Escola de Rádio TV Web | ER+

What Escola de Rádio TV Web | ER+ does

Escola de Rádio TV Web (ER+) is a Brazilian private educational institution founded in 1994 in Rio de Janeiro by director Ruy Jobim, specializing in professional communication and broadcasting training. It serves aspiring and current communication professionals across Brazil — including would-be announcers, TV presenters, sports narrators, audiobook narrators, voice-over artists, and corporate clients — through a portfolio that spans DRT-qualifying professionalizante courses (Locução, Apresentação de TV, Produção), an extensive catalog of EAD asynchronous online courses covering specialized niches (sports narration, audiobook narration, documentary narration, OBS Studio, Adobe Audition, Sound Forge, advertising voice-over, public speaking), short-format Express courses, and ancillary services (Demo Profissional at R$350 per session, 1:1 Mentoria with Ruy Jobim, corporate training, and group consulting).

The school's technical stack is lightweight and service-oriented rather than platform-native: EAD courses are delivered via the third-party ClassBuild learning management platform, the website is hosted on Vercel with Sanity as the CMS, payment processing runs through Asaas (boleto, PIX, credit card), student communications use Resend for email and Google Drive for recorded class sharing, and customer service is handled through the Meta WhatsApp Cloud API with an Anthropic Claude-powered chatbot that escalates to a human secretarial team. ER+ also operates a 24-hour web radio, podcast, and YouTube channel as both marketing assets and extensions of its training brand.

Revenue is generated through multiple streams: one-time tuition fees for professionalizante, livre, and express courses; recurring access fees for EAD courses during the enrollment period; one-time fees for Demo Profissional sessions and Mentoria hourly engagements; and quoted proposals for corporate training. Go-to-market is direct-to-consumer via website enrollment, WhatsApp sales, email, and content marketing through blog, YouTube, social media, and an organic alumni referral network ("Crias da ER+"). Distribution combines in-person instruction at the Catete headquarters and Rádio Globo RJ studios with synchronous online and asynchronous EAD formats enabling national reach.

Name

Escola de Rádio TV Web | ER+

Legal name

Escola de Rádio TV & Web

Website

https://escoladeradio.com.br

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Escola de Rádio TV Web (ER+) is a Brazilian private communication school founded in 1994 in Rio de Janeiro that trains aspiring announcers, presenters, voice-over artists, and corporate clients through DRT-qualifying professionalizante courses, EAD online programs, and express workshops delivered across Brazil.

Ownership category

akta.pro rank

Product category

Professional Communication and Broadcasting Education

NAICS

Educational Services (611), Educational Services (61)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Language & Communication Continuing Education (EDAAAEAF)

akta.pro secondary industry

Language Learning eLearning Modules (ESL/EFL) (EDAGAEAI)

Keywords

• Broadcasting education
• Voice over training
• Professional radio courses
• TV presentation training
• Communication training

Headquarters

HQ city

Rio de Janeiro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professionalizante Courses: Full-length professional courses that enable students to obtain DRT (professional registration). Includes Locução Profissionalizante, Apresentação de TV, and Produção Profissionalizante. Paid via matrícula fee plus monthly installments or upfront. Courses habilitate students to request CAP from the Radio Workers Union and DRT from the Ministry of Labor.
2. Livre/Express Courses: Short-format courses and express workshops, both in-person and live online. Certificate of completion provided (does not habilitate DRT). One-time payment per course.
3. EAD Courses: Asynchronous online courses via ClassBuild platform. Students progress at their own pace with access to the platform during course duration.
4. Demo Profissional: Private recording session in ER+ studio with Ruy Jobim guiding. Single session of up to 2 hours at R$ 350. Student receives professional demo recording for their portfolio.
5. Mentoria 1:1: One-on-one private mentorship sessions with Ruy Jobim, charged by the hour. Personalized guidance for career development.
6. Corporate Training: Customized training programs for companies seeking to develop internal communication or brand voice skills. Quoted and delivered under proposal.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Escola de Rádio TV & Web delivers professional communication and broadcasting education in Brazil, including DRT-registration-eligible professionalizing courses (Locução, Apresentação de TV, Produção), a catalog of asynchronous EAD specialty courses (narration, audio editing, public speaking), short Express courses, and ancillary services such as Demo Profissional recording and 1:1 Mentoria with founder Ruy Jobim. The school combines in-studio training at its Rio de Janeiro headquarters with nationwide reach through online courses and corporate training programs.

