EROL SAS

What EROL SAS does

EROL SAS is a French B2B wholesale distributor of tires, wheels, and complete wheel assemblies, headquartered in Paris and operating as the French subsidiary of Germany's Interpneu Handelsgesellschaft mbH within the Pneuhage Group. Founded in April 1999, the company supplies professional automotive retailers — including independent tire dealers, auto dealerships, auto center chains, tire specialist networks, and tuning specialists — with 35+ tire brands, 360,000 wheels in stock, and proprietary PLATIN products spanning passenger, commercial, industrial, and agricultural segments. Its inventory depth of 1.3 million tires and supporting logistics are anchored by the parent group's 70,000 m² Speyer distribution center and additional depots in Karlsruhe, Nossen, Berlin, and Hainichen, enabling 24–72 hour delivery across Europe.

Name

EROL SAS

Legal name

EROL SAS

Website

https://erol.fr

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

EROL SAS is a French B2B wholesale distributor of tires, wheels, and complete wheel assemblies serving independent tire dealers, dealerships, and auto center chains with 35+ brands and the proprietary PLATIN product line.

Ownership category

akta.pro rank

Product category

Tire and Wheel Wholesale Distribution

NAICS

Tire and Tube Merchant Wholesalers (423130), Tire and Tube Merchant Wholesalers (42313)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Tires, wheels & related supplies distribution (CRAOANAD)

akta.pro secondary industries

Tires, Wheels & Retread Supply Distribution (TLAKAOAD), Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD)

Keywords

• Tire wholesale distribution
• Aluminum wheel distribution
• B2B automotive parts
• Complete wheel assembly
• TPMS sensor distribution

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Tire Wholesale Distribution: Sale of passenger car, SUV, commercial vehicle, truck, agricultural, construction, and industrial tires to professional resellers. Products sourced from multiple manufacturers including exclusive distribution brands. Inventory of 1.3 million tires maintained.
2. Aluminum Wheel Distribution: Sale of aluminum alloy wheels to professional tire and automotive retailers. Stock of 360,000 wheels available. Includes exclusive PLATIN brand wheels.
3. Complete Wheel Assembly Service: Professional mounting service combining tires, rims, and TPMS sensors into complete wheels. Assembly performed in certified facilities. Free mounting included with wheel purchases.
4. TPMS Sensor Sales: Sale of tire pressure monitoring sensors including OE sensors (Schrader, Huf Beru, VDO), universal sensors (Alligator SensIt, Schrader EZ, CUB), and PLATIN Sens hybrid sensors.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

EROL SAS is a B2B wholesale distributor of tires, aluminum wheels, TPMS sensors, and complete pre-assembled wheels serving verified professional customers across Europe. The company combines a deep inventory (1.3 million tires and 360,000 wheels in permanent stock) with exclusive distribution rights for brands like Westlake, GRI, and Starmaxx, plus its own PLATIN house brand, sold through the ErolStore 3.0 B2B platform and a proprietary Wheel Configurator. Services include free complete wheel mounting with Run-Flat certification, nitrogen inflation, and TPMS sensor configuration.

Product overview

EROL SAS operates as a comprehensive tire and wheel wholesaler, distributing both its proprietary PLATIN brand (encompassing PLATIN Wheels aluminum rims, PLATIN Tyres, and PLATIN Sens TPMS sensors) alongside over 35 third-party tire brands. The product portfolio centers on three core offerings: tourism tires and aluminum rims, complete pre-assembled wheels with professional mounting services, and industrial/utility tires for commercial vehicles. The company complements its physical products with two digital platforms — the Wheel Configurator (enabling 4 million+ tire-rim-TPMS combinations) and Erolstore 3.0 (the B2B online ordering portal) — forming an integrated supply and configuration ecosystem for professional automotive resellers.

