ERO-Gerätebau GmbH

What ERO-Gerätebau GmbH does

ERO-Gerätebau GmbH (operating as ERO) is a German manufacturer of specialized viticulture machinery headquartered in Niederkumbd, Germany. The company designs, builds and sells equipment for the full annual vineyard workflow, including grape harvesting (Grapeliner Serie 8000), leaf cutting (Modul Line, Profi Line, ELITE, ELITE VIEW, Xview), leaf tacking (Laubhefter 250/500/4000), leaf removal (Entblätterer Professional, VITIpulse DUO, VITIpulse Combi, BINGER EB 490 Professional), pre-cutting (BINGER VSL 07 P/XHD, Box Pruner ELITE Doppelmesser, Box Pruner ELITE PROcut) and cane pruning (Cane Pruner VITECO). It serves wine growers and agricultural contractors in European viticulture regions through a mix of regional dealers and direct sales to larger operations.

Underlying the hardware portfolio is a deliberate ecosystem play: EROapp combines EROplan, a web-based dispatch and order planning tool, with EROgo, a mobile application for drivers, and adds live tracking and digital plant-protection documentation compatible with ERO, Binger and other brands' machines. VineForecast is a digital vineyard management product aimed at winemakers. The BINGER, VITIpulse, Grapeliner and FERRAND sub-brands are retained after acquisition, providing portfolio breadth and channel identity across price/feature tiers. ERO also partners in the Life Atena sustainability project focused on CO2 reduction in food production, signaling positioning around resource-efficient viticulture.

ERO makes money primarily through capital-equipment sales to professional wine growers and contractors, augmented by recurring wear-parts revenue (publicly downloadable parts price lists), used-machinery resale through its extranet portal, and dealer-network economics. Pricing for major machines is quote-based rather than list-published. In October 2023 ERO acquired the French company FERRAND SAS after a roughly two-year international distribution partnership, extending its geographic and product footprint into complementary cane-pruner and vine-cutting equipment. The company is privately held, structured as a GmbH, with no disclosed parent, venture-capital or private-equity sponsorship.

Name

ERO-Gerätebau GmbH

Legal name

ERO GmbH

Website

https://ero-geraetebau.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

ERO-Gerätebau GmbH is a German manufacturer of specialized viticulture machinery — grape harvesters, leaf cutters, leaf removers, pre-cutters and cane pruners — serving professional wine growers and agricultural contractors across European wine regions through dealers and direct sales.

Ownership category

akta.pro rank

Product category

Viticulture Equipment

NAICS

Grape Vineyards (111332)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Vineyard Mechanization & Equipment Operations (Tractors, Sprayers, Harvesters) (AFAGAJAF)

akta.pro secondary industry

Grape Growing & Canopy Management (In-Season Vineyard Operations) (AFAGAJAB)

Keywords

• Viticulture machinery
• Grape harvesters
• Vineyard canopy management
• Leaf removal equipment
• Vine pruners

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Distribution channels2 records

Marketing channels3 records

Core offering

ERO-Gerätebau GmbH manufactures and sells specialized vineyard machinery for professional viticulture, including grape harvesters (Grapeliner Serie 8000), leaf cutters, leaf tackers, leaf removers, pre-cutters, and cane pruners under the ERO, BINGER, and FERRAND brands. The company also offers digital tools — the EROapp platform (EROplan web and EROgo mobile) for dispatch and crop protection documentation, and the VineForecast vineyard management product — plus service and parts operations for installed equipment.

Product overview

ERO-Gerätebau GmbH is a vineyard machinery manufacturer offering a comprehensive portfolio of specialized agricultural equipment for viticulture. The product range centers on grape harvesting (Grapeliner Serie 8000), canopy management (Laubschneider series including Modul Line, Profi Line, ELITE, ELITE VIEW, and Xview), leaf attachment (Laubhefter 250/500/4000), leaf removal (Entlauber series including EB 490 Professional, Entblätterer Professional, VITIpulse DUO, and VITIpulse Combi), pre-pruning (Vorschneider including VSL 07 P, VSL 07 P XHD, Box Pruner ELITE Doppelmesser, and Box Pruner ELITE PROcut), and cane pruning (Cane Pruner VITECO). The BINGER sub-brand encompasses certain leaf cutter, leaf remover, and pre-cutter models. Digital offerings include the EROapp platform (EROplan web application and EROgo mobile application) for vineyard contracting business management, and the VineForecast digital vineyard management tool. In October 2023, ERO acquired French company FERRAND SAS to expand its product portfolio. The company also participates in the Life Atena project for resource conservation and CO2 reduction in food production.

