Equal Housing Initiative
Equal Housing Initiative is a Winnipeg-based non-profit that provides supportive housing and integrated care services for individuals experiencing homelessness and housing insecurity in Single Room Occupancy buildings, operating the proprietary RecoverBridge Model across four housing sites.
- Company typePrivate
- Founded2021
- HeadquartersWinnipeg, Canada
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Equal Housing Initiative does
Equal Housing Initiative is a Canadian non-profit charitable organization founded in 2021 and headquartered in Winnipeg, Manitoba. The organization addresses homelessness and housing insecurity among vulnerable populations in Winnipeg, with a specific focus on individuals living in Single Room Occupancy (SRO) buildings who have experienced trauma, face challenges in social determinants of health, and present with chronic, high-acuity needs including substance use disorders, mental health conditions, and physical health concerns.
The organization's core offering is the RecoverBridge Model, an evidence-based framework that integrates four components: RecoverBridge Beds (bed-based treatment), RecoverBridge Spaces (transitional recovery housing), LIFT Programs (supportive services including case management, medication management, harm reduction, nutrition, and vaccination clinics), and Adequate Housing (SRO retrofit to UN-defined standards). This framework is operationalized across four physical sites in Winnipeg: the McLaren House redevelopment (156 units from the historic McLaren Hotel), RecoverBridge on Pacific (84 new construction units), St Charles House at Notre Dame, and RecoverBridge on Selkirk (12-person transitional housing).
Revenue is generated through donations, government grants (CMHC, FCM, Public Health Agency of Canada, Community Housing Transformation Center), corporate contributions, and in-kind donations including volunteer services. The organization operates with a lean team of 5 employees supported by a 42-partner Community of Practice spanning healthcare, government, academia, food security, legal, and corporate sectors. Distribution is direct on-site service delivery at housing properties and referrals through partner networks in the Winnipeg geographic market only.
Equal Housing Initiative firmographics
Firmographics- Name
- Equal Housing Initiative
- Legal name
- Equal Housing Initiative
- Website
- https://equalhousinginitiative.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Equal Housing Initiative is a Winnipeg-based non-profit that provides supportive housing and integrated care services for individuals experiencing homelessness and housing insecurity in Single Room Occupancy buildings, operating the proprietary RecoverBridge Model across four housing sites.
- Ownership category
- akta.pro rank
Equal Housing Initiative industry classification
Industry- Product category
- Supportive Housing Services
- NAICS
- Community Housing Services (62422), Residential Mental Health and Substance Abuse Facilities (62322), Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Operators Of Apartment Buildings (6513), Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)
- akta.pro secondary industries
- Senior & Transitional Monthly Housing (THAMAFAJ), Independent Living with Supportive Services (Light ADL/IADL Support) (HLADAAAE)
Keywords
Where Equal Housing Initiative is headquartered
LocationHeadquarters
- HQ city
- Winnipeg
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Equal Housing Initiative business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Donations: Financial contributions from individuals and organizations to support affordable housing development and preservation, tenant rights education and legal assistance, homelessness prevention and rapid rehousing programs, and advocacy campaigns for fair and inclusive housing policies.
- Government Grants and Funding: Funding for Senior Development Officer role focuses on grants and government relations to support equitable housing solutions. Partnerships with government bodies including CMHC, FCM, and Public Health Agency of Canada indicate government funding streams.
- Volunteering and Community Contributions: Non-financial contributions through volunteer time, skills, and expertise via the Community of Practice, providing program support and service provision.
Distribution channels2 records
Marketing channels4 records
Equal Housing Initiative product offering
Product offeringCore offering
Equal Housing Initiative operates the RecoverBridge Model, an evidence-based continuum of care and housing for individuals living in Single Room Occupancy buildings who have experienced trauma and face social determinants of health challenges. The organization provides affordable and supportive housing combined with on-site case management, mental health counseling, addiction recovery services, life-skills training, and connections to healthcare, delivered across multiple physical sites in Winnipeg, Manitoba.
