EPIL POINT Italia

What EPIL POINT Italia does

EPIL POINT Italia is a Naples-headquartered direct-to-consumer chain operating in the professional laser hair removal segment of the Italian aesthetic services market. The company was founded by Fabio Formisano and has scaled to 100+ centers across 10 Italian regions, serving more than 200,000 customers cumulatively. It self-positions as the leading Italian chain in its category, validated externally by the Leader della Crescita 2025 ranking (Il Sole 24 Ore / Statista) and the Miglior Brand Retail 2025 award.

The company's core technical asset is the LEASEIR Quad 810nm diode laser platform, deployed as the standardized treatment technology across the network. Service quality and protocol consistency are governed by an internal Medical Scientific Committee, supporting offerings such as the #DRITTOALPELO guarantee framework and the SkinZoom diagnostic assessment. Customer-facing products extend beyond single-session treatment to multi-session packages, with an entry price point of €12.90 for a first session and €9 for mini zones, plus a dedicated youth-oriented EPIL YOUNG program targeting younger consumers.

The business model is direct-to-consumer retail services: revenue is generated per session and via package sales at the point of sale, with no disclosed B2B or enterprise channels and no public external funding. Headcount is reported at 73 employees, which — relative to a 100+ center footprint — implies a lean corporate core and likely partner- or franchise-operated points of sale, supporting a scalable unit-economics profile but also creating franchise oversight and brand-consistency risk. The company is privately held and does not disclose revenue.

Name

EPIL POINT Italia

Legal name

EPIL POINT ITALIA SRL

Website

https://epilpoint.it

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

51–100 employees

Short description

EPIL POINT Italia is a Naples-based chain operating 100+ laser hair removal centers across 10 Italian regions, serving mass-market consumers using its proprietary LEASEIR Quad 810nm diode laser platform and standardized treatment protocols.

Ownership category

akta.pro rank

Product category

Laser Hair Removal Services

NAICS

Hair, Nail, and Skin Care Services (81211)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Laser Hair Removal Clinics (HSALAGAE)

Keywords

• Laser hair removal
• Diode laser epilation
• Aesthetic dermatology services
• Permanent hair reduction
• Beauty clinic chain

Headquarters

HQ city

Naples

HQ country

Italy

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Laser Hair Removal Sessions: Revenue generated from per-session laser hair removal treatments. Customers purchase individual sessions or treatment packages. Pricing varies by zone and body area. Initial promotional coupon offered at €12.90 for first complete session for new clients.
2. EPIL POINT Club Loyalty Program: Loyalty program with points/rewards for repeat customers, with benefits valid for one year and usable at all EPIL POINT centers.
3. Piano Amicizia (Friendship Plan): Referral program where existing customers receive €20 vouchers for each friend they refer; friends receive 20% discount on any treatment. Vouchers valid for one year across all centers but not convertible to cash.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

EPIL POINT Italia is a retail chain operating 100+ specialized laser hair removal centers across Italy, delivering permanent hair reduction treatments using its proprietary LEASEIR Quad 810nm diode laser technology. Each client receives a free initial consultation with SkinZoom Diagnosis for personalized treatment calibration, followed by per-session treatments under the #DRITTOALPELO results-guarantee protocol (up to 15 sessions).

Product overview

EPIL POINT Italia operates as a retail chain of 100+ specialized laser hair removal centers across Italy. The core offering is diode laser epilation services using the proprietary LEASEIR Quad 810nm laser technology. Key product components include the SkinZoom Diagnosis diagnostic tool for personalized treatment calibration, the #DRITTOALPELO guarantee protocol capping treatments at 15 sessions, loyalty programs (EPIL POINT CLUB, Piano Amicizia referral, EPIL YOUNG), and a Medical Scientific Committee providing clinical oversight. Services are delivered through trained estheticians with free initial consultations including SkinZoom analysis. Promotional offerings include discounted multi-zone sessions and first-session coupons.

