Ethereal Blooms
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Ethereal Blooms firmographics
Firmographics- Name
- Ethereal Blooms
- Legal name
- Ethereal Blooms
- Website
- https://etherealblooms.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Ethereal Blooms industry classification
Industry- Product category
- Luxury Preserved Floral Arrangements
- NAICS
- Florists (4593)
- akta.pro primary industry
- Floral Preservation & Keepsake Services (HSACAOAL)
- akta.pro secondary industries
- Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ), Floral & Event Installations (HSACAAAC), Event Floral Design & Arrangements (HSACAOAA)
Keywords
Where Ethereal Blooms is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Ethereal Blooms business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Others
Revenue model
- E-commerce Product Sales: One-time purchase model for preserved flower arrangements and bouquets sold directly through the company website. Products range from mini bouquets to luxury large arrangements, with prices spanning from £25 to £840.
- Bespoke/Custom Orders: Custom design service allowing customers to create unique arrangements tailored to their specific requirements for corporate events, yachts, and special occasions.
- Gift Cards: Digital gift cards available for purchase as gifts, with designs starting at £50.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Mini Blooms - Entry-level preserved flower arrangements |
| Unit Pricing | Pay-as-you-go | Standard Arrangements - Mid-range preserved flower bouquets |
| Unit Pricing | Pay-as-you-go | Luxury Arrangements - Premium preserved flower designs |
| Unit Pricing | Pay-as-you-go | Build Your Blooms - Custom configurable arrangements |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Ethereal Blooms product offering
Product offeringCore offering
Ethereal Blooms is a London-based luxury florist that designs, handcrafts, and sells bio-preserved flower arrangements made from 100% real flowers whose water content has been replaced with natural oils and alcohols to preserve their fresh appearance for 1-3 years without water or maintenance. The company sells ready-made bouquets and arrangements (roses, peonies, hydrangeas, mixed blooms), customizable Build Your Blooms experiences, bridal and wedding collections, and bespoke installations for yachts, corporate clients, hospitality venues, and offices.
Product overview
Ethereal Blooms is London's leading luxury florist specializing in real, bio-preserved flower arrangements and bouquets that last 1-3 years without water or maintenance. The product portfolio centers on preserved flower arrangements available across multiple sub-brands and product lines: the core Preserved Flower Arrangements collection (including named products like Denise, Sayaka, Evelyn, and Willow in various vase styles); the Bridal Collection for weddings; the Build Your Blooms customizable experience in three sizes; Hand Tied Bouquets under The Ethereal Edit line; and specialized services including Yacht Flowers (shipping worldwide) and Bespoke Blooms (custom installations). Products are organized by flower type (Peonies, Roses, Mixed Blooms), bouquet shape (Elongated/Asymmetrical, Luxury Round, Hand Tied), and size (Mini, Small, Medium, Large, Extra Large). The company also offers Gift Cards and serves corporate/hospitality sectors. All arrangements use 100% real flowers preserved through a bio-preservation process replacing water content with natural oils, creating long-lasting alternatives to fresh or artificial flowers.
Differentiator
Problem solved
Functional benefit
Products and services
- Preserved Flower Arrangements
Quantifiable outcome
- Flowers maintain flawless appearance for 1-3 years
- +1 more outcomes
Companies that use Ethereal Blooms
Customer profileSegments5 records
Ideal customer profiles4 records
Ethereal Blooms technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Ethereal Blooms partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
Ethereal Blooms competitors and assessment
Company assessmentBroad incumbents
- Interflora: Largest UK florist network offering fresh-cut, dried, and preserved arrangements via local florist fulfillment. A broader incumbent competing for the same gifting and occasion-based spend.
- Bloom & Wild: UK-founded DTC flower delivery brand with strong digital brand and letterbox flowers innovation. Competes with Ethereal Blooms on premium gifting occasion share, though focused on fresh-cut.
- 1-800-Flowers: Large North American floral and gift retailer with broad assortment across fresh and preserved. Incumbent scale competitor for any US expansion of Ethereal Blooms.
- Verdissimo: Global preserved-flower manufacturer and wholesaler supplying retailers and florists worldwide. Operates upstream of Ethereal Blooms in the preserved-flower value chain but competes for the same end customer via white-label products.
Direct peers
- Venus et Fleur: Luxury preserved-rose brand selling direct-to-consumer globally with comparable price points and bespoke arrangements. Closest analog in the premium preserved-flower DTC space, sharing bridal and gifting customer overlap with Ethereal Blooms.
- The Million Roses: Direct-to-consumer preserved-rose brand with global shipping and luxury gift positioning. Competes head-to-head with Ethereal Blooms for preserved-flower gifting occasions.
- Prestige Flowers: UK online florist offering same-day fresh and preserved arrangements across price tiers. Direct channel and category overlap with Ethereal Blooms for UK gifting and occasion flowers.
- Rose Amor: UK-based preserved-rose specialist with global e-commerce and luxury gifting focus. A near-twin in geography, channel, and product category to Ethereal Blooms.
Emerging players
- Maison La Bougie: Premium preserved floral brand operating in the same luxury gift and home décor space. Overlaps with Ethereal Blooms on aesthetic, pricing tier, and curated home gifting occasions.
- Aelishea: UK preserved-flower boutique with similar London-based luxury positioning and bespoke bridal offering. Niche DTC rival targeting the same bridal and luxury gifting segment.
Market position
Strengths5 records
Weaknesses2 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Ethereal Blooms social profiles
Digital presenceEthereal Blooms financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ethereal Blooms leadership team
Management profileNumber of profiles
Ethereal Blooms funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ethereal Blooms M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ethereal Blooms
What does Ethereal Blooms do?
Ethereal Blooms is a London-based luxury florist that designs, handcrafts, and sells bio-preserved flower arrangements made from 100% real flowers whose water content has been replaced with natural oils and alcohols to preserve their fresh appearance for 1-3 years without water or maintenance. The company sells ready-made bouquets and arrangements (roses, peonies, hydrangeas, mixed blooms), customizable Build Your Blooms experiences, bridal and wedding collections, and bespoke installations for yachts, corporate clients, hospitality venues, and offices.
Is Ethereal Blooms a public or private company?
Ethereal Blooms is a private company. It is classified as unknown and is currently operating.
When was Ethereal Blooms founded?
Ethereal Blooms was founded in -1. It employs 1 to 10 people.
Where is Ethereal Blooms based?
Ethereal Blooms is headquartered in London, United Kingdom, in the Europe region.
How does Ethereal Blooms make money?
Three revenue lines are on record. E-commerce Product Sales are the primary driver. The others are bespoke/Custom Orders and gift Cards.
Who are Ethereal Blooms's main competitors?
Broad incumbents on record are Interflora, Bloom & Wild, 1-800-Flowers and Verdissimo. Direct peers are Venus et Fleur, The Million Roses, Prestige Flowers and Rose Amor. Emerging players are Maison La Bougie and Aelishea.
Does Ethereal Blooms have an API?
No public API is recorded for Ethereal Blooms.
What industry is Ethereal Blooms in?
Ethereal Blooms's product category is Luxury Preserved Floral Arrangements. Its primary akta.pro industry code is HSACAOAL, Floral Preservation & Keepsake Services, with a secondary code of HSACAOAJ, Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages). Its NAICS code is 4593.