Product overview
Equal Housing Initiative offers RecoverBridge, an evidence-based framework for Single Room Occupancy housing and recovery. The framework integrates four components: RecoverBridge Beds (bed-based treatment), RecoverBridge Spaces (supportive recovery housing), LIFT Programs (comprehensive support services including case management, nutrition, medication management, and harm reduction), and Adequate Housing (building retrofit for UN standards). These are implemented across multiple housing locations: The McLaren House (156 units in Winnipeg), RecoverBridge on Pacific (84 new units), RecoverBridge on Notre Dame/St Charles House (historic hotel renovation), and RecoverBridge on Selkirk (12-person transitional housing). EHI also provides Mental Health Support services and partners with Sara Riel Inc. for mental health and substance use services.
Differentiator
Problem solved
Functional benefit
Brands
- RecoverBridge: An evidence-based, transformative approach providing a continuum of care and housing for individuals living in Single Room Occupancy (SRO) buildings who have experienced trauma, face significant challenges in their social determinants of health, and suffer from chronic and high acuity issues.
- LIFT Programs
- RecoverBridge Beds
- RecoverBridge Spaces
- Adequate Housing
Products and services
- RecoverBridge Framework Core evidence-based framework providing a continuum of care and housing for individuals in Single Room Occupancy buildings who have experienced trauma and face challenges in social determinants of health. Encompasses four components: RecoverBridge Beds, RecoverBridge Spaces, LIFT Programs, and Adequate Housing.
- RecoverBridge Beds Bed-based treatment services providing intensive support during early recovery stages, helping clients address underlying issues contributing to addiction through screening, assessment, and customized care plans.
- RecoverBridge Spaces Supportive recovery housing following bed-based treatment, offering a stable environment with ongoing support including counseling, life-skills training, and peer support for long-term recovery.
- LIFT Programs Comprehensive supportive housing programs including case management, nutrition, medication management, vaccination clinics, harm reduction, Safe ID, and community-based tenant initiatives for residents at the McLaren Hotel.
- Adequate Housing Component focused on transforming SRO buildings to meet legal standards for adequate housing as defined by the UN Office of the High Commissioner, addressing security of tenure, habitability, accessibility, affordability, location, and cultural adequacy.
- RecoverBridge on Main: The McLaren House Redevelopment of the historic McLaren Hotel (built 1910, 113-year-old derelict hotel) into 156 affordable, supportive, and adequate housing units across six floors with Universal Design, 21% accessible rooms, and integrated health and social services.
- RecoverBridge on Pacific New 84-unit construction project with first two floors for commercial and supportive services spaces, designed as net-zero energy ready with at least 30% affordable units and adaptable for transitional, supportive, or permanent housing.
- RecoverBridge on Notre Dame: The St Charles House Transformation of the historic St. Charles Hotel (over 101 years old, originally 60-room SRO) into net-zero energy ready affordable and supportive housing, with a minimum 30% affordable units and potential expansion on adjacent lot.
- RecoverBridge on Selkirk 12-person transitional housing initiative at 584 Selkirk Avenue in Winnipeg designed to provide supportive environment for individuals on their recovery journey.
- Supportive Housing Combination of affordable housing and on-site services providing stability, autonomy, and dignity for individuals who have experienced homelessness and require added support, integrating subsidized housing with 24/7 health, wellness, and life-skills support.
- Supportive Services Comprehensive services including case management, individualized support plans, mental health counseling, addiction recovery services, life-skills training, and connections to community resources to help residents maintain tenancy and integrate into the community.
- Mental Health Support Comprehensive mental health supports including on-site access to mental health professionals and social workers, integrated care approach with personalized care plans, and community-based peer activities to promote well-being.
- Sara Riel Inc. Partnership Program Partnership with Sara Riel Inc., a community organization dedicated to supporting individuals facing mental health and substance use challenges, providing crisis lines, mental health case management, employment support, and community peer assistance.
Quantifiable outcome
- The McLaren Hotel is the biggest SRO in Winnipeg with 150 rooms, serving most vulnerable population in the city
- +2 more outcomes
Companies that use Equal Housing Initiative
Customer profileSegments2 records
Ideal customer profiles2 records
Equal Housing Initiative technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Equal Housing Initiative partnerships and signals
Strategic signalPartnerships
31 partnerships are on record, tiered core, major and minor.
