Enderun Hotels

What Enderun Hotels does

Enderun Hotels is a Manila-headquartered third-party hospitality management company founded in 2012 that provides full-service operating, commercial, and technical services to independent hotel and restaurant owners across the Philippines. The company's managed portfolio spans roughly eight to nine properties across leisure destinations (Boracay, Palawan, Tagaytay) and urban markets, including Feliz Hotel Boracay, Privato Hotels, Donatela Resort, SotoGrande Hotels, Crown Hotel Palawan, Splendido Tagaytay, Hotel Casiana, Midas Hotel, and the more recently added Galilea.

Its core offering bundles hotel operations, revenue management, digital marketing, online reputation management, food and beverage management, corporate training, asset management, owners' representation, valuation and feasibility studies, and technical services. The commercial technology stack includes a proprietary Revenue Management System that uses big-data and econometric pricing models, an Online Booking Engine, a Channel Management tool, and a Rate Shopper reportedly connected to 10,000+ distribution channels; the stack is supplemented by third-party platforms from Lybra, SiteMinder, ReviewPro, Repup, and KAI.

The business model is fee-based management contracting: Enderun earns management fees (typically a percentage of room revenue plus incentive fees) from independent owners in exchange for assuming operating responsibility, plus ancillary revenue from digital marketing and training services. Distribution is direct-to-owner relationship-driven, supported by the affiliation with Enderun Colleges, which serves as both a talent pipeline and an institutional brand anchor. The company is privately held, reports 17 headquarters employees, and has not disclosed external funding or revenue.

Name

Enderun Hotels

Legal name

Enderun Hotels

Website

https://enderunhotels.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Enderun Hotels is a Philippine third-party hospitality management company, founded in 2012 and headquartered in Taguig, that provides full-service operations, revenue management, and commercial services to independent hotel owners across roughly eight to nine properties nationwide.

Ownership category

akta.pro rank

Product category

Hospitality Management Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Hospitality (Hotel) Property Management (BPAJAGAG)

akta.pro secondary industry

Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF)

Keywords

• Hotel management services
• Hospitality consulting
• Revenue management solutions
• Hotel software solutions
• Digital marketing services

Headquarters

HQ city

Taguig City

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hotel Management Fees: Full-service hotel management contracts where Enderun Hotels directly operates hotels on behalf of owners with the objective to maximize return on capital. Includes operational, remote, and strategic services.
2. Operational Consultancy: Operational guidance and support services delivered to hotels with existing management, including weekly meetings, performance reviews, and short/long-term strategic planning.
3. Revenue Management Services: Cost-effective revenue management solution for independent hotels, providing strategy development, distribution management, pricing analysis, and data-driven recommendations.
4. Digital Marketing Services: Comprehensive digital marketing campaigns including website design, social media management, online advertising, and creative design services for hotel properties.
5. Hotel Software Solutions: Technology solutions including Revenue Management System, Online Booking Engine, Channel Management, and Rate Shopper tools provided at affordable rates for independent hotels.
6. Online Reputation Management: Dedicated management of hotel feedback across social media and review platforms with weekly reports and daily alerts for urgent reviews.
7. Corporate Training: Training programs sourced from Enderun Colleges' faculty and graduates, covering front office, housekeeping, sales, reservations, food and beverage, and executive office departments. Includes ServSafe and WSET certification programs.
8. Asset Management & Strategic Advisory: Bridge service between ownership and management to maximize asset value and align hotel operations with owner's investment goals.
9. Owners Representation: Consulting services to ensure hotel owner interests are met and secured to generate healthy ROI, including data collection, strategy formulation, and action plans.
10. Valuation & Feasibility Studies: Hotel asset valuation and feasibility studies to help owners and developers make real estate decisions, including market analysis and cash flow forecasting.
11. Technical Services: Behind-the-scenes services for property readiness including pre-development, development, pre-opening marketing activities, and pre-opening hotel setup.
12. F&B Management: Food and beverage department management ensuring world-class service, with weekly performance meetings and strategic development plans.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Enderun Hotels is a hospitality management solutions provider that helps independent hotel and restaurant owners in the Philippines compete with major industry players. The company delivers a comprehensive suite of services including full hotel management, operational consultancy, revenue management, digital marketing, hotel software solutions, online reputation management, F&B management, corporate training, and strategic advisory services. Its technology platform includes a Revenue Management System, Online Booking Engine, Channel Management, and Rate Shopper connected to over 10,000 online sales channels.

