What ETB El & Larm AB does

ETB El & Larm AB is a Swedish electrical contracting and security systems company headquartered in Sollentuna, Stockholm County, founded in 1931 by Folke Persson and operating today as a wholly-owned subsidiary of VINCI Energies Building Solutions since May 28, 2025. The company delivers certified electrical installation, maintenance, and security system services to private individuals, housing cooperatives (BRFs), and commercial/industrial customers across greater Stockholm, with particular focus on the Sollentuna, Lidingö, Järfälla, and Täby municipalities.

The product portfolio is organized into three areas: electrical services (EV charging stations and poles, electrical panels and ground fault protection, underfloor heating, smart home integration via Plejd, electrical inspections, energy calculation and IMD advisory, contracting/entreprenad for construction projects, and LED retrofit services replacing fluorescent and halogen lighting), security services (SBSC-certified fire alarm and evacuation systems per SBF 110, CCTV surveillance, access control across ARX/RCO/Axema/Aptus, and Baldwin C2CB4 two-way communication for accessibility compliance), and recurring service/maintenance contracts. Core technology consists of certified installation and integration of third-party systems from leading vendors including Hedengren Security, Schneider Security, UTC Fire & Security, Plejd, Tesla, Keba, Garo, Mer, Defa, and Alfen.

The business model is sales-led and quote-based with three primary revenue streams: one-time electrical and security installation projects, recurring service and maintenance contracts, and EV charging infrastructure projects priced per charging point. Pricing leverages Swedish tax incentives (ROT deduction of 30% on labor for residential work, Green Tech deduction of 50% on labor and materials for EV charging) and government subsidies (Ladda Bilen up to 50% / SEK 15,000 per charging point). Customer acquisition combines a content-marketing website, local SEO pages for each municipality, Instagram showcasing live projects, and direct phone/email sales with on-site visits. Notable enterprise references include Stockholm Concert Hall, Skansen (Allsång på Skansen), Hilton Slussen, Nordiska Kompaniet, Volvo, Stureplansgruppen, Mathem, and Münchenbryggeriet.

Name

ETB El & Larm AB

Legal name

ETB El & Larm AB

Website

https://etbel.se

Company type

Private

Founded year

1931

Operating status

Operating

Headcount range

1–10 employees

Short description

ETB El & Larm AB is a Sollentuna-based electrical and security systems contractor serving homeowners, housing cooperatives, and commercial clients across greater Stockholm with certified installation, EV charging, fire alarm, access control, and smart home services under VINCI Energies.

Ownership category

akta.pro rank

Headquarters

HQ city

Sollentuna

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Electrical Installation Services: One-time electrical installation services including new wiring, renovations, outlet installation, lighting, and electrical panel upgrades for residential and commercial properties. Services range from simple tasks like replacing outlets to complete electrical system overhauls.
2. Service and Maintenance Contracts: Ongoing service agreements for reliable operation and maintenance in properties. Provides regular maintenance, emergency service, and inspections under contractual arrangements.
3. Security System Installation: Installation of fire alarms, evacuation systems, access control systems, and CCTV surveillance. Includes design, installation, commissioning, and documentation services.
4. EV Charging Infrastructure: Complete EV charging solutions including consultation, equipment procurement, installation, and optional excavation work. Pricing ranges from 10,000-35,000 SEK per charging point after government subsidies.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

ETB El & Larm AB is a certified electrical contracting firm that delivers on-site electrical installation, renovation, and maintenance services for residential and commercial properties across greater Stockholm. The company also designs, installs, and services security systems (fire alarms, evacuation alarms, CCTV, access control) and EV charging infrastructure, supported by ongoing service and maintenance agreements for property managers.

Product overview

ETB El & Larm AB is an electrical and security services company offering a comprehensive portfolio of products and services organized into three main areas: electrical services for consumers (Eltjänster), electrical services for businesses (Eltjänster), and security services (Larm & säkerhet). The company operates as a single unified service offering rather than a modular platform. Core electrical products include EV charging solutions (Laddbox & Laddstolpar), electrical panels and GFCIs (Elcentral & Jordfelsbrytare), underfloor heating (Golvvärme), electrical inspections (In-Eltest), energy calculations (Energiberäkning), contracting services (Entreprenad), and LED retrofits (Utfasning av Lysrör). Security products include fire and evacuation alarms (Brand- & Utrymningslarm), CCTV surveillance (Kameraövervakning), access control systems (Passersystem), and two-way communication systems (Tvåvägskommunikation). Smart home automation is provided through Plejd integration. The company was founded in 1931 and operates as part of VINCI Energies Building Solutions since May 28, 2025.

Differentiator

Problem solved

Functional benefit

Products and services

• EV Charging Solutions (Laddbox & Laddstolpar)

Quantifiable outcome

• LED alternatives can reduce lighting electricity consumption by nearly half according to the Swedish Energy Agency
• +3 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

Feature5 records

Partnerships

21 partnerships are on record, tiered core, minor and flagship.

