Epsos

What Epsos does

Epsos Psychometry Institute (معهد إبسوس بسيخومتري) is a Nazareth, Israel-based privately held educational company founded in 2004 that delivers psychometric exam preparation courses targeting Arab students seeking admission to Israeli universities. The company operates a tiered course portfolio: foundational courses (NETTO, Epsos 3D) for first-time examinees, advanced courses (Focus, 800) for score-improvement retakers, and specialized language preparation (Ya'el Hebrew, English). A wholly owned subsidiary called Control (كونترول), established in 2003, extends the offering upstream to grades 3-9 through thinking-skills development and gifted-exam preparation, supplemented by Ya'el Prime and Prime preparatory programs. Supporting the course portfolio are a Moodle-based learning management system branded Epsos Campus, a proprietary EPSOS IT System for course and student management, an online grade calculator, and exam-room facilities at Israeli universities.

The business model is one-time per-course enrollment fees paid directly by individual students (B2C), with pricing not publicly disclosed and registration handled at branch locations or via phone and WhatsApp. Distribution is anchored on a physical classroom network of 25+ branches across Arab towns in Israel (Galilee, Haifa, Jerusalem, Central, Southern, Golan), supplemented by a top-of-funnel community outreach program called Epsos Wise (annual academic guidance fairs, hundreds of school lectures), a scholarship program (Epsos Grant), and social/website channels. The company is founder/General-Manager-led (Afu Jahoosh, مدير عام معهد إبسوس), bootstrapped with no disclosed external funding or institutional investors, employs roughly 40 staff including a research and development department and dozens of qualified mentors recruited from top Israeli universities. Over its 20+ year history, the institute states it has accompanied tens of thousands of students into higher education.

Name

Epsos

Legal name

Epsos Psychometry Institute (معهد إبسوس بسيخومتري)

Website

https://epsos.co.il

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Epsos Psychometry Institute is a Nazareth, Israel-based educational company founded in 2004 that delivers psychometric exam preparation courses to Arab students in Israel through 25+ physical branch locations, a proprietary LMS, and a multi-tier course portfolio spanning elementary through university-admission stages.

Ownership category

akta.pro rank

Product category

Test Preparation Services

NAICS

Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Exam Preparation Materials (IELTS, TOEFL, Cambridge, etc.) (EDAGAHAE)

akta.pro secondary industry

Exam Preparation Language Programs (IELTS/TOEFL/DELE/DALF/HSK, etc.) (EDAIAEAD)

Keywords

• Psychometric exam preparation
• Test prep courses
• Hebrew language training
• Thinking skills development
• University admission coaching

Headquarters

HQ city

Nazareth

HQ country

Israel

HQ region

Middle East

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Course Fees - NETTO: Basic comprehensive psychometric preparation course for first-time test takers, featuring 30+ sessions, 23+ textbooks, 200+ instructional hours, 4 full-length mock exams, 25 in-class tests, and 10 homework exams with detailed solutions
2. Course Fees - Focus: Intensive training course with theoretical review for students who previously took the psychometric exam and want to improve their scores, featuring 21 sessions, 16 textbooks, 23 homework exams, and 8 national exams with detailed solutions
3. Course Fees - 800: Premium course for high-achieving students (600+ score or Focus course graduates) aiming for maximum scores, featuring 24 sessions, 160 hours, 12,000+ questions, 15 homework exams, 15 real national exams
4. Course Fees - Control: Thinking skills development courses for elementary and middle school students (grades 3-9), preparing them for gifted student exams and future psychometric preparation
5. Course Fees - Yael: Hebrew language exam preparation course for students taking psychometric exam in non-Hebrew language, required by most Israeli higher education institutions
6. Course Fees - English: English language preparation course with 14 sessions of 4 hours each, focusing on psychometric-specific vocabulary and test strategies

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Epsos Psychometry Institute delivers classroom-based and online psychometric exam preparation courses for Arab students in Israel seeking university admission. Course offerings include foundational prep (NETTO), intensive score-improvement (Focus, 800), specialized Hebrew (Ya'el) and English language prep, and thinking-skills development (Control) for younger students. Instruction is delivered at 25+ physical branches across Arab towns, supplemented by an online Moodle-based learning platform.

Product overview

Epsos is a psychometric exam preparation institute serving the Arab community in Israel since over two decades. The institution operates as a unified educational organization offering multiple structured course tiers: foundational courses (Epsos NETTO, 3D) for first-time examinees, advanced courses (Focus, 800) for score improvement, and specialized language programs (Ya'el, English) for Hebrew and English sections. Supporting infrastructure includes Epsos Campus (Moodle-based LMS), grade calculator tools, and exam room facilities. A subsidiary brand, Control, extends services to younger students (grades 3-9) through thinking skills development programs including Ya'el Prime and Prime psychometric prep. The portfolio also encompasses scholarship programs (Grant), academic guidance lectures (Wise), and preparatory courses at elementary, preparatory, and secondary levels.

Differentiator

Problem solved

Functional benefit

Brands

• EPSOS NETTO: Basic comprehensive course for students taking the psychometric exam for the first time, built on 12 years of research and analysis of past exams.
• Focus Epsos
• Epsos 800
• Epsos Yael (ياعيل)
• Epsos Grant
• Control (كونترول)

Products and services

• Epsos NETTO (دورة إبسوس نيتو)

Quantifiable outcome

• Graduates of the 800 course achieve the highest psychometric exam scores in both Arab and Jewish sectors

Named customers11 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Testima: Israeli psychometric test prep provider offering courses and practice materials for the NITE psychometric exam. Competes with Epsos for the same Arab and Hebrew-speaking student segments.
• High Q (היי קיו): Israeli psychometric exam preparation institute with a similar multi-tier course portfolio (basic, advanced, retake) for the NITE exam. Direct competitor with comparable target market and methodology.
• PsychoPrep: Israel-based psychometric exam preparation institute offering courses for the NITE psychometric exam. Direct competitor to Epsos in the same exam category, serving an overlapping student base across Israel.
• Maven (מאבן): Israeli psychometric prep institute with a multi-product course lineup (foundational, advanced, retake) targeting NITE exam takers. Direct peer with comparable offerings and pricing models.

Broad incumbents

• The Princeton Review: Large international test preparation brand offering courses across many standardized exams. Adjacent incumbent that could expand into the Israeli market with hybrid or online offerings.
• Manhattan Prep: Test preparation provider with strong course and digital content offerings for standardized exams. Indirect competitor for the premium test-prep segment and a benchmark for online/hybrid delivery models.
• Kaplan: Global test preparation company with broad coverage of standardized exams. Operates in Israel and competes for the broader standardized-test prep wallet, though it does not specialize in the Arabic-speaking niche.

Emerging players

• PrepScholar: Online test prep platform using adaptive learning technology. Adjacent emerging player that signals the broader digital shift in standardized test prep, relevant to Epsos's long-term channel strategy.
• Magoosh: Online-first standardized test prep company offering affordable self-paced and live courses. Emerging digital competitor whose low-overhead model could pressure price points in the psychometric prep category.

Others

• NITE (National Institute for Testing and Evaluation): Official administrator of the Israeli psychometric exam and provider of preparation materials. Not a commercial competitor but a defining ecosystem participant whose exam format drives demand for Epsos's courses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@epsos2011
• Facebookfacebook.com/epsos1
• Instagraminstagram.com/epsospsychometry
• LinkedInlinkedin.com/company/epsos

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Epsos