ORF-Enterprise

What ORF-Enterprise does

ORF-Enterprise GmbH & Co KG is the commercial sales and marketing subsidiary of ORF (Österreichischer Rundfunk), Austria's statutory public-service broadcaster. The company monetizes advertising inventory across ORF's television channels (ORF 1, ORF 2, ORF III, ORF SPORT +), radio stations (Ö1, Hitradio Ö3, FM4, plus nine regional stations), digital platforms (ORF.at, ORF ON, ORF Sound, and TVthek), and print (ORF nachlese magazine). It operates the Screenforce brand as a cross-platform TV marketing vehicle for the DACH region, represents over 95% of DACH television advertising volume, and hosts industry events such as the egta CEO Summit.

The business operates two principal revenue engines. First, advertising sales to brand advertisers and media agencies for the Austrian market, anchored by ORF's incumbent reach of 95% of the Austrian population weekly, a 33.2% TV market share, a 60% radio market share, and 5.33 million monthly digital users. Products include classical TV and radio spots, the cross-media TV-LOAD platform for real-time campaign execution, and digital video and audio formats. Second, Content Sales International licenses ORF programming worldwide to broadcasters and streamers such as ARD, ZDF, Netflix, and National Geographic, supplemented by a music publishing division handling ORF-owned rights.

The company is headquartered in Vienna with 85 employees. Its go-to-market combines a centralized Austrian ad-sales force for the domestic market with international distribution via Screenforce, RTL AdAlliance, and direct content licensing relationships. Following the death of long-serving CEO Franz Prenner in October 2025, Matthias Seiringer has been appointed interim CEO, with operational continuity as the near-term priority alongside the RTL AdAlliance integration and TV-LOAD rollout.

Name

ORF-Enterprise

Legal name

ORF-Enterprise GmbH & Co KG

Website

https://enterprise.orf.at

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

ORF-Enterprise is the commercial sales subsidiary of Austria's public broadcaster ORF, monetizing advertising across television, radio, digital, and print platforms and licensing ORF content internationally to broadcasters and streamers.

Ownership category

akta.pro rank

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Advertising Sales - Television: Sale of advertising time slots across ORF 1, ORF 2, ORF III, ORF SPORT +, ORF Landesstudios, and ORF Teletext. Television advertising is the core revenue driver with four TV channels reaching millions of viewers daily.
2. Advertising Sales - Radio: Sale of advertising time slots across national stations (Ö1, Hitradio Ö3, FM4) and nine regional radio stations. Radio reaches 4.5 million daily listeners with 60% market share.
3. Digital Advertising: Display advertising, video ads, and programmatic advertising across ORF.at network, ORF ON streaming platform, ORF Sound, and TVthek. Digital offerings include ORF ON for streaming content.
4. Content Sales International: Worldwide licensing and distribution of ORF television productions and archive content. Customers include ARD, ZDF, ARTE, France Television, RAI, NHK, National Geographic, and Netflix. Specializes in Universum documentaries, series like Schnell ermittelt, Vorstadtweiber, Soko Kitzbühel, and TATORT films.
5. Music Publishing & Label: Worldwide marketing and distribution of music created for or by ORF. Includes music library licensing for commercial use (advertising films, productions), and record label operations for ORF music productions distributed via ORF Shop and streaming platforms.
6. Print - ORF nachlese: Sale of advertising space in ORF nachlese magazine, a print publication.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

ORF-Enterprise is the exclusive commercial sales arm of Austrian public broadcaster ORF, monetizing advertising inventory across four television channels (ORF 1, ORF 2, ORF III, ORF SPORT +), national and regional radio stations (Ö1, Hitradio Ö3, FM4, nine regional radios), digital platforms (ORF.at network, ORF ON, ORF Sound, ORF TVthek), and the ORF nachlese print magazine. Beyond advertising sales, it operates Content Sales International for worldwide licensing of ORF productions and nearly 70 years of archive content, and Musikverlag & Label for music publishing and distribution.

Product overview

ORF-Enterprise is the marketing and sales arm of the Austrian Broadcasting Corporation (ORF), operating as a comprehensive media sales and content company. The portfolio spans four television channels (ORF 1, ORF 2, ORF III, ORF SPORT +), four national radio stations (Ö1, Hitradio Ö3, radio FM4, plus nine regional radios), digital platforms (ORF.at, ORF ON, ORF TVthek, ORF Sound), print products (ORF nachlese), and specialized services (Content Sales International for worldwide content licensing, Musikverlag & Label for music publishing). The company also organizes award programs (ORF-AWARDS, Digital-adStar, Werbewunder Radio, Young Lions Competition) and represents international festivals (Cannes Lions). TV-LOAD represents their real-time advertising technology innovation for precise audience targeting.

Differentiator

Problem solved

Functional benefit

Brands

• ORF Sound: Digital audio streaming platform bundling all ORF radio stations and on-demand podcasts
• ORF ON
• ORF-AWARDS
• Digital-adStar
• Content Sales International
• ORF Musikverlag & Label

Products and services

• Television Advertising Sales

Quantifiable outcome

• 60% radio market share with 4.5 million daily listeners
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

13 partnerships are on record, tiered core, major and minor.