Differentiator

Problem solved

Functional benefit

Products and services

• Laser Epilation Services (Epilazione Laser) Professional diode laser hair removal treatments delivered at 100+ EPIL POINT centers across Italy, using the proprietary LEASEIR Quad 810nm laser technology. Service is segmented into 'per Lei' (women) and 'per Lui' (men) lanes, covering all body zones and special conditions such as folliculitis, ingrown hairs, varicose veins, and hormonal hirsutism.
• SkinZoom Diagnosis Diagnostic skin analysis service that measures skin hydration, hydrolipidic barrier, corneal layer, cutaneous sensitivity, and hair density to personalize laser treatment parameters. Included free during the first consultation and repeated at the 5th session to monitor progress.
• #DRITTOALPELO Guarantee Protocol Results-guarantee program under which clients who do not achieve the promised results receive remaining treatment sessions free of charge, capped at a maximum of 15 sessions.
• EPIL POINT Club Loyalty Program Loyalty program offering points/rewards for repeat customers, with benefits valid for one year and usable at all EPIL POINT centers across Italy.
• Piano Amicizia (Friend Referral Plan) Referral program rewarding existing clients with €20 vouchers for each friend referred; the referred friend receives a 20% discount on any laser hair removal treatment. Vouchers are valid for one year across all centers and are not convertible to cash.
• EPIL YOUNG Program Specialized loyalty program aimed at younger clients (adolescents who have completed puberty), with its own dedicated program regulation.
• Free Initial Consultation Complimentary first consultation combining SkinZoom Diagnosis with evaluation of skin type, hair characteristics, and creation of a personalized treatment plan. No obligation to purchase.

Quantifiable outcome

• Up to 90% permanent hair reduction after a complete cycle of sessions
• +5 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators7 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• European Wax Center: US franchised chain specializing in waxing services with selective laser offerings. Comparable to EPIL POINT on chain retail model and customer demographic, though wax-based rather than laser-primary.
• Skin Laundry: US chain offering laser facial treatments and aesthetic services. Related to EPIL POINT on chain retail model and laser-based service delivery, though focused on facials rather than full-body hair removal.

Direct peers

• Laser Clinics (Laser Clinics Australia): Largest dedicated laser hair removal and skin clinic chain in Australia with international locations. Closest international multi-region comparable to EPIL POINT on chain retail, laser hair removal specialization, and loyalty-driven customer model.
• SEV Laser: Italian/European aesthetic clinic chain offering laser hair removal and related cosmetic services. Most direct Italian-headquartered competitor to EPIL POINT in chain-based laser hair removal.
• American Laser Skincare: US national laser hair removal and skin rejuvenation chain. Comparable to EPIL POINT on chain retail model, single-category focus on laser-based aesthetic services, and promotional customer acquisition.
• Ideal Image: Largest US dedicated laser hair removal and aesthetic services chain. Closest direct operating-model comparable to EPIL POINT: multi-center retail, single-category focus on laser hair removal, promotional entry pricing, and proprietary treatment protocols.
• Milan Laser: US-based dedicated laser hair removal chain operating across multiple states. Compares directly to EPIL POINT as a single-category laser hair removal retailer emphasizing clinical protocols and lifetime guarantees.
• LaserAway: US retail chain specializing in laser hair removal alongside adjacent aesthetic services. Comparable to EPIL POINT on chain retail model, laser hair removal focus, and emphasis on branded technology and protocols.
• Therapie Clinic: Europe's largest aesthetic clinic chain operating clinic-based laser hair removal across the UK and Ireland. Direct comparable to EPIL POINT on European multi-clinic retail model and laser hair removal as core offering.

Broad incumbents

• Sona Dermatology & MedSpa: US multi-location dermatology and medical spa provider offering laser hair removal as part of broader aesthetic and clinical services. Comparable to EPIL POINT on multi-clinic aesthetic delivery, with broader service portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/epilpoint
• LinkedInlinkedin.com/company/epil-point-italia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EPIL POINT Italia