Caux Seine Normandie Tourisme

What Caux Seine Normandie Tourisme does

Caux Seine Normandie Tourisme is the publicly mandated tourism office (Office de Tourisme) for the Caux Seine Normandie territory in Normandy, France, covering destinations between Rouen and Le Havre including Caudebec-en-Caux, Lillebonne, Fécamp, and the Abbaye du Valasse site at Gruchet-le-Valasse. The organization promotes regional tourism across heritage (Abbaye du Valasse, Château d'Etelan, Musée Victor Hugo), gastronomy (Michelin-starred venues, 100% Norman cuisine), natural areas (Parc naturel régional des Boucles de la Seine Normande), and outdoor recreation, serving individual leisure visitors, group/tour operators, and MICE (business tourism) segments.

The core product surface combines a destination website (entreseineetmer.com), a mobile application ('Rando & Trail en Caux-Seine' on iOS and Android with 46+ offline-capable outdoor routes), a digital destination magazine published via Calameo, a personalized 'Roadbook' itinerary service delivered by human travel advisors (conseillères en séjour), and a physical tourism office at the historic Abbaye du Valasse. The organization holds ISO 9001 (quality management) and ISO 14001 (environmental management) certifications and operates a Greeters network of local residents to add authenticity to visitor experiences.

The business model is publicly funded rather than transaction-based: visitor-facing services are provided at no direct cost, with operating revenue derived from inter-municipal grants via the parent Caux Seine Agglo authority and coordination with regional tourism boards (Normandie Tourisme, Seine Maritime Tourism). With 15 employees and no disclosed funding rounds, M&A activity, or commercial revenue streams, the entity functions as a stable, mandate-driven destination marketing organization rather than a venture-scalable business.

Name

Caux Seine Normandie Tourisme

Legal name

Caux Seine Normandie tourisme

Website

https://entreseineetmer.fr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Caux Seine Normandie Tourisme is the publicly mandated regional tourism office for the Caux Seine Normandie area in Normandy, France, promoting heritage, gastronomy, and outdoor destinations to leisure visitors, groups, and MICE travelers via website, mobile app, and in-person services.

Ownership category

akta.pro rank

Product category

Regional Tourism Promotion Services

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYTHAKAOAA

Fee-Based/Independent Trip Planners (No Booking)

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Custom Itinerary Planning Services

SECONDARYTHAAAGAD

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/National Parks & Protected Area Visitor Services (Concessions, Guided Access)

Keywords

• Regional tourism promotion
• Destination marketing services
• Outdoor activity routing
• Visitor information services
• Personalized trip planning

Headquarters

HQ city

Gruchet-le-Valasse

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Public Tourism Services: As a public tourism organization affiliated with Caux Seine Agglo and Normandy tourism authorities, the organization provides free visitor services funded through public/local government sources. Services include tourism information, trip planning assistance, and promotional materials at no direct cost to visitors.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Caux Seine Normandie Tourisme operates the official destination tourism platform for the Caux Seine Normandy region, delivering free visitor information, personalized travel planning (Roadbook service), and outdoor activity discovery through a website, mobile app, digital magazine, and physical tourism office. Its core services are publicly funded destination promotion and visitor servicing for the territory between Rouen and Le Havre.

Product overview

Caux Seine Normandie Tourisme operates a digital tourism platform for the Entre Seine et Mer region in Normandy, France. The core offering is its destination website (entreseineetmer.com) which promotes local tourism experiences including heritage sites, natural areas, restaurants, and accommodations. The product portfolio includes a mobile application (Rando & Trail en Caux-Seine) for outdoor activities, a digital magazine hosted on Calameo, a personalized Roadbook itinerary planning service, and physical tourist office services. The offering represents a multi-channel tourism promotion platform combining web, mobile app, digital publishing, and in-person visitor services.

