Stichting Eten+Welzijn

What Stichting Eten+Welzijn does

Stichting Eten+Welzijn is a Dutch independent foundation (stichting) founded in 2018 that operates as a knowledge, advisory, and program management organization focused on improving food, well-being, and sustainability within the Dutch healthcare sector. The foundation serves healthcare organizations across elder care, disability care, and mental healthcare (GGZ), alongside government bodies including the Ministry of VWS and Ministry of LNV, helping them implement healthier, more sustainable, and more client-centered food policies and practices. Its work addresses the fragmented attention to nutrition quality in care settings and targets the Dutch healthcare sector's €1+ billion annual food procurement market, with the 132-organization Green Deal coalition and 600+ organization VVL program as flagship engagement platforms.

The foundation's product portfolio spans several categories: structured learning networks (Lerende Netwerken, Lerende Zorgkeukens, Lerend Netwerk Diëtisten) where care professionals exchange knowledge through physical and digital environments; the ToekomstProef sustainability platform with a validated measurement instrument spanning five action areas (Procurement, Production and Waste Streams, Business Operations, Assortment Choice, Participation); the Proef! annual quality assessment program with a star-rating system; the MenUkaart step-by-step nutrition policy roadmap validated by Louis Bolk Instituut on behalf of Zorginstituut Nederland; the Gezondheidshuis hospital nutrition program; and the Standaardkostprijscalculatie cost calculation tool. Patient-facing programs include the ZonMW-funded cooking workshops "Eet goed voor jezelf" for taste/smell disorder sufferers and the Vierkeerbeter.nl platform for ICU recovery support. Several tools are co-developed with RIVM, Voedingscentrum, Vilans, Nibud, Platform Patiënt en Voeding, and IPH, providing external scientific validation.

Revenue mechanics blend government project funding, research grants, and limited direct subscription revenue. The Ministry of VWS funds the VVL national program (November 2025–end 2026) targeting 600+ organizations and the Actieleernetwerken (program value of €3,300 per organization, no cost to participants). ZonMW subsidizes the cooking workshops program. Proef! is offered at €1,500 per year per organization for the assessment and advisory report. The foundation employs 1–10 people, operates with headquarters in Utrecht (KvK: 72064080), and is funded as an independent governance entity with no venture capital or private equity backing. Distribution is national within the Netherlands and primarily direct to enterprise healthcare organizations and government bodies through funded programs, learning networks, and consultancy engagements. In February 2026, Zsuzsan Proos took over as director from founding board member Rudi Crabbé.

Name

Stichting Eten+Welzijn

Legal name

Stichting Eten+Welzijn

Website

https://etenwelzijn.nl

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Stichting Eten+Welzijn is a Dutch non-profit foundation founded in 2018 that supports healthcare organizations and government bodies in implementing healthier, more sustainable, and client-centered food policies across Dutch elder care, disability care, and mental healthcare sectors.

Ownership category

akta.pro rank

Product category

Healthcare Food Policy Consulting

NAICS

Community Food Services (624210), Voluntary Health Organizations (813212), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Nutrition Governance, Policy & Coordination (SUN, National Plans) (BPADAJAL)

akta.pro secondary industries

Health Systems Strengthening & Global Health Technical Assistance (BPADAEAH), Sustainable Agriculture & Food Systems (BPAGAGAI), Health Equity & Social Determinants Program Funding (HLAJALAK)

Keywords

• Healthcare food policy
• Learning networks
• Nutrition consulting
• Sustainable food programs
• Patient empowerment services

