What Ertebat Group does

QQMACAN operates as an authorized distributor of Panasonic telecommunications products in Indonesia, established in 2014. The company's offering centers on Panasonic's KX-NS series business telephone systems—the KX-NS500 and KX-NS1000 PBX platforms—combined with a complementary endpoint portfolio including the KX-DT543 proprietary desktop phones, KX-HDV130 SIP IP phones, KX-TGP600 SIP cordless systems, and KX-TGE262 DECT handsets. Software activation keys such as the KX-NSM108 IP Trunk license extend the system's IP trunking capacity, adding a licensing component to the hardware-led stack.

The business delivers bundled hardware, software licensing, and professional services—installation, configuration, and ongoing maintenance—staffed by certified Panasonic engineers. Go-to-market is sales-led through the company website (epanasonic.net), a sales hotline, and WhatsApp, targeting small offices, mid-sized enterprises, hotels, and mobile workforce environments. Geographic reach is anchored in the Jabodetabek (Jakarta metropolitan) area, with a partner technician network extending deployment and service coverage to additional Indonesian cities.

Revenue mechanics combine one-time hardware sales, software/activation-key licensing, and professional services fees, spread across a long-tail customer base in hospitality, logistics, healthcare, and construction. A data inconsistency exists between firmographics (labeling the entity 'Ertebat Group,' 6 employees, Tehran, Iran, founded 2005) and the substantive content (QQMACAN, Indonesia, 2014); this analysis treats QQMACAN as the operative subject based on the business evidence provided.

Name

Ertebat Group

Legal name

QQMACAN

Website

https://epanasonic.net

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

QQMACAN is an authorized Panasonic telecommunications distributor in Indonesia, selling KX-NS series PBX systems, endpoints, and activation keys to small offices, mid-sized companies, hotels, and mobile workforces, bundled with certified installation and maintenance services.

Ownership category

akta.pro rank

Headquarters

HQ city

West Jakarta (Jakarta Barat)

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware Sales — Panasonic PBX, IP Phones, Cordless Phones: One-time sales of physical telecommunications hardware (PBX systems, desk phones, cordless phones, IP phones). Revenue is recognized at point of sale; no recurring hardware component.
2. Software Licenses / Activation Keys: One-time sale of Panasonic activation key licenses (e.g., KX-NSM108 IP Trunk key) required to enable VoIP/SIP trunk channels on NS-series PBX. Includes assisted activation support until connected to the customer's VoIP provider.
3. Professional Installation & Configuration Services: Fee-based services covering site survey, PBX/PABX configuration, network cable installation, hunting group setup, voicemail configuration, and operator training. Long-term maintenance and support contracts available.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Ertebat Group, through its QQMACAN brand, distributes Panasonic business telecommunications systems — including hybrid and IP-PBX systems (KX-NS500, KX-NS1000), IP and digital desk phones (KX-HDV130, KX-DT543), DECT cordless phones (KX-TGE262), and IP trunk activation keys (KX-NSM108) — to Indonesian businesses. The core offering is bundled with professional installation, configuration, VoIP/SIP trunk integration, operator training, and long-term maintenance services performed by Panasonic-certified engineers.

Product overview

QQMACAN is a distributor of Panasonic telecommunications systems, offering a unified portfolio of hardware products and related services across Indonesia since 2014. The core offering consists of the Panasonic KX-NS Series hybrid PBX and IP-PBX systems (KX-NS500, KX-NS1000) serving as the central platform for business communications, complemented by a range of endpoint devices including digital desk phones (KX-DT543), IP desk phones (KX-HDV130), DECT cordless base stations (KX-TGP600), and cordless handsets (KX-TGE262). Add-on capabilities include the KX-NSM108 IP Trunk Activation Key, which enables 8 SIP/IP trunk channels on NS-series PBX for VoIP connectivity and inter-branch calling, alongside integrated voicemail and unified messaging. QQMACAN also provides installation, configuration, and maintenance services as a value-added layer atop the hardware portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Panasonic KX-NS500 Hybrid PBX

Quantifiable outcome

• Inter-branch calls become toll-free via IP trunk, eliminating PSTN call costs between branches.
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• PanasoniccoreChannel Partner/ Reseller/ Distributor · 1 January 2014QQMACAN operates as an Official Authorized Distributor of Panasonic telecommunications products, selling the full KX-NS series PBX, IP phones, cordless phones, and activation keys. As an authorized channel partner, QQMACAN's engineers receive official Panasonic certification for KX-NS and KX-NSM series configuration. All products carry official warranty backed by Panasonic, with serial numbers verifiable through official channels. QQMACAN has been an authorized distributor since 2014.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Avaya: Global UC/PBX vendor with long-standing Indonesian enterprise presence and authorized channel partner programs. Overlaps with QQMACAN in the business communications systems category but operates at much larger scale and offers its own UC platform rather than relying on third-party hardware distribution.
• Mitel Networks: Established PBX and unified communications manufacturer with a global partner channel serving SMBs and mid-market — the same customer segments QQMACAN targets with Panasonic KX-NS. Mitel products (MiVoice Business, MiCloud) compete directly with Panasonic hybrid PBX in enterprise voice deployments.
• Poly (HP): Manufacturer of business phones, headsets, and video collaboration devices sold through distribution partners including in Southeast Asia. Provides endpoint hardware that overlaps with QQMACAN's desk phone and DECT categories while also offering broader UC solutions.
• Cisco Systems: Global UC and collaboration vendor (Webex, Cisco Unified Communications Manager) with significant Indonesian enterprise presence. Represents a broad incumbent alternative to Panasonic hybrid PBX in the same multi-branch enterprise voice market QQMACAN serves, particularly larger deployments.
• NEC Corporation (NEC Indonesia): Global communications vendor with established operations in Indonesia (PT NEC Indonesia) offering enterprise PBX and unified communications solutions. Competes with QQMACAN for multi-branch and enterprise voice deployments in hotels, factories, and large offices.

Emerging players

• Sangoma Technologies: Unified communications vendor offering PBXact, Switchvox, and Star2Star, plus open-source FreePBX. Distributes through channel partners and competes in SMB-to-mid-market telephony segments where QQMACAN places Panasonic hybrid PBX installations.
• Yeastar: SMB-focused PBX manufacturer (P-Series, S-Series) sold through a worldwide distributor network with Indonesian and APAC partners. Targets the same small office and multi-branch customer segments as QQMACAN with a more modern, IP-native product line.
• Grandstream Networks: Manufacturer of IP voice and video endpoints, ATAs, gateways, and the UCM-series IP PBX appliances with a global distribution model. Sells into the same Indonesian SMB and mid-market segments as QQMACAN via authorized resellers, with both endpoints and an integrated PBX platform.
• 3CX: Software-based PBX provider offering a cloud and on-premise alternative to hardware PBX systems. 3CX channels through distributors in Asia-Pacific and represents the emerging software-defined path that competes with Panasonic hardware distribution in the same SMB and mid-market segments.

Others

• RingCentral: Cloud-based UCaaS platform gaining traction in Southeast Asian SMB and mid-market segments. Represents a structural alternative — not a distribution competitor — to on-prem PBX purchases, with growing channel presence that may eat into the addressable market for hardware PBX resellers like QQMACAN.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ertebatgroup

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ertebat Group