Equally Well Australia

What Equally Well Australia does

Equally Well Australia is a non-profit national health initiative established in 2016 by the National Mental Health Commission (NMHC) to address the physical health inequities experienced by people living with mental illness in Australia. The organization documents stark outcome gaps: people with mental illness die 11-15 years earlier than the general population, with 46 preventable deaths daily, and are 6 times more likely to die prematurely from breast cancer. It operates as a coalition model rather than a service-delivery or technology entity, uniting over 100 organizational supporters including major mental health charities (SANE Australia, Mind, headspace, Mental Health Australia), professional colleges (Royal Australian College of General Practitioners, Royal Australasian College of Physicians, Pharmacy Guild of Australia), Primary Health Networks, and government bodies.

The initiative's "products" are advocacy and educational resources rather than software: the National Consensus Statement, the Advocacy Framework (planned 2026 launch), fact sheets (e.g., on breast cancer and mental health), researcher and community-of-practice directories, an annual conference (500+ attendees in 2025), webinars, and the Equally Well Achievement Awards program. There is no proprietary technology platform; resources are freely distributed via the equallywell.org.au website, social channels, and through the supporter network. The website is administered on behalf of the organization by Charles Sturt University, where National Director Professor Russell Roberts is also a professor.

The revenue model is government grant funding from the Australian Government Department of Health, Disability and Ageing, supplemented by in-kind contributions from the 100+ organizational supporters. The organization operates nationally (Australia) with emerging international activity through Equally Well International, including a global vaccination call to action and international scorecard. Leadership comprises National Director Russell Roberts and Co-Chair Dave Peters (Lived Experience Ambassador), with co-chair governance split between lived experience and professional representation.

Name

Equally Well Australia

Legal name

Equally Well Australia

Website

https://equallywell.org.au

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Equally Well Australia is a non-profit national coalition of over 100 organizations improving physical health outcomes for the 5 million Australians living with mental illness, funded by the Australian Government Department of Health and Disability and Ageing.

Ownership category

akta.pro rank

Product category

Mental Health Advocacy

NAICS

Voluntary Health Organizations (813212), Individual and Family Services (6241)

SIC

Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Public Health Governance, Interagency Coordination & Partnerships (HLAJAMAD)

akta.pro secondary industries

Global Health Research, Evidence & Technical Assistance Organizations (HLAJAKAN), Health Systems Strengthening & Global Health Technical Assistance (BPADAEAH)

Keywords

• Mental health advocacy
• Physical health integration
• Healthcare coalition
• Consensus statement
• Health equity

Headquarters

HQ city

Not specified

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Government Funding: The Equally Well initiative is funded by the Australian Government Department of Health, Disability and Ageing. This represents government grant/contract funding for a national health initiative.
2. Organizational Supporters: Over 100 organizations contribute as supporters of the Equally Well alliance, providing in-kind support, expertise, and resources to advance the collective mission of improving physical health outcomes for people with mental illness.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Equally Well Australia is a national health advocacy coalition that operates a National Consensus Statement, Advocacy Framework, and resource library to improve the physical health outcomes of people living with mental illness in Australia. It coordinates a network of 100+ organizational supporters, delivers annual conferences, awards, and educational factsheets, and develops policy guidance for healthcare providers, government bodies, and consumer communities. The initiative is administered by Charles Sturt University on behalf of the Equally Well Alliance and is funded by the Australian Government Department of Health, Disability and Ageing.

Product overview

Equally Well Australia is a national health advocacy coalition rather than a traditional software product company. The organization operates as a collective of over 100 organizations committed to improving the physical health of people living with mental health conditions. The organization offers informational resources, advocacy frameworks, directories, educational events, and fact sheets rather than software products or platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• National Consensus Statement A national consensus statement that unites organisations in a common goal and commitment to working together to ensure equity of access to health care for people living with mental illness.
• Advocacy Framework A framework to guide advocacy efforts for improving physical health outcomes for people with mental illness, available via the Equally Well website.
• National Scan of Action Directory A directory listing organisations and initiatives contributing to the National Scan of Action for physical health improvement among people with mental illness.
• Physical Health Researchers Directory A directory of researchers focused on physical health and mental illness, helping connect the research community across Australia.
• Taking Charge of Your Care A consumer-facing resource to help people with mental illness take charge of their own physical health care.
• Equally Well Factsheet #8 - Breast Cancer & Mental Health A factsheet providing information on breast cancer and mental health, highlighting health inequities and the importance of screening for people with mental health conditions.
• Equally Well Achievement Awards Annual awards recognising organisations, projects, initiatives, and individuals making an impact on improving physical health outcomes for people living with mental health challenges.
• Annual Equally Well Conference Annual national conference (in-person and online) with keynotes, panel discussions, and presentations on improving physical health outcomes for people living with mental illness, attracting 500+ attendees.

Quantifiable outcome

• 46 people with mental health conditions die of preventable physical health conditions every day in Australia
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core and minor.