Headquarters

HQ city

Capelle aan den IJssel, Zuid Holland

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Project and Program Funding: Eten+Welzijn operates as a foundation (stichting) and is primarily funded through government projects and programs. Major funded initiatives include the Versnelling Voedseltransitie Langdurige Zorg (VVL) funded by the Ministry of VWS, the Actieleernetwerken funded through the Pact voor de Ouderenzorg by the Ministry of VWS, and the Gezondheidshuis program funded by the Ministry of LNV and SIGN. Additional project funding comes from ZonMW for programs such as the kookworkshops 'Eet goed voor jezelf'.
2. Proef! Assessment Program: Annual assessment and advisory service for healthcare organizations, priced at €1,500 per year per organization. Includes multidisciplinary team setup, online surveys, coaching sessions, advisory report, and a customized action plan.
3. Actieleernetwerken Participation: The Actieleernetwerken program has a financial value of €3,300 per participating healthcare organization, funded through the Pact voor de Ouderenzorg by the Ministry of VWS. This represents a subsidized program cost rather than direct revenue to the foundation.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Stichting Eten+Welzijn is a Dutch foundation that functions as an independent knowledge and advisory platform connecting healthcare organizations, governments, and food chain partners around sustainable and healthy food in care settings. Its core offerings include learning networks (Lerende Netwerken), the Proef! quality assessment instrument, the ToekomstProef sustainability platform with measurement tools, the national VVL transformation program, advisory services, and validated methodologies such as the MenUkaart nutrition policy roadmap. The foundation supports 600+ healthcare organizations across elder care, disability care, and mental healthcare with programs funded largely by Dutch ministries (VWS, LNV) and ZonMW.

Product overview

Stichting Eten+Welzijn is a Dutch foundation that functions as an independent platform connecting knowledge and practice around food and well-being in healthcare. The organization operates as a consultancy and program manager rather than a traditional software product company. Its portfolio spans multiple service lines: (1) learning networks (Lerende Netwerken, Lerende Zorgkeukens, Lerend Netwerk Diëtisten) that facilitate peer learning among care professionals; (2) the ToekomstProef platform with a measurement instrument, masterclasses, and Community of Practices for sustainable food in care; (3) the VVL (Versnelling Voedseltransitie Langdurige Zorg) national program running 2025–2026 supporting 600+ organizations; (4) advisory services (Advies en Uitvoering) from vision to implementation; (5) standalone tools and programs including the Toolkit, MenUkaart (step-by-step roadmap validated by Louis Bolk Instituut), Standaardkostprijscalculatie (cost calculation with Nibud/Voedingscentrum), Proef! (star-rating assessment instrument), Gezondheidshuis (hospital nutrition program), and Green Deal initiative; (6) client-facing programs including Kookworkshops 'Eet goed voor jezelf' (ZonMW-funded cooking workshops) and the online platform Vierkeerbeter.nl for ICU recovery; and (7) an online TBL (Team Based Learning) tool under development (2025–2026). Team Based Learning and the Standaardkostprijscalculatie serve as cross-cutting methodologies underpinning several programs.

Differentiator

Problem solved

Functional benefit

Brands

• ToekomstProef: A platform for healthcare organizations and market parties to make food and drink in healthcare more sustainable, with concrete guidelines and indicators on five action areas within the Green Deal framework.
• Proef! - Zorg en Welzijn met sterren
• Eet goed voor jezelf
• Versnelling Voedseltransitie Langdurige Zorg (VVL)
• Groeilemniscaat

Quantifiable outcome

• 71% increase in fresh fruit sales in participating hospital restaurants
• +4 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

24 partnerships are on record, tiered core, major and minor.

