Equip Physiotherapy & Pilates

What Equip Physiotherapy & Pilates does

Equip Physiotherapy & Pilates is a private, owner-operated physiotherapy practice headquartered at 18 McLachlan Street, Horsham, Victoria, serving the Wimmera region of Australia. The practice delivers a comprehensive multidisciplinary service portfolio covering sports physiotherapy, musculoskeletal care, post-surgical and trauma rehabilitation, neurological rehabilitation, paediatrics, vestibular rehabilitation, women's/men's pelvic health, chronic pain management, hydrotherapy, lymphoedema management, dry needling, cupping, myotherapy, clinical Pilates (STOTT reformer and mat), and a dedicated Wimmera Hand Therapy sub-brand delivered by an occupational therapist. Treatment is delivered by a team of approximately 15 staff, including seven physiotherapists (several holding post-graduate Masters or certificates), one myotherapist, two allied health assistants, and three administrative staff, with services offered in-clinic and in community settings (home, school, pool, gym).

The underlying technology footprint is conventional for a regional allied health clinic: Cliniko for online appointment booking, Hicaps for on-the-spot private health insurance claiming, and LanternPay for TAC claiming. There is no proprietary platform, app, or AI system. Patient acquisition is direct-to-consumer via the practice website, an educational blog, local SEO, and community word-of-mouth, with online booking as the primary conversion surface.

The revenue model is fee-for-service professional services. Patients pay upfront for most schemes and claim rebates back, with on-the-spot rebates available via Hicaps and no-gap arrangements with TAC via LanternPay. The practice is a registered provider across NDIS (plan-managed and self-managed), TAC, WorkSafe Victoria, Medicare Chronic Disease Management, Department of Veterans Affairs, and major private health insurers. Pricing is not publicly disclosed and varies by service type and funding arrangement; allied health assistant sessions provide a lower-cost adjunct revenue stream, particularly for NDIS participants.

Name

Equip Physiotherapy & Pilates

Legal name

Equip Physiotherapy

Website

https://equipphysio.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Equip Physiotherapy & Pilates is a private, owner-operated allied health practice in Horsham, Victoria, offering multidisciplinary physiotherapy, clinical Pilates, hand therapy, and rehabilitation services to individuals across the Wimmera region via clinic and community-based delivery, funded through private fees, NDIS, TAC, WorkSafe, Medicare, and DVA.

Ownership category

akta.pro rank

Product category

Physiotherapy and Rehabilitation Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Offices of Other Health Practitioners (6213), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Orthopedic Physical Therapy & Post-Op Rehab (HSADAIAA)

akta.pro secondary industries

Hand & Upper Extremity Therapy (OT/CHT) (HSADAIAH), Therapeutic/Adaptive Yoga & Clinical Pilates (HSADACAE), Orthopedic & Sports Rehabilitation Centers (HLAFAFAI), Medical/Therapeutic Massage (Rehab/Pain Management) (HSALAEAO), Orthopedic & Musculoskeletal Rehab In-Home (HSABADAF), Balance, Fall Prevention & Gait Training In-Home (HSABADAH)

Keywords

• Physiotherapy services
• Sports injury rehabilitation
• Pelvic health therapy
• Clinical pilates rehabilitation
• Manual therapy techniques

Headquarters

HQ city

Horsham

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Physiotherapy Consultation Fees: Fee-for-service physiotherapy consultations. Clients pay upfront and claim rebates through their private health insurance, Medicare, NDIS, TAC, WorkCover, or DVA depending on their coverage. The practice has Hicaps for on-the-spot insurance claiming.
2. Myotherapy and Allied Health Assistant Services: Additional revenue streams from myotherapy sessions and allied health assistant-led exercise therapy sessions, particularly for NDIS participants.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Equip Physiotherapy & Pilates is a private physiotherapy practice providing hands-on, evidence-based physiotherapy services to the Wimmera region of Victoria, Australia. The practice offers specialised rehabilitation across musculoskeletal, sports, post-surgical, neurological, paediatric, vestibular, pelvic health, chronic pain, and lymphoedema conditions, supplemented by therapeutic techniques such as dry needling, cupping, myotherapy, hydrotherapy, and Clinical Pilates. Services are delivered in-clinic and in community settings, with insurance billing support across NDIS, TAC, WorkSafe, Medicare, DVA, and private health funds.

