The Color House Inc

What The Color House Inc does

The Color House Inc is a privately held, women-owned paint retail business founded around 1960 and headquartered in North Kingstown, Rhode Island. The company operates five retail showrooms across the state (North Kingstown, Cranston, Middletown, Smithfield, Wakefield) plus an owned e-commerce storefront, serving DIY homeowners, professional painting contractors, industrial and commercial customers, interior designers, and restoration contractors. Its core technology is a spectrophotometer-based color matching system that analyzes physical samples to produce precisely tinted custom paint, supported by in-store, in-home, and virtual color consultation services.

The product portfolio spans premium interior and exterior paints (Benjamin Moore, Farrow & Ball, Fine Paints of Europe), wood stains and primers, industrial coatings (Envirolak, M.L. Campbell, Sayerlack, Euclid Chemical, Rust-Oleum, Seal-Krete), Hunter Douglas and Graber window treatments, wallcoverings, and professional finishing tools (Festool, Mirka, Wagner, Titan). Revenue is generated primarily through one-time product sales across retail and wholesale channels, with a recurring-style contractor account program offering preferred pricing and volume discounts, plus fee-based color consulting services. Commercial and industrial customers are served through a dedicated direct sales team and a separate phone/text order line branded TCH Industrial Coatings.

The go-to-market is multi-channel and sales-led: physical showrooms with contractor early-hours access and account management, an e-commerce site with in-store pickup, paid Google and Facebook advertising, organic social and SEO, email newsletters, and a content blog. The business is fully bootstrapped with no institutional investors, has no parent company, and competes on local presence, brand curation (largest Benjamin Moore selection in Rhode Island per company claims), color-matching precision, and multi-decade customer relationships rather than on technology differentiation.

Name

The Color House Inc

Legal name

The Color House

Website

https://thecolorhouse.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

The Color House Inc is a privately held, women-owned Rhode Island paint retailer operating five showrooms plus e-commerce, offering premium paints (Benjamin Moore, Farrow & Ball), industrial coatings, window treatments (Hunter Douglas, Graber), and color consulting services to homeowners, professional contractors, and industrial/commercial customers.

Ownership category

akta.pro rank

Product category

Paint Retail

NAICS

Paint and Wallpaper Retailers (44412), Paint and Wallpaper Retailers (444120), Window Treatment Retailers (449122)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Paint, Stain & Finishes Retail (Coatings, Sundries) (CRAIADAF)

akta.pro secondary industry

Architectural & Decorative Paints (IMAEAHAA)

Keywords

• Paint retail
• Industrial coatings
• Window treatments
• Color consulting
• Benjamin Moore dealer

Headquarters

HQ city

North Kingstown

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Paint and Coating Sales: Retail and wholesale sale of premium paints, stains, primers, and industrial coatings through 5 retail locations and online store. Revenue generated from both consumer (DIY) and professional contractor segments.
2. Window Treatments: Sale and installation of Hunter Douglas and Graber window treatments including blinds, shades, shutters, and drapery through showroom locations.
3. Color Consulting Services: In-store and in-home color consultations, custom color matching, and design advice provided to customers selecting paint colors and finishes.
4. Commercial & Industrial Coatings: Direct sales to commercial contractors and industrial operations including architectural coatings, protective coatings, marine coatings, and concrete coatings.
5. Professional Contractor Programs: Business accounts for contractors with preferred pricing, volume discounts, purchase history tracking, and streamlined ordering processes.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The Color House is a Rhode Island-based paint retailer operating five showrooms that sells premium interior and exterior paints (Benjamin Moore, Farrow & Ball, Fine Paints of Europe), industrial and commercial coatings, custom window treatments (Hunter Douglas and Graber), and wallcoverings. The business also provides color consulting (in-store, in-home, virtual), custom color matching via spectrophotometer, and window-treatment measuring and installation.

Product overview

The Color House is a Rhode Island-based paint retail chain operating 5 locations, offering a comprehensive portfolio of premium paints, industrial coatings, and window treatments. The core offerings include Benjamin Moore, Farrow & Ball, and Fine Paints of Europe interior/exterior paints; industrial coatings from Envirolak, Rust-Oleum, M.L. Campbell, Sayerlack, and Euclid Chemical; Hunter Douglas and Graber window treatments including blinds, shades, shutters, and drapery; color consulting services; wallpaper and wallcoverings; and wood stains. The business serves homeowners, professional contractors, design professionals, and industrial/commercial customers with product sales, color consultation, and professional installation services.

