Envirolak Coatings

What Envirolak Coatings does

Envirolak Coatings is a Canadian manufacturer of water-based wood coatings headquartered in Mississauga, Ontario, founded in 1998. The company formulates and supplies a full finishing system — including stains, dyes, micronized pigments, base coats, top coats, catalysts, and additives — for industrial wood finishers serving cabinetry, millwork, furniture, and flooring end markets. Its proprietary branded product architecture comprises ELTINT micronized pigments, ELDYE universal dyes, and ELBXX binders, supported by digital colour matching calibrated to CMC tolerancing, drawing on a team with more than 100 years of collective industry experience and over 80 years of colour-matching expertise.

The company operates with a lean team of approximately five employees and is privately held, with a reported affiliation to Performance Finishing Solutions. It reaches customers through a North American dealer network of more than 60 distributors, including placements with national brands such as PPG, Dunn Edwards, and Color House, giving it cross-border reach from a small Canadian base. No public revenue, funding, or M&A activity has been disclosed.

Envirolak's go-to-market combines dealer distribution with hands-on training delivered through Envirolak University and partner-lab programs operated alongside finishing equipment vendors Superfici America, Cefla North America, Total Finishing, and SCM. The lab facility was expanded in 2017, and the company has open requisitions for batch makers and production workers, signalling active capacity build-out behind rising demand.

Name

Envirolak Coatings

Legal name

Envirolak

Website

https://envirolak.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Canadian manufacturer of water-based wood coatings — including stains, dyes, pigments, and top coats — serving cabinetry, millwork, furniture, and flooring finishers. Operates from Mississauga, Ontario, distributing through 60+ dealers across North America with a team of approximately five employees.

Ownership category

akta.pro rank

Product category

Industrial Wood Coatings

NAICS

Paint and Coating Manufacturing (325510)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Wood Coatings & Finishes (IMAEAHAF)

akta.pro secondary industry

Wood Coatings & Finishes (IMAEAGAG)

Keywords

• Water-based wood coatings
• Wood finishing stains
• Cabinetry coatings
• Millwork finishes
• Low VOC coatings

Headquarters

HQ city

Mississauga

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Water-based Wood Coatings: Envirolak manufactures and sells a complete line of water-based wood coatings including stains, base coats, top coats, pigments, dyes, catalysts, additives, reducers, and cleaners. Products are sold through direct accounts and dealer/distributor network across North America.
2. Custom Solutions and Colour Matching: Custom colour matching and formulation services for specialized finishing needs. The company provides consultation and custom solutions for unique project requirements.

Pricing tiers

Go-to-market motion2 records

Distribution channels11 records

Marketing channels5 records

Core offering

Envirolak manufactures and sells a complete line of water-based wood coatings, including stains, base coats, top coats, pigments, dyes, catalysts, additives, reducers, and cleaners for professional finishers in cabinetry, millwork, furniture, and flooring. The company also offers digital colour matching, custom formulation, and training services to support OEM customers and coatings distributors across North America.

Product overview

Envirolak is a Canadian manufacturer of water-based wood coatings offering a comprehensive finishing system. The core offering consists of water based wood coatings for cabinetry, millwork, furnishings, flooring and general wood products. The product portfolio includes multiple stain systems (Original Envirostain, New Stain System with ELTINT/ELDYE products, Uniforming Stains, CHC Collection, Euro Collection), clear top coats in various sheen levels (100 Series 5-sheen, 300 Series 3-sheen, 500 Series 20-sheen, 900 Series zero-sheen), base coats and primers, catalysts and additives (including CAT100LV for 2K systems), reducers and cleaners (ELRX series), and pigments & dyes (ELTINT micronized pigments, ELDYE universal dyes, 896 Series, EnviroTint 996 Series). The company also provides colour matching services using computerized CMC Tolerancing, professional training programs, and custom solutions. The products are designed as superior one-component systems with no catalyst required for most applications, featuring low VOCs, no formaldehyde, no isocyanate, and no flammable solvents.

