Esprimi
Esprimi is a Malta-based market research firm serving local B2B clients across telecom, insurance, gaming, government, and media with proprietary panel surveys, media consumption tracking, and employee engagement research.
- Company typePrivate
- Founded2014
- HeadquartersMalta, Malta
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Esprimi does
Esprimi is a Malta-based market research firm operating as the research arm of Business Leaders Malta, founded in 2013/2014 by CEO Morgan Parnis. The company delivers market, employee, and media research solutions to B2B clients in Malta using a mix of quantitative and qualitative methodologies, including Computer Assisted Web Interviewing (CAWI), Computer Assisted Telephone Interviewing (CATI), Computer Assisted Personal Interviewing (CAPI), focus groups, in-depth interviews, mystery shopping, and desk research. Its core technology asset is the proprietary Esprimi Community Panel, a large online panel of demographically representative Maltese respondents engaged through a rewards program with partners including Revolut, Hospice Malta, and major retailers.
The company's product portfolio is anchored by four solution lines: Market Insights (custom research projects), the Insight Omnibus (quarterly pooled-questionnaire surveys covering 500 representative respondents), Media Insights (subscription reports on Maltese media consumption priced €500–€1,200), and Employee Voice (an employee engagement research product with certification and awards). The Employee Insights Dashboard, relaunched in 2019, provides interactive engagement tracking with year-on-year comparisons and eNPS scoring.
Esprimi commercially monetizes through project-based professional services and lower-ticket recurring subscriptions, with a sales-led B2B motion supplemented by community-led panel engagement and event-driven outreach via Business Leaders Malta conferences and iGaming Idol Awards. Its clientele spans telecommunications (Melita), government and international organizations (International Organisation for Migration, including cross-border work in China), insurance (MAPFRE MSV Life), e-commerce (Yellow), media (Times of Malta), gaming (Catena Media, Bethard), and pharmaceutical (Brown's Pharma). The company is privately held, has approximately 7 employees, and reports no external funding; it operates two offices in Malta (headquarters in Birkirkara and a telephone interviewing operation in Haz-Zebbug).
Esprimi firmographics
Firmographics- Name
- Esprimi
- Legal name
- Esprimi
- Website
- https://esprimi.eu
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Esprimi is a Malta-based market research firm serving local B2B clients across telecom, insurance, gaming, government, and media with proprietary panel surveys, media consumption tracking, and employee engagement research.
- Ownership category
- akta.pro rank
Where Esprimi is headquartered
LocationHeadquarters
- HQ city
- Malta
- HQ country
- Malta
- HQ region
- Europe
Offices2 records
Markets served
Esprimi business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Custom Research Projects: Tailored market research projects using various methodologies (online surveys, telephone surveys, face-to-face interviews, focus groups, desk research, mystery shopping) for business clients
- Media Insights Subscription: Subscription-based access to media consumption data with tiered pricing: Full report (€1,200), Online Media (€700), or individual categories (€500 each for Radio, Television, Print)
- Insight Omnibus: Quarterly shared-questionnaire research at €500 per question with minimum 5 questions required, with bulk purchase discounts available for multiple studies
- Employee Voice Research: Scientific study assessing employee engagement and satisfaction across nine domains for certification and award programs
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Full Media Insights Report - TV, Radio, Print, Online |
| Subscription | Pay-as-you-go | Online Media Only Report |
| Subscription | Pay-as-you-go | Individual Media Category Reports |
| Usage-based | Quarterly | Insight Omnibus - Quarterly Study |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Esprimi product offering
Product offeringCore offering
Esprimi is a Malta-based market research firm that provides custom market research projects, quarterly shared-questionnaire omnibus surveys (Insight Omnibus), subscription-based Maltese media consumption tracking (Media Insights), and employee engagement research with Employer of Choice certification (Employee Voice). It uses multiple methodologies including online surveys (CAWI), telephone surveys (CATI), face-to-face interviews (CAPI), focus groups, mystery shopping, and desk research, drawing on its proprietary Esprimi Panel of representative Maltese respondents.
Product overview
Esprimi is an innovative market research company in Malta operating as the research arm of Business Leaders Malta. The company offers a portfolio of interconnected research solutions including Market Insights (quantitative and qualitative research), the Insight Omnibus (quarterly pooled-questionnaire surveys), Media Insights (local media consumption tracking), and Employee Voice (employee engagement assessment with certification). The core platform is supported by multiple research methodologies (online/telephone/face-to-face surveys, focus groups, mystery shopping, desk research) and an owned Esprimi Community Panel of representative Maltese respondents. The Employee Insights Dashboard provides interactive data visualization for client organizations. Research services span consumer behavior, brand tracking, election polling, media planning, and workplace satisfaction.
Differentiator
Problem solved
Functional benefit
Brands
- Media Insights: Media consumption data research covering Maltese TV, radio, print, and online media platforms for advertising campaign planning.
- Market Insights
- Insight Omnibus
- Esprimi Community
Quantifiable outcome
- Predicted 2022 Malta general election gap of 37,000 votes vs actual 39,474 votes difference
- +2 more outcomes
Companies that use Esprimi
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Esprimi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Esprimi partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- LobesLabcoreSister company and data science partner providing advanced data processing using supervised learning (machine learning algorithms) and shift analysis for election prediction modeling. Esprimi conducts the surveys while LobesLab analyses and cleans the data.