• Konserthuset StockholmcoreStrategic or Co-development PartnerOngoing partnership for electrical and lighting work at Stockholm Concert Hall. Projects include lighting upgrades in the boardroom with fixtures from Örsjö Belysning and planning of summer renovation projects.
• SkansencoreStrategic or Co-development PartnerLong-standing partnership with Skansen for electrical installations at Solliden and event support for Allsång på Skansen. ETB provides annual electrical support for the summer concert series, typically working 8 evening shifts during the season.
• Nordiska Kompaniet (NK)coreStrategic or Co-development PartnerPartnership for electrical services at NK Stockholm department store.
• StureplansgruppencoreStrategic or Co-development PartnerPartnership with Stureplansgruppen for electrical services at their venues including Spybar at Stureplan (Daneliuska huset).
• MVBminorChannel Partner/ Reseller/ DistributorConstruction company partnership for electrical installations on building projects.
• Anders ByggareminorChannel Partner/ Reseller/ DistributorConstruction company partnership for electrical installations on building projects.
• Reomti CricuraminorChannel Partner/ Reseller/ DistributorConstruction company partnership for electrical installations.
• Dammarsberg EntreprenadminorChannel Partner/ Reseller/ DistributorConstruction company partnership for electrical installations.
• TeslacoreTechnology or IntegrationTesla-certified installation partner for EV charging equipment. ETB is authorized to install Tesla charging solutions while also offering other major brands.
• Mer (formerly Bee)coreTechnology or IntegrationEV charging equipment supplier partnership. Mer provides charging stations that ETB installs, including quick charger installations at locations like Mer Snabbladdare in Arninge.
• Hedengren SecuritycoreTechnology or IntegrationFire alarm and security equipment supplier. Hedengren Security systems are used for evacuation and fire alarm installations by ETB.
• Schneider ElectriccoreTechnology or IntegrationFire alarm and security equipment supplier. ETB uses Schneider Security systems for fire alarm installations.
• AxemacoreTechnology or IntegrationAccess control system supplier. ETB installs Axema access control systems including the Axema A66 model for residential and commercial properties.
• KebacoreTechnology or IntegrationEV charging equipment supplier. ETB installs Keba charging stations for homes, businesses, and housing cooperatives.
• AptuscoreTechnology or IntegrationAccess control system supplier. ETB installs Aptus access control systems for residential and commercial buildings.
• RCOcoreTechnology or IntegrationAccess control system supplier. ETB installs RCO access control systems.
• GarocoreTechnology or IntegrationEV charging equipment supplier. ETB installs Garo charging stations for various customer segments.
• DefacoreTechnology or IntegrationEV charging equipment supplier. ETB installs Defa charging solutions.
• PlejdcoreTechnology or IntegrationSmart home technology partner. ETB provides consultation and installation of Plejd smart home systems for integrated control of lighting, heating, and EV charging through a single app.
• UTC Fire & SecuritycoreTechnology or IntegrationFire alarm and security equipment supplier. UTC Fire & Security products are used for evacuation and fire alarm installations.
• VINCI EnergiesflagshipStrategic or Co-development PartnerETB El & Larm became part of VINCI Energies on May 28, 2025. VINCI Energies is a global infrastructure, industry, and ICT services group with 102,600 employees across 2,000 business units in 61 countries. In Sweden, VINCI Energies is represented by global brands Axians, Actemium, and Omexom, and through the VINCI Energies Building Solutions network including Eitech and Emil Lundgren. ETB operates as a local brand under this network.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Caverion Sverige: Nordic building solutions provider offering electrical, security, and life-safety services including fire alarm systems in Sweden. Competes for similar enterprise and real estate customers with broader integrated facility offerings.
• Assemblin: Nordic installation and facility services company with significant electrical and security operations in Sweden. Comparable in fire alarm, access control, and electrical contracting capabilities but at substantially larger scale.
• OneCo Sverige: Nordic infrastructure and electrification services provider with EV charging infrastructure and electrical contracting offerings; comparable capability stack but primarily operating in Norway and broader Nordic markets.
• Bravida: Large Nordic technical installation and services group (publicly listed) providing electrical, HVAC, security, and EV charging services across Sweden. Overlaps with ETB's offerings but operates as a much broader portfolio across multiple technical disciplines.

Direct peers

• Elajo: Swedish electrical contractor headquartered in Mälardalen with similar service mix spanning electrical installation, service/maintenance, and EV charging for housing cooperatives and businesses — close functional peer though operating in a different regional cluster.
• Eitech: Swedish electrical contractor also part of VINCI Energies Building Solutions. Most direct comparable in terms of size, geography, and service mix (electrical installation, fire/security, EV charging) and now an internal sister brand post-acquisition.
• Comfort (Sweden): Swedish electrical installation chain offering residential and commercial electrical services including EV charging. Closely comparable in target customers and service breadth within the Stockholm market.
• Emil Lundgren: Stockholm-based electrical contractor also under VINCI Energies Building Solutions. Directly comparable service portfolio (electrical contracting for residential, commercial, and industrial customers) and overlapping Stockholm metro geography.

Others

• YIT Sverige: Nordic construction and building services group active in Sweden with adjacent electrical contracting capabilities through project delivery; more focused on construction-side integration than standalone electrical services.

Emerging players

• Stark (Swedish electrical chain): Swedish electrical retailer and installer chain offering residential and small-commercial electrical work and EV charging across Sweden. Comparable customer base and service format, though with a more retail/franchise-driven model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/etb_el_larm
• LinkedInlinkedin.com/company/etb-el-larm-ab-elektriker-sollentuna-nacka-varmdo

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ETB El & Larm AB