Differentiator

Problem solved

Functional benefit

Products and services

• Water-Based Wood Coating Systems Superior one-component water-based wood coating systems designed for cabinetry, millwork, furnishings, flooring and general wood products, manufactured in Canada. The line includes a full range of stains, dyes, pigments, primers and topcoats for professional finishing shops.
• Stains (Original and New Stain Systems) Complete line of wood stains including wiping stains, spray stains, uniforming stains, spray and wipe stains, hand wiped stains, dipping stains, dry glazes, wet glazes, and rollcoat applications. Includes proprietary ELTINT micronized pigments and ELDYE universal dye concentrates.
• Base Coats and Sealers Primers, base coats, and sealers formulated for water-based wood finishing applications and designed to work with the Envirolak stain system.
• Top Coats (Clear Finish Series) Clear topcoats available in multiple sheen levels including the 100 Series (5 sheen), 300 Series (3 sheen), 500 Series (20 sheen), and 900 Series (zero sheen) for various finish requirements.
• Reducers and Cleaners ELRX010 reducer for viscosity control, ELRX110 and ELRX110-C EnviroKlean cleaners, ELRX111 no-drip cleaner, and ELRX114 retarder solvent used with Envirolak coating systems.
• Catalysts and Additives Catalysts and performance additives including CAT100LV catalyst for 2K systems, ELADD001 thickener, and other modifiers for use with Envirolak coating systems.
• Digital Colour Matching Service Computerized colour formulation and matching service using CMC Tolerancing for solid colours, with assessment by colour matching experts having over 80 years of combined experience.
• Custom Solutions and Formulation Custom colour matching and specialized formulation services for unique finishing project requirements, providing consultation and tailored solutions for specialized needs.
• Envirolak Training Classes (Envirolak University) Professional training programs covering coating systems (1K/2K stain and clear systems, solid colour systems), surface preparation, advanced spraying techniques, drying and curing technologies, and CNC automation training. Delivered at headquarters, remote locations, and partner labs.
• ELTINT Series Micronized Pigments Concentrated micronized pigments suitable for water-based stains and glazes, not soluble in solvents, only in water and water-based binding agents, compatible with universal dyes for extended shade ranges.
• ELDYE Universal Dyes Glycol-based universal dye concentrates with industry-leading light-fastness, suitable for use in all Envirolak water-based stains and alcohol or acetone solvent stain bases.

Quantifiable outcome

• One-component systems with no catalyst required means no pot-life limitations
• +1 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

14 partnerships are on record, tiered core, major, regional and parent.