- CentreVenture Development CorporationcoreDevelopment partner for housing projects in Winnipeg, supporting Equal Housing Initiative's mission to provide affordable and supportive housing solutions.
- End Homelessness WinnipegcoreCoalition working to end homelessness in Winnipeg, aligned with Equal Housing Initiative's supportive housing mission.
- Réseau Compassion Network (RCN)coreNetwork providing compassionate services supporting vulnerable populations, partnering on housing and care initiatives.
- Winnipeg Housing Rehabilitation Corporation (WHRC)coreHousing rehabilitation partner supporting the retrofit and redevelopment of SRO buildings in Winnipeg.
- Federation of Canadian Municipalities (FCM)majorNational organization representing Canadian municipalities, supporting local housing initiatives and policy advocacy.
- WRHA – Public HealthcorePublic health unit providing vaccination clinics and health support services for housing residents.
- WRHA – Street ConnectionscoreWRHA program providing harm reduction supplies and services for vulnerable populations.
- WRHA – PACTcoreProgram of Assertive Community Treatment providing intensive case management for individuals with complex mental health needs.
- WRHA – HOCScoreHealth Outreach and Community Support program providing community-based health services.
- Shared Health – FACTcoreForensic Assertive Community Treatment program providing specialized mental health services.
- Sara Riel Inc.coreCommunity organization dedicated to supporting individuals facing mental health and substance use challenges. Provides crisis lines, mental health case management, employment support, and community peer assistance. Partnership enables LIFT case management program.
- Seven Oaks PharmacycorePharmacy partnership for medication management program designed to help individuals track and manage their medications effectively, reducing missed doses and adverse reactions.
- Citizen's BridgeminorAgency providing free access to birth certificates and bank accounts for individuals without identification, supporting the Safe ID program.
- Sexuality Education Resource Centre (SERC)minorProvides safe sex supplies and HIV self-tests to reduce the spread of Sexually Transmitted and Blood Borne Infections (STTBI).
- University of ManitobaminorEducational partner providing practicum students and academic support for housing programs.
- Booth CollegeminorEducational institution supporting training and development programs for housing staff and residents.
- Winnipeg HarvestcoreFood bank providing food supplies for nutrition programs at housing properties.
- Second HarvestcoreFood rescue organization providing surplus food for nutrition programs supporting McLaren residents.
- Leftovers FoundationminorFood rescue foundation providing additional food supplies for resident nutrition programs.
- CostcominorCorporate partner providing food supplies and support for housing community programs.
- Nine Circles Community Health CentrecoreCommunity health centre providing healthcare services and support for vulnerable populations.
- Street Health TorontominorToronto-based organization providing expertise and support for street health initiatives.
- Northway PharmacyminorLocal pharmacy providing pharmaceutical services and support for housing residents.
- Thompson Dorfman Sweatman LLPmajorLegal firm providing professional legal services and counsel for organizational governance.
- Wa-Say Healing CentercoreHealing center providing culturally appropriate wellness services for Indigenous residents.
- Community Helpers UnitedminorCommunity organization providing helper services and support for vulnerable populations.
- Fairmont HotelminorCorporate partner providing support and resources for housing initiatives.
- Manitoba Hotel AssociationmajorIndustry association representing hotels in Manitoba, supporting SRO sector development and advocacy.
- Aveda InstituteminorBeauty and wellness institute providing volunteer services and training for housing residents.
- Sargeant Tommy Prince Community CenterminorCommunity center providing facilities and programs for housing community residents.
- Reach NexusminorOrganization providing technology and support services for community initiatives.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Equal Housing Initiative competitors and assessment
Company assessmentDirect peers
- CentreVenture Development Corporation: Winnipeg downtown development corporation partnering with EHI on affordable housing projects. Operates at the intersection of urban revitalization and affordable/supportive housing development.