- Times of MaltacoreMedia partner commissioning five opinion poll waves between July 2021 and March 2022. Published Esprimi surveys predicting 2022 general election results with near-perfect precision.
- Richmond FoundationcorePartnership to assess COVID-19's impact on Malta's mental health. Esprimi conducted public sentiment surveys while Richmond Foundation, Malta's leading mental health NGO, provided expertise and will use findings to offer relevant community services. Research offered to Richmond Foundation on not-for-profit basis.
- Hospice MaltaminorAdded to Esprimi Community's Rewards Scheme Programme. Community members can redeem survey points for donations to Hospice, an NGO providing palliative care.
- RevolutminorRewards partner allowing Esprimi Community members to redeem points for cash through Revolut. Community members without cards can sign up for free Revolut cards.
- Rewards Scheme PartnersminorGrowing list of rewards partners including Debenhams, Oasis, Mac Cosmetics, and Service Dogs Malta Foundation allowing community members to redeem survey points.
- Informa ConsultantsminorStrategic alliance where Informa Consultants entrusted Esprimi to carry out its market research operations after selecting Esprimi as top research provider partner. Shares key common values in delivery of results and services.
- Business Leaders MaltacoreEsprimi is the market research arm of Business Leaders Malta (BLM). BLM connects Esprimi to its network of member companies and provides the platform for Employee Voice Awards and other events.
Scale indicators4 records
Recent moves6 records
Expansion highlights10 records
Esprimi competitors and assessment
Company assessmentBroad incumbents
- Ipsos: Ipsos is a global market research and public opinion firm running large-scale panels and election polling across many countries. Comparable in election-prediction credibility and survey-based public opinion work, with far broader geographic coverage than Esprimi.
- Nielsen (NielsenIQ): NielsenIQ provides global consumer measurement, media audience analytics, and panel-based research. Comparable to Esprimi's panel-driven methodology and Media Insights-style audience measurement, though serving multinational clients rather than a single domestic market.
- Kantar: Kantar is one of the world's largest market research and consumer insight firms, offering brand tracking, media evaluation, and consumer panels globally. Comparable to Esprimi as a competing source of market intelligence, though Kantar operates at vastly greater scale and geographic breadth rather than specializing in a single micro-market like Malta.
- GfK (NIM von GfK): GfK is a global market research company specializing in consumer panel data, media measurement, and analytics. Comparable in consumer/media panel methodology, though operating across many international markets rather than a single domestic market like Malta.
Direct peers
- YouGov: YouGov operates an online opinion panel used for brand tracking, market research, and political polling across multiple markets. Closely comparable to Esprimi's panel-based research model and recurring subscription data products, though YouGov operates in many countries while Esprimi focuses on Malta.
- Bilendi: Bilendi operates proprietary online panels across Europe and offers market research and data collection services. Comparable panel-based model and European market focus, though Bilendi serves multiple countries versus Esprimi's Malta-centric approach.
- Dynata: Dynata (formerly Research Now SSI) operates one of the world's largest first-party research data panels, providing sample and data collection for market research. Comparable panel infrastructure and B2B research delivery model, though at global scale rather than focused on a single small market.
- Toluna: Toluna runs a global online panel community offering survey-based consumer insights and syndicated research. Comparable in panel infrastructure, community rewards program, and self-serve research access, though at a larger multi-country scale than Esprimi.
- Informa Consultants: Informa Consultants is a Maltese business intelligence and research consultancy that previously partnered with Esprimi to outsource market research operations. Comparable in operating within the Malta research market and serving similar Maltese enterprise clients.
Regional players
- Quest Mindshare (Malta): Quest Mindshare is a Maltese creative agency and research provider serving local Maltese clients. Comparable as a Malta-based research and insights provider competing for the same domestic enterprise customers, with regional Malta focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Esprimi social profiles
Digital presenceEsprimi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Esprimi leadership team
Management profileNumber of profiles
Profiles3 records
Esprimi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Esprimi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Esprimi
What does Esprimi do?
Esprimi is a Malta-based market research firm that provides custom market research projects, quarterly shared-questionnaire omnibus surveys (Insight Omnibus), subscription-based Maltese media consumption tracking (Media Insights), and employee engagement research with Employer of Choice certification (Employee Voice). It uses multiple methodologies including online surveys (CAWI), telephone surveys (CATI), face-to-face interviews (CAPI), focus groups, mystery shopping, and desk research, drawing on its proprietary Esprimi Panel of representative Maltese respondents.
Is Esprimi a public or private company?
Esprimi is a private company. It is classified as corporate owned and is currently operating.
When was Esprimi founded?
Esprimi was founded in 2014. It employs 1 to 10 people.
Where is Esprimi based?
Esprimi is headquartered in Malta, Malta, in the Europe region.
How does Esprimi make money?
Four revenue lines are on record. Custom Research Projects are the primary driver. The others are media Insights Subscription, insight Omnibus and employee Voice Research.
Who are Esprimi's main competitors?
Broad incumbents on record are Ipsos, Nielsen (NielsenIQ), Kantar and GfK (NIM von GfK). Direct peers are YouGov, Bilendi, Dynata, Toluna and Informa Consultants. Quest Mindshare (Malta) is listed as a regional player.
Does Esprimi have an API?
No public API is recorded for Esprimi.