Stichting Enschede Marathon
Stichting Enschede Marathon is a Dutch nonprofit foundation organising the Enschede Marathon, the oldest marathon in the Netherlands and Western Europe (since 1947), running six annual race distances and year-round training programmes for 17,000+ participants funded by registration fees, naming sponsorships, and magazine advertising.
- Company typePrivate
- Founded1947
- HeadquartersEnschede, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Stichting Enschede Marathon does
Stichting Enschede Marathon is a Dutch nonprofit foundation (KvK 41027747) that organises the Enschede Marathon, the oldest marathon in the Netherlands and Western Europe, first held in 1947. The foundation operates with 12 employees and a large volunteer base from its headquarters in Enschede, and runs one flagship annual event each April (2027 edition scheduled for 11 April) spanning six distances: the Elektramat Marathon (42.195 km), Forvis Mazars Half Marathon, ROSEN CityRUN 10 km, Univé FitRUN 5 km, Humankind KidsRUN 1 km, and Siebert & Wassink CompanyRUN. The 2025 edition drew 17,000 starters, including 3,000 in the full marathon, and the 2026 edition achieved record participation.
The business model is event-driven and three-pronged: (1) registration fees paid via the third-party inschrijven.nl platform for all distances and ancillary extras (event shirts, BibBits, lockers introduced in 2025, optional €5 cancellation facility); (2) sponsorship and partnership revenue, with naming rights sold per distance and additional visibility for partners such as Menzis, Grolsch, DEMCON, and Movella; and (3) Marathon Magazine advertising across annual editions. Year-round engagement is sustained through training clinics with Let's Run hardloopschool, long runs, the Get Ready scientific congress (co-organised with University of Twente and Roessingh Research & Development), Strava challenges, and the Run Against Cancer charity programme with KWF Kankerbestrijding.
The technology stack is standard and entirely third-party: a WordPress website, inschrijven.nl for registration, uitslagen.nl for results, MyLaps B-tag chip timing built into bib numbers, and an in-house Enschede Marathon Tracking App for live participant monitoring. The foundation holds no patents and discloses no proprietary software; competitive differentiation rests on 80 years of heritage, the World Athletics Heritage Plaque awarded by World Athletics in December 2021, Elite Label race status, a deep regional sponsor and academic ecosystem, and the cross-border Combi Enschede-Münster Marathon / EUREGIO Games partnership with Volksbank Münster Marathon.
Stichting Enschede Marathon firmographics
Firmographics- Name
- Stichting Enschede Marathon
- Legal name
- Stichting Marathon Enschede
- Website
- https://enschedemarathon.nl
- Company type
- Private
- Founded year
- 1947
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Stichting Enschede Marathon is a Dutch nonprofit foundation organising the Enschede Marathon, the oldest marathon in the Netherlands and Western Europe (since 1947), running six annual race distances and year-round training programmes for 17,000+ participants funded by registration fees, naming sponsorships, and magazine advertising.
- Ownership category
- akta.pro rank
Stichting Enschede Marathon industry classification
Industry- Product category
- Marathon and Running Event Organization
- NAICS
- Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Road Running Events (Marathons, Half Marathons, 10K/5K) (MPAKAIAA)
- akta.pro secondary industry
- Mass Participation Race Organizers (Runs, Triathlons, Cycling) (MPAKADAD)
Keywords
Where Stichting Enschede Marathon is headquartered
LocationHeadquarters
- HQ city
- Enschede
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Stichting Enschede Marathon business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Event Registration Fees: Participants pay registration fees to compete in various distances: Elektramat Marathon, Forvis Mazars Half Marathon, ROSEN CityRUN 10km, Univé FitRUN 5km, Humankind KidsRUN 1km, and Siebert & Wassink CompanyRUN. Additional extras (shirts, BibBits, lockers) can be purchased at registration. Cancellation insurance (Annuleringsvoorziening) is available as a €5 optional add-on.
- Sponsorship and Partnership Revenue: The marathon relies on sponsors and partners (Elektramat, Forvis Mazars, ROSEN, Univé, Humankind, Menzis, Grolsch, DEMCON, Movella, and many others) who gain visibility through logo placement, naming rights, and year-round brand association. This is a significant revenue and support stream enabling the event to operate at its scale.
