ESTIASI
ESTIASI is a Greek B2B distributor and light manufacturer of professional HORECA equipment, selling through its estiasi.com e-commerce platform and Athens physical showroom. It distributes over 100 international brands across cooking, refrigeration, and food processing, and serves restaurants, hotels, butchers, fish markets, and cafés.
- Company typePrivate
- Founded-
- HeadquartersMetamorfosi, Athens, Greece
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What ESTIASI does
ESTIASI is a Greek B2B distributor and light manufacturer of professional catering (HORECA) equipment, founded in 1999 and headquartered in Metamorfosi, Athens. The company operates a hybrid sales model combining a direct e-commerce storefront (estiasi.com) with a physical showroom at the 11th km of Athens-Lamia Avenue, where customers can view products before purchase. Its core activity is the distribution of professional kitchen equipment from over 100 international manufacturers, spanning cooking lines, commercial refrigeration, food processing machinery, beverage equipment, stainless steel fabrications, ventilation, washing/hygiene, and bakery equipment. Prices on the platform range from approximately €139 for small items to over €11,000 for professional ovens, with Greek VAT (24%) included and visible promotional discounting.
The customer base is entirely B2B and segmented across restaurants, hotels, butcher shops, fish markets, pizzerias, cafés, pastry shops, grill houses, and new hospitality startups. Notable named customers include Goody's, Hellenic Catering, Roma Pizza, Costa Navarino, Creta Farms, Dodoni, Flocafe, Fridays, Grand Resort Lagonisi, Grecotel, Grigoris, Pizza Fan, Porto-Carras, Tatoi Club, Venetis, and Ypografi Stergiou. ESTIASI also offers curated turnkey equipment packages for new business entrepreneurs, functioning as a consultative sales channel for kitchen outfitting.
The go-to-market is sales-led and multi-channel, combining e-commerce, physical showroom visits, a newsletter, and organic social media on Instagram, Facebook, Twitter, and YouTube. Revenue is generated primarily through hardware sales with publicly listed unit pricing and a pay-as-you-go billing cadence. The company is privately held with no disclosed external investors, no public listing, and only 8 employees, suggesting a lean operating structure relative to its catalog breadth. In 2025, ESTIASI began extending from pure distribution into own-brand manufacturing with the launch of ESTIASI-branded food dehydrators featuring pre-freezing technology, stainless steel AISI 304 construction, and UV lamps.
ESTIASI firmographics
Firmographics- Name
- ESTIASI
- Legal name
- ESTIASI
- Website
- https://estiasi.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ESTIASI is a Greek B2B distributor and light manufacturer of professional HORECA equipment, selling through its estiasi.com e-commerce platform and Athens physical showroom. It distributes over 100 international brands across cooking, refrigeration, and food processing, and serves restaurants, hotels, butchers, fish markets, and cafés.
- Ownership category
- akta.pro rank
ESTIASI industry classification
Industry- Product category
- Commercial Catering Equipment
- SIC
- Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- Restaurant & Commercial Kitchen Equipment Wholesale (AFAIALAB)
- akta.pro secondary industry
- Commercial Refrigeration & HVAC (Foodservice) Wholesale (AFAIALAI)
Keywords
Where ESTIASI is headquartered
LocationHeadquarters
- HQ city
- Metamorfosi, Athens
- HQ country
- Greece
- HQ region
- Europe
Offices2 records
Markets served
ESTIASI business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Revenue model
- Equipment Sales: ESTIASI generates revenue through direct sales of professional catering equipment to businesses. The company acts as a distributor/dealer for multiple international brands, selling equipment including refrigeration, cooking appliances, food processing machinery, and kitchen accessories. Products are sold through e-commerce with prices ranging from approximately €139 to over €11,000 per item. The company offers both individual equipment sales and complete equipment packages for new businesses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual equipment items with publicly listed prices |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
ESTIASI product offering
Product offeringCore offering
ESTIASI distributes professional catering and HORECA equipment from more than 100 international manufacturers to food service businesses in Greece, selling refrigeration, cooking, food processing, beverage, washing, and stainless steel construction equipment through its own e-commerce platform and a physical showroom in Athens. The company also manufactures its own ESTIASI-branded line of food dehydrators and offers turnkey equipment packages tailored to new hospitality startups.