Product overview

Enderun Hotels is a hospitality management solutions provider offering a comprehensive suite of services organized into operational services (Hotel and Operations Management, Operational Consultancy, F&B Management, Corporate Training), remote services (Revenue Management, Digital Marketing, Hotel Software Solutions, Online Reputation Management), and strategic services (Asset Management, Owners Representation, Valuation & Feasibility Studies, Technical Services). The company manages a portfolio of hotel properties including Feliz Hotel Boracay, Privato Hotels, Donatela Resort, SotoGrande Hotels, Crown Hotel Palawan, and Splendido Tagaytay. Their software solutions component includes Revenue Management System, Online Booking Engine, Channel Management, and Rate Shopper tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Revenue Management Services Revenue management consulting that analyzes every aspect of a hotel's business to maximize revenue potential. Services include developing customized revenue strategies, managing online distribution, analyzing market positioning, and providing data-driven recommendations for independent hotels.
• Digital Marketing Services Measurable digital marketing campaigns including website design and development, social media marketing, online advertising campaign management (paid search, remarketing, display, Facebook ads), and creative design and visual art services for hotel properties.
• Hotel Software Solutions Electronic distribution channels for independent hotels including Revenue Management System (uses big data and econometric tools), Online Booking Engine (metasearch capable), Channel Management, and Rate Shopper (connected to 10,000+ sales channels).
• Online Reputation Management Management of hotel feedback on social media platforms, collating and analyzing data from reviews and surveys across all review platforms with weekly reports and daily alerts for urgent reviews.
• Hotel and Operations Management Direct management and operation of hotels on behalf of owners with primary objective to maximize overall return on capital through operational, remote, and strategic services.
• Operational Consultancy Operational guidance and support to existing hotel management including reviewing operational performance and sales production, providing short and long-term strategies through weekly meetings with key departments.
• F&B Management Food and beverage management services ensuring world-class F&B operations with weekly meetings to inform property managers on department performance and long-term development strategies.
• Corporate Training Professional training programs for hotel and restaurant staff sourced from Enderun Colleges' faculty and graduates. Covers front office, housekeeping, sales, reservations, food and beverage, and executive office. Includes ServSafe food safety certification and WSET wine and spirit education.
• Asset Management & Strategic Advisory Bridge between ownership and management to maximize asset value and align hotel operations with owner investment goals. Includes analysis of REvPar performance, market segmentation, booking channels, revenue management, and financial performance.
• Owners Representation Guidance, analysis, strategies and suggestions to improve hotel performance with primary objective of ensuring owner interests are met and generating healthy ROI.
• Valuation & Feasibility Studies Hotel asset valuation and feasibility studies including understanding the property, assessing business potential, analyzing economic and market trends, and developing reports on forecasted operating cash flows.
• Technical Services Behind-the-scenes services for property readiness including pre-development, development, pre-opening marketing activities, and pre-opening hotel support.