- Marathon Magazine Advertising: Annual Marathon Magazine published in multiple editions; advertisers can purchase space in the magazine. Contact for advertising in the 2027 edition was via Ageeth Comello.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Registration for all running distances (Marathon, Half Marathon, 10km, 5km, KidsRUN, CompanyRUN) |
| One time/ perpetual license | Pay-as-you-go | Optional extras at registration |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Stichting Enschede Marathon product offering
Product offeringCore offering
Stichting Enschede Marathon organizes the annual Enschede Marathon event in Enschede, Netherlands, the oldest marathon in the Netherlands and one of the oldest in Western Europe, founded in 1947. The event offers multiple race distances — full marathon (42.195 km), half marathon (21.0975 km), 10 km CityRUN, 5 km FitRUN, 1 km KidsRUN, and a corporate CompanyRUN — together with supporting services such as training clinics, long-run sessions, electronic chip timing and live tracking, and a printed race magazine.
Product overview
Stichting Enschede Marathon organizes a comprehensive annual running event featuring multiple race distances: the Elektramat Marathon (42.195 km), Forvis Mazars Half Marathon (21.0975 km), ROSEN CityRUN 10 km, Univé FitRUN 5 km, Humankind KidsRUN 1 km, and Siebert & Wassink CompanyRUN. Supporting the races, the organization offers an Enschede Marathon Tracking App for live participant monitoring, Get Ready educational conferences, training clinics, long runs, and Strava challenges. The portfolio also includes the Combi Marathon with Münster Marathon for cross-border competitions. The event, established in 1947 as the first marathon in the Netherlands and Western Europe, positions itself with a fast course and professional organization.
Differentiator
Problem solved
Functional benefit
Brands
- Enschede Marathon Tracking App: Mobile application for live tracking of participants during the marathon event
- Get Ready Congress
- Enschede Marathon Magazine
- Combi Marathon Enschede-Münster
Products and services
- Elektramat Marathon (42.195 km) The 42.195 km full marathon race of the annual Enschede Marathon event, the foundation's flagship distance, recognized with the World Athletics Heritage Plaque and targeted at competitive and serious recreational runners.
- Forvis Mazars Halve Marathon (21.0975 km)
Quantifiable outcome
- 80+ years of event history and institutional knowledge
- +1 more outcomes
Companies that use Stichting Enschede Marathon
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Stichting Enschede Marathon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Stichting Enschede Marathon partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered major, minor and core.
- ElektramatmajorNaming sponsor of the full marathon (Elektramat Marathon). Logo appears prominently on event branding, website, and participant materials.
- Forvis MazarsmajorNaming sponsor of the half marathon (Forvis Mazars Halve Marathon). Logo placement on event materials and course signage.
- ROSENmajorNaming sponsor of the 10km distance (ROSEN CityRUN 10km).
- UnivémajorNaming sponsor of the 5km distance (Univé FitRUN 5km).
- HumankindmajorNaming sponsor of the KidsRUN 1km (Humankind KidsRUN).
- Siebert & WassinkmajorNaming sponsor of the CompanyRUN (Siebert & Wassink CompanyRUN).
- MenzisminorHealth insurer Menzis appears as a sponsor and supporter of Enschede Marathon, part of the economic vitality and healthy lifestyle theme.
- KWF KankerbestrijdingcoreAnnual charity partner for the 'Run Against Cancer' initiative. Participants raise donations for cancer research; top fundraisers receive a free race entry. The partnership runs year-round.
- University of TwentecoreKnowledge partner for the annual Get Ready congress (pre-event scientific conference). Scientists from University of Twente present research on injury prevention, mental preparation, tapering-off, and biorhythmics. Also supports the event with academic credibility and regional network.
- Roessingh Research & Development (RRD)coreCo-organiser of the Get Ready congress alongside University of Twente. Contributes sports science expertise, research, and innovation in running and rehabilitation.
- Let's Run (Hardloopschool)minorRunning school partner providing clinics for beginner runners and those returning after injury or pregnancy. 12-week training programmes with 2 self-directed sessions per week plus group training.
- Ingrid PriggeminorOfficial trainer for Enschede Marathon, providing Tips & Tricks content for runners via the website and preparation materials. She is a known Dutch runner and coach.
- MST (Medisch Spectrum Twente)minorMedical Spectrum Twente offers free running checks to participants. Provides sports medical expertise and injury prevention services.
- Atletiekunie (Dutch Athletics Federation)coreOfficial athletics federation governing the competition regulations. The Atletiekunie competition regulations apply to Enschede Marathon participation. The federation also provides arbitration for disputes.
- World AthleticscoreInternational athletics federation. Awarded the World Athletics Heritage Plaque to Enschede Marathon in 2021. Competition regulations from World Athletics apply where not superseded by Atletiekunie.
- SlingerminorCarpooling partner for participants. Provides lift-sharing coordination for runners traveling to the event.
- Volksbank Münster MarathonminorPartner marathon in Germany. Together with Enschede Marathon forms the Combi Enschede Münster Marathon (EUREGIO Games), allowing runners to participate in both events.
