Entreprise et Découverte

What Entreprise et Découverte does

Entreprise et Découverte is a French non-profit association founded in 2012 and headquartered at 20 rue Vieille du Temple, Paris (75004). It operates the entrepriseetdecouverte.fr digital platform, a national directory and visit-booking network that aggregates approximately 4,000 French manufacturing and artisanal companies offering industrial tourism experiences across all 13 metropolitan regions plus overseas territories. Visitors — individual tourists, families, school groups, and tourism professionals — can search the directory by region, sector (Agriculture, Food, Cosmetics, Energy, Industry, Art, Fashion, Transport, Wine), theme (Unusual, Family, Iconic, Gourmet, Must-see), and date; the platform itself does not charge visitors, and pricing is set by each member company.

The platform is built as a standard content-managed web directory with complementary sub-products: an Espace Pro partner management area, a blog featuring member profiles and editorial series, a newsletter, an events/agenda module, and a multi-language interface (French, English, German, Italian, Spanish). It carries no AI capabilities, no proprietary mobile app, and no public API. The core technology is therefore the curated database itself — the aggregation of visit listings — rather than any differentiated software stack.

The business model is membership-based recurring subscription: French manufacturers and artisans pay to join the network and gain visibility and visitor referrals. The association supplements this with institutional partnerships spanning regional tourism boards, national bodies (Ministère de la Culture, Direction Générale des Entreprises, MEDEF, ADN Tourisme, INMA, EPV) and flagship private members (EDF, Fragonard, La Monnaie de Paris, L'Occitane, BOHIN, Le Roy René, Giffard, Marius Fabre, Le Mobilier National). The organization is supported by a staff of 33 and has no external equity funding, consistent with its non-profit association structure.

Name

Entreprise et Découverte

Legal name

Entreprise et Découverte

Website

https://entrepriseetdecouverte.fr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Entreprise et Découverte is a French non-profit association that operates a national web directory aggregating approximately 4,000 manufacturing and artisanal companies across France, enabling individual visitors, families, and school groups to discover and book industrial tourism visits by region, sector, and theme.

Ownership category

akta.pro rank

Product category

Industrial Tourism

NAICS

Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Destination & Local Services Marketplaces (Transfers, Guides, City Passes) (THALAFAK)

akta.pro secondary industries

Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH), Tours, Activities & Experiences Booking (HSACAKAF), Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC)

Keywords

• Industrial tourism
• Company visit directory
• French manufacturing visits
• Cultural heritage tourism
• Artisanal craftsmanship tours

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership/Subscription fees from member companies: Companies pay to join the Entreprise et Découverte network and appear on the platform, gaining visibility and visitor referrals.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Entreprise et Découverte operates a national digital platform (entrepriseetdecouverte.fr) that connects visitors with more than 4,000 French industrial and artisanal companies offering factory visits, workshops, and savoir-faire experiences. The directory is searchable by region, sector, theme, and date, and serves both individual/family tourists and school or professional groups. Member companies pay recurring fees to join the network and gain visibility; visitor access is free.

Product overview

Entreprise et Découverte operates a unified digital platform that functions as the premier French industrial tourism network, connecting visitors with manufacturing companies offering immersive savoir-faire experiences. The core offering consists of a web directory platform featuring over 4,000 partner companies searchable by region, sector, and theme, complemented by the Espace Pro partner management section, a content-driven blog featuring company profiles and best practices, an event agenda for seasonal programming, and a newsletter subscription service. The platform positions itself as a bridge between French manufacturing excellence and curious visitors seeking authentic behind-the-scenes experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Industrial Tourism Directory and Visit Booking Platform National web directory listing more than 4,000 French industrial and artisanal companies offering factory visits and savoir-faire experiences, searchable by region (13 mainland regions plus overseas), sector (Agriculture, Food, Cosmetics, Energy, Industry, Art/Craft, Fashion, Transport, Wine), theme (Unusual, Family, Iconic, Gourmet, Must-see), and date. Free for visitors; serves individual tourists, families, school groups, and tourism professionals.

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered regional, national and flagship.

