Sara Riel
Sara Riel Inc. is a Winnipeg-based nonprofit (founded 1977) providing community mental health, addiction, employment, and peer support services — including a 24/7 warm line and respite housing — to adults in Manitoba, funded by provincial, federal, and philanthropic grants.
- Company typePrivate
- Founded1977
- HeadquartersWinnipeg, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
Sara Riel firmographics
Firmographics- Name
- Sara Riel
- Legal name
- Sara Riel Inc.
- Website
- https://sarariel.ca
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sara Riel Inc. is a Winnipeg-based nonprofit (founded 1977) providing community mental health, addiction, employment, and peer support services — including a 24/7 warm line and respite housing — to adults in Manitoba, funded by provincial, federal, and philanthropic grants.
- Ownership category
- akta.pro rank
Sara Riel industry classification
Industry- Product category
- Community Mental Health Services
- NAICS
- Other Individual and Family Services (62419), Outpatient Mental Health and Substance Abuse Centers (621420)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)
- akta.pro secondary industries
- Mental Health & Crisis Support Services (BPAGAEAH), Crisis Stabilization Units & Psychiatric Emergency Services (HLAFACAH)
Keywords
Where Sara Riel is headquartered
LocationHeadquarters
- HQ city
- Winnipeg
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Sara Riel business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Government Health Funding: Core operational funding from provincial government sources including Manitoba Health and the Winnipeg Regional Health Authority for mental health case management, employment services, and community support programs.
- Federal Government Grants: Funding from the Government of Canada through programs such as Human Resources Development Canada and the Distress Line Equity Fund. In March 2024, Sara Riel secured $239,222 in funding for the Seneca Warm Line 24/7 Vital Service.
- Philanthropic Donations: Charitable donations from individuals and organizations through the Sara Riel Foundation, including the annual Rose to Recovery Necklace fundraiser and general donation programs.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Sara Riel product offering
Product offeringCore offering
Sara Riel provides free, community-based mental health and addiction support services to adults (18+) in Winnipeg, Manitoba. Its core offerings include Mental Health Case Management, Employment Services, Community Mentorship, Seneca Respite Services, the 24/7 Seneca Warm Line, and the Supported Transitional Housing (Portable Housing) program. All services are delivered through a peer-support model in which staff with lived experience of mental health challenges assist participants in recovery, daily living, employment, and crisis prevention.
Product overview
Sara Riel Inc. is a community-based mental health and addiction support organization offering a comprehensive portfolio of services organized around peer-supported recovery. The core service portfolio includes Mental Health Case Management using SMART goal frameworks, Employment Services (operating since 1990), Community Mentorship for independent living skills, and Seneca Respite Services providing 24-hour peer-supported accommodation. The Seneca Warm Line operates as a 24/7 non-crisis peer phone service, while 1-2-1 Peer Outreach provides community visit support. The Supported Transitional Housing (Portable Housing) program offers rent subsidies for adults with mental disabilities. Education offerings include Mental PPE workshops for Long-Term Care staff and Resource Interview Series videos. The organization facilitates multiple peer support groups including Anxiety Group, Men Let's Talk, Art Group, Coping and Resiliency, and Living With Schizophrenia groups, culminating in the annual Mental Health & Wellness Expo. All services emphasize participant-centered approaches through lived-experience staff and the organization's four recovery pathways: Path to Self, Path to Hope, Path to Wellness, and Path to Empowerment.
Differentiator
Problem solved
Functional benefit
Products and services
- Mental Health Case Management Case management services using SMART goal frameworks to help individuals explore emotions, problem-solve challenges, set rehabilitation goals, and maintain mental health through regular meetings and ongoing support. Targeted at adults 18+ with mental health or addiction challenges in Winnipeg.
- Employment Services Employment support services providing joint mental health and employment assistance since 1990, including skill development workshops, a 4-week pre-employment training, job search support, resume development, and employment retention supports. Available to individuals with or without a formal mental health diagnosis who face employment barriers.
- Community Mentorship Peer mentorship service assisting individuals in achieving Activities of Daily Living (ADLs) to positively affect recovery goals through hands-on, task-based rehabilitation and collaborative recovery plans. Delivered by mentors with lived experience for adult participants in Winnipeg.
- Seneca Respite Services 24-hour peer-supported respite services providing accommodation for up to 5 guests for up to 5 nights per visit in a modern apartment block located in St. Boniface, staffed by Peer Support Workers with lived mental health experience.
- Seneca Warm Line 24/7 non-crisis peer-led telephone service providing compassionate and respectful support for individuals struggling with mental health, staffed by Peer Responders to prevent circumstances from escalating into crisis.
- 1-2-1 Peer Outreach Community-based peer outreach program connecting volunteers with individuals for public visits, walks, coffee meetings, or appointments to combat isolation and re-establish community connections, particularly following pandemic-related isolation.
- Supported Transitional Housing (Portable Housing) Portable Housing (Allocation-logement transférable) program providing up to $200 monthly rent subsidy to adults with mental disabilities receiving Employment and Income Assistance who live in unstable housing situations, administered by Sara Riel for 75 allocations.
- Intake & Admissions Service intake and admissions process for individuals seeking mental health and addiction support, including online and paper application options, eligibility verification, and bi-weekly service orientation sessions at the Moore Avenue office.