• McGrath FoundationcoreStrategic or Co-development Partner · 1 January 2025McGrath Foundation and Equally Well have partnered to address cancer care inequities for Australians with mental illness. The partnership aims to enhance education for specialist cancer nurses around the unique challenges faced by people with mental health conditions. A new fact sheet and ongoing professional development opportunities will support clinicians in delivering more inclusive care. The McGrath Foundation is renowned for its breast care nursing program and is now expanding its care to all cancers.
• Charles Sturt UniversitycoreStrategic or Co-development PartnerThe Equally Well website is administered on behalf of Equally Well by Charles Sturt University. Professor Russell Roberts serves as National Director of Equally Well Australia and Professor of Management and Mental Health Leadership at Charles Sturt University.
• National Mental Health CommissioncoreStrategic or Co-development PartnerThe National Mental Health Commission developed Equally Well in 2016 by bringing together existing work in the sector to form one national statement and an agreed set of essential elements and actions. The NMHC established the Equally Well Implementation Committee (later renamed the Equally Well Alliance) to implement and govern Equally Well.
• Uniting NSW ACTminorOthersListed as organizational supporter of Equally Well Australia.
• Mind AustraliaminorOthersListed as organizational supporter of Equally Well Australia.
• WellwaysminorOthersListed as organizational supporter of Equally Well Australia.
• Neami NationalminorOthersListed as organizational supporter of Equally Well Australia. Neami Health has developed resources in collaboration with Equally Well.
• WA Mental Health CommissionminorOthersListed as organizational supporter of Equally Well Australia.
• Pharmacy Guild of AustraliaminorOthersListed as organizational supporter of Equally Well Australia. Presented at 2025 conference on pharmacists' role in physical health checks.
• SANE AustraliaminorOthersListed as organizational supporter of Equally Well Australia.
• headspaceminorOthersListed as organizational supporter of Equally Well Australia.
• Mental Health AustraliaminorOthersListed as organizational supporter of Equally Well Australia.
• Australian Psychological SocietyminorOthersListed as organizational supporter of Equally Well Australia.
• Royal Australian College of General PractitionersminorOthersListed as organizational supporter of Equally Well Australia.
• Royal Australasian College of PhysiciansminorOthersListed as organizational supporter of Equally Well Australia.
• Australian Nursing and Midwifery FederationminorOthersListed as organizational supporter of Equally Well Australia.
• Consumer Health Forum AustraliaminorOthersListed as organizational supporter of Equally Well Australia.
• Various Primary Health Networks (PHNs)minorOthersMultiple PHNs listed as supporters including WNSW PHN, Country SA PHN, Murrumbidgee PHN, Brisbane North PHN, Adelaide PHN, South Eastern Melbourne PHN, Western Victoria PHN, Eastern Melbourne PHN, Hunter New England and Central Coast PHN, COORINDARE South Eastern NSW PHN.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• headspace: Australia's national youth mental health foundation providing both clinical services and advocacy. Comparable as a federally funded, coalition-supported national mental health initiative targeting specific population needs.
• Beyond Blue: One of Australia's largest mental health organizations, focused on anxiety, depression, and suicide prevention. Comparable as a federally supported, mass-coalition mental health advocacy and support organization, though broader in scope and larger in scale.

Others

• McGrath Foundation: Australian breast cancer nursing and support foundation, and an active Equally Well strategic partner. Comparable as a disease-specific national advocacy coalition funded by government and philanthropy, addressing health equity gaps in Australia.
• Cancer Council NSW: State-level cancer control organization and Equally Well partner (recognized with 2025 Outstanding Partnership award). Comparable as a national/state non-profit coalition addressing cancer prevention, screening, and equity — directly relevant to Equally Well's cancer-care work for people with mental illness.

Direct peers

• ReachOut Australia: Digital mental health organization providing online support, resources, and advocacy for young Australians. Comparable as a non-profit coalition-style organization focused on mental health service delivery and education in Australia.
• Mental Health Australia: The peak non-government body for the mental health sector in Australia, representing organizations across the country. Comparable as Equally Well's coalition-model peer operating in the same Australian mental health policy and advocacy ecosystem.
• Mind Australia: One of Equally Well's listed supporters, providing community mental health services across Australia. Comparable as a national non-profit mental health service and advocacy organization with similar coalition orientation.
• SANE Australia: National mental health advocacy organization in Australia focused on reducing stigma and improving outcomes for people with complex mental health conditions. Directly comparable as an Australian non-profit coalition working on the same beneficiary population.
• Orygen: Australia's centre of excellence in youth mental health, combining clinical innovation, research, and advocacy. Comparable as a research-and-advocacy organization addressing mental health outcomes in a defined population segment.
• Black Dog Institute: Australian medical research institute translating mental health research into clinical practice, tools, and education. Comparable as a research-driven organization addressing physical and mental health outcomes in Australia with academic-clinical integration.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/EquallyWell_AU
• Facebookfacebook.com/equallywellau
• LinkedInlinkedin.com/company/equally-well-australia
• Instagraminstagram.com/equally_well_au

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Equally Well Australia