Differentiator

Problem solved

Functional benefit

Products and services

• Benjamin Moore Paints Premium interior and exterior paints including Aura, Regal Select, Ultra Spec, and Element Guard lines, sold to homeowners, professional contractors, and commercial customers.
• Farrow & Ball Paints Handcrafted English paints with rich pigments and eco-friendly formulas for luxury interiors and detailed exteriors.
• Fine Paints of Europe Dutch-made high-performance coatings offering mirror-like finishes and exceptional longevity for luxury interiors and exteriors.
• Hunter Douglas Window Treatments Premium custom window blinds, shades, shutters, and sheers including Duette Cellular Shades, Silhouette Shadings, Luminette Privacy Sheers, Pirouette Shadings, Vignette Roman Shades, and Provenance Woven Woods, sold with professional measuring and installation.
• Graber Window Treatments Custom window coverings including cellular shades, roller shades, roman shades, solar shades, wood and composite blinds, shutters, and custom drapery, with professional measuring and installation.
• Industrial Coatings Professional-grade industrial coatings including Envirolak eco-friendly solutions, M.L. Campbell wood coatings, Sayerlack wood finishes, Euclid Chemical concrete coatings, Rust-Oleum industrial coatings, and Seal-Krete floor coatings, sold to commercial contractors and industrial operations.
• Rain Guard Pro Water Solutions Architectural and industrial waterproofing and protective coatings including VandlGuard anti-graffiti coatings, water repellents, polyurethane floor coatings, Micro-Seal restoration products, and Cool Coat elastomeric coatings.
• Color Consulting Services In-store, in-home, and virtual color consultations, color matching, custom color mixing, and design advice for customers selecting paint colors and finishes.
• Interior Paint Interior paints with washable and scuff-resistant finishes, low and zero-VOC options, and a full range of sheens from matte to high gloss.
• Exterior Paint Exterior paints engineered for coastal conditions with superior adhesion, fade resistance, and mildew- and mold-resistant formulas.
• Wood Stains Wood stains including General Finishes, Armstrong Clark, and Benjamin Moore Woodluxe for deck and exterior wood protection.
• Wallcoverings and Wallpaper Wallpaper and wallcoverings including closeout designer patterns from brands such as Erismann, Belgravia, Rasch, Magnolia Home, and Candice Olson.
• Commercial & Industrial Coating Services Commercial and industrial coating services including architectural coatings, protective and marine coatings, aerospace coatings, and marine coating solutions, with technical support, on-site assessments, and direct-to-site delivery.

Quantifiable outcome

• Largest paint inventory in Rhode Island
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

18 partnerships are on record, tiered core and minor.