• Région Auvergne-Rhône-AlpesregionalGTM or Marketing PartnerRegional council partnership promoting industrial tourism in the Auvergne-Rhône-Alpes region.
• Direction Générale des EntreprisesnationalStrategic or Co-development PartnerFrench government body supporting business development and industrial tourism initiatives.
• Ministère de la CulturenationalStrategic or Co-development PartnerFrench Ministry of Culture supporting the preservation and promotion of French craftsmanship and heritage.
• EDFflagshipGTM or Marketing PartnerMajor French energy company offering nuclear and hydroelectric plant visits through EDF Odyssélec spaces across France.
• MEDEFnationalGTM or Marketing PartnerMajor French business confederation supporting industrial tourism among its member companies.
• ADN TOURISMEnationalGTM or Marketing PartnerNational tourism development agency promoting French tourism experiences including industrial visits.
• Institut pour les Savoir-Faire Français (INMA)flagshipStrategic or Co-development PartnerNational institute dedicated to promoting and preserving French know-how and craftsmanship.
• EPV (Entreprise du Patrimoine Vivant)flagshipGTM or Marketing PartnerLabel for companies recognized for their French industrial and artisanal heritage.
• Agence Régionale du Tourisme Grand EstregionalGTM or Marketing PartnerRegional tourism agency promoting industrial visits in the Grand Est region.
• Saint-Nazaire Agglomération TourismeregionalGTM or Marketing PartnerLocal tourism office promoting Saint-Nazaire's industrial heritage including shipyards and Airbus visits.
• FragonardflagshipGTM or Marketing PartnerHistoric French perfume house offering factory visits in Grasse.
• La Manufacture BohinflagshipGTM or Marketing PartnerLast European manufacturer of needles and pins offering museum and workshop visits.
• La Monnaie de ParisflagshipGTM or Marketing PartnerHistoric French mint offering tours of its manufacturing facilities.
• Le Roy RenéflagshipGTM or Marketing PartnerFrench confectionery maker specializing in Calissons d'Aix offering factory visits.
• GiffardflagshipGTM or Marketing PartnerFrench liqueur and syrup manufacturer offering distillery visits.
• Marius FabreflagshipGTM or Marketing PartnerHistoric French soap manufacturer offering traditional soap-making demonstrations.
• L'Occitane en ProvenceflagshipGTM or Marketing PartnerCosmetic brand offering immersive visits to its Manosque manufacturing plant celebrating 50th anniversary in 2026.
• Compagnie Nationale du RhôneregionalGTM or Marketing PartnerHydroelectric energy company offering tours of its facilities in the Rhône valley.
• Le Mobilier NationalflagshipStrategic or Co-development PartnerNational furniture institution preserving French textile and craft traditions, offering visits to its workshops.
• L'ANDRAregionalGTM or Marketing PartnerNational radioactive waste management agency offering visits to its Manche storage center.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Viator: Global activity marketplace (Tripadvisor company) listing tours, attractions, and experiences worldwide, including in France. Competes for the same visitor demand via a much larger, transaction-enabled catalog that includes some industrial/factory tours.
• ADN Tourisme: National federation representing French tourism offices (OTs/CDTs), already a GTM partner of E&D. Comparable as the institutional umbrella for destination promotion, though it covers all tourism categories rather than specializing in industrial/savoir-faire visits.
• GetYourGuide: Global B2C marketplace for tours, attractions, and experiences with strong French inventory. Comparable as a competing discovery-and-booking layer for visitors seeking curated French experiences, with deeper SEO and booking-economics advantages.
• Atout France: France's national tourism development agency, promoting French destinations domestically and internationally. Overlaps with E&D's mission of driving visitor demand to French experiences, but operates at the destination/strategy level rather than curating individual visits.

Emerging players

• Open House Worldwide: International network organizing open-door weekends of architecturally significant buildings. Comparable conceptually as an "open the doors" event-driven platform for visitors to access places normally closed to the public, similar in spirit to E&D's factory visit model.
• Greeters France: Community of volunteer French residents offering free, personalized neighborhood tours. Tangentially comparable to E&D as a free/curated alternative for visitors seeking authentic local experiences, though without the industrial-visit specialization.

Regional players

• France Montagnes: National association promoting mountain tourism across France. Comparable as a themed tourism network leveraging institutional partnerships to drive visitors to a defined experience category, though focused on mountain regions rather than industrial heritage.

Direct peers

• Bienvenue à la Ferme: French national network (run by the Chambres d'Agriculture) that connects visitors with farms offering visits, tastings, and direct purchases. Directly comparable to E&D's model of curating themed physical-visit experiences across a member company base.
• La Route des Vins de France (Fédération Nationale): Federation of France's themed wine tourism routes, connecting visitors with vineyards and cellars for tours and tastings. Directly comparable to E&D's model of curating sector-specific physical-visit experiences across regional networks of producers.
• Sites et Cités Remarquables de France: Network promoting French heritage cities and sites, including industrial heritage locations. Closely comparable to E&D's curatorial role in pointing visitors to historically/industrially significant destinations across France.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/EetD_FR
• Facebookfacebook.com/entrepriseetdecouverte
• LinkedInlinkedin.com/company/entrepriseetdecouverte
• Instagraminstagram.com/entrepriseetdecouverte

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Entreprise et Découverte