What ET Collective does

ET Collective is a privately held, Sydney-based creative branding studio founded in 2010 by co-founders Elza Avery and Tania Fausti, operating from Darlinghurst in Surry Hills with a team of approximately 6-8 creative professionals including strategists, designers, and a finished artist. The studio delivers end-to-end brand services spanning brand strategy, visual identity design (logos, colour systems, typography), naming, tone of voice development, employee engagement programmes, signage and environmental design, merchandise design, and campaign and content creation across print, digital, and physical channels. Service delivery is project-based rather than subscription-based, with all distribution handled directly through the agency's website, email, and phone enquiries, plus a HumanKind pro bono sub-brand supporting not-for-profit clients such as MAARA and the National Justice Project.

The client book is heavily weighted toward Australian enterprise accounts in financial services, with multi-engagement relationships across the Westpac Group (Westpac PNG, Westpac Credit Cards, Westpac Handycard, Westpac Institutional Bank, and the internal Women of Westpac network) and a long list of superannuation, insurance, advice, and private equity clients (HESTA, NGS Super, Certe, Yarra Lane, Blackwood Advisory, Akumin, Crescent Capital Partners, Bellinger, APA). The studio extends into adjacent verticals including healthcare (Teachers Health Fund, Landmark Orthopaedics, Valour Health), not-for-profit (aruma, Aspect, Churches of Christ), construction (AJG Australia, Erilyan), government (Fire + Rescue NSW), and hospitality/retail (Hay St Market, Esquire QVB, Kellyville Pets), as well as New Zealand architectural practices. Strategic collaborators include Brand Council (recurring strategy partner on Aruma, Nurses & Midwives Health, Yarra Lane) and BrandPlay (Little Wings, Virtue Advice).

Revenue is undisclosed, there are no funding rounds or external investors, and the company operates with no proprietary technology, no API or SDK products, no patents, and no certifications. Marketing is portfolio-driven through etcollective.com.au plus Instagram and LinkedIn, with testimonial-driven conversion and a website contact funnel targeting mid-market and enterprise buyers. Recent work includes the Arena Mars brand (an AI-focused investment and consultancy partnership) and ongoing financial services campaigns, signalling modest vertical diversification but no structural pivot.

Name

ET Collective

Legal name

ET Collective

Website

https://etcollective.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

ET Collective is a Sydney-based creative branding studio founded in 2010 that delivers brand strategy, identity, naming, and campaign work for Australian enterprise clients, with deep relationships in financial services (notably the Westpac Group), healthcare, and not-for-profit sectors.

Ownership category

akta.pro rank

Product category

Creative Branding Agency Services

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Brand Activations & Experiential Campaign Design (MPAAAGAA)

Keywords

• Brand strategy services
• Visual identity design
• Brand naming services
• Employee engagement branding
• Creative campaign design

Headquarters

HQ city

Sydney (Darlinghurst)

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Branding Services: Project-based professional services revenue from branding engagements including brand strategy, brand identity, naming, tone of voice, employee engagement, campaigns and content creation. Revenue is generated through direct client engagements rather than recurring subscriptions.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

ET Collective is a Sydney-based creative branding agency that delivers end-to-end branding services, including brand strategy, brand identity design, naming, tone of voice development, employee engagement programs, signage and environmental design, merchandise design, and campaign and content creation across print, digital, and environmental channels. Engagements are project-based and delivered as collaborative partnerships with enterprise and purpose-led clients across Australia.

Product overview

ET Collective is a creative branding agency offering a comprehensive suite of brand services. The company provides brand strategy, brand identity design (including logos, color palettes, and typography), naming services, tone of voice development, employee engagement programs, and campaign and content creation across print, digital, and environmental channels. As a project-based service company, ET Collective works with clients on specific branding engagements rather than offering a software product platform. Their work spans multiple industries including finance, healthcare, not-for-profit, education, and hospitality, with services delivered through collaborative creative partnerships with clients.

Differentiator

Problem solved

Functional benefit

Brands

• HumanKind: Pro bono initiative providing branding services to not-for-profit organizations

Products and services

• Brand Strategy
• Brand Identity
• Naming
• Tone of Voice
• Employee Engagement Internal brand communications and employee engagement programs to align workforce with brand values for enterprise clients.
• Campaign and Content Creation Campaign development and content creation across print, digital, and environmental channels to activate client brands.
• Signage and Environmental Design Physical signage, wayfinding, and environmental brand applications for physical spaces such as venues, offices, and developments.
• Merchandise Design Branded merchandise and promotional items design and production guidance for client brand activations.

Quantifiable outcome

• Course lead targets at 90% prior to Christmas for ACAP February intake
• +3 more outcomes

Named customers56 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Brand CouncilcoreStrategic or Co-development PartnerStrategic partners who develop brand strategy, positioning, and naming for client projects. Brand Council worked with ET Collective on multiple projects including Aruma (naming and strategy), Nurses & Midwives Health, Yarra Lane, and others.
• BrandPlayminorStrategic or Co-development PartnerStrategy collaborator on the Little Wings charity project, providing strategic input alongside ET Collective's creative execution.
• BrandPlayminorStrategic or Co-development PartnerProvided portrait photography for Virtue Advice project, collaborating with ET Collective's design work.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Re (Re Sydney): Sydney-based independent branding and design agency focused on brand strategy, identity and creative campaigns. Directly comparable as a brand-led boutique competing for the same finance, NFP and lifestyle clients.
• FutureBrand Australia: Brand consultancy with a Sydney presence, focused on brand strategy, identity and experience design. Comparable as a brand-specialist competitor offering strategy-to-execution branding services.
• BMF Advertising: Australian independent creative agency with a similar integrated brand and campaign offering. Comparable as a Sydney-headquartered creative shop targeting enterprise clients with brand storytelling and campaign execution.
• Hulsbosch: Australian independent brand design agency specialising in brand strategy, identity and packaging. Comparable as a boutique Sydney-based branding studio competing for similar mid-market and enterprise clients.
• The Monkeys: Independent Australian creative agency of comparable boutique scale, known for integrated brand campaigns and award-winning work. Directly comparable as a Sydney-based brand creative shop competing for similar enterprise briefs.

Emerging players

• Mother Design: Brand and design studio from the Mother network, focused on identity systems and brand expression for ambitious clients. Comparable as a creative sibling offering brand identity and design at boutique scale with network backing.

Broad incumbents

• Landor: Global branding and design consultancy with extensive enterprise credentials and APAC presence. Comparable as a larger, broader incumbent competing for enterprise brand transformation mandates, particularly in finance and NFP.
• DDB Australia: Major Australian creative agency network with full-service brand and advertising capabilities. Comparable as a network incumbent offering broader scale and cross-channel execution against boutique studios like ET Collective.
• TBWA Australia: Global creative network with Australian offices delivering brand, advertising and campaign work for major enterprises. Comparable as a network competitor with greater scale and geographic reach.
• Ogilvy Australia: Global network agency with significant Australian operations offering brand strategy, advertising and integrated communications. Comparable as a large incumbent competing for the same enterprise brand briefs with broader resource depth.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/etcollective
• Instagraminstagram.com/et_collective

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ET Collective