• Benjamin MoorecoreChannel Partner/ Reseller/ DistributorPremier Benjamin Moore dealer and authorized retailer. Carries full range of Benjamin Moore paints including Aura, Regal Select, Ultra Spec, and Element Guard product lines. Offers professional training programs through Painting Contractors Association partnership.
• Hunter DouglascoreChannel Partner/ Reseller/ DistributorExclusive window treatment partner offering custom blinds, shades, shutters, and sheers. Products include Duette, Silhouette, Luminette, Pirouette, and Vignette lines. Includes professional measuring and installation services.
• GrabercoreChannel Partner/ Reseller/ DistributorWindow treatment brand partner offering custom shades, blinds, shutters, and drapery. Products include cellular shades, solar shades, roller shades, wood blinds, and exterior solar shades. Includes professional measuring and installation.
• Farrow & BallminorChannel Partner/ Reseller/ DistributorPremium paint brand partner specializing in handcrafted paints from England with rich pigments and eco-friendly formulas.
• Fine Paints of EuropeminorChannel Partner/ Reseller/ DistributorLuxury European paint brand partner offering Dutch-made high-performance coatings with mirror-like finishes for luxury interiors and detailed exteriors.
• EnvirolakminorChannel Partner/ Reseller/ DistributorIndustrial coatings partner specializing in eco-friendly water-based finishes for cabinetry and millwork.
• M.L. CampbellminorChannel Partner/ Reseller/ DistributorIndustrial wood coatings partner offering innovative products for professional woodworkers and finishers.
• SayerlackminorChannel Partner/ Reseller/ DistributorIndustrial wood coatings partner specializing in wood coatings expertise for professional applications.
• Euclid ChemicalminorChannel Partner/ Reseller/ DistributorIndustrial coatings partner offering specialized formulations for concrete protection and floor coatings including Diamond Clear 350.
• Rust-OleumminorChannel Partner/ Reseller/ DistributorIndustrial coatings partner offering high-performance protective coatings and rust prevention products.
• FestoolminorChannel Partner/ Reseller/ DistributorProfessional power tools partner offering precision track saws, DOMINO joiners, dust extractors, and Systainer storage systems.
• MirkaminorChannel Partner/ Reseller/ DistributorIndustrial abrasives partner offering top-of-the-line abrasives and sanding tools for professional finishing.
• WagnerminorChannel Partner/ Reseller/ DistributorIndustrial surface finishing systems partner offering equipment for professional coating applications.
• Titan Tool EquipmentminorChannel Partner/ Reseller/ DistributorProfessional paint sprayers partner offering equipment for commercial and industrial coating applications.
• Norton AbrasivesminorChannel Partner/ Reseller/ DistributorIndustrial abrasives partner offering high-quality abrasives for sanding and finishing applications.
• General FinishesminorChannel Partner/ Reseller/ DistributorProfessional wood finishing products partner offering high-quality stains, topcoats, and paint systems for woodworkers.
• Rain Guard ProminorChannel Partner/ Reseller/ DistributorWaterproofing and protective coatings partner offering products for horizontal and vertical surface applications including waterproof coatings, sealers, stains, and anti-graffiti coatings.
• Painting Contractors AssociationminorStrategic or Co-development PartnerPartnership for professional training and workforce development initiative providing video series and classroom curriculum on painting trade topics for contractors.

Scale indicators4 records

Recent moves2 records

Expansion highlights5 records

Regional players

• Rodda Paint: Pacific Northwest paint manufacturer and retailer with company-owned stores. Comparable vertically integrated regional paint retail model, though geographically non-overlapping with The Color House.
• Miller Paint: Western US/Canada regional paint retailer with a network of company-owned stores. Similar multi-location specialty paint retail model serving pro contractors and homeowners.

Direct peers

• The Shade Store: National custom window treatment retailer offering Hunter Douglas and proprietary products with measuring and installation services. Direct comparable for The Color House's Hunter Douglas and Graber window treatment business.
• Kelly-Moore Paints: US regional premium paint retailer with company-owned stores concentrated in the West/Southwest. Closely comparable to The Color House as a multi-store specialty paint retailer focused on pro contractors and homeowners.
• Hirshfield's: Family-owned regional paint retailer operating showrooms across the Upper Midwest. Mirrors The Color House's profile as a multi-generation independent paint retailer serving both pro and DIY customers.
• Vista Paint: California-based specialty paint retailer with company-owned stores and full-service paint mixing. Comparable to The Color House in store-based retail, custom color matching, and contractor focus.

Broad incumbents

• Benjamin Moore: Premium architectural paint manufacturer and The Color House's flagship supplier. Operates an independent-dealer network that competes with and supplies The Color House; comparable premium positioning and brand-led retail model.
• Sherwin-Williams: Largest US paint manufacturer and retailer operating thousands of company-owned paint stores. Directly competes with The Color House on premium interior/exterior paint but as a much larger national chain with broader portfolio and own-brand manufacturing.

Emerging players

• Backdrop: DTC premium paint brand offering curated colors shipped direct. Partial overlap with The Color House's premium positioning; represents the secular shift away from in-store paint purchasing.
• Clare: Direct-to-consumer premium paint brand selling curated, easy-to-order paint online. Represents the digitally native competitive threat to traditional multi-store paint retailers like The Color House.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/thecolorhouseri
• Instagraminstagram.com/thecolorhouseri
• Pinterestpinterest.com/TheColorHouseRI
• LinkedInlinkedin.com/company/the-color-house

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Color House Inc