Quantifiable outcome
- Over 46,000 calls answered supporting Manitobans during COVID-19 pandemic
- +1 more outcomes
Companies that use Sara Riel
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Sara Riel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sara Riel partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Stigma-Free SocietyminorPartnership with The Stigma-Free Society, a British Columbia-based organization focused on eliminating stigma and offering educational resources for mental wellness. Sara Riel announced the partnership in April 2021 to provide stigma elimination resources to Manitoba communities.
- Carrefour jeunesse Saint-Boniface-Saint-VitalcoreSara Riel partnered with the St. Boniface-Saint-Vital Youth Hub, part of Manitoba's integrated youth services expansion. Minister Audrey Gordon announced the partnership in March 2021 as part of five new youth hubs being added to Manitoba's integrated service model.
- Winnipeg Regional Health Authority (WRHA)coreWRHA is a key healthcare system partner for mental health services in Winnipeg. The organization works with mandated mental health agencies and administers Portable Housing subsidies in coordination with regional health services.
- Safe at Home ManitobaminorSara Riel partnered with the Province of Manitoba's Safe at Home MB program to provide virtual tools, techniques, and tips for reducing stress during COVID-19 pandemic.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Sara Riel competitors and assessment
Company assessmentDirect peers
- HOPE Centre Winnipeg: Winnipeg-based nonprofit offering peer support, wellness programming, and recovery services for people experiencing mental health and addictions challenges — closely aligned with Sara Riel's peer-led model.
- Youville Clinic: Winnipeg community health centre providing mental health, primary care, and community programs to vulnerable populations — overlapping with Sara Riel in community-based mental health delivery.
- Marymound: Winnipeg nonprofit providing mental health, residential, and community-based services for children, youth, and families — comparable in funding model (government + donations) and trauma-informed community service delivery.
- Canadian Mental Health Association — Manitoba: Manitoba division of Canada's largest community-based mental health nonprofit, offering peer support, case management, employment services, and housing supports across the province — directly comparable in mission, funding model, and service mix to Sara Riel.
- Aulneau Renewal Centre: Winnipeg-based Catholic nonprofit offering mental health counselling, trauma therapy, and renewal programs — a direct local peer in community mental health services, and identified as a prior board affiliation of Sara Riel's chair.
- The Lighthouse Winnipeg: Winnipeg nonprofit supporting individuals affected by homelessness, mental health challenges, and poverty — comparable in community-based support delivery, government funding model, and Winnipeg service area.
- Addictions Foundation of Manitoba: Provincial agency providing prevention, treatment, and recovery services for substance use disorders — directly overlapping with Sara Riel's addiction and recovery support services for the same Manitoba population.
Broad incumbents
- Wellness Institute at Seven Oaks General Hospital: Winnipeg-based health and wellness provider offering mental health programming as part of a broader preventive health portfolio — adjacent incumbent with overlapping mental health service lines.
- Mood Disorders Society of Canada: National mental health advocacy and education organization with a broader mandate than Sara Riel, but overlapping in mental health awareness, peer engagement, and government-funded programming.
Regional players
- PeerNetBC: British Columbia-based peer support network for people with mental health and substance use challenges — closely aligned with Sara Riel's Seneca Warm Line and Community Mentorship model, but operating in a different province.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Sara Riel social profiles
Digital presenceSara Riel compliance and trust
Trust signalCompliance1 record
Sara Riel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sara Riel leadership team
Management profileNumber of profiles
Profiles15 records
Sara Riel subsidiaries and ownership
Company hierarchySubsidiaries1 record
Sara Riel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sara Riel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sara Riel
What does Sara Riel do?
Sara Riel provides free, community-based mental health and addiction support services to adults (18+) in Winnipeg, Manitoba. Its core offerings include Mental Health Case Management, Employment Services, Community Mentorship, Seneca Respite Services, the 24/7 Seneca Warm Line, and the Supported Transitional Housing (Portable Housing) program. All services are delivered through a peer-support model in which staff with lived experience of mental health challenges assist participants in recovery, daily living, employment, and crisis prevention.
Is Sara Riel a public or private company?
Sara Riel is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Sara Riel founded?
Sara Riel was founded in 1977. It employs 11 to 50 people.
Where is Sara Riel based?
Sara Riel is headquartered in Winnipeg, Canada, in the North America region.
How does Sara Riel make money?
Three revenue lines are on record. Government Health Funding is the primary driver. The others are federal Government Grants and philanthropic Donations.
Who are Sara Riel's main competitors?
Direct peers on record are HOPE Centre Winnipeg, Youville Clinic, Marymound, Canadian Mental Health Association — Manitoba, Aulneau Renewal Centre, The Lighthouse Winnipeg and Addictions Foundation of Manitoba. Broad incumbents are Wellness Institute at Seven Oaks General Hospital and Mood Disorders Society of Canada. PeerNetBC is listed as a regional player.
Does Sara Riel have an API?
No public API is recorded for Sara Riel.
What industry is Sara Riel in?
Sara Riel's product category is Community Mental Health Services. Its primary akta.pro industry code is HLAFACAN, Peer Support, Recovery Coaching & Sober Living Services, with a secondary code of BPAGAEAH, Mental Health & Crisis Support Services. Its NAICS code is 62419 and its SIC code is 8300.