Differentiator

Problem solved

Functional benefit

Brands

• Entre Seine et mer: Tagline meaning 'Between Seine and sea' describing the geographic positioning of the destination

Products and services

• Rando & Trail en Caux-Seine Mobile Application A free mobile application providing outdoor activity routes and service visualization for the Caux Seine territory, including 8 trail running trails, 8 mountain biking trails, 4 cycling routes, 18 hiking paths, and 8 equestrian itineraries, with offline capability for visitors.
• Roadbook Personalized Itinerary Service A free personalized discovery notebook service where tourism office advisors (conseillères en séjour) select itineraries, activities, and local tips to create a customized travel itinerary for individual visitors.
• Office de Tourisme Visitor Services Physical tourism office providing visitor information, trip planning assistance, and guided tour services at the Abbaye du Valasse location in Gruchet-le-Valasse, serving individual visitors and groups.
• Magazine de Destination (Destination Magazine) A digital destination magazine offering inspiration for excursions, recommended addresses, and weekend ideas for the Entre Seine et Mer region in Normandy, published via Calameo.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core, major and minor.

• Parc naturel régional des Boucles de la Seine NormandecoreStrategic or Co-development PartnerFormal partnership with the regional nature park covering the territory between Rouen and Le Havre. The park is a central attraction featured prominently in destination marketing, offering preserved natural landscapes shaped by the Seine river.
• Caux Seine AgglocoreStrategic or Co-development PartnerParent inter-municipal organization providing institutional support and funding. The Agglo encompasses multiple communes in the Caux region and is the founding authority behind the tourism organization.
• Normandie TourismemajorGTM or Marketing PartnerRegional tourism board for Normandy France, providing promotional support, network access, and coordination for tourism marketing across the Normandy region.
• Seine Maritime TourismmajorGTM or Marketing PartnerDepartmental tourism organization for Seine-Maritime, providing promotional coordination and visitor distribution within the department.
• Greeters NetworkminorStrategic or Co-development PartnerNetwork of passionate local residents ('Greeters') who provide authentic local perspectives and informal guided experiences to visitors, enhancing the human touch in tourism services.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Office de Tourisme de Deauville: Tourist office for the iconic Normandy resort town of Deauville. Operates with the same publicly funded DMO mandate for a coastal Normandy destination, serving overlapping visitor personas (weekend leisure, gastronomy, heritage).
• Office de Tourisme de Cabourg: Municipal tourist office for Cabourg, another Normandy coastal resort. Comparable scale and operating model as a publicly funded DMO serving a single coastal destination in the same broader region.
• Rouen Normandie Tourisme & Congrès: Regional tourist office for the Rouen metropolitan area in Normandy, performing the same Destination Marketing Organization (DMO) function for an adjacent territory. Directly comparable as a publicly funded French regional tourism office promoting heritage, gastronomy, and outdoor experiences.
• Caen la Mer Tourisme: Inter-communal tourist office for the Caen la Mer urban community in Normandy. Structurally analogous: an agglomeration-level DMO serving a multi-commune territory in Normandy with comparable visitor information, event promotion, and outdoor activity offerings.
• Office de Tourisme Le Havre: Municipal tourist office for Le Havre, located at the other end of the Caux Seine territory. Offers the same DMO functions (visitor information, itinerary planning, event promotion) for a Normandy coastal city within the same geographic scope.
• Office de Tourisme de Fécamp: Smaller coastal tourist office on the Normandy coast, explicitly cited as a promoted destination within the Caux Seine offering. Closely comparable in scale, model (publicly funded DMO), and target visitor segments.
• Honfleur Tourisme: Tourist office for Honfleur, a Normandy port town with a similar heritage-and-coastal proposition. Comparable as a small-team French municipal DMO focused on a single destination cluster within Normandy.

Regional players

• Visit Provence: Regional tourism organization for Provence-Alpes-Côte d'Azur, operating the same DMO model for a different French region. Comparable as a publicly funded tourism promotion body offering destination websites, content, and trip-planning tools — serving as a structural benchmark for how a French regional DMO scales content and partnerships.

Broad incumbents

• Atout France: France's national tourism development agency, operating at a far broader scale than Caux Seine Normandie Tourisme. Comparable as a publicly funded tourism promotion and information entity, but addressing the entire French inbound market rather than a single sub-region.
• Normandie Tourisme: Regional tourism board for all of Normandy — and an explicit strategic partner of Caux Seine Normandie Tourisme. A broader incumbent operating at the regional scale, providing promotional coordination, marketing campaigns, and strategic direction across departmental and local tourist offices.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/caux-seine-normandie-tourisme

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caux Seine Normandie Tourisme