Product overview

Escola de Rádio TV & Web (ER+) is an educational institution founded in 1994 in Rio de Janeiro, specializing in professional communication training. The company operates a unified platform-plus-modules architecture centered around vocational courses that qualify students for DRT (professional broadcaster registration) — specifically its three flagship professionalizing programs in Locução, Apresentação de TV, and Produção. These core programs are supplemented by an extensive catalog of EAD (asynchronous online) courses covering specialized niches such as sports narration, audiobook narration, documentary narration, audio editing (Adobe Audition, Sound Forge, OBS Studio), advertising voice-over, and public speaking. Short-format Express courses provide targeted skill-building without certification. The portfolio also includes direct-to-market services: a Demo Profissional recording service (R$ 350 with Ruy Jobim), 1:1 Mentoria, corporate training, group consulting, and the school's own media channels (Rádio Web, Podcast, and YouTube channel). All EAD courses are delivered via the ClassBuild platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Locução Profissionalizante (com DRT)

Quantifiable outcome

• Alumni including Renata Silveira (first Brazilian woman to narrate World Cup on open TV) and Fernanda Gentil (TV journalist/presenter) demonstrate career outcomes
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Six partnerships are on record, tiered core.

• AsaascoreTechnology or IntegrationAsaas serves as the authorized payment processing partner, handling boleto, PIX, and credit card transactions for all course enrollments and services. ER+ does not store complete card numbers, only tokens and last 4 digits for identification.
• ClassBuildcoreTechnology or IntegrationEAD platform provider for asynchronous online courses. Students enrolled in online courses receive access to the ClassBuild platform during the course duration.
• Meta (WhatsApp Cloud API)coreTechnology or IntegrationWhatsApp Cloud API used as the official customer service channel. Messages are processed through automated chatbot and/or human secretarial team.
• Anthropic (Claude LLM)coreTechnology or IntegrationClaude LLM from Anthropic used to process WhatsApp chatbot messages, providing automated customer service responses.
• Rádio Globo RJcoreStrategic or Co-development PartnerExclusive partnership for the Narração Esportiva course, held at the Rádio Globo RJ studios in Rio de Janeiro. Instructor Hugo Lago narrates for CBN and Rádio Globo. Students gain access to real studio environment and backstage of live transmissions.
• Sindicato dos Radialistas do RJcoreOthersThe Radio Workers Union of Rio de Janeiro is the issuing authority for CAP (Certificate of Professional Aptitude), which students receive upon course completion and which enables subsequent DRT application to the Ministry of Labor.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• Voices.com: Largest global online marketplace for voice-over talent. Adjacent ecosystem participant where ER+ alumni eventually find work; not a direct competitor in training but shapes demand for the school's graduates.
• Voice123: Global voice-over talent marketplace connecting narrators with clients. Indirectly comparable as part of the same voice-over ecosystem that ER+ students ultimately serve, though it operates as a marketplace rather than a training school.

Direct peers

• Such A Voice: Voice acting training and demo production company serving aspiring voice-over artists. Comparable training methodology, demo production service, and one-on-one coaching model mirror ER+'s offerings.
• Edge Studio: US-based voice acting training school offering demo production, coaching and workshops. Directly comparable as a niche vocational training business focused exclusively on voice-over craft and portfolio building.

Emerging players

• Gravy for the Brain: Online voice acting training platform offering courses on audiobook, commercial and corporate narration. Comparable in product overlap (especially audiobook narration niche) but operating as a digital-only platform without a physical studio or local regulatory pathway.
• Academia do Ferro: Brazilian online training platform for voice and presentation skills. Partial overlap with ER+'s basic locução and public speaking offerings, though without the DRT regulatory pathway or in-studio professionalizing courses.

Broad incumbents

• Universidade Anhembi Morumbi: Brazilian private university with strong communication and broadcasting programs. Comparable as a Brazilian incumbent training communicator talent, though at broader degree-granting scope.
• ESPM: Brazilian school of communications, marketing and media offering undergraduate and continuing education programs. Comparable as a broad incumbent in Brazilian media training, with larger scale and broader curriculum than ER+'s voice/narration specialization.
• Faculdade Cásper Líbero: Established Brazilian higher-education institution in journalism and communication. Comparable as a Brazilian credentialed training ground for broadcasters, though it operates at degree-granting university scale rather than vocational continuing education.
• PUC-Rio (Departamento de Comunicação): Major Rio de Janeiro-based private university with a Communication department covering journalism, radio and TV. Comparable geographic and disciplinary overlap, though at university scale rather than short-course vocational format.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/ESCOLADERADIOTVEWEB?sub_confirmation=1
• LinkedInlinkedin.com/school/escoladeradioer
• Instagraminstagram.com/escoladeradioer
• TikToktiktok.com/@escoladeradioer

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Escola de Rádio TV Web | ER+