Privato Hotel Group

Name

Privato Hotel Group

Legal name

Privato Hotel Group

Website

https://privatohotels.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Boutique Hotels / Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Urban & Downtown Full-Service Hotels (THAGAAAA)

Keywords

• Boutique hotel chain
• Business hotel accommodations
• Event banquet venues
• Long-stay packages
• Metro Manila hospitality

Headquarters

HQ city

Pasig City

HQ country

Philippines

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Hotel Room Bookings: Primary revenue stream from hotel room accommodations across three properties (Makati, Ortigas, Quezon City) with various room types including Deluxe, Executive, and One-Bedroom Suites.
2. Food and Beverage: Revenue from on-site dining at Lobby Restaurants at each property, in-room massage services, and catering for banquet events.
3. Function Rooms and Banquet Services: Revenue from meeting rooms and event spaces including Toscana A/B (40 sqm, 70 sqm) and Turino A/B (150 sqm, 20 sqm) at Quezon City property, with Verona Roofdeck at Ortigas for romantic dining.
4. Extended Stay Accommodations: Long-stay packages with minimum 30-night requirement, inclusive of utilities, internet, cable TV, housekeeping, and parking for extended business travelers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Privato Hotel Group operates three boutique hotels in Metro Manila's primary Central Business Districts (Makati, Ortigas, Quezon City) offering guest room accommodations, function rooms and banquet facilities, on-site dining, rooftop pools, and in-room massage services. The company sells per-night room bookings, packaged staycations, long-stay packages (30-night minimum) inclusive of utilities, and event/banquet services. All properties are managed by Enderun Hospitality Management.

Product overview

Privato Hotel Group operates a portfolio of three boutique hotel properties in Metro Manila's primary Central Business Districts: Privato Makati (65 rooms, 3 conference rooms, rooftop pool/lounge, gym), Privato Ortigas (adjacent to Capitol Commons), and Privato Quezon City (60 bedrooms, 4 conference rooms, rooftop pool, Lobby Restaurant). The group offers core hotel services including room accommodations across multiple room types (One Bedroom Suite, Deluxe King/Twin/Queen/Triple, Executive King/Twin, Superior), function rooms and banquet facilities for corporate meetings and events, on-site dining (Lobby Restaurant, Piazza Privato café, Verona Roofdeck), rooftop swimming pools, and in-room massage wellness services. Additional offerings include a Long-Stay Package (Privato VS Condo) with extended stay amenities. All properties are managed by Enderun Hospitality Management.

Differentiator

Problem solved

Functional benefit

Products and services

• Privato Makati A 65-room elegant business hotel featuring a rooftop pool and lounge, 3 conference rooms, and gym, located a stone's throw from Makati's Financial District. Serves business and leisure travelers seeking accommodations in Makati City.
• Privato Ortigas A business hotel strategically located adjacent to Capitol Commons and the Ortigas CBD, featuring function rooms and Verona Roofdeck dining with proximity to shopping destinations (Estancia, Unimart, Ayala Malls The 30th) and coworking spaces like Enderun Coworking.
• Privato Quezon City A 60-bedroom business and lifestyle hotel featuring 4 conference rooms, a rooftop pool, lobby restaurant, and unique furniture by Filipino designer Kenneth Cobonpue, located at Tomas Morato near major business and media headquarters.
• Room Accommodations Hotel room offerings across all three properties including various room types such as One Bedroom Suite (60 sqm), Deluxe King, Deluxe Queen, Deluxe Triple, Executive King, Executive Twin (35 sqm), and Superior Rooms. Serves business and leisure travelers seeking accommodations in Metro Manila CBDs.
• Function Rooms & Banquet Facilities Versatile function rooms across properties designed for corporate meetings and private functions, including Toscana A (40 sqm), Toscana B (70 sqm), Turino A Penthouse (150 sqm), and Turino B (20 sqm) at Privato Quezon City, with Verona Roofdeck at Privato Ortigas for romantic dining.
• Dining & Restaurant Services On-site dining options including the Lobby Restaurant serving breakfast (6:00 AM - 10:00 AM), Piazza Privato in-house café, and Verona Roofdeck at Privato Ortigas with panoramic city views. Serves hotel guests and walk-in diners.
• Swimming Pool & Wellness Facilities Rooftop swimming pools at Makati and Quezon City properties (open daily 7:00 AM - 10:00 PM at QC), and in-room massage services available from 2:00 PM to 12:00 MN. Serves hotel guests seeking recreation and wellness amenities.
• Privato VS Condo Long-Stay Package Long-stay package including room rates with government taxes, 30-night minimum stay, complimentary parking, electricity, water, internet, cable TV, and weekly housekeeping services. Targets extended business travelers and digital nomads needing reliable long-term accommodations.

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Enderun Hospitality Management (EHM)coreImplementation/ SI/ Consulting PartnerEnderun Hospitality Management (EHM) serves as Privato Hotel's Personal Information Processor (PIP), handling data processing operations in compliance with the Data Privacy Act of 2012. EHM is mentioned in the privacy policy as having access to guest personal data for service delivery purposes.

Scale indicators4 records

Recent moves2 records

Direct peers

• Hotel 101 Group: Filipino hotel chain expanding across Metro Manila and key provincial cities with mid-scale, design-led properties. Comparable in Filipino-brand boutique positioning and multi-property CBD strategy.
• Red Planet Hotels: Asia-Pacific value hotel chain with several Metro Manila properties. Comparable in lean, standardized urban hotel operations and OTA-driven distribution strategy.
• Astoria Hotels and Resorts: Philippine boutique hotel group with properties in Metro Manila (including Ortigas-adjacent and Makati-area locations). Comparable in scale, Filipino-owned positioning, and meeting/banquet offerings.
• Discovery Suites Manila: Long-established Ortigas CBD all-suite business hotel serving corporate and extended-stay travelers. Highly comparable on Ortigas location, business-traveler segment and long-stay/inclusionary rate model.
• Microtel by Wyndham (Philippines): Domestic mid-scale hotel chain present in Metro Manila and across the Philippines. Comparable on multi-property Metro Manila footprint and value-tier business traveler targeting.
• Seda Hotels: Filipino-owned boutique/mid-scale hotel group operating multiple properties across Metro Manila and other Philippine cities. Most directly comparable local counterpart in terms of brand positioning, room count per property and CBD-focused portfolio.
• The Bellevue Hotels & Resorts: Filipino hotel brand with full-service urban properties in Metro Manila CBDs. Comparable on full-service urban hotel positioning, F&B and MICE offerings, and Filipino brand identity.

Broad incumbents

• Go Hotels (by Robinsons Land): Budget Filipino hotel chain under a major Philippine conglomerate. Comparable on multi-property Metro Manila/Philippines footprint and bottom-of-funnel transient business, though operating at a lower price point.
• Citadines (The Ascott Limited): Global serviced-residence/apartment-hotel brand with Metro Manila CBD locations. Comparable on extended-stay and corporate-traveler segment, but operated by a much larger international group with broader geographic reach.

Others

• Enderun Hospitality Management: Hospitality management company already acting as operator and data processor for Privato. Relevant as an enabling/management partner whose brand and operating standards directly shape Privato's service delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/privato-hotel-group

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Privato Hotel Group