Differentiator

Problem solved

Functional benefit

Brands

• PLATIN Wheels: Aluminum alloy wheels under the PLATIN brand, produced exclusively for Interpneu by renowned manufacturers. PLATIN Wheels are certified by TÜV and hold ECE type approval. The brand has been excellence since 1987.
• PLATIN Tyres
• PLATIN Sens

Products and services

• PLATIN Wheels Aluminum alloy wheels under the PLATIN house brand, produced by renowned original equipment manufacturers, TÜV and ECE certified, available in designs up to 20 inches with polished or winter-special finishes, sold exclusively to professional automotive resellers through EROL and the Interpneu network.
• PLATIN Tyres House brand tires under the PLATIN label offering summer, winter, and all-season profiles with a strong price-quality ratio; summer and winter lines produced in modern German factories, all-season range produced by a major Korean manufacturer. Sold to professional customers via the ErolStore B2B platform.
• PLATIN Sens TPMS Sensors Hybrid TPMS sensors with approximately 155 pre-installed OE protocols covering around 90% of the vehicle market, reprogrammable with standard diagnostic tools from Ateq and Bartec, sold to professional tire and wheel retailers through EROL.
• Passenger Car and Light Commercial Tires Tourism tires covering passenger cars, 4x4, SUV, and light commercial vehicles, sourced from over 35 brands (premium, quality, and budget) with more than 1.3 million units in permanent stock. Distributed exclusively to verified professional customers via the ErolStore 3.0 B2B platform.
• Aluminum Wheels (Multi-Brand Range) Aluminum alloy wheels in a wide range of sizes, finishes, and designs from multiple brands including the exclusive PLATIN Wheels line, with 360,000 units permanently available in stock for professional resellers.
• Complete Wheels (Pre-Assembled) Pre-assembled tire and wheel combinations mounted and balanced by qualified personnel in EROL workshops, available up to 26 inches, certified for Run-Flat mounting and inflated with nitrogen; free mounting service is bundled with complete wheel purchases for professional customers.
• TPMS Sensor Distribution (OE and Universal) Distribution of OE TPMS sensors (Schrader, Huf Beru, VDO) and universal TPMS sensors (Alligator SensIt, Schrader EZ, CUB), including the proprietary PLATIN Sens hybrid range, with sensor configuration integrated into the Wheel Configurator for professional buyers.
• Commercial, Agricultural, Construction and Industrial Tires Commercial vehicle, truck, agricultural, construction, and industrial tires including exclusive distribution brands Westlake, GRI (Ultimate XT, Peakmaster), Starmaxx, Maxam, and Magna Tyres, with more than 25,000 commercial vehicle tires in stock and retreading services at the Nossen facility.
• ErolStore 3.0 B2B E-Commerce Platform Professional B2B online store platform requiring verified customer registration, available 24/7 to browse catalogues, check real-time stock availability, configure complete wheels, access personalized pricing, and place orders for tire, wheel, and TPMS products.
• Online Wheel Configurator Technical online tool that configures complete wheels for specific vehicles by selecting tires, rims, and TPMS sensors, validating combinations against 9+ million data series and offering 4 million possible options with 3D visualizations and TPMS attribution; integrated with ErolStore for direct ordering.
• Commercial Tire Retreading Service (Recamic) Recamic cold-process retreading of commercial vehicle tires performed at the Nossen facility, processing more than 70,000 commercial vehicle tires annually for fleet operators and commercial tire resellers.

Quantifiable outcome

• 1.3 million tires and 360,000 wheels in permanent stock
• +5 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and secondary.