• PPG PaintscoreChannel Partner/ Reseller/ DistributorPPG Paints operates multiple retail locations across the USA that distribute Envirolak products. Locations include Hilliard OH, Newark OH, Columbus OH, and Chillicothe OH.
• Klein PaintcoreChannel Partner/ Reseller/ DistributorKlein Paint operates multiple retail locations across Ontario, Canada including Newmarket, Alliston, Toronto, and Aurora that distribute Envirolak products.
• Dulux PaintsmajorChannel Partner/ Reseller/ DistributorDulux Paints locations in Cobourg and Trenton, Ontario distribute Envirolak products to customers in eastern Canada.
• The Paint PeoplemajorChannel Partner/ Reseller/ DistributorThe Paint People operates locations in Mississauga, Ontario (Eglinton, Burnhamthorpe, Argentia) and serves as a key distribution partner for Envirolak in the Greater Toronto Area.
• The Color HousemajorChannel Partner/ Reseller/ DistributorThe Color House operates multiple locations across Rhode Island, USA (North Kingstown, Middletown, Smithfield, Wakefield, Cranston) distributing Envirolak products in the New England region.
• Dunn EdwardsmajorChannel Partner/ Reseller/ DistributorDunn Edwards operates multiple retail locations across California including Modesto, Clovis, Santa Maria, Tracy, and Valencia that distribute Envirolak products.
• Paint ShopregionalChannel Partner/ Reseller/ DistributorPaint Shop operates locations in Nova Scotia, Canada including Burnside Dartmouth, Bayer's Lake, and Grand Falls-Windsor, serving the Atlantic Canada market.
• Painter's AlleyregionalChannel Partner/ Reseller/ DistributorPainter's Alley operates locations in Washington State, USA (Oak Harbor, Anacortes) serving the Pacific Northwest market.
• Columbia PaintregionalChannel Partner/ Reseller/ DistributorColumbia Paint operates locations in Victoria BC Canada and Columbia MD USA, serving both Canadian and American markets.
• Superfici AmericacoreImplementation/ SI/ Consulting PartnerSuperfici America provides training facilities in Concord, NC USA for Envirolak training programs. Partner lab provides opportunities to test-drive high-production automated systems in real-world environments.
• Cefla North AmericacoreImplementation/ SI/ Consulting PartnerCefla North America provides training facilities in Charlotte, NC USA for Envirolak training programs. Partner lab enables hands-on experience with advanced coating application methods.
• Total Finishing SolutionsregionalImplementation/ SI/ Consulting PartnerTotal Finishing Solutions provides training facilities in Vancouver, WA USA for Envirolak training programs serving the Pacific Northwest region.
• SCM CanadaregionalImplementation/ SI/ Consulting PartnerSCM Canada provides training facilities in Mississauga, ON Canada for CNC Automation training as part of Envirolak's training network.
• Performance Finishing SolutionsparentStrategic or Co-development PartnerPerformance Finishing Solutions is described as the parent company that is a distributor of abrasives and manufacturer of Envirolak water based wood coatings. They specialize in interior water based finishes for OEM customers and coatings distributors.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• General Finishes: US-based manufacturer of water-based wood finishes for cabinetry, millwork, and furniture; competes head-to-head with Envirolak in the same end markets, with a similarly broad stain/topcoat portfolio and dealer-driven distribution.
• Renner Wood Coatings: Brazilian-Italian manufacturer specializing in wood coatings with water-based and solvent-based lines; comparable product breadth across stains, base coats, and topcoats for cabinetry and furniture OEMs.
• Target Coatings: US water-based wood coatings specialist focused on lacquers, sealers, and conversion varnishes for professional finishers; directly comparable product mix (water-based, professional finishing) and customer base to Envirolak.
• Gemini Coatings: US manufacturer of wood finishes and touch-up products for cabinet, furniture, and flooring markets; comparable mid-sized competitor with professional finisher focus and dealer distribution.
• Old Masters: Wood finishes manufacturer serving cabinet, furniture, and flooring markets with stains, topcoats, and specialty finishes; comparable dealer-driven go-to-market and end-user base to Envirolak.

Broad incumbents

• Akzo Nobel: Global paints and coatings company whose Dulux brand is both a distribution partner for Envirolak (Dulux Paints locations) and a direct competitor in water-based wood finishes worldwide.
• RPM International (Sayerlack): Holding company whose Sayerlack and ICA Group subsidiaries specialize in wood coatings; offers comparable stain and topcoat systems for furniture and cabinetry with global manufacturing scale.
• PPG Industries: Global coatings giant that is also one of Envirolak's distribution partners (PPG Paints stores); sells competing industrial wood coatings and architectural finishes through overlapping dealer networks.
• Sherwin-Williams: Largest North American coatings company with multiple wood-finish lines (including ML Campbell and Sayerlack); broad incumbent whose industrial wood coatings division overlaps directly with Envirolak's OEM and dealer channels.
• ML Campbell (Axalta): Wood coatings brand now part of Axalta, offering stains, sealers, and topcoats for cabinetry and millwork; broader-incumbent competitor with substantial technical service and OEM relationships.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

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• InstagramInstagram.com/envirolak
• LinkedInlinkedin.com/company/envirolak-coatings

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Envirolak Coatings