Quantifiable outcome

• Revenue growth of up to 100% for managed properties
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• GalileacoreStrategic or Co-development Partner · 2 February 2026Enderun Hotels entered into a full management partnership with Galilea, announced in February 2026.
• Sta. Lucia Land (SotoGrande Hotels and Resorts)coreStrategic or Co-development Partner · 16 January 2023Sta. Lucia Land, a subsidiary of Sta. Lucia Group, partnered with Enderun Hotels for hotel management and consultancy services for SotoGrande properties in Baguio and Palawan. This partnership aims to bolster the hospitality offerings of SotoGrande hotels under Enderun's professional management.
• Hotel CasianacoreStrategic or Co-development Partner · 27 October 2021Hotel Casiana in Tagaytay signed a management contract with Enderun Hotels to manage the property's operational, remote, and strategic services. The 100-room property is managed by Enderun Colleges.
• Elizalde Hotels and Resorts (Feliz Hotel Boracay)coreStrategic or Co-development PartnerFeliz Hotel Boracay is a 4-star, 80-room property owned by Elizalde Hotels and Resorts. Enderun Hotels manages the property, providing Latin dining and colonial-inspired hospitality in Boracay's Station 2.
• Privato Hotel GroupcoreStrategic or Co-development PartnerPrivato Hotel Group operates boutique hotels in Makati, Ortigas, and Quezon City. Enderun Hotels manages these properties with Italian-inspired interiors targeting business travelers and families.
• Donatela Resort and SanctuarycoreStrategic or Co-development PartnerDonatela Resort is a luxury property in Panglao, Bohol with 8 villas on 7.5 hectares of botanical gardens. Featured in Esquire Philippines and BusinessWorld.
• Crown Hotel PalawancoreStrategic or Co-development PartnerCrown Hotel Palawan is located near Honda Bay and city center in Puerto Princesa, managed by Enderun Hotels.
• Splendido Tagaytay Hotel & Country ClubcoreStrategic or Co-development Partner172-room property in Tagaytay with swimming pool, spa, tennis courts, fitness center, 18-hole championship golf course, and 8-lane bowling alley.
• Megaworld Hotels (Cleo Albiso, Group General Manager)minorStrategic or Co-development PartnerIndustry partner sharing insights on leveraging reputation into sales and bookings during tourism restart webinar.
• ServSafe (American National Standards Institute / National Restaurant Association)minorOthersInternationally accepted food safety training and certification program recognized by ANSI and National Restaurant Association, offered through Enderun Hotels' corporate training services.
• Wine and Spirit Education Trust (WSET)minorOthersLeading international institution providing wine and spirits education and qualifications, offered through Enderun Hotels' corporate training services.
• Enderun CollegescoreStrategic or Co-development PartnerEnderun Hotels is closely affiliated with Enderun Colleges, sourcing trainers from talented faculty and graduates who are industry practitioners. Hotel Casiana is managed by Enderun Colleges. The institution provides access to hospitality talent and professional development programs.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• SiteMinder: Global hotel distribution platform offering a channel manager, booking engine and revenue tools. Comparable to the technology layer of Enderun's software solutions suite.
• Cloudbeds: Cloud-based hotel management platform providing PMS, booking engine and channel manager for independent hotels. Comparable to Enderun's hotel software offering and to its target customer base.
• Hotelogix: Cloud PMS and distribution platform focused on independent hotels in emerging markets. Comparable as a technology alternative that Enderun's managed properties might also use.

Broad incumbents

• Hyatt Hotels Corporation: Global hospitality company offering hotel management and franchise services for owned, franchised, and managed properties. Comparable as a broader competitor Enderun's clients may choose for international brand distribution.
• Aimbridge Hospitality: Largest third-party hotel management company in North America with global operations. Comparable as a large-scale, asset-light hotel manager but operating at significantly broader scale and geographic reach.

Direct peers

• The Bellevue Hotels & Resorts: Philippine hospitality group operating luxury and city hotels. Comparable as another Filipino hotel operator/manager serving local developers and investors.
• Seda Hotels (AyalaLand Hotels and Resorts): Filipino hotel brand operating mid- to upscale-city hotels under management contracts across the Philippines. Directly comparable as a domestic hotel management and brand operator serving independent and developer-owned properties.
• Asian Hospitalities, Inc. Philippine hotel management and consultancy firm providing operational management, revenue, and marketing support to independent hotels. Directly comparable in service mix and customer segment.
• Benchmark Resorts & Hotels: Hotel management and hospitality services company operating independent and soft-branded resorts and hotels. Comparable to Enderun's model of operating third-party-owned properties with full management services.
• Discovery Hospitality Group: Philippine-based hospitality operator and management company running multiple hotel brands including Discovery Suites. Directly comparable to Enderun as a domestic hotel management and operations specialist.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/enderun-hospitality-management

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enderun Hotels