Product overview
ESTIASI is a Greek professional catering equipment supplier operating as both a distributor of international brands and a manufacturer of own-brand equipment. The product portfolio includes stainless steel constructions, professional refrigeration and cooling systems, ventilation equipment, food processing machinery (sausage fillers, potato peelers, fish scalers, food dehydrators), dough processing equipment, professional kitchen equipment (ovens, grills, fryers, pasta cookers), coffee and beverage machines, washing and hygiene equipment, and bakery/baking equipment. The company serves restaurants, hotels, butcher shops, fish markets, pizzerias, coffee bars, and other food service businesses through its e-commerce platform and physical showroom in Athens.
Differentiator
Problem solved
Functional benefit
Products and services
- ESTIASI Food Dehydrator 6 Trays Professional own-brand food dehydrator with 6 AISI 304 stainless steel trays, digital controls, UV lamp, double-wall construction, and a 0-24 hour timer, suited for preserving fruits, vegetables, mushrooms, meats, and fish in professional kitchens.
- ESTIASI Food Dehydrators with Pre-freezing Technology Own-brand professional food dehydrators with integrated pre-freezing technology, available in 4-tray and 5-tray configurations with stainless steel construction and UV lamps for advanced food preservation in professional kitchens.
- KT Fish Scaling Machine Stainless steel fish scaling machine manufactured in Finland by KT, with electrical insulation up to 4000V, water/moisture protection, and CE certification, suited for all fish types in fish markets and professional kitchens.
- MAXIMA MPP 8 Potato Peeler 8Kg Floor-standing stainless steel potato and carrot peeler with water connection, drainage for waste, ON/OFF switch, and 4 adjustable feet, with 8Kg capacity and 160Kg/hour production rate, for commercial kitchens.
- MAXIMA Sausage Filler 3Lt Manual stainless steel sausage filler with 3Lt capacity, 2 speeds, and 4 stainless steel funnels (16, 22, 32, 38mm diameter), featuring removable bucket for easy cleaning and rubber feet, for butcher shops and meat processors.
- Professional Refrigeration and Cooling Systems Distributed range of professional refrigerators, freezers, cold rooms, display cabinets, ice cream machines, blast chillers/shock freezers, and wine coolers for commercial kitchens, butcher shops, fish markets, pastry shops, and supermarkets.
- Professional Cooking Equipment Distributed professional ovens (INOXTREND), combi ovens (RATIONAL), grills, fryers, pasta cookers, and hot plates for restaurants, hotels, bakeries, and pizzerias.
- Professional Coffee and Beverage Machines Distributed professional espresso machines (GAGGIA), coffee machines (SAB COFFEE MACHINES), blenders, and beverage equipment for cafés, bars, hotels, and restaurants.
- Stainless Steel Kitchen Constructions Distributed stainless steel cabinets, drawers, sinks, work tables, shelving, dish racks, and custom kitchen constructions for professional kitchens.
- Turnkey Equipment Packages for New Hospitality Startups Bundled equipment packages tailored to specific business types (restaurants, pizzerias, hotels, butcher shops, fish markets, cafés) that provide compatible equipment sets at bundled pricing for new hospitality operators.
Quantifiable outcome
- Distributes equipment from over 100 international manufacturers
Companies that use ESTIASI
Customer profileNamed customers16 records
Segments9 records
Ideal customer profiles4 records
ESTIASI technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
ESTIASI partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- RATIONALcoreRATIONAL is a leading manufacturer of professional cooking equipment. ESTIASI serves as a distributor for RATIONAL products in the Greek market, promoting them as 'Leader in Professional Kitchen' equipment.
- GAGGIAcorePartnership for professional espresso machines and coffee equipment distribution. GAGGIA is a renowned Italian manufacturer of professional coffee machines.
- INOXTRENDcoreDistribution partnership for professional ovens. INOXTREND specializes in professional ovens for restaurants, bakeries, and catering businesses.
- CasselinminorInnovative professional equipment solutions partnership focusing on catering equipment distribution.
- EUROTEC RIGA INTERNATIONALminorPartnership for professional catering equipment distribution, described as a recipe for professional success in the catering sector.
- GICOcoreDistribution of professional kitchen equipment. GICO is an Italian manufacturer specializing in professional cooking equipment including pasta cookers and kitchen appliances.
- GINOXcorePartnership for stainless steel professional refrigerators and construction equipment. GINOX specializes in commercial refrigeration and stainless steel kitchen constructions.