- Twente AirportminorTwente Airport was used as a closed, corona-proof course for the NN Mission Marathon event (April 2021), relocated from Hamburg due to COVID-19.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Stichting Enschede Marathon competitors and assessment
Company assessmentDirect peers
- Stichting Marathon Rotterdam (Rotterdam Marathon): Largest Dutch marathon (founded 1981) and Enschede's most direct domestic competitor for runners and sponsors. Operates multiple road distances and is the lead Dutch World Marathon Major candidate alongside Amsterdam.
- Dam tot Damloop (Le Champion): Mass participation Dutch road running event (10-mile / 10K distances) organised by the same operator that runs the Amsterdam Marathon. Competes for the same recreational and corporate Dutch running market.
- Singelloop Utrecht: Historic Dutch road running event in Utrecht with a long heritage (since 1928) and multiple distances. Comparable mass participation positioning with strong regional sponsorship base.
- Volksbank Münster Marathon: German partner marathon tied to Enschede via the EUREGIO Combi classification and EUREGIO Games. Comparable regional road running event operating across multiple distances and an obvious peer.
- TCS Amsterdam Marathon: Flagship Amsterdam road marathon organised by Le Champion. Directly competes with Enschede for Dutch and international road runners, sponsors and media attention, with a much larger participant base.
- Marathon Eindhoven: Dutch regional marathon event with multiple distances, fast course positioning and sponsorship-driven model — directly comparable in scale and operating approach to Enschede Marathon.
Emerging players
- Urban City Run053: Shorter-format urban running event explicitly linked from the Enschede Marathon website. A regional running brand sharing operational infrastructure and the Enschede running market.
- NN Mission Marathon: Mission Marathon format event that relocated to Enschede/Twente Airport in 2021 due to COVID. Closely related mass participation road running brand with shared timing partners (MyLaps) and similar course format.
Broad incumbents
- BMW Berlin Marathon (SCC Events): One of the six World Marathon Majors and the dominant European mass participation marathon. Anchors the broader European road running category in which Enschede competes for international runners and global sponsors.
- Great Run (Great North Run etc.): UK-based mass participation running series operating multiple flagship events including the Great North Run. Comparable in multi-distance, sponsorship-driven mass participation road running model and an industry benchmark for Enschede's category.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Stichting Enschede Marathon social profiles
Digital presenceStichting Enschede Marathon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stichting Enschede Marathon leadership team
Management profileNumber of profiles
Profiles4 records
Stichting Enschede Marathon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stichting Enschede Marathon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stichting Enschede Marathon
What does Stichting Enschede Marathon do?
Stichting Enschede Marathon organizes the annual Enschede Marathon event in Enschede, Netherlands, the oldest marathon in the Netherlands and one of the oldest in Western Europe, founded in 1947. The event offers multiple race distances — full marathon (42.195 km), half marathon (21.0975 km), 10 km CityRUN, 5 km FitRUN, 1 km KidsRUN, and a corporate CompanyRUN — together with supporting services such as training clinics, long-run sessions, electronic chip timing and live tracking, and a printed race magazine.
Is Stichting Enschede Marathon a public or private company?
Stichting Enschede Marathon is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Stichting Enschede Marathon founded?
Stichting Enschede Marathon was founded in 1947. It employs 11 to 50 people.
Where is Stichting Enschede Marathon based?
Stichting Enschede Marathon is headquartered in Enschede, Netherlands, in the Europe region.
How does Stichting Enschede Marathon make money?
Three revenue lines are on record. Event Registration Fees are the primary driver. The others are sponsorship and Partnership Revenue and marathon Magazine Advertising.
Who are Stichting Enschede Marathon's main competitors?
Direct peers on record are Stichting Marathon Rotterdam (Rotterdam Marathon), Dam tot Damloop (Le Champion), Singelloop Utrecht, Volksbank Münster Marathon, TCS Amsterdam Marathon and Marathon Eindhoven. Emerging players are Urban City Run053 and NN Mission Marathon. Broad incumbents are BMW Berlin Marathon (SCC Events) and Great Run (Great North Run etc.).
Does Stichting Enschede Marathon have an API?
No public API is recorded for Stichting Enschede Marathon.
What industry is Stichting Enschede Marathon in?
Stichting Enschede Marathon's product category is Marathon and Running Event Organization. Its primary akta.pro industry code is MPAKAIAA, Road Running Events (Marathons, Half Marathons, 10K/5K), with a secondary code of MPAKADAD, Mass Participation Race Organizers (Runs, Triathlons, Cycling). Its NAICS code is 71121 and its SIC code is 7948.