- Main Street Project: Winnipeg-based nonprofit providing emergency shelter, transitional housing, and support services for individuals experiencing homelessness and substance use challenges. Comparable to EHI in target population, harm-reduction orientation, and integrated support model.
- End Homelessness Winnipeg: Coalition partner of Equal Housing Initiative working to end homelessness in Winnipeg through coordinated community response, planning, and advocacy. Operates in the same housing-insecurity and homelessness prevention space with overlapping service providers and government relationships.
- Winnipeg Housing Rehabilitation Corporation (WHRC): Housing rehabilitation partner of EHI focused on preserving and improving Winnipeg's aging rental housing stock, including SROs. Shares EHI's mandate around housing adequacy and SRO retrofit.
- Sara Riel Inc. Winnipeg-based mental health and addictions nonprofit providing crisis response, case management, and peer support. EHI partners with Sara Riel for LIFT program delivery, indicating deeply overlapping service models and populations.
Emerging players
- Nine Circles Community Health Centre: Winnipeg community health centre providing primary care, harm reduction, and STI testing to vulnerable populations. EHI partner with overlapping service delivery and shared clientele, especially around harm reduction and STBBI prevention.
- Street Health Toronto: Toronto-based nonprofit providing healthcare and support to homeless and marginalized populations. Listed as an EHI partner, with overlapping harm-reduction, primary care, and case-management service offerings.
Broad incumbents
- MakeWay (formerly Tides Canada): National Canadian nonprofit that supports and incubates social-change initiatives, including affordable housing and homelessness prevention. Comparable as a larger, established umbrella supporting community housing and social enterprise initiatives across Canada.
- Raising the Roof: Canadian national charity focused on long-term solutions to homelessness through housing, prevention, and research. Comparable as a federally connected nonprofit addressing homelessness and housing insecurity.
- Atira Women's Resource Society: Vancouver-based nonprofit operating supportive and affordable housing for women and children fleeing violence. Comparable to EHI in the integrated supportive-housing-plus-services model and SRO operations, though regionally distinct.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Equal Housing Initiative social profiles
Digital presenceEqual Housing Initiative financial estimates
Financial estimateRevenue estimate
Valuation estimate
Equal Housing Initiative leadership team
Management profileNumber of profiles
Profiles9 records
Equal Housing Initiative funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Equal Housing Initiative M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Equal Housing Initiative
What does Equal Housing Initiative do?
Equal Housing Initiative operates the RecoverBridge Model, an evidence-based continuum of care and housing for individuals living in Single Room Occupancy buildings who have experienced trauma and face social determinants of health challenges. The organization provides affordable and supportive housing combined with on-site case management, mental health counseling, addiction recovery services, life-skills training, and connections to healthcare, delivered across multiple physical sites in Winnipeg, Manitoba.
Is Equal Housing Initiative a public or private company?
Equal Housing Initiative is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Equal Housing Initiative founded?
Equal Housing Initiative was founded in 2021. It employs 1 to 10 people.
Where is Equal Housing Initiative based?
Equal Housing Initiative is headquartered in Winnipeg, Canada, in the North America region.
How does Equal Housing Initiative make money?
Three revenue lines are on record. Donations are the primary driver. The others are government Grants and Funding and volunteering and Community Contributions.
Who are Equal Housing Initiative's main competitors?
Direct peers on record are CentreVenture Development Corporation, Main Street Project, End Homelessness Winnipeg, Winnipeg Housing Rehabilitation Corporation (WHRC) and Sara Riel Inc.. Emerging players are Nine Circles Community Health Centre and Street Health Toronto. Broad incumbents are MakeWay (formerly Tides Canada), Raising the Roof and Atira Women's Resource Society.
Does Equal Housing Initiative have an API?
No public API is recorded for Equal Housing Initiative.
What industry is Equal Housing Initiative in?
Equal Housing Initiative's product category is Supportive Housing Services. Its primary akta.pro industry code is BPAGALAC, Affordable Housing & Community Development (Housing, Community Land Trusts), with a secondary code of THAMAFAJ, Senior & Transitional Monthly Housing. Its NAICS code is 62422 and its SIC code is 7000.