• VGN (Vereniging Gehandicaptenzorg Nederland)coreStrategic or Co-development Partner · 17 November 2025One of three branch associations in the langdurige zorg (long-term care) sector partnering in the Versnelling Voedseltransitie Langdurige Zorg (VVL) project. VGN brings together disability care organizations to jointly work on food transition goals.
• ActiZcoreStrategic or Co-development Partner · 17 November 2025Branch association for care organizations in the Netherlands, partnering in the VVL project. ActiZ has a long-standing collaboration with Eten+Welzijn including joint organization of knowledge events on food quality indicators.
• Nederlandse ggzcoreStrategic or Co-development Partner · 17 November 2025Branch association for mental healthcare (GGZ) organizations, partnering in the VVL project to bring food transition to mental health settings alongside elder care and disability care.
• GreendishcoreStrategic or Co-development Partner · 17 November 2025Knowledge partner in the VVL project and partner in the Gezondheidshuis program. Greendish supports healthcare organizations in sustainable food transition, operating across procurement, menu development, and waste reduction.
• Stichting Alliantie Voeding in de ZorgcoreStrategic or Co-development Partner · 17 November 2025Knowledge partner in the VVL project focused specifically on nutrition in healthcare. Collaborates with Eten+Welzijn on knowledge development and dissemination for sustainable food in care settings.
• Ministerie van VWS (Ministry of Health, Welfare and Sport)coreStrategic or Co-development PartnerPrimary government funder of multiple Eten+Welzijn programs including Versnelling Voedseltransitie Langdurige Zorg, Actieleernetwerken, and ToekomstProef. VWS provides both funding and strategic direction for food transition in Dutch healthcare.
• MVO NederlandmajorStrategic or Co-development PartnerMVO Nederland (Corporate Social Responsibility Netherlands) supports the Green Deal and ToekomstProef initiative, bringing business sustainability expertise and network connections to the food transition in healthcare.
• NevimajorStrategic or Co-development PartnerDutch procurement association, collaborating on the Green Deal and ToekomstProef to improve sustainable procurement practices in healthcare food supply chains.
• IntrakoopmajorStrategic or Co-development PartnerPurchasing cooperative for healthcare organizations, participating in the Green Deal to promote sustainable and healthy food procurement across Dutch healthcare.
• Milieu Platform ZorgmajorStrategic or Co-development PartnerEnvironmental platform for healthcare, contributing environmental sustainability expertise to the Green Deal coalition and ToekomstProef measurement framework.
• VoedingscentrumcoreStrategic or Co-development PartnerDutch Nutrition Centre, providing scientific guidelines and factsheets for the MenUkaart and collaborating on the Gezondheidshuis program and standard cost price calculation tool.
• RIVMcoreStrategic or Co-development PartnerNational Institute for Public Health and the Environment. Collaborated on the Online Dialoog for the Green Deal, co-developed the MenUkaart with Eten+Welzijn and Patiënt & Voeding, and co-organized RIVM webinars on food and sustainable care.
• Platform Patiënt en VoedingcoreStrategic or Co-development PartnerLong-standing strategic partner of Eten+Welzijn, co-developing the MenUkaart, Proef! program, kookworkshops 'Eet goed voor jezelf', and patient empowerment initiatives. Joint signatory of the Green Deal.
• Patiëntenfederatie NederlandmajorStrategic or Co-development PartnerDutch Patient Federation, recognizing the importance of the quality indicator on food and drink and supporting patient-centered food policies in healthcare.
• IPH (Institute for Positive Health)majorStrategic or Co-development PartnerContributing the Positive Health framework to the MenUkaart, integrating the well-being perspective into food and nutrition policy development in healthcare.
• SIGN (Stichting Innovatie Glastuinbouw Nederland)coreStrategic or Co-development PartnerInitiator of the Gezondheidshuis program, in alliance with the Ministry of LNV. SIGN brings greenhouse agriculture expertise to promote vegetable and fruit consumption in healthcare settings.
• Ministerie van LNV (Ministry of Agriculture, Nature and Food Quality)coreStrategic or Co-development PartnerGovernment ministry funding the Gezondheidshuis program, promoting healthy food environments in healthcare through the alliance with SIGN and Eten+Welzijn.
• NibudmajorStrategic or Co-development PartnerNational Institute for Budget Information, collaborating with Eten+Welzijn and Voedingscentrum on the standard cost price calculation for healthy and sustainable menus in long-term care.
• VilansmajorStrategic or Co-development PartnerKnowledge organization for care and welfare that developed the 'Smaakvol in Gesprek' interactive dialogue tool, which Eten+Welzijn uses to engage care clients in conversations about food preferences and experiences.
• Louis Bolk InstituutmajorStrategic or Co-development PartnerValidated the ToekomstProef measurement instrument on behalf of Zorginstituut Nederland, providing independent scientific credibility to the food transition measurement framework.
• Van Gelder Groente en FruitmajorStrategic or Co-development PartnerHost of the ToekomstProef launch event at their Experience Center, representing local producers contributing to sustainable and short-chain food supply in healthcare.
• Eric-jan de Smaakman (Eric-jan Wissink)minorStrategic or Co-development PartnerChef and taste expert who leads cooking workshops for patients with taste/smell disorders, contributes to the 'Eet goed voor jezelf' program, and developed the GPS system (Geur/Prikkelingen/Smaak) for taste compensation.
• IC ConnectminorStrategic or Co-development PartnerPatient organization for ICU survivors, collaborating on the www.vierkeerbeter.nl website providing home support for patients recovering after ICU admission, including nutrition guidance.
• DiëtheekminorStrategic or Co-development PartnerDietetic practice contributing to the www.vierkeerbeter.nl video library and recovery nutrition guidance for ICU patients.