- PRIMAXminorProfessional kitchen equipment distribution partnership, positioned as the ultimate choice for professional kitchens.
- SKYMSENcoreDistribution of food processing equipment. SKYMSEN is a Brazilian manufacturer of professional food processing machinery.
- STARMIXminorPartnership in the field of baking equipment, combining quality and innovation for bakery applications.
- ZOINminorProfessional kitchen equipment distribution partnership focusing on innovation and quality.
- RGVminorPartnership for professional catering equipment distribution.
- SAB COFFEE MACHINESminorProfessional coffee machine distribution partnership with focus on quality.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
ESTIASI competitors and assessment
Company assessmentBroad incumbents
- Middleby Corporation: Large diversified manufacturer of commercial kitchen, refrigeration, and food processing equipment sold to restaurants and hotels worldwide. Comparable product categories but operates as a manufacturer rather than a Greek distributor.
- Ali Group: Global foodservice equipment manufacturer and distributor operating across cooking, refrigeration, and food preparation. Overlaps with ESTIASI's catalog scope but at vastly larger scale and with owned brands.
- Hoshizaki: Manufacturer of commercial refrigeration and ice machines widely distributed through HORECA channels. Comparable because ESTIASI sells similar refrigeration equipment to overlapping Greek HORECA customers.
- Welbilt: Global manufacturer of commercial foodservice equipment (cooking, refrigeration, beverage). Overlaps with categories ESTIASI distributes; relevant as an upstream brand whose products ESTIASI sells.
Direct peers
- Maquinaria Hosteleria Alborada: Spanish distributor of commercial kitchen equipment serving restaurants, hotels, and caterers with a multi-brand catalog — directly analogous to ESTIASI's Greek HORECA distribution model.
- Cookmax: European online retailer and distributor of professional catering equipment, selling across multiple brands to HORECA buyers — comparable to ESTIASI in product breadth and e-commerce-led B2B model.
- Hosteleria10: Spanish online distributor of professional HORECA equipment to restaurants, hotels, and bars. Closely comparable business model: e-commerce catalog, multi-brand distribution, B2B foodservice equipment.
Others
- RATIONAL AG: Leading global manufacturer of professional combi-ovens for HORECA. ESTIASI is an authorized Greek distributor of RATIONAL, making it both a supplier and a competitive benchmark for premium cooking equipment.
- FIMAR: Italian manufacturer of professional food processing and kitchen equipment. ESTIASI distributes FIMAR products in Greece, making it a key supplier-partner with comparable product focus.
Emerging players
- Jemi: Spanish commercial kitchen equipment manufacturer/distributor with a growing international presence. Comparable as a smaller, multi-product HORECA equipment specialist competing with incumbents.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
ESTIASI social profiles
Digital presenceESTIASI financial estimates
Financial estimateRevenue estimate
Valuation estimate
ESTIASI leadership team
Management profileNumber of profiles
ESTIASI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ESTIASI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ESTIASI
What does ESTIASI do?
ESTIASI distributes professional catering and HORECA equipment from more than 100 international manufacturers to food service businesses in Greece, selling refrigeration, cooking, food processing, beverage, washing, and stainless steel construction equipment through its own e-commerce platform and a physical showroom in Athens. The company also manufactures its own ESTIASI-branded line of food dehydrators and offers turnkey equipment packages tailored to new hospitality startups.
Is ESTIASI a public or private company?
ESTIASI is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ESTIASI founded?
ESTIASI was founded in -1. It employs 1 to 10 people.
Where is ESTIASI based?
ESTIASI is headquartered in Metamorfosi, Athens, Greece, in the Europe region.
How does ESTIASI make money?
One revenue line is on record: equipment Sales.
Who are ESTIASI's main competitors?
Broad incumbents on record are Middleby Corporation, Ali Group, Hoshizaki and Welbilt. Direct peers are Maquinaria Hosteleria Alborada, Cookmax and Hosteleria10. Others are RATIONAL AG and FIMAR. Jemi is listed as an emerging player.
Does ESTIASI have an API?
No public API is recorded for ESTIASI.
What industry is ESTIASI in?
ESTIASI's product category is Commercial Catering Equipment. Its primary akta.pro industry code is AFAIALAB, Restaurant & Commercial Kitchen Equipment Wholesale, with a secondary code of AFAIALAI, Commercial Refrigeration & HVAC (Foodservice) Wholesale. Its SIC code is 5040.