Product overview

Equip Physiotherapy & Pilates is a private physiotherapy practice offering a comprehensive range of healthcare services. The core offering consists of specialized physiotherapy services (sports, musculoskeletal, post-surgical, neurological, paediatric, vestibular, and chronic pain rehabilitation) augmented by therapeutic techniques (dry needling, cupping therapy, myotherapy) and allied health services (hand therapy, lymphoedema management, allied health assistants). The practice also offers Pilates-based rehabilitation through STOTT Pilates and reformer classes. Patient management includes online booking via Cliniko, with insurance claiming through Hicaps, Lanternpay (TAC), and support for NDIS, Medicare, DVA, and WorkSafe schemes. The practice operates as a unified service portfolio where physiotherapists with different specializations work together to provide comprehensive care across all patient demographics.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports Physiotherapy Management and rehabilitation of sporting injuries including ankle sprains, Achilles tendon issues, knee ligament injuries, shoulder injuries, and elbow pain. Includes assessment, conservative management through the acute phase to return to play, and injury prevention.
• Musculoskeletal Physiotherapy Assessment and treatment of musculoskeletal pain conditions including low back pain, sciatica, knee pain, osteoarthritis, shoulder pain, rotator cuff injuries, hip pain, and elbow conditions.
• Post-Surgical/Trauma Rehabilitation Pre and post-operative rehabilitation for various surgeries including rotator cuff repair, spinal surgeries, joint replacements, arthroscopies, fracture rehabilitation, and trauma recovery.
• Women's, Men's and Pelvic Health Specialised physiotherapy for urinary/faecal incontinence, prolapse, pelvic pain, sexual pain, endometriosis, pregnancy-related conditions, post-natal programs, and pre/post prostate surgery rehabilitation.
• Neurological Rehabilitation Rehabilitation for people with neurological conditions or injuries to regain independence, including exercise programs for home or clinic-based sessions, working with NDIS and TAC clients.
• Paediatrics Physiotherapy for children with neurological and developmental concerns, including torticollis, plagiocephaly, foot deformities, muscular dystrophies, cerebral palsy, genetic abnormalities, developmental coordination disorder, and developmental delays.
• Vestibular Rehabilitation Treatment for vertigo, dizziness, and balance disturbances including BPPV, unilateral/bilateral vestibular hypofunction, Meniere's disease, vestibular migraines, post-concussion syndrome, and cervicogenic dizziness.
• Hydrotherapy Water-based therapeutic exercises for pain and movement conditions, with programs available for independent use or supervised sessions with physiotherapists or allied health assistants.
• Dry Needling Insertion of acupuncture-type needles into trigger points to stimulate muscle release and relaxation, reduce central sensitisation, and improve muscle activation patterns.
• Cupping Therapy Healing practice using suction cups to promote circulation, release muscle tension, and support natural detoxification. Used to treat chronic pain, muscle tightness, headaches, sports injuries, and stress.
• Myotherapy Manual therapy focusing on musculoskeletal pain and dysfunction using deep tissue massage, dry needling, stretching, joint mobilization, and corrective exercises for back/neck pain, headaches, and sports injuries.
• Lymphoedema/Lipedema Management Management of chronic lymphatic conditions using manual lymphatic drainage, compression therapy, skin care, exercise, and education to reduce swelling and improve mobility.
• Chronic Pain Management Specialised physiotherapy using professional pain science knowledge to help patients understand pain mechanisms and guide recovery.
• Allied Health Assistant Services Exercise-based therapies provided by qualified Allied Health Assistants (Certificate IV) under physiotherapist guidance, serving NDIS participants in clinic, home, school, or community settings.
• Wimmera Hand Therapy Specialised hand rehabilitation by Occupational Therapist for finger, hand, wrist, and elbow conditions including post-surgical rehabilitation, fracture/tendon management, thermoplastic splinting, taping, dry needling, and wax baths.
• Clinical Pilates STOTT Pilates and reformer-based exercises for rehabilitation, core strengthening, and movement therapy, provided by trained Pilates instructors who are also physiotherapists.
• Online Booking System Online appointment booking service powered by Cliniko, allowing patients to book physiotherapy services online.