• Interpneu Handelsgesellschaft mbHcoreStrategic or Co-development PartnerEROL SAS is a subsidiary of German company Interpneu Handelsgesellschaft mbH, part of the Pneuhage Group founded in 1970 in Karlsruhe. Interpneu is one of Europe's leading tire and wheel wholesalers. EROL serves as the French subsidiary operating within the Interpneu distribution network, leveraging shared logistics infrastructure, brand portfolio, and procurement scale.
• WestlakecoreChannel Partner/ Reseller/ DistributorExclusive distribution partnership for Westlake commercial vehicle tires. Westlake is offered exclusively in the commercial vehicle segment, providing competitive pricing options for professional tire dealers.
• GRIsecondaryChannel Partner/ Reseller/ DistributorExclusive distribution partnership for GRI industrial tires including Ultimate XT, Peakmaster, and The Performer models in two-ply and three-ply configurations for various industrial applications.
• StarmaxxsecondaryChannel Partner/ Reseller/ DistributorExclusive distribution partnership for Starmaxx agricultural and industrial tires including agricultural tires, MPT (Multi-Purpose Tires), forestry tires, tool tires, and low-pressure tires for the agricultural and industrial sectors.
• SchradercoreTechnology or IntegrationOE (Original Equipment) and universal TPMS sensor supplier. EROL offers Schrader EZ universal sensors and Schrader OE sensors. Schrader EZ sensors are programmed using standard diagnostic tools from Bartec, Ateq, Würth, etc.
• Huf BerucoreTechnology or IntegrationOE TPMS sensor supplier. EROL offers Huf IntelliSens sensors which have vehicle protocols pre-copied into memory for broad vehicle coverage.
• VDOcoreTechnology or IntegrationOE TPMS sensor supplier. EROL offers VDO OE sensors for original equipment replacement applications.
• Alligator (Sens It)secondaryTechnology or IntegrationUniversal TPMS sensor brand. Alligator SensIt sensors offer online updates for new vehicle protocols and can be programmed, read, and overwritten using standard diagnostic tools from Bartec, Ateq, Würth, etc.
• CUBsecondaryTechnology or IntegrationUniversal TPMS sensor brand. CUB sensors offer wide vehicle coverage and can be programmed with CUB programming pads. Content can be read with standard diagnostic tools.
• TÜV RheinlandcoreOthersThird-party quality and safety certification body. PLATIN Wheels certified by TÜV Rheinland Group (certificate KBA: 49 02 0141109) confirming compliance with vehicle safety standards.
• AteqsecondaryTechnology or IntegrationDiagnostic tool manufacturer. PLATIN Sens TPMS sensors can be reprogrammed with Ateq diagnostic devices.
• BartecsecondaryTechnology or IntegrationDiagnostic tool manufacturer. PLATIN Sens TPMS sensors can be reprogrammed and Alligator SensIt sensors programmed with Bartec diagnostic tools.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Continental: Global tire manufacturer with extensive European wholesale and ContiTrade distribution operations. Overlaps with EROL in premium and commercial vehicle tire distribution, plus OEM-aligned service and digital commerce infrastructure.
• Hankook: Major tire manufacturer with growing European distribution and exclusive partnerships with wholesale networks. Adjacent competitor in the passenger, SUV, and light commercial tire segments where EROL distributes competing brands.
• Michelin: World's largest tire manufacturer with European wholesale and distribution networks including TyrePlus and partnership programs. Competes with EROL in the premium passenger, commercial, and agricultural tire segments across Europe.
• Goodyear Dunlop: Global tire manufacturer with extensive European wholesale, franchise, and service center networks. Competes with EROL across multiple vehicle categories and increasingly partners with B2B e-commerce platforms to reach professional buyers.

Regional players

• Premio Reifen + Autoservice: German and European tire and auto service network offering wholesale supply plus retail service. Operates in adjacent distribution and retail service channels to EROL with comparable professional customer focus in Germany and Western Europe.
• Point S: International tire and auto service cooperative with thousands of affiliated retail points across Europe. Comparable wholesale and distribution model to EROL at the retail-facing tier, with group procurement and exclusive brand partnerships similar to Interpneu/Pneuhage.

Direct peers

• Interpneu Handelsgesellschaft mbH: EROL's parent company and a leading German tire and wheel wholesaler with overlapping product range, exclusive distribution brands, and B2B platform operations. Operates the Speyer, Karlsruhe, Nossen, and Hainichen logistics facilities used to fulfill EROL's European orders.
• Heuver Banden: Dutch B2B tire and wheel wholesaler serving professional resellers across the Benelux and Western Europe. Direct competitor in the European tire wholesale segment with multi-brand distribution and logistics capabilities similar to EROL.
• Reifen Müller: German tire wholesaler with regional distribution centers and professional B2B customer base. Comparable to EROL in product breadth (passenger, commercial, agricultural tires) and exclusive brand strategy serving tire retailers and dealerships.

Emerging players

• TYRE24: Pan-European B2B tire and wheel e-commerce marketplace aggregating fragmented buyer demand. Competes with EROL's ErolStore platform by offering professional buyers a multi-supplier digital procurement channel for tires and complete wheels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/erol-sas

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EROL SAS