• RTL AdAlliancecoreChannel Partner/ Reseller/ Distributor · 27 October 2025Strategic marketing partnership announced October 2025 extending international marketing of ORF Total-Video offerings. International agencies and advertisers can now book linear and digital advertising inventory around ORF's news, sport, entertainment, and service programming more easily.
• Screenforce (AGTT/TELETEST)coreStrategic or Co-development PartnerMultinational Gattungsinitiative of German, Austrian, and Swiss TV marketers representing over 95% of DACH TV advertising market. ORF-Enterprise is a member representing Austria alongside ATV, Goldbach Austria, IP Österreich, ORF, ProSiebenSat.1 PULS 4, and Servus TV.
• IMZ International Music + Media CentrecoreStrategic or Co-development PartnerAnnual co-host of International Emmy Awards Semi-Final Jury in Vienna. ORF-Enterprise is member of International Academy of Television Arts & Sciences.
• AGTT (Arbeitsgemeinschaft TELETEST)coreStrategic or Co-development PartnerWorking group responsible for TV measurement in Austria using TELETEST system. ORF-Enterprise participates as member representing Austrian broadcasters.
• Creativ Club AustriamajorGTM or Marketing PartnerAustria's creative industry association. ORF-Enterprise co-organizes Werbewunder Radio competition and Young Lions Competition Austria with CCA.
• IAA Austria (International Advertising Association)majorGTM or Marketing PartnerInternational Advertising Association Austrian Chapter. ORF-Enterprise is main sponsor of EFFIE Awards and involved in Young Professionals programs.
• RMS AustriamajorGTM or Marketing PartnerAustrian radio marketing organization. ORF-Enterprise co-organizes Werbewunder Radio competition and jointly presents Werbeakzeptanzstudie (advertising acceptance study).
• Cannes Lions / EurobestcoreGTM or Marketing PartnerORF-Enterprise is official festival representative for Cannes Lions International Festival of Creativity and Eurobest European Festival of Creativity in Austria.
• ÖWA (Österreichische Webanalyse)coreStrategic or Co-development PartnerAustrian Web Analysis organization providing verified online traffic metrics. ORF.at network regularly leads ÖWA rankings as Austria's largest news network.
• Austrian Film CommissionminorStrategic or Co-development PartnerNational film promotion organization. ORF-Enterprise participates as industry stakeholder in Austrian film ecosystem.
• egta (European Group of Television Advertising)coreGTM or Marketing PartnerEuropean association of television and audiovisual sales houses. ORF-Enterprise hosted CEO Summit of egta in Vienna in 2026. Global organization representing 180 media sellers from 40 markets with approximately 200 billion euros in revenue volume.
• International Emmy AwardsmajorGTM or Marketing PartnerORF-Enterprise as member of International Academy of Television Arts & Sciences co-hosts International Emmy Awards Semi-Final Jury annually in Vienna.
• Media AwardminorGTM or Marketing PartnerAustrian media industry award. ORF-Enterprise participates as industry stakeholder.

Scale indicators10 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• ServusTV: Austrian/German-language commercial broadcaster and Screenforce member; sells advertising in Austria and the broader DACH region as a competitor to ORF's TV portfolio.
• Goldbach Austria: Austrian TV and video marketer and Screenforce member. Sells advertising inventory for private Austrian broadcasters (e.g., ProSiebenSat.1 PULS 4, ATV) and competes directly with ORF-Enterprise for Austrian TV ad budgets.
• ATV (ATV Privatfernsehgesellschaft): Austrian private broadcaster and Screenforce member. Directly comparable as a competing commercial broadcaster monetized through advertising in Austria.
• RMS Austria (Radio Marketing Service): Austrian radio marketing organization co-organizing Werbewunder Radio with ORF-Enterprise. Highly comparable as a radio ad sales house, though focused on private radio stations versus ORF's radio portfolio.
• RTL AdAlliance: International Total-Video sales house for RTL Group and partner broadcasters; now a strategic partner of ORF-Enterprise. Highly comparable in model: sells linear and digital ad inventory on behalf of major broadcasters across multiple markets.
• IP Österreich: Austrian private broadcaster operating channels such as RTL and VOX in Austria; competes for the same advertisers and audiences as ORF-Enterprise's TV portfolio.
• ProSiebenSat.1 PULS 4: Austrian private broadcaster and Screenforce member; sells its own ad inventory alongside Goldbach. Competes directly with ORF channels (ORF 1, ORF 2) for Austrian advertisers and audiences.

Regional players

• SRG SSR: Swiss public broadcaster and Screenforce partner. Highly comparable business model as a public broadcaster selling advertising in a German-speaking market, but operates in Switzerland rather than Austria.

Broad incumbents

• ARD Media: Commercial sales arm of German public broadcaster ARD. Highly comparable as a public-broadcaster ad sales house operating across multiple channels within a larger media group, and a Screenforce partner.
• ZDF Media: Commercial sales house for ZDF, Germany's second major public broadcaster. Same business model as ORF-Enterprise (sell advertising on behalf of a public broadcaster) and a Screenforce partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/orf-enterprise-gmbh-co-kg

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ORF-Enterprise