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• NDIS (National Disability Insurance Scheme)coreOthersEquip Physiotherapy is an NDIS registered provider seeing plan-managed and self-managed NDIS participants for rehabilitation needs. They collaborate with other health professionals and support workers to assist participants. Service agreements are signed annually with NDIS participants outlining terms and conditions set by the NDIS.
• TAC (Transport Accident Commission)coreOthersTAC payments are claimed through Lantern Pay. No payment is required on the day for physiotherapy services with no out-of-pocket gap fee for TAC clients. May require payment for bracing or products if needed.
• WorkSafe VictoriaminorOthersWorkSafe claims require full payment on day of appointment with subsequent claim back from insurer. Gap fees apply for subsequent appointments, though first appointment is typically fully covered.
• Medicare (Chronic Disease Management)coreOthersMedicare CDM plan holders pay full cost upfront and claim rebate back into their account. Requires bank card with EFTPOS, Cheque or savings (not credit) for rebate processing.
• Department of Veterans Affairs (DVA)minorOthersDVA claims processed on behalf of card holders. Requires DVA-specific GP referral (correct form required, not standard referral).
• Private Health Insurance ProviderscoreOthersHicaps integration for on-the-spot private health insurance claiming. Clients need their membership card on day to claim. PHI providers may audit claims.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Kieser Australia: Network of physiotherapy and strength-training clinics combining clinician-led rehab with equipment-based programs. Comparable to Equip on combining physiotherapy with strengthening/Pilates-style rehab in a clinic model.
• Back In Motion Health Group: Australia's largest physiotherapy franchise network with multiple clinics nationally, offering musculoskeletal, sports, and rehabilitation services. While primarily metro-focused, it represents the dominant multi-site physiotherapy model Equip sits within.
• Plena Healthcare: Australia-wide allied health provider with strong physiotherapy, NDIS, and aged-care service lines. Comparable to Equip as a competitor for NDIS-funded physiotherapy referrals in regional Victoria.

Direct peers

• Physio Inq: National Australian mobile and in-clinic physiotherapy provider with NDIS, aged-care, and community service delivery. Comparable to Equip on the community/home-visit and NDIS-aligned service model.
• Advance Physiotherapy: Regional Victorian physiotherapy practice offering sports, musculoskeletal, and rehabilitation services. Comparable in scale and regional setting to Equip.
• Life Ready Physio + Pilates: Western Australia-based physiotherapy group offering physiotherapy combined with Clinical Pilates, sports, and rehabilitation services across multiple sites. Closely comparable to Equip on service mix (especially Pilates) and multi-specialist model.
• Focus on Physio: NDIS-registered physiotherapy provider offering community-based, home visit, and clinic-based rehabilitation services. Highly comparable to Equip's NDIS and community-delivery focus.
• Move Well Physiotherapy: Australian physiotherapy practice combining manual therapy with Clinical Pilates and rehabilitation programs. Comparable to Equip on the integration of physiotherapy services with Pilates-based rehabilitation.

Others

• Dorevitch Pathology: Healius-owned pathology provider operating across regional Victoria. Not a direct competitor but indicative of regional Victorian healthcare infrastructure that anchors Equip's local catchment.

Regional players

• Bendigo Health: Large regional Victorian health service operating physiotherapy, rehabilitation, and outpatient services across the Loddon Mallee region. Comparable as a regional healthcare provider in Victoria but operates as a public service rather than private practice.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/equip-physiotherapy-&-pilates

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Equip Physiotherapy & Pilates