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Vilans: National knowledge organization for long-term care that developed the Smaakvol in Gesprek methodology used by Eten+Welzijn; operates in the same Dutch care-quality space with overlapping methodologies and client base.
• Alliantie Voeding in de Zorg: Dutch alliance focused specifically on nutrition in healthcare settings; listed as a core co-developing partner of Eten+Welzijn in the VVL project and an explicit peer in food-and-care knowledge dissemination.
• Greendish: Dutch organization focused on sustainable food in healthcare settings across procurement, menu development, and waste reduction; named core partner in VVL and the Gezondheidshuis program, competing for the same sustainability-in-care mandate.
• Platform Patiënt en Voeding: Dutch patient-and-nutrition platform that co-developed MenUkaart and Proef! with Eten+Welzijn and co-runs the kookworkshops; directly overlapping in patient-empowerment and food-in-care content.

Emerging players

• SIGN (Stichting Innovatie Glastuinbouw Nederland): Initiator of the Gezondheidshuis program and alliance partner with Ministry of LNV; brings greenhouse agriculture expertise to hospital nutrition pilots and intersects with Eten+Welzijn's healthy-food-in-care agenda.
• Health Care Without Harm: International NGO promoting sustainable and healthy food in healthcare globally; comparable mission around food transformation in care settings, though operating at global rather than national scope.

Others

• IPH (Institute for Positive Health): Dutch organization behind the Positive Health framework integrated into Eten+Welzijn's MenUkaart; adjacent enabling partner that contributes the well-being lens used in the foundation's food policy tools.

Broad incumbents

• RIVM (National Institute for Public Health and the Environment): Dutch national public-health knowledge institute that co-developed MenUkaart and runs webinars with Eten+Welzijn; operates at much larger scale across all public-health topics rather than healthcare food specifically.
• ActiZ: Branch association representing Dutch care organizations; long-standing collaboration partner with Eten+Welzijn but addresses the broader care-sector agenda, of which food is only one theme.
• Voedingscentrum (Dutch Nutrition Centre): The Netherlands' official nutrition information bureau; provides scientific guidelines and factsheets for Eten+Welzijn's tools and is a broader incumbent operating across consumer and institutional nutrition rather than specializing in healthcare alone.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/EtenWelzijn
• YouTubeyoutube.com/channel/UCVp5eyIFeKjM2PZ-R6Y-vxw
• Facebookfacebook.com/Stichting-EtenWelzijn-102263001178622
• LinkedInlinkedin.com/company/stichting-eten-welzijn

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stichting Eten+Welzijn