Differentiator

Problem solved

Functional benefit

Brands

• Grapeliner: Series 8000 grape harvester product line
• BINGER
• VITIpulse
• VineForecast
• EROapp
• FERRAND

Products and services

• Grapeliner Serie 8000 ERO's flagship grape harvester in the 8000 series, designed for professional wine vineyards and mechanized grape harvesting operations.
• Laubschneider Modul Line Modular leaf cutter for vineyard canopy management, designed for professional wine growers performing mechanical leaf cutting operations.
• Laubschneider Profi Line Professional-grade leaf cutter for vineyard canopy management, targeting wine growers with higher-capacity leaf cutting requirements.
• Laubschneider ELITE High-end leaf cutter for vineyard canopy management, representing ERO's premium tier in the leaf cutter range.
• Laubschneider ELITE VIEW ELITE leaf cutter with integrated viewing capability for vineyard canopy management operations.
• Laubschneider Xview Leaf cutter featuring Xview technology, providing integrated viewing capability for vineyard canopy management.
• BINGER LSA 320 BINGER sub-brand leaf cutter (LSA 320) for vineyard canopy management.
• Laubhefter (250, 500, 4000) Leaf tacker (models 250, 500, and 4000) for attaching and securing vine leaves in viticulture, available in increasing capacity tiers.
• BINGER EB 490 Professional BINGER sub-brand leaf remover (EB 490 Professional) for vineyard defoliation.
• Entblätterer Professional Professional leaf remover for vineyard defoliation, providing mechanical leaf removal for wine growing operations.
• VITIpulse DUO Twin-sided leaf remover using VITIpulse pulse technology for vineyard defoliation, enabling two-sided leaf removal in a single pass.
• VITIpulse Combi Combination leaf remover with VITIpulse pulse technology for vineyard defoliation, available in a twin-sided front-mount configuration.
• BINGER VSL 07 P BINGER sub-brand pre-cutter (VSL 07 P) for vineyard shoot and cane pre-pruning operations.
• BINGER VSL 07 P XHD BINGER sub-brand extra-heavy-duty pre-cutter (VSL 07 P XHD) for vineyard shoot and cane pre-pruning.
• Box Pruner ELITE Doppelmesser ELITE double-blade box pruner for pre-cutting operations in vineyards.
• Box Pruner ELITE PROcut ELITE PROcut box pruner with advanced cutting technology for pre-cutting operations in vineyards.
• Cane Pruner VITECO Cane pruner for selective pruning of vine canes in viticulture, supporting mechanized cane pruning in vineyards.
• EROapp (EROplan & EROgo) Digital software platform consisting of EROplan (web application for dispatchers to plan and control orders) and EROgo (mobile application for drivers to receive assignments). Supports planning, livetracking, order capture, order dispatch, and digital plant protection documentation for vineyard contracting businesses, and is compatible with ERO, Binger, and other brands' machines.
• VineForecast Digital vineyard management tool designed specifically for winemakers, providing an ideal complement to ERO's innovative viticulture machines.
• FERRAND French viticulture equipment brand acquired by ERO GmbH in October 2023, encompassing cane pruners and vine cutting machinery that complement ERO's existing product portfolio.

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• FERRAND SAScoreStrategic or Co-development PartnerERO GmbH acquired the French company FERRAND SAS in October 2023 after nearly two years of international sales collaboration. The product portfolios of both companies complement each other perfectly, expanding ERO's offerings in the viticulture equipment sector.
• Life AtenaminorStrategic or Co-development PartnerERO is a partner in the Life Atena project focused on resource conservation and CO2 reduction in food production. ERO contributes in the area of attachment equipment for viticulture operations.

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• John Deere: World's largest agricultural equipment manufacturer with vineyard tractors and growing specialty crop offerings. John Deere is a broad incumbent that competes with ERO indirectly at larger, integrated wine operations.
• New Holland Agriculture: Global full-line agricultural equipment brand under CNH Industrial offering tractors, grape harvesters (e.g., Braud heritage line), and sprayers. New Holland overlaps with ERO in vineyard harvesters and tractors but competes as a broad-line incumbent rather than a viticulture pure-play.
• Kubota: Japanese-origin full-line agricultural and groundcare equipment manufacturer with vineyard tractor and implement offerings in Europe. Kubota competes broadly with ERO at the compact/specialty tractor and attached equipment level.
• AGCO Corporation: Global agricultural equipment group whose brands (Fendt, Massey Ferguson, Valtra) supply tractors and increasingly specialty crop equipment to European wine growers. AGCO competes with ERO at the tractor-attached implement boundary.

Direct peers

• Clemens: German manufacturer of vineyard, orchard, and specialty crop equipment including sprayers, leaf removers, and pre-pruners. Clemens is comparable to ERO in product scope and German Mittelstand positioning, addressing overlapping European specialty-crop customers.
• Lipco: German producer of vineyard and orchard equipment with a focus on sprayers, mulch and canopy management machinery. Lipco's product mix and European customer base closely parallel ERO's specialist viticulture positioning.
• ID David / Bargam: Italian manufacturer of sprayers and specialty crop equipment with a strong vineyard focus across southern Europe. Bargam competes with ERO in the leaf-removal, pre-pruning, and sprayer categories serving Mediterranean wine regions.
• BRAUN Maschinenbau: German manufacturer of vineyard and orchard machinery, including sprayers and canopy management equipment. BRAUN is a regional specialist competitor overlapping with ERO's Laubschneider, Entblätterer, and Vorschneider product lines in the German-speaking market.
• Pellenc: French manufacturer of professional viticulture equipment, including battery-powered and tractor-mounted tools for pruning, leaf removal, and harvesting. Pellenc is the most direct specialist competitor to ERO in European vineyard machinery.
• Grégoire: French specialist in grape harvesters and vineyard sprayers owned by EXEL Industries. Grégoire competes head-on with ERO's Grapeliner Serie 8000 in the self-propelled and towed harvester category across major European wine regions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/erogmbh
• Instagraminstagram.com/erogmbh
• LinkedInlinkedin.com/company/ero-ger%C3%A4tebau-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ERO-Gerätebau GmbH