homes are backed by Alberta New Home Warranty Program coverage.

Product overview

ENCORE MASTER BUILDER INC is a residential homebuilder offering a comprehensive suite of housing products and services in the Edmonton, Alberta metropolitan area. The core offering consists of new home construction (custom and quick possession/SPEC homes), renovation services (Reno's by Encore), and infill/teardown rebuilds. These are supported by an extensive library of 50+ floor plans spanning bungalows, two-storey, bi-level, and three-storey designs with options for attached/detached garages and rental suites. The company also provides ancillary tools including a GST Rebate Calculator and backs all homes with Alberta New Home Warranty coverage. The product portfolio is organized around three main service lines: New Builds, Renovations, and Infill, with floor plans and warranty services serving as supporting components.

Differentiator

Problem solved

Functional benefit

Brands

• Reno's by Encore: Renovation services including basement development, rental suites, kitchens, and garage suites.
• INFILL by Encore

Products and services

• New Home Construction Custom new home construction services including design, building, and quality craftsmanship for residential properties in the Edmonton metropolitan area, including St. Albert communities. Homes are built with quality materials and feature options such as geothermal heating, smart room thermostats, and HRV systems.
• Quick Possession Homes Pre-built homes available for immediate or near-term move-in, featuring completed construction with customizable finishing options. Examples include The Katelyn Cherot (4-bedroom bungalow at $834,900) and The Rose (3-bedroom two-storey with 2-bedroom garage suite at $894,400).
• Reno's by Encore (Renovations) Renovation services for existing homeowners covering basement development, rental suites, kitchen remodels, garage suites, and whole-home renovations in the Edmonton metropolitan area.
• Infill by Encore Teardown and rebuild services allowing homeowners to demolish existing structures and construct new homes on their current lots, including garage suite additions for rental income.

Quantifiable outcome

• Blatchford's green building codes rank approx. 70% higher in energy performance than industry minimum standards

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Rohit CommunitiescoreStrategic or Co-development PartnerRohit Communities is the land developer for the Cherot community in St. Albert where Encore Master Builder constructs homes. Encore builds new homes in this community developed by Rohit Communities.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Landmark Homes: Alberta-based homebuilder with Edmonton-area operations. Comparable small-to-mid volume builder with new builds, show homes, and community-based selling — often overlapping with Encore in the same Edmonton-area master-planned communities.
• Sterling Homes: Edmonton-based homebuilder offering new builds, quick possession homes, and custom options across multiple communities in the Edmonton metro. Directly comparable single-family and townhome product with similar showroom and digital GTM motion.
• Morrison Homes: Calgary- and Edmonton-area homebuilder with a long operating history (founded 1960s). Comparable custom/semi-custom builder with similar GTM (model homes, design studios, warranty-backed builds) and Alberta geographic footprint.
• Bedrock Homes: Edmonton-area homebuilder with a focus on starter and move-up homes in master-planned communities. Comparable mid-volume builder archetype with similar floor-plan-driven, multi-community serving model.
• Homes by Avi: Alberta-based homebuilder (Calgary HQ, Edmonton operations) offering custom and quick-possession homes with similar multi-community, floor-plan-driven model. Comparable product strategy and customer experience orientation.
• Daytona Homes: Alberta-based homebuilder with Edmonton-area presence (and Ontario operations). Comparable new-construction, multi-community product mix and buyer profile, useful as a benchmark for cross-regional scale economics.
• Coventry Homes: Alberta-based homebuilder with Edmonton-area communities and new-build/quick-possession homes. Comparable product mix, customer-base (move-up and luxury buyers), and community-development-driven go-to-market.
• Rohit Communities: Edmonton/St. Albert-area homebuilder and land developer. Direct peer because they share the same Edmonton metro market, similar small-to-mid volume product positioning, and are an actual strategic partner for Encore in Cherot — a useful comparison for both competitive overlap and partnership economics.
• Pacesetter Homes: Alberta-based homebuilder (with Edmonton presence) offering single-family homes, duplexes, and townhomes across multiple Edmonton-area communities. Comparable new-build/quick-possession product and direct community/showhome competition.

Broad incumbents

• Jayman Built: One of Alberta's largest homebuilders, with significant Edmonton and Calgary presence. Broader incumbent rather than direct peer because of scale, but competes in the same Edmonton communities and buyer segments across similar price points.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/encore-master-builder-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ENCORE MASTER BUILDER INC